Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 102

Sentiment Analysis Patterns Price 102

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. These features allow you to keep Twitter a safe place for your brand and community.

Reputation 128

Reputation Tools Brands How To 128

Sprout Social

JULY 28, 2020

Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. Our latest retail data report revealed that in social conversations about going back to school, more than 40,000 messages included the words “safe” or “safety.” Throughout quarantine, social gave brands a direct line to their customers.

Strategy 132

Strategy Retail Marketing How To 132

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 64

Report Atlassian Brands Sentiment 64

Sprout Social

MARCH 8, 2021

Using tools like Google Trends and social listening , you can keep an eye on trends in real-time and dig deeper into the online conversations that are gaining traction. Who needs to be looped into the conversation? A few weeks ago, the electronics retailer made headlines when its shares skyrocketed over the course of 24 hours.

Content 128

Content Trends How To Exercises 128

Sprout Social

MAY 4, 2021

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. Twitter is experimenting with a new card format that features a large “Shop” button, as well. 3 social commerce examples you can learn from. The Tiny Tassel.

Retail 138

Retail Instagram Buy Social Media 138

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. million messages throughout the month.

Strategy 142

Strategy Metrics Hubspot Retail 142

Sprout Social

JUNE 7, 2022

. “Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. Particularly in recent years, platforms like Reddit and Twitter have become popular destinations for retail and institutional investors to discuss and analyze market trends.”

Strategy 113

Strategy How To Hashtag Team 113

Waxing UnLyrical

JULY 11, 2012

There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. Whether it’s free tools (Twitter Search or Google Alerts) or premium offerings, the main issue with social media listening is that it’s still (primarily) driven by keywords.

Social Media 204

Social Media Issues Sentiment Banking 204

Keyhole.co

JULY 31, 2023

Nike maintains a dedicated Twitter account solely for customer support which helps them to keep their marketing messages separate from their support interactions. Much like Nike, Spotify also maintains a separate Twitter handle for customer support. Let your customers know they are talking to a human to give them a sense of comfort.

Examples 52

Examples Social Media Brands Issues 52

Keyhole.co

JUNE 19, 2023

Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., Implementing social listening tactic Social listening involves monitoring digital conversations to understand what customers say about a brand and its industry online. It includes an analysis of context, sentiment, and the overall customer experience.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

JUNE 22, 2021

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. 36% of consumers follow brands on Twitter. Why you should be on Twitter. Key Stats: 1 billion global users. 140 million US users.

Platform 116

Platform Social Media Tumblr Reddit 116

Sprout Social

NOVEMBER 19, 2020

Using Sprout’s Social Listening platform, we gathered insights from recent conversations about outdoor activities to learn which ones people are taking part in most, how they feel about these activities and what brands are doing in response. We analyzed over 103,200 Tweets between October 10 and November 17 and found that being outside is in.

Travel 119

Travel Sports Exercises Sentiment 119

Sprout Social

APRIL 26, 2022

Most executives are no strangers to leading strategy conversations, poring over financial projections or weighing in on R&D. Not all executives will care about building a personal brand on Twitter. I enjoyed the meaningful conversations about driving change to create a better world for all. . Any recommendations?

Strategy 85

Strategy How To Training ROI 85

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. If you use Sprout’s social listening tool , here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand.

Strategy 129

Strategy Brands Hubspot Survey 129

Sprout Social

OCTOBER 17, 2022

Reviewing customer conversations and trending topics can help you pinpoint opportunities for your brand. Along with social listening, use social media sentiment analysis to see how your customers feel about your brand. The online pet retailer Chewy uses surprise and delight to help grieving pet parents.

Brands 96

Brands Fashion Eventful Hosting 96

Webbiquity SMM

SEPTEMBER 16, 2013

” Twitter Followers. The post contends that counting Twitter followers is “a completely pointless exercise…Up to half of all Twitter accounts are inactive, while many are just spambots. It is estimated that two-thirds of the Twitter fans of many celebrities and politicians are fake. ” True!

Metrics 195

Metrics Marketing Class ROI 195

Razor Social

MARCH 30, 2016

Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! Conversation Tracking.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Convince & Convert

MARCH 29, 2016

According to the Emoji Cloud below, and are two of the most prominent emojis associated with the discussion: , , and are all logical emojis to find within the conversation, but and (aka Smiling Face with Sunglasses and Face with Stuck-Out Tongue and Tightly-Closed Eyes Emojis, respectively) do not necessarily invoke obvious connotation. .

Loyalty 60

Loyalty Brands Apple Retail 60

Sprout Social

FEBRUARY 18, 2020

While listening is more proactive and can lead to business-wide insights , it follows a similar process as monitoring and can help uncover important conversations like those untagged mentions. Monitoring helps you with your brand perception and sentiment. Monitoring and listening do often partner up in a company’s social strategy.

Social Media 134

Social Media Strategy Brands Airlines 134

Talkwalker SM

JULY 23, 2015

Our new geolocation function lets you see exactly where conversation about your brand is coming from, right down to street level*. Where are people especially interested in a particular retailer? For example, the above map shows sentiment towards the recent launch of Apple Pay in the UK by region.

Sentiment 60

Sentiment Reputation Fashion Campaign 60

Sprout Social

AUGUST 19, 2021

In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic. Twitter is experimenting with a new card format that features a large “Shop” button, as well. 3 ways to increase sales on social media.

Examples 131

Examples Tips Patterns Instagram 131

Convince & Convert

NOVEMBER 9, 2015

Technology: Twitter’s Lucky Charms. It is the end of an era over on Twitter, as starring your favorite tweets is no longer a thing. So, along with some of our male employees growing out their ‘staches , we are also tracking the conversation and media coverage. Business: RelayRides Steers in a New Direction.

Company 60

Company Startup Sentiment Travel 60

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 97

Retail Social Media UGC How To 97

Convince & Convert

DECEMBER 4, 2015

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. Take a Stance. Let Consumers Know You’re Closed. Create Memorable Experiences. Best @Snapchat filter ever!

Content 60

Content How To Tumblr UGC 60

Later

SEPTEMBER 1, 2020

Instagram has become one of the most important platforms for businesses in recent years — especially for those in the e-commerce and retail space. Like monitoring audience sentiment, responding to queries, de-escalate issues, and gaining a better understanding of your audience demographic and what they care about.

Platform 78

Platform Social Media Small Business Instagram 78

Sprout Social

JANUARY 22, 2020

This week’s featured brand, outdoor retailer REI, is a study in sustained growth for a radical idea. And that’s where things start to get interesting, as far as results are concerned: According to Sprout’s listening data, the #OptOutside hashtag was used 156K times on Twitter and Instagram during the inaugural campaign in 2015.

Campaign 47

Campaign Hashtag Sentiment Overview 47

Pixlee

NOVEMBER 10, 2016

Examples of social commerce platforms and social commerce sites include Facebook business retail store pages where users can browse and shop without leaving the platform, or buy buttons on Twitter and Pinterest. These channels therefore play a very important role in your word-of-mouth marketing. More Authentic Engagement and Traffic.

ROI 40

ROI Loyalty Metrics Engineering 40

Laurel Papworth

FEBRUARY 18, 2016

No wonder Woolworths don’t bother with a Twitter account. What that means is we’re able to tailor an insurance offer that targets those really good insurance risk customers,” Woolworths Ltd director of group retail services, Penny Winn, told AdNews. Twitter ALSO Uses Your Real World Purchases.

Data 40

Data Social Media Insurance Training 40

Sprout Social

JANUARY 29, 2024

The main goal of this process is to control the online conversation surrounding your brand using various strategies to ensure that when people search for you online, they come across information that paints a favorable picture. Those include: Social media Social media has brought a new level of transparency into consumer conversations.

Reputation 118

Reputation Review Sentiment Software 118

Audiense

MAY 16, 2016

How does Porsche implement Twitter into its social strategy? Alissa Clauson: We use Twitter for organic brand messaging and campaign support. With that mix of two distinct groups in your target audience, how do you meaningfully connect with them both on Twitter? — Porsche Retail Group (@PorscheRetail) September 24, 2015.

Strategy 113

Strategy Automotive Campaign Social Media 113

Sprout Social

OCTOBER 22, 2018

When Edelman took a closer look at Glassdoor’s List of the Top 50 Highest Rated CEOs, they found that more than 75% of them were present on social media channels–across a diverse set of industries including tech, trucking, retail, banking, auto repair and accounting, to name a few.

Reputation 73

Reputation Industry Aggregator Research 73

Hootsuite

JUNE 2, 2022

In other words, a social media crisis is when there’s a major change in the online conversation about your brand: an action that has sparked anger, disappointment, or distrust on a wide scale. corperateslavery #retail #dobetter #storemanagerlife #storemanagerlife. ? Hypocritical posts raise hackles, too. alwaysmrsgundel.

Social Media 145

Social Media Tips HootSuite How To 145

Sprout Social

NOVEMBER 16, 2021

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools, and Twitter, YouTube and TikTok announced that they too were exploring social commerce for their platforms. Paid : Conversion rate, return on ad spend (RoAS), cost per conversion. Use conversational commerce to nurture buyers on social.

Social Media 139

Social Media UGC Analysis Conversation 139

Keyhole.co

MAY 18, 2023

While the youths dominate TikTok and Instagram, Facebook, LinkedIn, and Twitter remain safe spaces for boomers and Gen X. The average conversion rate is 9.21% across industries. The average Facebook Page in the retail industry receives 974,000 monthly impressions. Conversion rates range between 0.30% and 2.6%

Statistics 59

Statistics Social Media B2B YouTube 59

Hootsuite

MARCH 2, 2023

The online clothing retailer, Dorothy Perkins, discovered this the hard way after deciding to use the hashtag #LoveDP. Non-relevant traffic will hurt your site’s conversion rates. Insights can help you monitor social sentiment over time and put out (metaphorical) fires before they start. But you have to do your research first.

Social Media 97

Social Media Brands HootSuite Policies 97

Sprout Social

DECEMBER 9, 2021

With social distancing and increasing remote work, consumers relied heavily on social channels to converse, engage and transact. For many, checking Facebook, Twitter or Instagram daily has become as routine as brushing their teeth. Analyze trends and patterns across these conversations to gain a deeper understanding of your customers.

Social Media 144

Social Media Review Buy Engagement 144