Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Customer-centric strategies. Adjust marketing strategies. Guest post by Mehdi Hussen. Through social listening.

Sentiment 142

Sentiment How To Analysis Trends 142

Webbiquity SMM

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Recent research shows that 83% of users discover and research new products and services on Instagram.

B2B 259

B2B Examples Company Instagram 259

Webbiquity SMM

JUNE 21, 2022

Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign. According to recent research , the majority of consumers are more likely to purchase a product when presented with social proof.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

JANUARY 31, 2019

Both your top performing posts and your worst posts, in-depth, in order to help you adjust strategies for the future. The Information to Develop a Clear Strategy. A proper social media audit will provide all the information you need to develop a clear strategy and goals for the future. There shouldn’t be dissonance here.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

FEBRUARY 27, 2018

Here are four recommendations based on a dozen social networking stats and facts from recent research, customarily curated with a little alliteration. Whether your approach involves paid influencers or organic outreach, be sure to have a strategy in place that accounts for the essential elements. And what does that mean for marketers?

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

FEBRUARY 13, 2018

Here are three key findings from recent research, supported by nine useful social media stats, and recommendations on what to do with this information. Technology won’t help much without a well-crafted social media strategy and knowledge of how to use tools to get results and measure them for continuous improvement.

Social Media 178

Social Media Marketing Hubspot Trends 178

Webbiquity SMM

OCTOBER 6, 2015

According to recent research , U.S. First, as the IAB research also notes, increased competition for limited ad space has led to “higher prices in the cost per click for ads.” Learn about web presence optimization as a web marketing strategy. And how can CMOs make such decisions? Image credit: Pear Analytics.

Advertising 100

Advertising Price Research Software 100

Webbiquity SMM

MARCH 30, 2012

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Facebook / LinkedIn / Google Plus metrics (i.e.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

MAY 9, 2019

B2B customers are using larger buying committees to review potential purchases, they’re gathering almost all of their product research from digital content, and they’re taking longer than ever to make final purchase decisions. Cutting through all this noise is making it extremely difficult for sales teams to connect with potential leads.

B2B 130

B2B Committee Buy Process 130

Webbiquity SMM

SEPTEMBER 26, 2017

If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. This will allow you to create a highly targeted marketing strategy and provides your key audiences with the type of content that is most valuable to them. Image credit: C_osett on Flickr. What do these numbers mean for you? Start a Group.

LinkedIn 186

LinkedIn How To CPA B2B 186

Webbiquity SMM

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Webbiquity SMM

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. ” isn’t going to happen without a comprehensive and coordinated internet marketing strategy. Keyword Research/SEO. Unfortunately, “Leads.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

SEPTEMBER 9, 2014

Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence. The fundamental barrier to embracing a social business strategy seems to come down to one word: fear. And those benefits can be considerable. marketing and HR). But whatever you do, start.

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

OCTOBER 5, 2012

33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). While you won’t find much in the way of “tips and tricks” in this post, you will find guidance on answers to these big-picture marketing questions and more here in some the best marketing strategy guides and insights of 2010.

Vocus 155

Vocus B2B Social Media Statistics 155

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. “Diving into social media without a strategy in place is the best way to set your company’s efforts up for failure.&#.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

MAY 24, 2016

The genesis for the presentation was the research done a few months ago in conjunction with Tony Karrer , asking the expert B2B blogging contributors to the B2B Marketing Zone one simple question as shown to the right. Paul ( #SMBMSP90 on Twitter).

B2B 105

B2B Trends Social Media Marketing 105

Webbiquity SMM

FEBRUARY 4, 2013

But in Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech) , authors Gini Dietrich and Geoff Livingston provide a roadmap to developing strategy, planning tactics, determining and executing the best approach, and finally measuring and refining a unified marketing effort.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Guest post by Gary Dek.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends. LinkedIn Pulse ).

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

MAY 31, 2022

This post takes a deep dive into eight tactics you can integrate with your LinkedIn marketing strategy and set yourself up for success to post content and generate leads. Next, you’ll need a lead nurturing strategy. Map Out a LinkedIn Content Strategy. Optimize Your Company Page. Repurpose your content.

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

JANUARY 2, 2013

e-Strategy Trends ). e-Strategy Trends ). According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” The automotive (14%) and banking sectors (14%) were the least likely to have separate strategies in place.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

DECEMBER 26, 2012

” 10 Simple Strategies To Boost Your B2B PR Campaign by Marx Communications. Wendy Marx interviews Brian Kardon, CMO at Lattice Engines and formerly with Eloqua and Forrester Research, about PR and its integration with B2B marketing, social media and lead generation efforts. ” Best Practices In B2B PR by Fast Company. .”

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

NOVEMBER 12, 2012

A content marketing strategy can leverage all story channels (print, online, in-person, mobile, social, etc.).” ” SEO includes technical factors (making sure sites load quickly and are easy to crawl), content factors (keyword research, content optimization, meta tags) and linking factors (building internal and external links).

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. What should you do if your company’s social media strategy isn’t firing on all cylinders, or how do you avoid this fate if your company is just getting started in social media?The

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

DECEMBER 10, 2013

93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( Only a quarter of companies take a holistic approach to social media where efforts are integrated across functional areas, and at only half are top executives engaged and aligned with the company’s social strategy. eMarketer ).

Statistics 207

Statistics B2B Content Marketing 207

Webbiquity SMM

MAY 3, 2011

A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Angie Schottmuller. aschottmuller.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

JANUARY 19, 2016

Pew Research ). Pew Research Center ). Asked how effectively they believe social media is linked to their firm’s marketing strategy, 59.5% These are followed by closely related challenges “tying social activities to business outcomes” (50%) and “devloping our social media strategy” (48%).

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

JUNE 6, 2016

If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Your employees are one of the most valuable marketing assets available, and if you’re not putting them to use as part of an overall marketing strategy, you’re missing out on an incredible opportunity to increase revenue.

Brands 100

Brands Loyalty Survey Newsletter 100

Webbiquity SMM

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g.,

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

MAY 22, 2012

According to recent research from McKinsey , “companies that adopt social technologies can see a 50% increase in customer satisfaction, 48% increase in business leads, and 24% increase in revenue. There is a risk of the same fallacy today, with the mantra updated to “social media is everyone’s job!”—if

Jive 186

Jive Yammer Training Social Networking 186

Webbiquity SMM

SEPTEMBER 1, 2016

This strategy delivers incremental traffic to a brand’s translated global site, which is a key to its success. Just as with your primary-market English site, conducting market research—and understanding your users—is key to a winning global CRO strategy.

Marketing 100

Marketing Metadata Retail Airlines 100

Webbiquity SMM

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g.,

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Webbiquity SMM

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.”

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

NOVEMBER 27, 2018

Competitive intelligence: Listening to what competitors say about themselves can provide insights into their marketing and product strategies. Watching these conversations can reveal chances to share content, engage in conversations, and capitalize on business opportunities.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

FEBRUARY 28, 2011

Honigman – Social Media Manager at Sears Holdings Corporation.

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

SEPTEMBER 1, 2010

Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. Quoting a recent study from Cision and George Washington University, Todd Defren reports that “an overwhelming majority of reporters and editors now depend on social media sources when researching their stories.

Press Release 200

Press Release Tips HootSuite Alltop 200