Social Media Strategies Summit

APRIL 4, 2019

According to the 2019 Influencer Marketing Benchmark Report , nearly two-thirds of marketers surveyed intend to increase their spending over the next 12 months. . In fact, Influencer Marketing ROI and improving metrics to track campaign results are consistently noted as the biggest challenge facing the industry in 2019 and beyond.

ROI 103

ROI Influencer Marketing How To 103

Mindjumpers

SEPTEMBER 17, 2012

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms. Monitoring.

Survey 225

Survey Report Social Media ROI 225

Mindjumpers

JANUARY 11, 2012

The It compares the state of social media in 2011 and expectations from 2012, based on this survey. According to the survey, it is quite obvious that all social platforms will grow in 2012. According to the survey, these numbers will rise to 92% monitoring brand mentions and 87% monitoring industry conversations in 2012.

Survey 250

Survey Report Social Media ROI 250

Mindjumpers

NOVEMBER 10, 2011

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Similar Posts: How to Measure Your Social Media ROI [Infographic].

ROI 244

ROI Social Media Metrics Survey 244

Keyhole.co

JANUARY 27, 2023

Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing. And some marketers have even reported ROIs as high as 1000%. A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them. times in Taiwan.

ROI 52

ROI B2B Social Media How To 52

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

Metrics 100

Metrics Influencer Marketing Survey 100

The Realtime Report

AUGUST 8, 2012

And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI. Eighty percent of survey respondents reported using social technologies in one or more areas of business, including marketing, employee collaboration, customer service and support and sales. What do you think?

ROI 191

ROI Mzinga Analytics Social Media 191

Small Business Mavericks

JUNE 5, 2015

A survey of small business owners (SMBs) indicates that 61% of them show no return on investment (ROI) with social media. The interesting thing is, all of the businesses surveyed are also members of Manta. Asides aside, though, there are some other interesting insights to be gleaned from the survey. The Rise of Google+.

ROI 70

ROI Social Media Survey Small Business 70

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 138

ROI Social Media Social CRM Survey 138

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

ROI 193

ROI Social Media Vocus Metrics 193

Audiense

FEBRUARY 15, 2018

From marketing managers to senior executives increasing your ROI is a common goal shared by all. On paper, calculating ROI could not be simpler: (Gain of investment – Cost of investment) / Cost of investment. However, there are a few qualitative factors that could influence ROI: human resources, time invested, intangible benefits, etc.

ROI 74

ROI Data Cost Influencer 74

Bill Hartzer

OCTOBER 4, 2023

Expanding survey and panel data with over 85,000 new customer attributes such as passions, interests, preferred media, and more. We are thrilled to leverage these data sets to further optimize ROI and provide our users with comprehensive knowledge about their customer base.”

Sample 165

Sample Samples Survey ROI 165

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. All of the old measurements are moot.&#. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Waxing UnLyrical

MAY 2, 2011

ROI (a.k.a. In both cases, if our “busy entrepreneur” could show a causal relationship between Facebook activity and driving sales, reducing costs, or both, she’d be on the way to figuring out the partial ROI of her Facebook activities. In these instances, figuring out the precise ROI of social media becomes hard and highly inexact.

Training 156

Training ROI Eventful Cost 156

Sherrilynne Starkie

DECEMBER 13, 2019

In the survey of 300 communications professionals, more than half agreed that social media was becoming valuable. PR has transformed from the relentless pursuit of column inches into a strategic business discipline that consistently delivers measurable ROI. 3% said social media had little or no value. hours per week on social media.

Social Media 195

Social Media Skills Survey ROI 195

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Source: Hootsuite 2021 Social Trends Survey. But is your social strategy up to the task?

Questions 142

Questions Social Media Strategy Survey 142

The Realtime Report

MARCH 24, 2014

Three-quarters of marketers are using realtime marketing, and 41% have included realtime marketing in their 2014 budgets, according to a new survey from realtime web personalization platform Evergage. The top benefits of realtime marketing [Evergage survey] So what does realtime marketing really mean to marketers?

Survey 177

Survey Marketing ROI Statistics 177

Proactive Report

NOVEMBER 16, 2010

So says SAS in the findings of their survey of 2100 companies: More than half of them are using social media. Could this perhaps be the reason companies complain about the lack of social media ROI? You can download the survey here. 75 percent did not know where their most valuable customers are talking about them.

ROI 87

ROI Social Media Netvibes Survey 87

Oktopost

DECEMBER 21, 2023

By carefully allocating resources and prioritizing strategic initiatives, CMOs can ensure that every dollar spent delivers a high Marketing ROI. Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue.

Marketing 62

Marketing Survey Skills How To 62

Keyhole.co

FEBRUARY 8, 2024

This is because brands are now prioritizing return on investment (ROI). Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. A lower CPP means your investment reaches a wider audience for every dollar spent, maximizing your ROI. Ready to track your ROI?

Metrics 52

Metrics Influencer Sentiment ROI 52

Buffer Social

NOVEMBER 20, 2016

A huge thank you to Neil for packing this episode with great insights and actionable takeaways for social media managers and marketers looking to demonstrate the true value and ROI of social media. Proven marketing tactics to help improve social media ROI. Key Takeaway for Marketers Looking to Demonstrate the ROI of Social Media.

ROI 96

ROI Social Media How To Authentication 96

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. In fact, 68% of respondents to the Uproar PR survey said they have made a purchase based on a post from a non-celebrity. Engagement numbers are great, but marketers need to move toward finding a way to measure actual ROI.

Influencer 237

Influencer Authentication Survey ROI 237

Josh S Peters

FEBRUARY 20, 2009

But that’s fine because we have polls and surveys so that people can let us know what they are thinking. But that’s fine because we have polls and surveys so that people can let us know what they are thinking. Surveys and polls: Can you read people? You suck at reading people, and so do I.

Survey 100

Survey Social Media Lijit Marketing 100

Hootsuite

JULY 15, 2021

This includes direct feedback from customer surveys or polls, and also reports that calculate how long it takes for tickets to be resolved. Aim to send out NPS surveys after customers have had a chance to experience your product or service. CSAT surveys also provide an opportunity to ask for qualitative feedback.

Metrics 138

Metrics Survey FAQ Issues 138

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Check out Sprout’s social ad reporting capabilities to boost ROI from the paid content you’re scheduling.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! That leaves us with Awareness. .

ROI 100

ROI CPA Campaign Buy 100

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. In a survey from Convince & Convert , 41% of companies said they had no idea whether or not their social media efforts were actually paying off. With that being said, measuring the ROI of your social media marketing efforts isn’t impossible.

ROI 40

ROI Social Media Analytics Cost 40

Proactive Report

JUNE 5, 2011

According to a Hypatia Research report, “Benchmarking Social Community Platform Investments & ROI,&# only 40% of companies measure social media performance on a quarterly or annual basis, while almost 13% or the organizations surveyed do not measure ROI from social media at all, and another 18% said they do so only on an ad hoc basis.

ROI 82

ROI Social Media Metrics Survey 82

Proactive Report

NOVEMBER 21, 2012

A new survey of 44 global PR firms revealed that 82% want a standard measurement tool and that measuring ROI is the number of barrier to using social media.

ROI 60

ROI Social Media Survey Tools 60

Harp Interactive

AUGUST 26, 2010

The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. Of the marketers surveyed: 63% have already implemented social media marketing programs, and. 137 responded to the survey.

Study 285

Study Social Media Survey Conference 285

Koka Sexton

AUGUST 11, 2023

A recent survey by CMI and MarketingProfs revealed that 63% of B2B content marketers ranked “establishing a documented content strategy” as their most important content marketing activity. The same survey also found that budget is the leading obstacle to effective content marketing.

Strategy 52

Strategy Content Loyalty Marketing 52

Convince & Convert

SEPTEMBER 25, 2012

The study surveyed 469 marketers from a variety of industries, expertise and verticals, the report looks at how businesses are using (or not using) social media, the key. Click to read more »

ROI 140

ROI Social Media Research Survey 140

Mindjumpers

SEPTEMBER 25, 2012

The research is based on a survey of more than 650 marketing professionals from agencies and the client-side (45% B2C, 34% B2B and 21% B2B and B2C equally) across industries in Europe and North America with a concentration in the UK and US. Similar Posts: The State of Social Media Marketing – Summary of Annual Survey Report (Part 2).

Strategy 247

Strategy Survey B2B ROI 247

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns. Tagger helps with this.

Influencer 107

Influencer Marketing Collaboration ROI 107

Talkwalker SM

MAY 4, 2016

We also encourage you to participate in our online survey by clicking here: Brand Video & Communications Survey. And don’t forget to check back in a couple of weeks when we’ll be breaking down the results of the survey to get a true picture of the state of earned media.

Survey 60

Survey Mobile Video Analytics 60

Sprout Social

FEBRUARY 7, 2023

In the face of limited resources, changing algorithms and congested feeds, an advocacy program is a company’s greatest asset to amplify content, increase ROI and recruit top talent. Calculate how your business can benefit from using the Employee Advocacy platform with our ROI calculator.

Buy 94

Buy Curation Statistics Survey 94