Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

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Template Templates Social Media Tips 134

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing.

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Marketing How To Sample Samples 132

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. AI is also helping social teams understand and respond to audiences better.

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Strategy Sentiment Marketing Analysis 129

Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1.

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Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

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Sprout Social

MAY 8, 2023

And with more and more businesses joining the platform, it’s important to know when is the best time to post on TikTok. It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. Industry-specific data includes mid- to high-level engagement times.

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Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives.

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Social Media Management Cost Social Media Price 125

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. I’ll check Twitter/X, Instagram, LinkedIn, and Threads to make sure I’m covering all my bases and spending time in the best way possible.

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Social Media Notification Social Media Management Metrics 93

Sprout Social

OCTOBER 31, 2023

Even though these tools are becoming more user-friendly and intuitive with time, you still need the right nuances in AI prompts to generate desired responses. Read on to understand the mechanics of AI writing prompts and how to craft them for the best results. Plus, explore different types of prompts and use cases.

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Tools How To Sentiment Training 100

Sprout Social

OCTOBER 9, 2023

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? And how do we make a greater impact without burning out our teams? I spoke with them to learn how marketing leaders can incorporate AI across their teams effectively.

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Team Examples Marketing Training 113

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

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Social Media Privacy Insurance Guidelines 105

Sprout Social

NOVEMBER 12, 2023

In this article, we’ll explore how brand collaboration works and strategies to find the best partnership for your business. How do brand collaborations work? How do brand collaborations work? Each business works together to combine its resources, audience reach and creativity to co-create products, campaigns or activations.

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Hootsuite

NOVEMBER 23, 2020

Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. What is curated content? What is curated content? This curated content definition isn’t complicated.

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Curation HootSuite Tools Content 145

Sprout Social

APRIL 17, 2024

Table of contents: What is a chatbot builder? 6 features to look for in a chatbot builder When choosing a chatbot builder, some features will be more valuable than others depending on your business needs and how you want it to interact with customers and integrate into your marketing strategy. Here are a few to consider.

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Hubspot Template Templates API 103

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind.

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Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

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Marketing Survey Skills How To 62

Hootsuite

JUNE 28, 2022

Social media scheduling tools are some of the most useful items in a social media manager’s toolbox, whether you work at a small startup or a multinational enterprise. They’re also an incredible resource for freelancers, entrepreneurs, and anyone else managing social media while running a small business.

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Sprout Social

AUGUST 12, 2021

A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life.

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Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

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Small Business Review Influencer Collaboration 78

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

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Content Collaboration Project Template 82

Sprout Social

JANUARY 11, 2024

Why is customer service software critical for business success Social customer service software Full-stack customer service software Call, chat and IVR customer service software How to choose the best customer service tools for your business Ready for the future of customer service with AI? What is customer service software?

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Software Tools Knowledge Base Hubspot 86

agora pulse

NOVEMBER 30, 2020

BONUS MATERIALS: Free Content Calendar. Have you wanted to dig into content marketing but didn’t know where to begin? Check out our tips and tricks for social media managers to start their content marketing efforts. Social Media Marketing vs. Social Media Marketing vs. Content Marketing.

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Content Marketing How To Social Media Management 182

Hootsuite

SEPTEMBER 23, 2022

Writing for social media is not an easy job. . Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. Keep reading for expert tips and tools that will help you become a more confident and effective social media writer in no time.

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Social Media Tools Tips HootSuite 145

Sprout Social

JULY 6, 2022

Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. And as a platform for conversations and customer care, it’s important to understand how to use Twitter for business in a meaningful way. What are the best times to post on Twitter? How we gathered the data.

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Twitter Tourism Travel Education 106

Buffer Social

JANUARY 18, 2024

It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator.  I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market.

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LinkedIn Review Badge Analytics 88

Buffer Social

JANUARY 18, 2023

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. ChatGPT Price : Free (for now).

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Process Tools Content Price 109

BeingOptimist

NOVEMBER 2, 2022

Many people think that creating a short video requires a lot of resources – powerful processing equipment, specialized software, and time, and you will get far with experience. Besides, it has a free plan. If you use FlexClip, you can learn how to create videos in no time. How does it work?

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Review Video Template Templates 98

agora pulse

NOVEMBER 3, 2020

With everything 2020, you may wonder when and if there’s a good time to pause your social media channels. As these events unfold, many marketers may be struggling to figure out whether they should pause social media channels for their company or clients. How are our peers responding to the situation?

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Social Media Social Media Management Health Care Issues 127

Oktopost

FEBRUARY 13, 2023

As social media continues to play a vital role in the way businesses connect with their customers and promote their brand, the need for powerful and efficient tools to manage and create content has never been greater. Uniform branded content sometimes feels alienated and not personally connected to the advocates.

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Social Media Tools Content Social Media Management 62

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

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Collaboration Social Media Team Sentiment 122

Pam Moore

SEPTEMBER 8, 2017

He or she has a new idea that is going to “save the company.” The sad thing is nobody in the conference room has the guts to state the obvious… that there is no budget, time, or resources to implement the new random act of marketing or social media with any level of success. Not in the plan.

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Social Media Marketing ROI Metrics 166

Sprout Social

OCTOBER 5, 2023

Is managing multiple social media accounts becoming too tedious? In this guide, we cover what it is, how you can access it and what features you can use to build a powerful creator profile. You can schedule posts, interact with your community and even monetize your content. What is Creator Studio?`

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Instagram Facebook Marketing Features 107

Later

NOVEMBER 5, 2020

Have you ever struggled to create a social media post? On the days when you’re feeling uninspired, having content pillars to reference can be a huge help! . Using content pillars for social media is a great way to stay organized, be consistent, and create high-quality content your audience will love. .

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Social Media Strategy Hotels Content 112

agora pulse

DECEMBER 16, 2019

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. Social media can be overwhelming at times. Each social media platform feels like it requires its own strategies, too.

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Social Media Management Social Media Hashtag Marketing 127

Sprout Social

JULY 28, 2022

There’s more to social media video production than meets the eye. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Today, 66% of social media users say short-form video is the most engaging type of social content.

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Template Templates Social Media Video 98

Sprout Social

JANUARY 26, 2023

How did you find it? In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program. All you need is a passionate customer base, a strategic plan and some creative referral marketing ideas. Think about your favorite store or business.

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Discount Marketing How To B2B 127

Hootsuite

NOVEMBER 30, 2020

In research published last month , we revealed the extent of global social media use. billion engaged users who spend an average of 2h 29m online per day—with more than 14 people starting to use social media every second. Like Stories, Instagram carousel publishing will soon be available to all plan types.

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HootSuite Instagram Metrics Template 119