Trending Sources

Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

The new approach paid off, resulting in attention from customers, media, and retailers. A few months down the road, the company connected with Natural Pawz , a natural pet store owned by husband and wife team Biff Picone and Nadine Joli-Coeur. Our goal is to turn an already successful startup into a long-term leader of the pack. This is their story. One product contained Talc.

Is Your Brand Story Documentary-Worthy (Like Shopify)?

Twist Image

know Shopify since they were this scruffy little startup that my buddy, Harley Finkelstein , got involved with many years back, after trying to sell t-shirts online with their platform. Now, Harley is the Chief Operating Officer, and he (along with Tobi Lutke - the CEO and founder - and an amazing leadership team) is trying to redefine retail. retail. startup. brand.

Winners And Losers In The Digital Age

Twist Image

We see massive companies get uprooted and startups get acquired for billions of dollars. He recently presented his data-based insights and predictions on who is pushing ahead and who may not make it across the finish line in everything from social media and retail to brands at DLD NYC. retail. startup. But what does it really mean? Who is winning at business. dld nyc.

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The True Omni-Channel Is Convergence

Twist Image

Some rushed in (and lost their shirts), while others sat on the sidelines and watched startups eat their lunch (slowly and over time). " The wake-up of retail. Over the past several months, I have spent a serious (and significant) amount of time presenting to retailers throughout North America. Senior retailers from some of the world''s biggest brands at events for Google and Twitter , to local merchants with unique retail specialty at retail association events. Internally, retailers will say that becoming omni-channel is the true imperative.

The E-commerce Tipping Point

Twist Image

Do you feel that it's still a fairly nascent part of the retail experience or do you think that it has matured to the point where it's not only a proven merchandising channel, but a critical function of how people buy? He thought to himself: "this is the what retail looks like in 2012." Retail is, without question, morphing from a physical location (a shopping mall or a busy intersection of a popular city) to a state of digitization. What Amazon started is now being continued by new and fascinating online retailers like Fab. online retailer. retail.

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Holiday Social: The Gap Gives Away 1 Million Holiday Postcards to Facebook Fans

The Realtime Report

The Gap is the first brand to use startup Sincerely’s new “brand-centric service” Postagram Direct, which launched last week. The retailer also “loved the idea of tying their brand to something as tangible and emotional as a card sent to a loved one in the mail.” ” Social Media Campaigns Gap holiday promotion mobile app Postagram retail Sincerely

The Next Great Marketing Disruption

Twist Image

Last week was a weird week. I was in New York speaking at the National Retail Federation ''s Big Show in New York City. Bush , was going to speak and then Costco co-founder, Jim Sinegal , would be awarded a lifetime achievement award during the NRF Retail Industry Awards Luncheon. If that isn''t strange enough, in the following days one of the great technology startup icons, Jack Dorsey ( Twitter and Square - at the same time) was also going to give a keynote session titled, The Receipt - A Communication Channel. national retail federation. retail. startup.

Why Email Needs A Facelift

Twist Image

From the news item: " according to [pdf] a Blue Kangaroo online survey of more than 1,000 US adults aged 18-64, a whopping 43% said that more than half of the new emails in their inbox the week prior to the survey came from marketers (including daily deals, retail newsletters, and sales alerts). There are several companies (some established and some startups) that are trying to solve the problem of email. startup. There has got to be something better than email. Game over. For almost as long as email has existed, people have complained about getting too many emails.

The New Convergence

Twist Image

Because of this, the concept of opening up a local retail outlet seems counterintuitive. What is even more fascinating is this brand new breed of startups and entrepreneurs who are truly moving The Internet of Things into a viable business model. retail. startups. This is not about media convergence. It''s about something bigger. Things change. Things change so fast that sometimes, it''s hard to see it. We tend to think about our businesses and our lives in terms of keeping up with change. This creates a metal imagery of a mouse running on a wheel, doesn''t it?

A Pinteresting Story

Twist Image

Think about software that was developed for the Windows platform, and this will be a similar strategy for many of the newer social media startups. Pinterest Becomes Top Traffic Driver for Retailers - via Mashable. startup. That Facebook IPO. With rumors swirling of Facebook 's pending IPO (and the billions at play that go along with it), it does seem like the most opportune time for the online social networking behemoth to go public. or that any other competitors are waiting in the wings. That Pinterest thing. Pinterest creates a mood board or visualization of this content.

Adapt Or Die

Twist Image

You see, it's easy to be an armchair quarterback and say that the newspaper industry, the music industry, the book publishing industry, the retail industry, a traditional advertising agency. We live in interesting times (to steal a turn of phrase from the ancient Chinese curse ) but it's not so easy to make the pivot that Eric Ries writes about in his business book, The Lean Startup when you're not a lean startup but a business that's been around the block (and has the scars to prove it). Your channels of innovation aren't nimble enough to beat a fresh startup.

Hunting for Social Media at the OSRM09 (Outdoor Retailer Summer.

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Hunting for Social Media at the OSRM09 (Outdoor Retailer Summer Market) Hunting for Social Media at the OSRM09 (Outdoor Retailer Summer Market) Written on July 22, 2009 by Josh Peters in Social Media 1 Comment - Leave a comment!

Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

Some recent  Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves  if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors. analytics big data IDC startups sxsw technology TwitterShould we be amazed anymore at how fast digital is moving?

The Marketing Agency Of The Future

Twist Image

Eric Ries brought the concept of the Lean Startup into our zeitgeist. They're not the same consumers when they're reading consumer reviews as they are when they are in a physical retail location. retail. the learn startup. Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when it comes to the marketing of brands. What's an agency to do? Over time, this role has changed. Nothing more. Nothing less.

CTRL ALT Delete. Reboot Your Business. Reboot Your Life. Your Future Depends On It. Today Is The Day

Twist Image

This will freak out many - but more importantly - provide an amazing opportunity for anybody (from startup to multinational) to take advantage of. If you buy 500 copies (or more) of CTRL ALT Delete in hardcover format (which I can offer you at a discount of close to 50% off of the retail price), you will be entitled to a free 60-90 minute live keynote presentation at your company. startup. What are you going to reboot today? Today is the day. My second business book, CTRL ALT Delete , is now available. This book is broken up into two sections. These are movements. audible.

Three F-Commerce Techniques That Actually Work

Convince & Convert

If you’ve been following the latest f-commerce  news about retailers experimenting with social storefronts on Facebook, you’ll already know that the media are labeling the retailer efforts a failure following the shuttering of Facebook storefronts run by Gap, J.C. These retailers were each pursuing a strategy that positioned their Facebook presence as a virtual extension of their website into the social network, one that permitted both browsing and actual e-commerce transactions within the confines of a Facebook tab. Penney, Nordstrom and Gamestop.

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The Size Of The Boat. The Motion Of The Ocean.

Twist Image

On the flight home from the National Retail Federation 's Big Show (where I gave a keynote address for the First Look Track ), I was watching the CNBC Titans special on Leo Burnett (if you have not had the opportunity to see this documentary on the legendary ad man, I highly recommend it). national retail federation. startup. Does size matter? Get your mind out of the gutter. As one of my main roles at Twist Image , I act as the frontline (along with a great team of people) of assessing new business opportunities. Does this mean that we take work for the money?

Finally – A Promising Buzz in the Social Media Marketing Atmosphere


In his ebook, Groupon: Why Deep Discounts are Bad for Business , Bob Phibbs (“The Retail Doctor”) relates stories of Groupon disasters. Retailers might offer an $80 product or service for $40 but after their cut with Groupon they receive $20 for an $80 value. FreebeeCards bills itself as “the next generation of daily offers.” Many vouchers go unused. Digg Digg.

What's More Important To A Consumer: The Price Or The Brand?

Twist Image

If you think that branding and retail have become complicated because of stuff like showrooming and attribution, you need to take a pause and try to figure out the myriad of complexities that e-commerce has created in the retail chain when laid out in this article. We also look to traditional retailers and wonder how they will keep pace against Amazon. That retailers have no chance against e-commerce plays when they''re not dealing with the traditional supply chain and logistic problems. retail attribution. retail. traditional retailer. brand.

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Create a World-Class Online Community for Your Business

Business Resources from Mashable: – HOW TO: Create a World-Class Online Community for Your Business – How Social Data & Mobile Tech Can Improve the Retail Experience – 5 Creative [.] HOW TO: Create a World-Class Online Community for Your Business – How Social Data Mobile Tech Can Improve the Retail Experience – 5 Creative [.] Have an account?

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Living (And Working) In The Digital Age


Industry trends that are seen as radical eventually become an industry standard, and startups have the advantage because it is cheaper to scale, whereas older businesses must alter their business model (and in some cases, start from scratch) to adapt. Rakuten, a Japanese web retailer, also offers financial services. Guest post by Hilary Smith for SocialFish. Is It All For The Best?

Ergonomic Consultancy: A Business Opportunity


Also keep in mind online based ergonomic retailers like  so that you can always get several quotes for your clients. Startups carpal tunnel syndrome ergonomic consultancy startup startups Does this picture seem familiar? It may even reflect how you are sitting right now. Now you may even be rearranging your sitting position as you are reading this.

Would You Sacrifice Your Privacy For A $5 Gift Card?

The Realtime Report

Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for drawings of bigger ticket items, like an Apple iPad. Your location is very, very valuable to marketers. So far, at least 125,000 Americans have answered yes to the above question.

Why You Need Analytics and Trust for Successful Influence Marketing

Convince & Convert

In the News: “This StartUp CEO Claims He Can Save You Millions On Influencer Marketing”. National Retail Federation Conference. Gotta Have Faith. Wouldn’t it be nice to control absolutely everything? Actually no. Not really. Sometimes it’s best to trust your choices and let go after looking closely at well-collected data. In This Episode. How to make your brand its own influencer.

7 Ways to Generate Leads from Social Media


In one particular  case study , a startup called The Foundation set their sights on utilizing quizzes through Facebook. Retailers specifically love giving out coupons. Speaking of retailers, let’s take a look at one with fashion stores worldwide. H&M recently used their website to drive sales to their stores with a coupon strategy. (Source). The best part of it?

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Supply chain expert and social networking pro Jeff Ashcroft is a key thought leader in many fields including retail, supply chain and third party logistics. former eCommerce retail, media and agency CIO/CMO, Lee is a recognized strategist in the social media, analytics and eCommerce worlds. ” Nick sold his previous BI/Segmentation startup to BOBJ (now SAP ). Jeffrey L.

How to Steal the Next Billion Dollar Website Idea: A Case Study

Viper Chill

In today’s report I look at how you can capitalise on a trend which could see you at the helm of the webs hottest startups. 24 Million Reasons to Pivot from the Best Startup Ideas. startups and bringing them to other countries around the world. They take popular US-based startup ideas, build clones of them for other countries and throw money at them until they succeed.

How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

The company works with small business internationally to keep online retailers running efficiently while offering them high-value marketing tools. A few years ago, 3dcart extended its customer support to include free 24/7/365 phone support for customers of all sizes. To wipe startup costs, check out a free open source solution like phpBB. This is a guest post by Michael Silverman.

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Announcing: The Social Employee (McGraw-Hill, 2013) @SocialEmployee

Blue Focus Marketing

Small startups and multinational giants alike have a responsibility to their employees to arm them with tools and cultural framework for success. Distributed by McGraw-Hill, The Social Employee is available in both paperback and ebook editions through major retailers such as Amazon, Barnes & Noble , iBooks, Books-A-Million , and Google Books. Press Release. CONTACT INFORMATION .

5 Essential Spreadsheets for Social Media Analytics

Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. Latest Startups News. Startups. Pinterest: Everything You Wanted to Know About 2012′s Hottest Startup [INFOGRAPHIC]. Startups.

SEO and the Stock Market: How to Profit from Google Penalties

Viper Chill

was rolled out on May 22nd, Retail Me Not’s stock dropped 10% or in other words, Google’s change helped to wipe $170 million from their market cap in a single day. Homeshop 18 are an Indian online retail store hoping to IPO on the NASDAQ later this year. For some though, Google changes can slice millions of dollars off the valuation of your company. When Panda 4.0 Airbnb.

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Making Data Relevant: The New Metrics for Social Marketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Rupert Murdoch’s “The Daily&# Officially Launching Feb 2? Have an account? This post was co-authored by Dhiraj Rajaram, the founder and CEO of Mu Sigma. Social media has come of age. Not many, right? link] [.] Confira [.]

Why Tech Companies Must Be Careful About Change

Convince & Convert

The retailer has taken an interest to  “inspire discussion around cancer awareness amid a younger crowd and raise funds for the four cancer organizations.” Technology: Twitter’s Lucky Charms. It is the end of an era over on Twitter, as starring your favorite tweets is no longer a thing. Business: RelayRides Steers in a New Direction. Entertainment: Jon Stewart is BACK.

Are We At The Beginning Or The End Of Publishing?

Twist Image

Regardless, that was the exact question that Alistair Croll (co-author of Lean Analytics , BitCurrent , Year One Labs and one of my weekly link buddies ) asked of Hugh McGuire ( PressBooks , LibriVox , co-author of Book: A Futurist''s Manifesto and my other weekly link buddy), Julien Smith ( Breather , co-author of Trust Agents and The Impact Equation and author of The Flinch ) and me at today''s International Startup Festival. This isn''t about big book and magazine publishers killing trees and maintaining the transport industry while feeding a distribution channel to retail.

Conference Spotlight: Build Grow Scale LIVE


Los Silva – Los Silva is a top direct response sales funnel designer and has consulted on funnels for entrepreneurs, startups, and companies including Disney, Driftrock, Ryan Deiss, Kent Clothier, and many others. At Build Grow Scale LIVE, Drew plans to share the secrets he’s learned from his own retail business and time consulting with e-commerce retailers. Who Attends.

Why the Corporate Blog is Not Even Close to Dead

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The idea is not for every realtor, summer camp, and tech startup to buy advertisements and start making money off their online content. Michael Brito, author @britopian. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors.

How to Use LinkedIn to Connect with Top-Drawer Freelance Clients


mean Fortune 500 companies, fast-growing startups, and major national magazines. One top national retailer hired me to write articles for their newsletter for business owners. For instance, I’ve listed white paper writer, newsletter writer, retail writer, and business writer among my skills. 5. This is a guest post by Carol Tice. For freelancers, LinkedIn is the 21st Century phone book. Increasingly, when companies want to hire a freelancer, they don’t ask around their network. They don’t look at the stack of business cards on their desk. Add connections.

What to Consider When Building an In-House Social Media Team

View More » Business Essential Startup Funding Tips From 8. Dell Embraces Tablets and the Cloud iPhone Coming to Target Retail Stores View More » Entertainment Now You Can Smell Like YouTube Sensat. Push Notifications Startup Raises Ano. Movies music myspace ONLINE VIDEO politics pop culture privacy Search small business social good social media social networking social networks software sports startups tech television trending tv twitter verizon video video games viral video web video Wordpress Yahoo youtube Join More Than 2.8 Studard agrees. Mobile 2.0

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The Magic of Ignorance: Knowing What You Don’t Know

Convince & Convert

Zero Paid Media as the New Marketing Model , joins the Social Pros Podcast this week to discuss the two types of entrepreneurs, the idea behind his revolutionary startup, and how Kickstarter has helped him prove his point. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Joe Jaffe, Evol8tion @jaffejuice. Please Support Our Sponsors.

What the Future Holds for B2B Social Media Marketing

Dell Embraces Tablets and the Cloud iPhone Coming to Target Retail Stores Drupal Founder on Why Open Source is. New Startup Seeks to Turn Your Mobile. Movies music myspace ONLINE VIDEO politics pop culture privacy Search small business social good social media social networking social networks software sports startups tech television trending tv twitter verizon video video games viral video web video Wordpress Yahoo youtube Join More Than 2.8 The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. Social media is capable of so much more. Mobile 2.0

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