article thumbnail

Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. Treat social media as part of your sales funnel.

Retail 104
article thumbnail

80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., According to our data, 65% of participants have already made purchases directly through social media. Our survey found that 80% of consumers say that brand familiarity (i.e., About the Data.

Buy 143
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Instagram Demographics That Matter to Social Media Marketers in 2020

Hootsuite

Instagram is most popular with younger users: 67% of 18 to 29 year olds use the social media site. According to Piper Jaffray’s 2019 Taking Stock With Teens consumer insights survey, 85% of teens say Instagram is their preferred social network (followed shortly by Snapchat). That’s up from 59% in 2016. 75,000+: 42%.

Instagram 145
article thumbnail

What to do with your 2020 social strategy now

Sprout Social

In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. Tourism, entertainment and retail have been hit especially hard by the current economic downturn as people quarantine and delay major purchases. million messages throughout the month.

Strategy 143
article thumbnail

Measuring Customer Experience for B2B Marketers

Oktopost

B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. Surveys are a classic method to gather customer feedback, but they need to be used properly. Social Media . How is B2B CX Different from B2C CX?

B2B 101
article thumbnail

Role of artificial intelligence in marketing

Sprout Social

They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis. Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in.

Sentiment 132
article thumbnail

Creating Women’s History Month social media ideas that resonate

Sprout Social

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. For some women, like Alexa Heinrich, Social Media Manager at St. Alexa Heinrich Social Media Manager, St. I don’t want lip service, I want action.