Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. AI enables you to analyze data in real-time by computing the change in variables as they happen so businesses can monitor and pivot campaign strategies promptly.

Analytics 115

Analytics Sentiment Analysis Patterns 115

Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. To create an exceptional customer experience, invest in your team’s social media personalization strategy. Audience research Every audience is different.

Social Media 126

Social Media Sentiment Data Team 126

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 122

Patterns Sentiment Analysis Proposal 122

Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. With a net worth of USD 4.01

Engagement 52

Engagement Social Media Strategy Meme 52

Janet Fouts

SEPTEMBER 16, 2019

We’ve used a variety of research tools to understand the problem and the solution by gathering data based on our goals and the “answer” we want to hear that validates our own decisions, and the existence of the product. Then we complain that consumers appear to say one thing in that research and do another. We “feel it in our gut”.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 112

Process Sentiment Analysis Applications 112

Sprout Social

JUNE 23, 2021

Below are nine proven customer retention strategies that encourage folks to stick around for the long haul. In fact, recent research notes that a staggering 86% of customers say they’d stay loyal to a business that actively welcomes and educates them after a purchase. Invest in your onboarding process and customer resources.

Strategy 127

Strategy Policies Resources Loyalty 127

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. A complaint management system will quickly identify, categorize and organize complaints to solve customer problems fast, so your team can focus on executing a winning customer experience strategy.

Reputation 107

Reputation System Brands Knowledge Base 107

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis.

Analytics 87

Analytics Conversation Brands Sentiment 87

Sprout Social

JUNE 26, 2023

They enable you to develop a compelling customer experience strategy to serve customers better, provide personalized offerings and build meaningful relationships. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 106

Sentiment Analysis Patterns Price 106

Sprout Social

JANUARY 3, 2023

It’s a tool for customer service and nurturing loyalty. Imagine the benefits of using their collective IQ to integrate social strategy and data in all aspects of the business. A successful social media strategy is rooted in collaboration. Valuable insights they make look at include: Customer sentiment.

Collaboration 122

Collaboration Social Media Team Sentiment 122

Oktopost

AUGUST 10, 2023

That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. It all ultimately depends on what business success you’re hoping to get from your social media strategy. But here’s the thing. Not all social stats are created equal.

Metrics 107

Metrics Examples Marketing HootSuite 107

Koka Sexton

JANUARY 5, 2023

These metrics provide insight into how engaged your audiences are and what campaigns are helping to build loyalty. Market Research and Analysis. Content Strategy. Engagement and Retention: Monitor audience engagement and loyalty by keeping track of metrics such as average visit duration, email open rate, and churn rate.

Metrics 140

Metrics B2B ROI Advertising 140

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Guide multiple departments.

Examples 106

Examples Template Templates How To 106

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Get the ebook “SMART Goals for Social Media Strategy.” BuzzSumo is a monitoring and research tool that tracks content performance. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. Adapt your engagement strategy accordingly.

Engagement 90

Engagement How To Metrics Loyalty 90

Sprout Social

FEBRUARY 7, 2023

From achieving earned media value to empowering your team members to do their best work, investing in an employee brand amplification strategy pays in dividends. Advocacy also invites your current employees to be stewards of your brand, fostering a sense of ownership, loyalty and belonging.

Buy 95

Buy Curation Statistics Survey 95

Buffer Social

AUGUST 2, 2023

After some time in Venture Capital, I took the knowledge I built around market research and started applying it to my personal life. Looking at the overall market sentiment in April 2023, it was clear that there was a lot of uncertainty. I doubled down on this strategy to see how quickly I could reach 1,000 subscribers.

Newsletter 83

Newsletter Reddit Sentiment Startup 83

Keyhole.co

NOVEMBER 17, 2023

Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing.

Examples 59

Examples Brands Sentiment Reputation 59

Devumi

JULY 11, 2014

The internet is becoming an increasingly complex place, and your online customer support strategy is becoming more important as the world shifts further to an online context. Many of these relationships will wind up being lifelong, such as my well known brand loyalty to Chevrolet, but with a much more personal touch than ever before.

Research 60

Research Twitter Small Business Sentiment 60

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience.

Brands 130

Brands ROI UGC Authentication 130

Sprout Social

AUGUST 28, 2023

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. Some 44% of business leaders are using sentiment analysis to understand consumer behavior.

Team 89

Team Tools Marketing Hubspot 89

Keyhole.co

MARCH 2, 2023

There’s a lot of hard work, strategy, and luck that goes into the process–miss any one of the three, and you’re in for a rather bumpy ride. Keyhole changes the game by turning audience research into a simple and intuitive process. Keyhole is world’s the top company for hashtag research.

Social Media 52

Social Media Tools HootSuite Marketing 52

Hootsuite

SEPTEMBER 30, 2022

This is a missed opportunity to create brand loyalty and land a sale. Ecommerce chatbots boost average lifetime value (LTV) and build long-term brand loyalty. It can be a lot more cost-effective than traditional marketing strategies. Post-sale support helps build long-term trust and loyalty. Offer post-sale support.

FAQ 120

FAQ Retail Overview Loyalty 120

Convince & Convert

MARCH 6, 2017

It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!” ” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar.

Social Media 117

Social Media NGO ROI Research 117

Oktopost

JANUARY 12, 2021

” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . Target keywords, domain authority, and SERPs all reflect a successful SEO strategy.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

MAY 4, 2021

Rather than list all of its products, Target focuses on items that align with its Instagram content strategy. Traditional brand loyalties are wavering as people buy more online. Savvy sellers can use this information to confirm existing voice of customer research against real examples. 4 key benefits of social commerce.

Retail 139

Retail Instagram Buy Social Media 139

Keyhole.co

NOVEMBER 9, 2023

Influencer marketing is a strategy based on utilizing the influence of popular personalities, experts, and opinion leaders to promote products, services, or brands. The value of influence marketing is in the high involvement of the audience in contact with advertising content due to loyalty to a particular blogger.

Metrics 52

Metrics Influencer Campaign CPA 52

Keyhole.co

MAY 30, 2023

With competitor analysis, you can fuel your customer acquisition speed by delivering them more than you promised with newer updates and strategies. In the simplest term, competitor analysis is researching and analyzing your competitors to gain insights into their strengths and weaknesses. What is competitor analysis?

Analysis 52

Analysis How To Marketing Price 52

Sprout Social

NOVEMBER 19, 2018

Retailers know it’s never too early to start planning holiday social media campaigns, and recent years’ trends only further support those strategies. From a mom and pop shop to a global brand, retailers can make the most out of increased visibility this holiday by leveling up their social strategy.

Retail 110

Retail Sentiment Project Instagram 110

Keyhole.co

SEPTEMBER 20, 2023

Instead, they research how their fellow netizens perceive your brand before making a purchase. Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking.

Reputation 59

Reputation Brands Construction How To 59

agora pulse

SEPTEMBER 21, 2019

Customers are becoming increasingly tired of #ad after #ad, and it’s not easy to find a strategy that works. Consumers are craving authenticity and many influencer strategies need some refining. To make this process effective, you will need to combine social listening with data analysis and influencer research.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Customers are becoming increasingly tired of #ad after #ad, and it’s not easy to find a strategy that works. Consumers are craving authenticity and many influencer strategies need some refining. To make this process effective, you will need to combine social listening with data analysis and influencer research.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Sprout Social

DECEMBER 5, 2022

Let’s talk through what some of those look like, and how to approach them to make the right decisions for your social strategy. The better you know who you’re targeting, the more you can refine your strategy and expand your reach organically. Why social media is good. And there are plenty of “pros” to celebrate. Boosts transparency.

Social Media 141

Social Media Crowdsourcing Privacy Comparison 141