Sprout Social

MARCH 19, 2024

Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies. This capability enables you to adjust your strategies proactively and remain competitive. AI insights for banking In the banking sector, AI insights are vital for fraud detection.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Sherrilynne Starkie

JULY 23, 2012

One highlight was Kelly Rusk’s session on using social media for research. Kelly discussed how to effectively research the social web to understand how people interact with each other, organizations and brands. mel_coulson : automated sentiment analysis doesn’t measure sarcasm in social media.

Social Capital 275

Social Capital Research Social Media Case Study 275

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Customer-centric strategies. Track customer sentiment. That’s where sentiment analysis can help you.

Sentiment 142

Sentiment How To Analysis Trends 142

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. DC movies and LEGO?

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Benchmark your social performance. Learn what content works—and what doesn’t.

Analysis 141

Analysis Strategy Sentiment Comparison 141

Keyhole.co

FEBRUARY 16, 2024

Keep reading and find your perfect tool and strategies to analyze YouTube competitors and outrank them. Competitor insights from YouTube may be as follows: Posting frequency Video type and quality Audience Engagement rate Marketing and advertising strategies, etc. What are the best strategies for analyzing YouTube competitors ?

Analysis 52

Analysis YouTube Tools Strategy 52

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses.

Analysis 106

Analysis Sentiment Marketing How To 106

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 121

Patterns Sentiment Analysis Proposal 121

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Whatever the case may be, your first step is setting up an effective social media strategy. Whatever the case may be, your first step is setting up an effective social media strategy. What Is a Social Media Strategy? How to Create a Social Media Strategy.

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. And this trend is likely to continue.

Examples 123

Examples Social Media Sentiment Influencer 123

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. This qualitative social data reveals customer sentiments, preferences and experiences. This qualitative social data reveals customer sentiments, preferences and experiences.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools. The uses and benefits of keyword research.

Research 103

Research SEO How To CPC 103

Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Product research.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions. What is competitor mapping?

Comparison 110

Comparison Analysis How To Sentiment 110

Janet Fouts

SEPTEMBER 16, 2019

We’ve used a variety of research tools to understand the problem and the solution by gathering data based on our goals and the “answer” we want to hear that validates our own decisions, and the existence of the product. Then we complain that consumers appear to say one thing in that research and do another. Do we hate winning?

Strategy 111

Strategy Focus Group Sentiment Survey 111

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. AI enables you to analyze data in real-time by computing the change in variables as they happen so businesses can monitor and pivot campaign strategies promptly.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. The following tips will help you create queries that step up your social listening strategy.

How To 99

How To Sentiment Template Templates 99

Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. With a net worth of USD 4.01

Engagement 52

Engagement Social Media Strategy Meme 52

Hootsuite

AUGUST 2, 2022

There’s no question that a customer experience strategy is key to business success in today’s market. But knowing where to start when creating a winning strategy can be daunting. In this post, you’ll uncover: What a customer experience strategy is. What is a customer experience strategy?

Template 77

Template Templates Strategy HootSuite 77

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Ignite Social Media

JUNE 15, 2017

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. It can be difficult to find influencers who are the right fit for your brand, and it is important to do the proper research to understand what conversations different influencers are already involved in.

Influencer 130

Influencer Strategy Sentiment Marketing 130

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 111

Process Sentiment Analysis Applications 111

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research. Track social sentiment in real time. This makes it a robust tool for market and competitor research.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Keyhole.co

MAY 31, 2023

Doing this lets you see what’s working well for your competitors and what you can do to improve your social media strategy. Identifying your main competitors is an important step in your social media strategy. To begin your research, you must gather as much information as possible about your industry.

Social Media 52

Social Media Strategy How To Analysis 52

Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. To create an exceptional customer experience, invest in your team’s social media personalization strategy. Audience research Every audience is different.

Social Media 125

Social Media Sentiment Data Team 125

Keyhole.co

APRIL 2, 2024

But, as with any marketing channel, showing up without a strategy can be fruitless. With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. That’s what this guide is here for.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Webbiquity SMM

NOVEMBER 8, 2022

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Our peers’ choices impact our decisions and actions, according to social proof research.

comScore 299

comScore Marketing Case Study Review 299

Oktopost

MARCH 20, 2022

To tick both boxes on social media, your strategy can’t be a monologue. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy. To stay top-of-mind for your customers, you need to be two things: relevant and valuable.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

MARCH 12, 2024

When doing research for this article, no brands were willing to speak about their approach to this year’s election—suggesting brands are tired of being burnt by the harsh political limelight. With social listening tools , they can dive into the sentiment and scope of political topics on social, and monitor for impending crises.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Hootsuite

FEBRUARY 7, 2024

Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content. Hashtag tracking tools compile all of this data to make it easy for you to plan, refine, and test your hashtag strategy. #1 Hashtag research tools 7. Clear data.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. The inbound marketing strategy connects channels like your website, social profiles and CRM. Conversational marketing and social media: How to adapt your strategy. What is conversational marketing? Helpdesk integrations.

Conversation 101

Conversation Strategy Social Media Marketing 101

Likeable

MARCH 31, 2021

However, only 8 percent of brands that leveraged a listening solution used it for competitive research and analysis. It seems as though most brands know they should have a social listening strategy, and many do participate in some sort of social listening, but very few brands are taking advantage of everything social listening has to offer.

Strategy 106

Strategy Brands Influencer Analysis 106

Bill Hartzer

NOVEMBER 17, 2023

The research, conducted in two phases, sheds light on the emotional needs that drive consumers across various social platforms. The first part of the study, spearheaded by Mindshare’s Worldwide Data Strategy and Insight team, involved a quantitative survey of over 28,000 adults worldwide.

Social Media 95

Social Media Survey Study Collaboration 95

Sprout Social

JUNE 23, 2021

Below are nine proven customer retention strategies that encourage folks to stick around for the long haul. In fact, recent research notes that a staggering 86% of customers say they’d stay loyal to a business that actively welcomes and educates them after a purchase. Invest in your onboarding process and customer resources.

Strategy 126

Strategy Policies Resources Loyalty 126

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights. Why are buyer personas important?

Data 141

Data Social Media Sentiment Team 141

Sprout Social

SEPTEMBER 9, 2020

Because the truth is, an effective marketing strategy relies on consumer voices and insights. It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. Market research, especially at scale, can be costly and time-consuming.

Organization 126

Organization Sentiment Social Media Management Analysis 126