Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

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Patterns Sentiment Analysis Proposal 118

Hootsuite

DECEMBER 10, 2019

For those of you who’ve never heard of Google My Business (GMB for short), it’s a free easy-to-use tool that allows businesses with physical retail locations to manage how they appear on Google Search and Maps. One aspect of Detroit that I found intriguing was the difficulty in finding various cafes, shops, bars, clubs and retailers.

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Google How To HootSuite Delicious 145

Sprout Social

MAY 19, 2021

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. The report found that, as a result of positive social media interactions with a brand, consumers are more willing to: Buy from a brand (78%).

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Hootsuite

MARCH 23, 2023

Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant). Marketers and social media managers AI copywriters can’t create your marketing strategy from scratch, but they can: Suggest KPIs to track, hashtag ideas, and more. Coming soon Big news!

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Sprout Social

SEPTEMBER 6, 2022

How much do social media managers make? If you’re looking for an average social media salary for your unique situation, chances are you can find it in this article. We’ve compiled data from sources across the web to provide you with everything you need to know about average social media manager salaries.

Social Media Management 96

Social Media Management Social Media Survey Data 96

Oktopost

MAY 11, 2020

As many as 24% of companies recently surveyed by Continuity Central admitted that they were just now starting to draft emergency operation plans. That’s potentially over half the market without emergency operations plans. . One of the resources in your social media management tool-belt is your social listening strategy.

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Social Media How To Social Media Management Organization 75

Sprout Social

OCTOBER 30, 2023

Yet, only 8% of social marketers believe themselves to be leaders in customer care on social. Now is the time to reflect on how much time your brand spends on customer relationship marketing, and how teams can work together to improve this function at your organization. What is customer relationship marketing?

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Social Media Marketing Loyalty Collaboration 121

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse. Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. You may also be monitored!!

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Attensity Crimson Hexagon Social Media Sentiment 77

Hootsuite

JULY 8, 2020

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. All of this can lead to higher conversion rates and better social media ROI.

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Hootsuite

SEPTEMBER 24, 2019

The number of brands incorporating Instagram marketing into their business strategy has surged in recent years. marketers used Instagram in 2016, more than 75% will do so by 2020. Before you get started with Instagram marketing, you need an Instagram for Business account or an Instagram Creator account. Use a business account.

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Instagram Tips Marketing Hashtag 112

Hootsuite

NOVEMBER 25, 2019

The use of social media in financial services organizations is no longer an option. The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. million in the 12 months before the Putnam survey.

Social Media 144

Social Media Insurance Tips HootSuite 144

Hootsuite

JULY 15, 2019

Like Canva, this platform requires no design experience, and makes everything from creating ads to marketing videos a cinch. Despite Facebook’s inflated video view stats , video remains one of the top ways to attract social engagement. Facebook page apps for surveys and promotion. Need some inspiration? SurveyMonkey.

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HootSuite Facebook Template Templates 111

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. Or, you could survey Web site visitors, gathering data in real-time. Now you’re using social media to its full advantage.

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Sprout Social

OCTOBER 19, 2016

Here are some of the top benefits of social media contests. Social Media Engagement. With engagement being one of the most critical metrics for social media marketers, contests make a lot of sense. In addition to getting more engagement, social media contests are also a great form of lead generation.

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Social Media How To Directory UGC 40

Sprout Social

APRIL 26, 2023

Yet not all brands are necessarily using their social presence to “follow the money.” For example, raising brand awareness is a perfectly good reason to invest in social media. At the same time, other brands may be focusing on social media marketing to generate leads.

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ROI Social Media How To Metrics 98

agora pulse

MARCH 1, 2021

They might express their interest in you by subscribing to your blog or following you on social. These leads are more commonly known as Marketing Qualified Leads (MQLs). How to Generate Leads Through Social Media. Get started on saving time and energy on your own social media management! Case studies.

How To 174

How To Hashtag LinkedIn Newsletter 174

Akamai Marketing

NOVEMBER 22, 2011

” Well, either my blog has some pull, or the survey they sent over the summer was put to good use because Sprout Social is growing up. I think its headed into the social CRM space, which we desperately need in the smaller-than-enterprise world. But for $92/year it wasn’t breaking the bank either.

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Tools Social CRM Comparison HootSuite 149

Sprout Social

AUGUST 3, 2022

From popular creators to celebrities to corporations, social media has become the face of the public apology. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. Communicate a plan for redemption.

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Brands Issues Social Media Conference 96

Convince & Convert

FEBRUARY 2, 2012

It’s their 12th annual trust and credibility survey. Interestingly, in this edition it draws a direct line from the chaos that’s all around us in government and public markets. This is good news for social media marketers like you and me. It was released last week. It’s pretty meaty.

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Social Media Committee Team Questions 116

Convince & Convert

JULY 27, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay: Welcome everybody to Social Pros. Eric: Social Pros, I know it. The RSS feed is: [link]. Find us on iTunes: [link].

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Airlines Sentiment Hotels ROI 115

Sprout Social

JANUARY 4, 2017

Looking toward 2017, social media trends will continue to evolve and surprise us. While it’s impossible to predict how the social media marketing landscape will change over the course of a year, we’re here to provide six social media trends marketers should keep an eye on in 2017: Jump to the Social Media Trends 2017 Infographic.

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Trends Social Media Analytics Instagram 112

Convince & Convert

JULY 13, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Komen ranks 56th of 79 surveyed. Our first step there was, I would say it was a safe step, cause marketing.

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Banking Mobile Team Social Media 113

Sprout Social

MARCH 27, 2023

Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals. A social media campaign is a coordinated set of marketing actions across one or many social channels.

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Campaign Social Media UGC Metrics 128

Convince & Convert

APRIL 27, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

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Insurance Journal Research Hashtag 115

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. Source note: Our stats are collected from third-party surveys, whitepapers, and financial reports from the platforms themselves. Twitter statistics.

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Statistics Social Media Marketing YouTube 145

Sprout Social

JANUARY 26, 2021

Plus, there’s a positive perception of brands on Instagram: According to a Facebook survey , people say they recognize brands on Instagram as popular (78%), relevant (74%) and committed to building community (72%). Building community and supporting customers is imperative for attracting and retaining customers through social media.

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Template Templates Instagram FAQ 135

Hootsuite

JULY 7, 2020

During the climate strike last September, brands like Patagonia, Lush, and Seventh Generation closed stores, “went dark” on social, and donated ad space to the movement. Tomorrow, we're closing our USA retail and e-commerce shops to march in the Global #ClimateStrikes , drawing attention to the state of the planet.

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Convince & Convert

JANUARY 7, 2014

We have no problems with other people borrowing our methods we wanted to offer a content marketer’s guide to building a content calendar along with a free template for the 2014 calendar year. A content calendar is a shareable resource that marketing teams can use to plan all content marketing activity.

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Template Templates Repository Content 168

Hootsuite

MARCH 2, 2020

So, is it time for your company to start TikTok marketing? Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. 52% of TikTok users can be categorized as status seekers, finds a survey by Global Web Index. billion likes. billion likes.

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Brands Meme Hashtag Remix 145

Hootsuite

MARCH 23, 2020

A survey by Econsultancy of 500 marketers at major brands found that marketers are already deciding between short-term tactics and long-term planning. In fact, 47% (41% in the UK, and 53% in North America) of marketers say they have delayed or are reviewing strategic initiatives, such as digital transformation or restructuring.

Health Care 145

Health Care HootSuite Organization Instagram 145

Webbiquity SMM

APRIL 9, 2012

FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases. ShortStack.

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Review Tools Social Media Klout 200