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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Promote white papers / eBooks / reports for lead generation. All of the old measurements are moot.&#. Here are 20 ideas.

ROI 191
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Social ROI: The Quest of Creating Business Value Through Social Data Takes a Step Up

Mindjumpers

focused on helping marketers transform social data into a measurable ROI. It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media. Influence Measurement Tools. One of the leading tools in the very crowded “Social Media Management tool” space.

ROI 199
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The State of Social Media Marketing– Annual Survey Report

Mindjumpers

25% plan to add social media management tools to their social marketing arsenal in 2012. Two main challenges for 2012 – Resources and ROI. Leaders, experienced marketers and organisations with large social media budgets are, other than focusing reach and frequency, also paying attention to management and monitoring tools.

Survey 250
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No patience for the ROI of Social Media discussion

Buzz Marketing for Technology

But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers.

ROI 109
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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

Before the rise of social listening tools , B2B marketers would be completely reliant on hashtags and native search on social platforms to get a sense for what people were saying about brands. What tools they are using. Conversion Rate & ROI. Did it provoke a new white paper on customer pain points?

B2B 155
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How the Sprout Social Salesforce integration strengthens your team

Sprout Social

There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. The importance of social media integrations with your business’ tech tools can’t be overstated. Not having to bounce between your CRM and social tools is a huge time-saver. The end result?

Team 111
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Social Business + Big Data = Business intelligence

Mindjumpers

Needless to say, the Big Data hype has also caught the attention of software developers around the world, and a new species of social media tool software is emerging: Social Performance Software (SPS). Enter Social Performance Software. So, SPS enables us to perform data mining in the relevant BDA data.

Data 262