Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo
FEBRUARY 5, 2014
The new approach paid off, resulting in attention from customers, media, and retailers. A few months down the road, the company connected with Natural Pawz , a natural pet store owned by husband and wife team Biff Picone and Nadine Joli-Coeur. Our goal is to turn an already successful startup into a long-term leader of the pack. This is their story. One product contained Talc.
Winners And Losers In The Digital Age
MAY 9, 2014
We see massive companies get uprooted and startups get acquired for billions of dollars. He recently presented his data-based insights and predictions on who is pushing ahead and who may not make it across the finish line in everything from social media and retail to brands at DLD NYC. retail. startup. But what does it really mean? Who is winning at business. dld nyc.
When Real Time Becomes Really Real Time
JULY 13, 2012
Amazon is changing retail. That should come as no surprise, but Slate published a fascinating article on July 11th, 2012 titled, I Want It Today , that dissects the next generation of what Amazon is going to do to disrupt retail as we have seen it to date. It's hard to overstate how thoroughly this move will shake up the retail industry. Same-day delivery has long been the holy grail of Internet retailers, something that dozens of startups have tried and failed to accomplish. To put it more bluntly: Physical retailers will be hosed." retail.
The E-commerce Tipping Point
APRIL 3, 2012
Do you feel that it's still a fairly nascent part of the retail experience or do you think that it has matured to the point where it's not only a proven merchandising channel, but a critical function of how people buy? He thought to himself: "this is the what retail looks like in 2012." Retail is, without question, morphing from a physical location (a shopping mall or a busy intersection of a popular city) to a state of digitization. What Amazon started is now being continued by new and fascinating online retailers like Fab. online retailer. retail.
The True Omni-Channel Is Convergence
OCTOBER 9, 2014
Some rushed in (and lost their shirts), while others sat on the sidelines and watched startups eat their lunch (slowly and over time). " The wake-up of retail. Over the past several months, I have spent a serious (and significant) amount of time presenting to retailers throughout North America. Senior retailers from some of the world''s biggest brands at events for Google and Twitter , to local merchants with unique retail specialty at retail association events. Internally, retailers will say that becoming omni-channel is the true imperative.
Tracking, Personalization And Screams Of Privacy
FEBRUARY 15, 2013
So, they left Salesforce and launched a new startup called, Nomi. Nomi also made the news this week when they secured over three million dollars in venture capital financing a mere two weeks after their first investor meeting (you can read more about it right here: It Took Only 13 Days For Former Salesforce Execs To Raise $3 Million For Their Startup, Nomi ). According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. compare prices among retailers, the survey says.
Is Marketing About To Get Really Creepy Or Really Good?
MARCH 28, 2013
It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." It turns out that consumers are looking forward to more technologies at the physical retail level. In short, retailers want to capture this new, connected and highly untethered consumer. Amazon has been hard at work capturing tons of consumer information at the retail level. future of retail. retail.
Holiday Social: The Gap Gives Away 1 Million Holiday Postcards to Facebook Fans
The Realtime Report
NOVEMBER 20, 2012
The Gap is the first brand to use startup Sincerely’s new “brand-centric service” Postagram Direct, which launched last week. The retailer also “loved the idea of tying their brand to something as tangible and emotional as a card sent to a loved one in the mail.” ” Social Media Campaigns Gap holiday promotion mobile app Postagram retail Sincerely
The Next Great Marketing Disruption
JANUARY 23, 2014
Last week was a weird week. I was in New York speaking at the National Retail Federation ''s Big Show in New York City. Bush , was going to speak and then Costco co-founder, Jim Sinegal , would be awarded a lifetime achievement award during the NRF Retail Industry Awards Luncheon. If that isn''t strange enough, in the following days one of the great technology startup icons, Jack Dorsey ( Twitter and Square - at the same time) was also going to give a keynote session titled, The Receipt - A Communication Channel. national retail federation. retail. startup.
The New Convergence
JUNE 14, 2013
Because of this, the concept of opening up a local retail outlet seems counterintuitive. What is even more fascinating is this brand new breed of startups and entrepreneurs who are truly moving The Internet of Things into a viable business model. retail. startups. This is not about media convergence. It''s about something bigger. Things change. Things change so fast that sometimes, it''s hard to see it. We tend to think about our businesses and our lives in terms of keeping up with change. This creates a metal imagery of a mouse running on a wheel, doesn''t it?
Hunting for Social Media at the OSRM09 (Outdoor Retailer Summer.
Josh S Peters
JULY 22, 2009
Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Hunting for Social Media at the OSRM09 (Outdoor Retailer Summer Market) Hunting for Social Media at the OSRM09 (Outdoor Retailer Summer Market) Written on July 22, 2009 by Josh Peters in Social Media 1 Comment - Leave a comment!
Why Email Needs A Facelift
NOVEMBER 13, 2012
From the news item: " according to [pdf] a Blue Kangaroo online survey of more than 1,000 US adults aged 18-64, a whopping 43% said that more than half of the new emails in their inbox the week prior to the survey came from marketers (including daily deals, retail newsletters, and sales alerts). There are several companies (some established and some startups) that are trying to solve the problem of email. startup. There has got to be something better than email. Game over. For almost as long as email has existed, people have complained about getting too many emails.
A Pinteresting Story
JANUARY 31, 2012
Think about software that was developed for the Windows platform, and this will be a similar strategy for many of the newer social media startups. Pinterest Becomes Top Traffic Driver for Retailers - via Mashable. startup. That Facebook IPO. With rumors swirling of Facebook 's pending IPO (and the billions at play that go along with it), it does seem like the most opportune time for the online social networking behemoth to go public. or that any other competitors are waiting in the wings. That Pinterest thing. Pinterest creates a mood board or visualization of this content.
Adapt Or Die
JANUARY 19, 2012
You see, it's easy to be an armchair quarterback and say that the newspaper industry, the music industry, the book publishing industry, the retail industry, a traditional advertising agency. We live in interesting times (to steal a turn of phrase from the ancient Chinese curse ) but it's not so easy to make the pivot that Eric Ries writes about in his business book, The Lean Startup when you're not a lean startup but a business that's been around the block (and has the scars to prove it). Your channels of innovation aren't nimble enough to beat a fresh startup.
Four Areas that Digital Marketers Need to Continue to Focus On
Direct Marketing Observations
MARCH 19, 2012
Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors. analytics big data IDC startups sxsw technology TwitterShould we be amazed anymore at how fast digital is moving?
CTRL ALT Delete. Reboot Your Business. Reboot Your Life. Your Future Depends On It. Today Is The Day
MAY 21, 2013
This will freak out many - but more importantly - provide an amazing opportunity for anybody (from startup to multinational) to take advantage of. If you buy 500 copies (or more) of CTRL ALT Delete in hardcover format (which I can offer you at a discount of close to 50% off of the retail price), you will be entitled to a free 60-90 minute live keynote presentation at your company. startup. What are you going to reboot today? Today is the day. My second business book, CTRL ALT Delete , is now available. This book is broken up into two sections. These are movements. audible.
The Marketing Agency Of The Future
MARCH 15, 2013
Eric Ries brought the concept of the Lean Startup into our zeitgeist. They're not the same consumers when they're reading consumer reviews as they are when they are in a physical retail location. retail. the learn startup. Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when it comes to the marketing of brands. What's an agency to do? Over time, this role has changed. Nothing more. Nothing less.
Three F-Commerce Techniques That Actually Work
Convince & Convert
FEBRUARY 29, 2012
If you’ve been following the latest f-commerce news about retailers experimenting with social storefronts on Facebook, you’ll already know that the media are labeling the retailer efforts a failure following the shuttering of Facebook storefronts run by Gap, J.C. These retailers were each pursuing a strategy that positioned their Facebook presence as a virtual extension of their website into the social network, one that permitted both browsing and actual e-commerce transactions within the confines of a Facebook tab. Penney, Nordstrom and Gamestop.
The Size Of The Boat. The Motion Of The Ocean.
JANUARY 18, 2012
On the flight home from the National Retail Federation 's Big Show (where I gave a keynote address for the Shop.org First Look Track ), I was watching the CNBC Titans special on Leo Burnett (if you have not had the opportunity to see this documentary on the legendary ad man, I highly recommend it). national retail federation. startup. Does size matter? Get your mind out of the gutter. As one of my main roles at Twist Image , I act as the frontline (along with a great team of people) of assessing new business opportunities. Does this mean that we take work for the money?
Finally – A Promising Buzz in the Social Media Marketing Atmosphere
MAY 15, 2012
In his ebook, Groupon: Why Deep Discounts are Bad for Business , Bob Phibbs (“The Retail Doctor”) relates stories of Groupon disasters. Retailers might offer an $80 product or service for $40 but after their cut with Groupon they receive $20 for an $80 value. FreebeeCards bills itself as “the next generation of daily offers.” Many vouchers go unused. Digg Digg.
What's More Important To A Consumer: The Price Or The Brand?
APRIL 5, 2013
If you think that branding and retail have become complicated because of stuff like showrooming and attribution, you need to take a pause and try to figure out the myriad of complexities that e-commerce has created in the retail chain when laid out in this article. We also look to traditional retailers and wonder how they will keep pace against Amazon. That retailers have no chance against e-commerce plays when they''re not dealing with the traditional supply chain and logistic problems. retail attribution. retail. traditional retailer. brand.
Create a World-Class Online Community for Your Business
JANUARY 26, 2011
Business Resources from Mashable: – HOW TO: Create a World-Class Online Community for Your Business – How Social Data & Mobile Tech Can Improve the Retail Experience – 5 Creative [.] HOW TO: Create a World-Class Online Community for Your Business – How Social Data Mobile Tech Can Improve the Retail Experience – 5 Creative [.] Have an account?
Living (And Working) In The Digital Age
AUGUST 20, 2014
Industry trends that are seen as radical eventually become an industry standard, and startups have the advantage because it is cheaper to scale, whereas older businesses must alter their business model (and in some cases, start from scratch) to adapt. Rakuten, a Japanese web retailer, also offers financial services. Guest post by Hilary Smith for SocialFish. Is It All For The Best?
Ergonomic Consultancy: A Business Opportunity
MAY 6, 2013
Also keep in mind online based ergonomic retailers like www.sitbetter.com so that you can always get several quotes for your clients. Startups carpal tunnel syndrome ergonomic consultancy startup startups Does this picture seem familiar? It may even reflect how you are sitting right now. Now you may even be rearranging your sitting position as you are reading this.
Why You Need Analytics and Trust for Successful Influence Marketing
Convince & Convert
MARCH 9, 2016
In the News: “This StartUp CEO Claims He Can Save You Millions On Influencer Marketing”. National Retail Federation Conference. Gotta Have Faith. Wouldn’t it be nice to control absolutely everything? Actually no. Not really. Sometimes it’s best to trust your choices and let go after looking closely at well-collected data. In This Episode. How to make your brand its own influencer.
Would You Sacrifice Your Privacy For A $5 Gift Card?
The Realtime Report
FEBRUARY 19, 2014
Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for drawings of bigger ticket items, like an Apple iPad. Your location is very, very valuable to marketers. So far, at least 125,000 Americans have answered yes to the above question.
How to Steal the Next Billion Dollar Website Idea: A Case Study
JANUARY 27, 2016
In today’s report I look at how you can capitalise on a trend which could see you at the helm of the webs hottest startups. 24 Million Reasons to Pivot from the Best Startup Ideas. startups and bringing them to other countries around the world. They take popular US-based startup ideas, build clones of them for other countries and throw money at them until they succeed.
7 Ways to Generate Leads from Social Media
SEPTEMBER 17, 2015
In one particular case study , a startup called The Foundation set their sights on utilizing quizzes through Facebook. Retailers specifically love giving out coupons. Speaking of retailers, let’s take a look at one with fashion stores worldwide. H&M recently used their website to drive sales to their stores with a coupon strategy. (Source). The best part of it?
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
Supply chain expert and social networking pro Jeff Ashcroft is a key thought leader in many fields including retail, supply chain and third party logistics. former eCommerce retail, media and agency CIO/CMO, Lee is a recognized strategist in the social media, analytics and eCommerce worlds. ” Nick sold his previous BI/Segmentation startup to BOBJ (now SAP ). Jeffrey L.
Announcing: The Social Employee (McGraw-Hill, 2013) @SocialEmployee
Blue Focus Marketing
JULY 31, 2013
Small startups and multinational giants alike have a responsibility to their employees to arm them with tools and cultural framework for success. Distributed by McGraw-Hill, The Social Employee is available in both paperback and ebook editions through major retailers such as Amazon, Barnes & Noble , iBooks, Books-A-Million , and Google Books. Press Release. CONTACT INFORMATION .
5 Essential Spreadsheets for Social Media Analytics
FEBRUARY 15, 2012
Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. Latest Startups News. Startups. Pinterest: Everything You Wanted to Know About 2012′s Hottest Startup [INFOGRAPHIC]. Startups.
SEO and the Stock Market: How to Profit from Google Penalties
SEPTEMBER 12, 2014
was rolled out on May 22nd, Retail Me Not’s stock dropped 10% or in other words, Google’s change helped to wipe $170 million from their market cap in a single day. Homeshop 18 are an Indian online retail store hoping to IPO on the NASDAQ later this year. For some though, Google changes can slice millions of dollars off the valuation of your company. When Panda 4.0 Airbnb.
Conference Spotlight: Build Grow Scale LIVE
MARCH 30, 2015
Los Silva – Los Silva is a top direct response sales funnel designer and has consulted on funnels for entrepreneurs, startups, and companies including Disney, Driftrock, Ryan Deiss, Kent Clothier, and many others. At Build Grow Scale LIVE, Drew plans to share the secrets he’s learned from his own retail business and time consulting with e-commerce retailers. Who Attends.
Why Tech Companies Must Be Careful About Change
Convince & Convert
NOVEMBER 9, 2015
The retailer has taken an interest to “inspire discussion around cancer awareness amid a younger crowd and raise funds for the four cancer organizations.” Technology: Twitter’s Lucky Charms. It is the end of an era over on Twitter, as starring your favorite tweets is no longer a thing. Business: RelayRides Steers in a New Direction. Entertainment: Jon Stewart is BACK.
How to Cut Costs with Your Own Support Community
Techipedia: Tamar Weinberg
JUNE 19, 2012
The company works with small business internationally to keep online retailers running efficiently while offering them high-value marketing tools. A few years ago, 3dcart extended its customer support to include free 24/7/365 phone support for customers of all sizes. To wipe startup costs, check out a free open source solution like phpBB. This is a guest post by Michael Silverman.
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Rupert Murdoch’s “The Daily Officially Launching Feb 2? Have an account? This post was co-authored by Dhiraj Rajaram, the founder and CEO of Mu Sigma. Social media has come of age. Not many, right? link] [.] Confira [.]
Are We At The Beginning Or The End Of Publishing?
JULY 11, 2013
Regardless, that was the exact question that Alistair Croll (co-author of Lean Analytics , BitCurrent , Year One Labs and one of my weekly link buddies ) asked of Hugh McGuire ( PressBooks , LibriVox , co-author of Book: A Futurist''s Manifesto and my other weekly link buddy), Julien Smith ( Breather , co-author of Trust Agents and The Impact Equation and author of The Flinch ) and me at today''s International Startup Festival. This isn''t about big book and magazine publishers killing trees and maintaining the transport industry while feeding a distribution channel to retail.
What to Consider When Building an In-House Social Media Team
NOVEMBER 3, 2010
View More » Business Essential Startup Funding Tips From 8. Dell Embraces Tablets and the Cloud iPhone Coming to Target Retail Stores View More » Entertainment Now You Can Smell Like YouTube Sensat. Push Notifications Startup Raises Ano. Movies music myspace ONLINE VIDEO politics pop culture privacy Search small business social good social media social networking social networks software sports startups tech television trending tv twitter verizon video video games viral video web video Wordpress Yahoo youtube Join More Than 2.8 Studard agrees. Mobile 2.0
Why the Corporate Blog is Not Even Close to Dead
Convince & Convert
OCTOBER 18, 2013
And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The idea is not for every realtor, summer camp, and tech startup to buy advertisements and start making money off their online content. Michael Brito, author @britopian. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors.
Why Should I Make My Webpage Interactive?
APRIL 9, 2015
If you’re a startup or an e-commerce retailer, chances are you have a string of social media accounts representing your business all around the web. This is a guest contribution from Ben Shwartz. They say you shouldn’t judge a book by its cover… but does that extend to eBooks? How about webpages? Eminem on landing page optimization… or a rap battle. For the sake of organization.
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
Dell Embraces Tablets and the Cloud iPhone Coming to Target Retail Stores Drupal Founder on Why Open Source is. New Startup Seeks to Turn Your Mobile. Movies music myspace ONLINE VIDEO politics pop culture privacy Search small business social good social media social networking social networks software sports startups tech television trending tv twitter verizon video video games viral video web video Wordpress Yahoo youtube Join More Than 2.8 The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. Social media is capable of so much more. Mobile 2.0
How to Get an Influencer's Attention
Techipedia: Tamar Weinberg
MARCH 24, 2010
selected influencers in all different “walks of life and areas of influence, from the blogosphere to the power users of Digg to founders of successful startups and authors of bestselling books. Jason is also the host of This Week in Startups. Perhaps this might serve as the start of a real relationship. contacted a number of influencers to see what grabs their attention.
The Magic of Ignorance: Knowing What You Don’t Know
Convince & Convert
SEPTEMBER 20, 2013
Zero Paid Media as the New Marketing Model , joins the Social Pros Podcast this week to discuss the two types of entrepreneurs, the idea behind his revolutionary startup, and how Kickstarter has helped him prove his point. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Joe Jaffe, Evol8tion @jaffejuice. Please Support Our Sponsors.