Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Comprehensive. With over 3.6 With over 3.6

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Research Social Media Airlines Marketing 144

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. 1 Ephemeral content disrupts social video.

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Trends Social Media Instagram Platform 182

Ignite Social Media

JANUARY 14, 2019

A good starting point in this process is to check in on target consumer’s behavior – an ever-changing element in the social media space. To assist you in staying on top of these 2019 social media usage trends, we pulled out key insights from GlobalWebIndex’s latest Social Media Flagship Report. The Growth of Live Video.

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Trends YouTube Buy Report 161

Ignite Social Media

NOVEMBER 4, 2019

As 2019 draws to a close, many of you may be putting the finishing touches on your social media strategy plans for the next calendar year. Buttoning up your 2020 strategy can get tricky, however, when the social media platforms and their users are perpetually changing, so we’ve boiled down the three trends you should focus on.

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Trends Social Media Study Statistics 158

Ignite Social Media

AUGUST 30, 2019

With the ever-changing landscape of social media, it can be difficult to stay up to date with the latest social media trends and news. We’re going to cover off on the top three social media trends and news of August. Growing Popularity of Social Shopping. Let’s dive on in! LinkedIn Launches New Insights Hub.

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Trends Aggregator LinkedIn Influencer 84

Sprout Social

DECEMBER 9, 2020

But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. In particular, food trends like dalgona coffee and homemade sourdough bread brought people all over the world together. Soon, brands joined in on these trends too.

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Trends Hashtag Meme Sports 127

Sherrilynne Starkie

OCTOBER 25, 2018

Top 5 must-know social media news for the week includes stories about a new Messenger, Soundcloud’s Instagram integration, YouTube’s changed engagement metrics, the fight against fake news and Snapchat’s power with youth demographics. New research: Facebook is successfully tackling fake news. — SS. — SS.

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News Research Facebook YouTube 225

Ignite Social Media

APRIL 29, 2019

Spring is synonymous with change and that certainly applies when it comes to social media. There were a whole host of new features and updates being rolled out over the past month from some of the top social platforms. Let’s talk about the April Social Media Trends! . Instagram Shopping Evolves.

Trends 122

Trends Social Media LinkedIn Instagram 122

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

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B2B Research Twitter Marketing 154

Likeable

JANUARY 6, 2021

We won’t recap everything that happened on social media in 2020 (because we already did !), Some of the predictions that were made for social media in 2020 held true, but no one could have guessed how the year would end up going—or how social media would react to all of it. Socially Conscious Consumers.

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Trends Social Media Forums Groups 128

Likeable

DECEMBER 21, 2021

And whether we want to believe it or not, the social landscape is always changing and evolving. Digital creators became a viable source of truth to many across social media platforms, both on the brand side and the consumer side. so be sure to do the research before going all-in. Content creators. Need reach? Influencers.),

Trends 90

Trends Mobile Influencer Metrics 90

Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. So, I ventured out to find more research methods to address this issue. You need to expand your research beyond those pages to serve these gaps.

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Research Google Newsletter Curation 77

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Even if your brand decides TikTok isn’t a good fit, there’s a lot to learn from the trends that have emerged. Take advantage of low-lift, quick-cut tutorials.

Trends 145

Trends Influencer Strategy Hashtag 145

Adam Sherk

OCTOBER 7, 2014

Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Keyword Research. Google Trends.

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Analysis Research Trends Tools 241

Sprout Social

MAY 2, 2022

When you think about social commerce trends, what comes to mind? As a consumer, you probably think about the convenience of being able to buy directly from your favorite social media app. We convince ourselves that social commerce is just a trend—even though we know how much we enjoy it first-hand as consumers.

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Trends Buy Cost Team 94

Social Media Strategies Summit

APRIL 11, 2024

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. So, how can you use this to improve your social media marketing strategy?

Social Media 225

Social Media Tips Marketing UGC 225

Webbiquity SMM

MAY 24, 2016

What trends will drive B2B marketing over the next three to four years? Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St. The event generated nearly 500 tweets (Social Media Breakfast attendees do like Twitter).

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B2B Trends Social Media Marketing 105

Ignite Social Media

JULY 10, 2019

According to research by Cowen and Company*, Pinterest is the top social network for finding and shopping for products among US users. While still available to a small group, this could be huge for the future of shopping via social. At F8 , Facebook outlined the future of shopping via Instagram.

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Trends Social Media Groups Groups 128

Keyhole.co

DECEMBER 5, 2022

LinkedIn allows you to conduct market research and gain accurate insights. As mentioned before, LinkedIn is on the professional spectrum of social media sites. You get insights on what topics are trending on your competitor’s page and what makes them click with the audience. Trends drive conversations in social spaces.

Analysis 52

Analysis LinkedIn Research How To 52

Ignite Social Media

APRIL 24, 2019

Whether you are still finalizing your social media strategy or hitting the ground running with execution this year, we’ve compiled the following few social media ad spending trends to help guide and inform your social advertising spending in 2019. Social Media Ad Spending Predicted to Grow By 19% in 2019.

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Advertising Trends Social Media Social Networking 118

Sprout Social

AUGUST 26, 2021

We’re excited to announce that Sprout Social was named a strong performer in The Forrester Wave™: Social Suites, Q3 2021 report. According to the report, “Sprout Social’s culture-first mindset drives its strong service and unified social suite.

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Research Module Report Collaboration 110

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Knowing their interests will help you craft more engaging social media content.

Social Media 213

Social Media How To Survey Analytics 213

Pam Moore

OCTOBER 20, 2020

SocialZoomFactor · 15 Methods to Research and Know Your Customer for More Leads and Sales. However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Target Customer Research in a Nutshell . Do you REALLY know your customer?

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Research Template Templates Training 78

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

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Research How To Marketing Price 98

Sprout Social

SEPTEMBER 17, 2019

Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll also discover some excellent keyword research tips and tools.

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Research SEO How To CPC 103

Sprout Social

JUNE 17, 2019

One of the best ways to enhance your personal brand is through social media. Just as social has given rise to the likes of influencer marketing , there are opportunities across a wide variety of networks in which to build and enhance your personal brand. How important is authenticity on social media? Embrace authenticity.

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Trends Social Media Brands Authentication 111

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

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ROI Team Social Media Metrics 135

Social Media Today

APRIL 7, 2021

The latest data from Pew Research shows that Facebook remains the key social app of choice, while younger users are flocking to Snapchat and TikTok.

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Data Reddit Trends Social Media 208

Small Business Mavericks

OCTOBER 4, 2012

These 4 unusual keyword research tools are perfect for webmasters and content producers come up with ideas. These are not the only keyword research tools Google offers, but they are ones you likely have not used. Free to use, you can see how important keywords have trended over time. Google Trends will tell you.

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Research Google Tools Trends 156

Convince & Convert

JULY 23, 2014

New survey results show that trend is likely to continue, and that the potential return on investment is significant for those brands that can overcome initial hurdles in building a storytelling culture. Video marketing has been growing among B2B organizations as well. Although four out of five B2B marketing professionals reported.

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B2B Research Video Marketing 165

Adam Sherk

JULY 9, 2013

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. But what about using search and social data to influence the editorial calendar over the longer term?

Research 183

Research Content Hitwise Adwords 183

Buffer Social

JANUARY 25, 2018

Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends.

Social Media 111

Social Media Trends Report Survey 111

Oktopost

SEPTEMBER 4, 2019

These tools are helpful for investigating historical and current web technology trends; assisting in lead generation ; finding up-to-date keyword statistics; gleaning insights into the collective marketing hive mind; or generally improving your ecommerce marketing. Google Trends. Price: starts at $99.95 per month per user.

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Software Research Marketing Price 81

Mindjumpers

MAY 9, 2011

Tweet Keeping up their trend of constant innovation, Facebook launched their Questions tool in March, which we also wrote about on the blog. However, the new tool can also be very effective, when wanting to do some research among your fans. Questions work on simple voting formula based on individual choices and opinions.

Research 219

Research Questions Tools Facebook 219

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Through social listening. In fact, almost 61% of businesses currently have a social listening system.

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Sentiment How To Analysis Trends 142

Convince & Convert

FEBRUARY 27, 2014

The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting. In the case of The CMO Survey, and for social media expenditures in. In the case of The CMO Survey, and for social media expenditures in.

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Research Sample Samples Analytics 156

Social Media Today

JUNE 14, 2019

Snapchat has published two new reports on the habits, behaviors and key social media usage trends among Generation Z users.

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Publishing Research Brands Trends 167