Sprout Social

JULY 28, 2020

Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. Our latest retail data report revealed that in social conversations about going back to school, more than 40,000 messages included the words “safe” or “safety.” Throughout quarantine, social gave brands a direct line to their customers.

Strategy 134

Strategy Retail Marketing How To 134

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

MAY 11, 2023

Twitter: Twitter’s Brand Safety Marketing Collection offers both technical and general advice on how to keep your brand safe on the network. These features allow you to keep Twitter a safe place for your brand and community. The retailer used TikTok to highlight its partnership with basketball star Candace Parker.

Reputation 131

Reputation Tools Brands How To 131

Adam Cohen

MARCH 30, 2011

…having more positive than negative sentiment from a social media monitoring tool. …seeing the sentiment from a social media monitoring tool improve over time. Celebrities Are Not Taking Over Twitter (49). 10 Quick Tips for Retailers to Engage in Social Media Right Now (44). What would you add to this list?

Social Media 244

Social Media Airlines Sentiment Conference 244

Sprout Social

APRIL 27, 2020

Updates to Twitter times to post. Updates to Twitter times to post. Twitter patterns of usage have remained slightly more consistent pre- and post-COVID response. the current best time to post on Twitter is Friday 7–9 a.m. Retail, consumer goods, and education sent messages also dropped, though less dramatically.

Engagement 145

Engagement Social Media Patterns Health Care 145

Sprout Social

MAY 4, 2021

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. Twitter is experimenting with a new card format that features a large “Shop” button, as well. 3 social commerce examples you can learn from. The Tiny Tassel.

Retail 139

Retail Instagram Buy Social Media 139

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Source: Slack Twitter. PRIORITY PLATFORM: Twitter. 2 Slack Appeals to Different Audiences.

B2B 150

B2B Social Media Brands Hubspot 150

Keyhole.co

JULY 31, 2023

Nike maintains a dedicated Twitter account solely for customer support which helps them to keep their marketing messages separate from their support interactions. Much like Nike, Spotify also maintains a separate Twitter handle for customer support. Let your customers know they are talking to a human to give them a sense of comfort.

Examples 52

Examples Social Media Brands Issues 52

Sprout Social

MARCH 8, 2021

A few weeks ago, the electronics retailer made headlines when its shares skyrocketed over the course of 24 hours. Additionally, much of the conversation surrounding GameStop’s meteoric rise took place on Twitter and Reddit, two platforms that we can analyze with Sprout’s Advanced Listening product. Sprout had unique data to share.

Content 130

Content Trends How To Exercises 130

Twist Image

APRIL 2, 2012

Neither reason seems to make any sense, because the general sentiment of the statement "no photography" screams: "we don't trust you!" What if I wanted to take a picture of a new coach because I bought it and I was very excited to share it with everyone I know on Facebook and Twitter ? retail operation.

Comparison 111

Comparison Retail Price Sentiment 111

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. A closer look revealed that Twitter conversations around COVID-19 and unemployment or layoffs increased by 4,725% from February to March.

Strategy 143

Strategy Metrics Hubspot Retail 143

Webbiquity SMM

SEPTEMBER 16, 2013

” Twitter Followers. The post contends that counting Twitter followers is “a completely pointless exercise…Up to half of all Twitter accounts are inactive, while many are just spambots. It is estimated that two-thirds of the Twitter fans of many celebrities and politicians are fake. ” True!

Metrics 195

Metrics Marketing Class ROI 195

Sprout Social

NOVEMBER 19, 2020

For those interested in hiking, the outdoor activity that had the highest positive sentiment on Twitter (55% positive, 31% neutral, 14% negative), content from those types of brands can help them plan a day-trip, discover new trails and find the most picturesque landscapes.

Travel 121

Travel Sports Exercises Sentiment 121

Keyhole.co

JUNE 19, 2023

Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., It includes an analysis of context, sentiment, and the overall customer experience. Zappos An online retailer, Zappos is famous for its exceptional customer service, which extends to its social media platforms. Social media statistics show over 4.26

Social Media 52

Social Media UGC Content Loyalty 52

Waxing UnLyrical

JULY 11, 2012

Whether it’s free tools (Twitter Search or Google Alerts) or premium offerings, the main issue with social media listening is that it’s still (primarily) driven by keywords. You can read more from Danny at his award-winning marketing blog , or follow him on Twitter at @DannyBrown. Listening data are still keyword driven. Yes please!

Social Media 204

Social Media Issues Sentiment Banking 204

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. Fast food, retail, sports—those brands can get experimental. For example, check out how Hinge has their Twitter profile set up.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

APRIL 19, 2022

You can hone-in on sentiment and customer feedback to determine how you can build—or strengthen—your conversational marketing strategy. The passenger railroad service’s customer support is available 24/7 on their Twitter account. The big box retailer was the first to bring live TikTok shopping to the US in December 2020.

Conversation 101

Conversation Strategy Social Media Marketing 101

Sprout Social

JUNE 22, 2021

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. 36% of consumers follow brands on Twitter. Why you should be on Twitter. Key Stats: 1 billion global users. 140 million US users.

Platform 119

Platform Social Media Tumblr Reddit 119

Sprout Social

APRIL 26, 2022

Not all executives will care about building a personal brand on Twitter. In a recent webinar hosted by the National Retail Federation and Sprout , Walmart reported that training helped grow their executive audience reach by 182%. Consider creating Twitter lists of industry executives and relevant news outlets you can refer to.

Strategy 87

Strategy How To Training ROI 87

Sprout Social

OCTOBER 8, 2020

In paying attention to your competitors, industry trends and brand sentiment, you’re able to find plenty of sparks that will generate new ideas. Maybe you want to see which product type your customers are talking about the most on Twitter. Dates might also limit what content you want to focus on.

Content 144

Content Meeting Process Sentiment 144

Sprout Social

JUNE 7, 2022

Particularly in recent years, platforms like Reddit and Twitter have become popular destinations for retail and institutional investors to discuss and analyze market trends.” Your cashtag will help you monitor stock-related conversations happening on Twitter. Decide on a branded hashtag. Hi, Times Square!

Strategy 116

Strategy How To Hashtag Team 116

Convince & Convert

NOVEMBER 9, 2015

Technology: Twitter’s Lucky Charms. It is the end of an era over on Twitter, as starring your favorite tweets is no longer a thing. Since the start of the month, Movember has overtaken moustaches in mentions, generating almost three times the volume: And, as we saw while tracking last year, Movember is a Twitter phenomenon.

Company 60

Company Startup Sentiment Travel 60

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 99

Retail Social Media UGC How To 99

Talkwalker SM

JULY 23, 2015

Where are people especially interested in a particular retailer? For example, the above map shows sentiment towards the recent launch of Apple Pay in the UK by region. Online reputation management is a must for brands and businesses and doing a sentiment analysis is a good first step.

Sentiment 60

Sentiment Reputation Fashion Campaign 60

Sprout Social

OCTOBER 17, 2022

Along with social listening, use social media sentiment analysis to see how your customers feel about your brand. The online pet retailer Chewy uses surprise and delight to help grieving pet parents. Also, notice how Chewy references the pet by name when interacting with customers on Twitter: @Chewy truly is amazing.

Brands 99

Brands Fashion Eventful Hosting 99

Keyhole.co

MAY 31, 2023

If you compare a year-old brand in clothing retail to that of Gap, which has been around for decades, your competitive benchmarking will fall short. With Keyhole, you can track profiles from top social media platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube. Are they well-respected in the industry?

Social Media 52

Social Media Strategy How To Analysis 52

Convince & Convert

MARCH 29, 2016

In further analysis of this emoji usage, and represent sentiment found in tweets. ” Furthermore, this is not he first time a retailer and a credit-card issuer have split up. is often used in place of “cool,” which is why the emoji is situated alongside news of the FBI’s renegade-like response to Apple. .

Loyalty 60

Loyalty Brands Apple Retail 60

Sprout Social

MAY 8, 2023

Consumer goods social media resources Solutions for Social Commerce How to master social media for retail and win more customers What is social commerce? Are you looking to keep a pulse on sentiment and brand health? Be cautious if you’re a consumer goods business, but also be sure to test your own best times to post.

Tourism 109

Tourism Travel Education Engagement 109

Sprout Social

JULY 14, 2016

You can also use the network filters to toggle between data for Twitter, Facebook, and Instagram. Sprout’s message tagging system was designed to fit a myriad of use cases ranging from measuring campaigns to understanding brand sentiment. Understanding Brand Sentiment. How to Use the Tag Report.

Report 40

Report Sentiment Metrics Patterns 40

Sprout Social

FEBRUARY 18, 2020

Monitoring helps you with your brand perception and sentiment. Instead of mindlessly scrolling through your Twitter timeline in the hopes of finding a mention of your brand, or repeating time consuming manual searches that may miss variations of brand terms, use a monitoring strategy to alert you whenever your brand is talked about.

Social Media 136

Social Media Strategy Brands Airlines 136

Sprout Social

AUGUST 19, 2021

In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic. Twitter is experimenting with a new card format that features a large “Shop” button, as well. It can also illuminate new opportunities you might have otherwise missed.

Examples 133

Examples Tips Patterns Instagram 133

Razor Social

MARCH 30, 2016

Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” ” Sentiment analysis has a bad name because it’s never 100% accurate.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Convince & Convert

DECEMBER 4, 2015

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. Take a Stance. Create Memorable Experiences. All the cool kids are doing it! Best @Snapchat filter ever!

Content 60

Content How To Tumblr UGC 60

Twist Image

NOVEMBER 13, 2012

From the news item: " according to [pdf] a Blue Kangaroo online survey of more than 1,000 US adults aged 18-64, a whopping 43% said that more than half of the new emails in their inbox the week prior to the survey came from marketers (including daily deals, retail newsletters, and sales alerts). Shorter, faster and near-real time.

Wikipedia 101

Wikipedia Findability Startup Collaboration 101

Sprout Social

FEBRUARY 25, 2019

On Twitter, you’re able to conduct and save search parameters. Some may use it to inform a product feature while others might also use it for customer sentiment. In the retail sector, Samsung looks at their competitors to see what their most common complaints are. One customer may be more vocal on Twitter than on Facebook.

Facebook 94

Facebook Review Overview Press Release 94

Later

SEPTEMBER 1, 2020

Instagram has become one of the most important platforms for businesses in recent years — especially for those in the e-commerce and retail space. Like monitoring audience sentiment, responding to queries, de-escalate issues, and gaining a better understanding of your audience demographic and what they care about.

Platform 78

Platform Social Media Small Business Instagram 78

Oktopost

MAY 11, 2020

Data and sentiment gathered from social media can provide a litmus test of sorts to discern in which direction the proverbial wind is blowing. . Among them are Vodafone Espana with a simple but elegant guide on Twitter instructing followers on mobile phone hygiene. Continuing business on social media. View this post on Instagram.

Social Media 75

Social Media How To Social Media Management Organization 75