Pam Moore

DECEMBER 7, 2017

2018 content marketing trends, statistics and predictions. 2018 Content Marketing Trends and Statistics You Should Know… . CMOs at the largest technology organizations report that building content marketing as an organizational competency is 2nd most important initiative, only behind measuring ROI (IDC). Need more help?

Template 167

Template Templates Trends Content 167

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. Predictive analytics: Used to predict future trends and outcomes based on historical data using statistical models and forecasting techniques. Let’s dig deeper.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Harp Interactive

MARCH 31, 2010

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics.

Analytics 350

Analytics Social Media Trendrr Digg 350

Oktopost

SEPTEMBER 12, 2023

Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. Jump to Section: What is Intent Data?

Data 124

Data B2B How To Metrics 124

Josh S Peters

FEBRUARY 22, 2013

Excel Statistics for SEO and Data Analysis. Statistics is all about collecting, analyzing and interpreting data. By using statistics, we can overcome these situations and generate actionable analysis… How to Do SEO in 2013. Measuring social media ROI can be a daunting task, but not impossible.

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Statistics ROI API Analysis 159

Sprout Social

MAY 9, 2023

Automation AI-driven smart automation empowers social media managers and customer service teams to improve operational efficiency through lexical and statistical-based triggers that drive intelligent workflows. This leads to stronger connections and loyalty that stimulate your sales. Let’s get to know these technologies better.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

yMarketingMatters

JANUARY 10, 2014

Measurement, statistics and content between social media, website, email and online advertising overlap and are influenced by one another. A recent Skava Consumer Mobile Shopping Survey found that 71 percent of smartphone owners shop using their mobile device. The exponential growth of smartphones and other mobile devices is real.

Social Media 277

Social Media Tips Marketing Mobile 277

Webbiquity SMM

JANUARY 19, 2016

Image credit: The CMO Survey. Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow. ROI is still tough to measure. The CMO Survey ). The CMO Survey ). 70% of the U.S. billion by 2018.

Social Media 100

Social Media Marketing Survey Metrics 100

Oktopost

SEPTEMBER 12, 2023

Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. Jump to Section: What is Intent Data?

Data 62

Data B2B How To Metrics 62

Social Media Strategies Summit

NOVEMBER 30, 2020

The critical question is whether you’re a part of this statistic. According to the 2019 Influencer Marketing Global Survey by Rakuten Marketing , 99% of consumers discover new products because of their influencers. Other resources you might enjoy: 10 Ways to Boost Your Social Media ROI. It’s expected to generate 6.8

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Products Instagram Brands How To 164

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

A few statistics…. Costing as little as $0.05 (2.5p) per message, there are few other methods than provide such a strong ROI. Sending customers receipts via SMS not only helps the environment by reducing paper wastage, but also allows you to attach details on competitions, cross selling promotions or surveys for example.

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SMS Strategy Marketing Discount 187

Buffer Social

JANUARY 25, 2018

Being one of the most anticipated reports every year, the Internet Trends report shares valuable insights and statistics about the technology industry. On top of these statistics, comScore’s 2017 U.S. This report is inspired by the annual Internet Trends report by Mary Meeker, a partner at Kleiner Perkins Caufield & Byers.

Social Media 111

Social Media Trends Report Survey 111

Convince & Convert

MAY 23, 2011

The number of thumb ups and comments on your musings is your Facebook feedback rate, which is statistically similar to click-through rate in email. I know there’s been other studies that conclude a Facebook fan is worth $100 or whatever, but that’s based on surveying and presumptions of downstream purchase by advocates, etc.

Findability 153

Findability Facebook Newsletter Cost 153

Webbiquity SMM

APRIL 27, 2010

This excellent study provides a wide array of answers, statistics and insights. A year ago, the top questions most marketers had about social media related to tactics, with ROI second. This year, questions about ROI top the list. Exposure vs. ROI. Here are a few more of the key findings and my own observations.

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Report Social Media B2B Newsvine 191

Oktopost

AUGUST 10, 2023

So how can we get to know our audience without bothering them with surveys, phone calls, or emails? By having the right analytics, you can gain an accurate, tailored, and informative overview of your social media performance, your audience, and which social campaigns contribute to ROI. Often times, it’s from our own internal resources.

Social Media 62

Social Media B2B Sentiment How To 62

Writtent Blog

SEPTEMBER 26, 2014

Did you know that only 20% of today’s chief marketing officers believe their staff are ROI-driven? It’s a sad statistic that reveals some pretty depressing truths. We’ve surveyed the latest research and studies to provide you with the very best. Lucky for you, there are no ineffective blog writing tips here.

Data 108

Data Tips Transportation Statistics 108

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. The trend detection here is designed to alert you to statistically relevant changes in the social conversation, topic pairings, and trending images. Pricing available on request.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Mindjumpers

MARCH 22, 2012

Social Sources Report: Another addition is the social sources report that shows engagement and conversion statistics for each social network. The State of Social Media Marketing– Annual Survey Report. It is also possible to see the monetary value they drive to your business, provided you have defined goals in Analytics itself.

Analytics 239

Analytics Report Google Disqus 239

Webbiquity SMM

DECEMBER 1, 2010

This may be just a statistical hiccup or it may be due to the continuing economic slump. Why would otherwise highly sensible, ROI-conscious marketers spend even more money on a tactic that they don’t believe works very well? That leaves only 20% of the market left to fight over.

B2B 185

B2B Trends Marketing Technorati 185

Oktopost

AUGUST 26, 2019

More than half of surveyed marketing professionals believe that videos provide the best return on investment of any media format available to them. The second caveat to B2B video marketing is ROI. Let’s let the statistics speak for themselves. And, last but not least, 73% of B2B marketers say video positively impacts their ROI.

B2B 111

B2B Video Strategy Marketing 111

Hootsuite

AUGUST 30, 2022

Gen Z and social media statistics. While these statistics weren’t isolated to only Gen Z, it’s fair to assume they are spending at least 24 hours per month on TikTok—the most conservative data estimate from the survey. Gen Z and technology statistics. Gen Z online shopping statistics. That’s two days. Get Started.

Statistics 102

Statistics Marketing HootSuite Study 102

Writtent Blog

JULY 19, 2016

Now, let’s see if the pattern is consistent among other posts with statistics in the Marketing industry. Do you have to run real surveys? You don’t have to run any surveys – you can simply curate data from websites that run surveys annually. There are companies that run annual surveys in every industry.

Case Study 40

Case Study Study Curation Survey 40

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). RT @jaybaer: 7 surprising statistics about Twitter in America.

Social Media 160

Social Media Statistics Strategy Research 160

Proactive Report

DECEMBER 5, 2011

According to a report by Useful Social Media, 12% of the companies surveyed claimed that social media was under the direct control of the CEO. 74% of CMOS agree that social efforts were finally tied to hard ROI. 74% of CMOS agree that social efforts were finally tied to hard ROI. What are they measuring?

Analytics 92

Analytics Trends Social Media ROI 92

Social Media Marketing

AUGUST 8, 2013

Fascinating statistics, particularly about the age of Twitter users. A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI. Surveys and third party research are falling, with social data and the interrelation of online channels up.

Social Media 167

Social Media Nielsen Press Release News 167

Hootsuite

MARCH 2, 2020

Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search. Pinterest usage statistics. In a 2019 survey , three-quarters of Pinners say they’re “very interested” in new products. Pinterest advertising statistics.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 25 Social Media Facts and Statistics. Need more evidence that measuring social media ROI is hard?

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

FEBRUARY 20, 2015

Getting input from your customers via a survey , a free site or process analysis, or a live Q&A session can yield loads of relevant intelligence. It’s been a year since mobile internet access overtook PC access , which means that statistically, your buyers are viewing your messages on phones or tablets. How are you improving?

Mobile 60

Mobile Conversation Buy Forums 60

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. “If you can’t measure it, you can’t manage it.” Peter Drucker.

Metrics 100

Metrics How To Discount Analytics 100

Buzz Marketing for Technology

JUNE 28, 2008

The study culminates a great deal of analysis including a survey of more than 1000 e-mail managers (mostly IT managers and executives, and records and document management specialists). A recent CIO survey found that only 18% of organizations have deployed blogs, and only 13% have deployed wikis. Intranet (Finding ROI) White Paper.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Writtent Blog

MAY 20, 2013

Powerful reporting on ROI, autoresponders, social activity, and more. Google Analytics and Survey Gizmo integration. Other features include: 1 GB image hosting (exceeds market standard). Both time-based and action-based autoresponders. Social media and Google Analytics integration. Mobile apps for iPhone and Android. Benchmark Email.

Newsletter 103

Newsletter Template Templates Hosting 103

Hootsuite

OCTOBER 28, 2019

Brand Awareness is the attention your brand gets—across all social media—during a reporting period , or a specific span of time that yields statistically relevant data. Bounce rate lets you measure your social media traffic—and, in turn, ROI —against other sources of traffic (e.g., Brand Awareness. Net Promoter Score (NPS).

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Metrics Social Media CPM CPC 112

Sprout Social

MARCH 27, 2019

Why spend money on expensive consumer surveys when you’ll find out what your customers are asking for on Quora? However, an insightful response with links to relevant content on your blog, case studies and statistics demonstrates your thought leadership. That way, you prove the ROI of your Q&A sessions.

How To 102

How To Marketing Notification Case Study 102

Webbiquity SMM

MARCH 15, 2016

Draw your own conclusions after checking out the these 16 intriguing business blogging and marketing statistics and facts. There are approximately 250 million blogs online today, and this number doesn’t even include blogs on Google’s Blogger platform, which does not disclose usage statistics. The CMO Survey ). The CMO Survey ).

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Survey Marketing B2B Statistics 100

ProBlogger

JANUARY 29, 2013

Many site owners avoid multivariate testing as it seems overly complex, and most of the services on the market that provide multivariate testing are paid services, which leaves bloggers unsure of the potential ROI. In early 2012 Econsultancy.com and Redeye conducted a survey [link] that yielded some interesting results.

How To 45

How To Groups Groups Conversation 45

Social Media Strategies Summit

NOVEMBER 4, 2021

And, more importantly, what strategies can you use to boost your brand’s visibility (along with your content marketing ROI)? Displaying detailed statistical data relevant to potential customers, SnapEngage managed to show the effectiveness of live chat in reducing support ticket numbers while boosting customer satisfaction.

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Content Marketing Compete Case Study 222

Oktopost

JUNE 9, 2020

How to Measure and Maximize Employee Advocacy ROI. According to Altimeter’s study , employee advocacy is one of the fastest-growing social business programs, with 90% of companies surveyed (companies with more than 250 employees) pursuing or have plans to pursue some form of employee advocacy. Why Employee Advocacy Matters for B2B.

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B2B Survey ROI Metrics 144