Direct Marketing Observations

OCTOBER 12, 2010

Clothing retailer Gap decided to change logos. Throughout all the major social media platforms and channels of course. Then you jump on a social network with 500 million users while you still can. Tags: branding social media Gap Gap logo. We identify with this… So here’s what happened.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Sprout Social

MAY 11, 2020

Social media and journalism are one and the same these days. Perhaps that’s because over 50% of people rely on social as a news source. From politics to retail to entertainment and beyond, there’s no timelier place for journalists to get their stories to the public. Put together a professional profile.

Journal 120

Journal Social Media How To Hashtag 120

Sprout Social

OCTOBER 18, 2018

Social media is officially part of the business environment. Your customers expect you to be active online and available to answer any questions they have and your employees are already visiting social channels on a daily basis. 47% of employees now use social networks to connect with customers.

Policies 111

Policies Social Media Guidelines Privacy 111

Convince & Convert

JUNE 2, 2013

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. In fact, social media represented just 1.55% of all commerce traffic, and a conversion rate of less than three-quarters of one percent (.71%). The results were shocking.

Social Media 148

Social Media URL Conversation Report 148

Sprout Social

MAY 9, 2023

Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level. AI algorithms use aspect-clustering to identify and extract relevant details from social listening data that can span millions of data points in real time.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

JUNE 27, 2023

Manage brand reputation With rising consumer awareness, brands need to make sure they are always fostering a positive brand reputation. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Review analysis guides you toward the things that strengthen and weaken your brand image.

Review 127

Review Brands How To Analysis 127

Saying It Social

JUNE 3, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY 1. It’s important to claim your brand name across all the major social media platforms.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Sprout Social

JANUARY 29, 2024

Your business’s online reputation may be digital, but that won’t stop it from making a serious impact IRL. A strong reputation management strategy can attract new customers and deepen existing relationships. Use this article to learn how to establish a comprehensive online reputation management strategy.

Reputation 120

Reputation Review Sentiment Software 120

Waxing UnLyrical

JUNE 4, 2014

Rise of the social photobooth and video jukebox. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Retail companies the world over are taking to holistic commerce and everything it brings to the table.

Content 253

Content UGC Community building Hotels 253

Bill Hartzer

AUGUST 18, 2010

According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. Twenty-nine percent of companies with 500 or fewer employees are utilizing social networking in some way. They’re also using social media to study companies and jobs.

Survey 103

Survey Company Social Media Sample 103

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Engagement 136

Engagement Brands Review Influencer 136

Webbiquity SMM

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. Social media will remain important. Guest post by Alice Jenkins of How2become. Mobile marketing will continue to grow.

Trends 217

Trends Marketing Mobile Engineering 217

Likeable

MARCH 12, 2019

Over the past few years, Pinterest has evolved to become a social media powerhouse for e-commerce. With 250 million monthly active users, fierce competition from the likes of Instagram, and an IPO on the horizon, the social platform has been ramping up its digital shopping capabilities and finding new ways to drive results for brands.

Brands 81

Brands Nielsen Compete Retail 81

Sprout Social

JUNE 24, 2019

As we evolve our agency offering and build on the learnings and collaboration we’ve had with our founding members, we want to take a moment to recognize these agencies, who offer excellence to their clients in social media day in and day out. social messages annually. Bien Media. Fifty & Five. Friendemic. Bloomerang.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Diva Marketing Blog

DECEMBER 30, 2015

If your brand ignored the digital pioneers who were using social media as a new customer service or communication channel you quickly saw how the brand's reputation, online as well as offline could be impacted. Social listening and social media customer service are built into most company digital initiatives.

Social Media 40

Social Media Retail Reputation Authentication 40

Social Media Network Marketing

SEPTEMBER 20, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. What People Have To Say About Pervara - Social Med.

Social Media 78

Social Media How To Reputation Marketing 78

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice. Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. population).

Social Media 159

Social Media Statistics Strategy Research 159

The Realtime Report

FEBRUARY 10, 2017

The multitude of digital and social communications platforms available to us has exponentially expanded our connections everywhere. Because of increased access to mobile technology, the internet and social media, marketing as a whole has evolved with the social media revolution. Choosing The Right Social Platforms.

Retail 70

Retail Fashion Platform Social Media 70

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Almost Savvy

MARCH 4, 2010

You may want to create separate lists for business fan pages, retail fan pages, and hobby fan pages. twitter organize spam Students technology trust Twitter Proud to be featured on Social Media Informer The what and why How can I help you leverage social media and networking for your business or career?

Organization 245

Organization Facebook How To Lijit 245

Techipedia: Tamar Weinberg

JULY 21, 2009

With social media — or quite frankly, the existence of the Internet, any misstep you make in your personal dealings with others can become public. Social media is social. We’re starting to use search — and social media — as our recommendation engines.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Do you see social media participation as one of the hurdles businesses now need to successfully clear? Absolutely. Change takes time.

Social Media 116

Social Media Strategy Consultant ROI 116

Kikolani

AUGUST 23, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Social Media / Social Networking. How are the Top 50 Retail Brands performing on Facebook? The Resources Mashup. Featured Posts.

Marketing 128

Marketing Case Study Mashup Retail 128

Sprout Social

AUGUST 1, 2019

You might also be familiar with reputation management – this is a larger umbrella terminology for maintaining the consumer’s perception of a brand. It includes listings management, social media and search visibility and review marketing and generation strategies as well, but review management is a key element.

Review 101

Review Strategy Hotels Survey 101

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Strategy Curation Privacy 133

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests?

Social Media 40

Social Media How To Directory UGC 40

Talkwalker SM

JULY 23, 2015

Where are people especially interested in a particular retailer? Knowing which constituencies are talking about a particular candidate on Twitter and other social networks can be an indicator of a politicians’ popularity in a certain area. Reputation Management: Pinpointing the Problem.

Sentiment 60

Sentiment Reputation Fashion Campaign 60

Keyhole.co

NOVEMBER 7, 2023

Image Source Analytics from Keynote’s social listening feature is vital in this quest. With hashtag statistics, you unlock audience insights crucial for shaping your social media strategy. With these audience insights, you align your social media strategy to engage these active users. How do you achieve this?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

JUNE 16, 2020

For example, a local outlet of a nationwide retail chain could have a gray checkmark. For instance, you could link to features or mentions on reputable news publications. You could also include links to your other accounts to show your massive social media presence or add more comments if you wish.

Badge 115

Badge Facebook How To Applications 115

Absolute PA

JUNE 15, 2013

Younger, shinier social media kids are grabbing the spotlight. Or Meredith Blair , owner of ShopBizi , who landed a new online retailer for her fabulous line of exclusive leather handbags. It Sets Your Inner Social Butterfly Free. Twitter is the most sociable social network out there. Apparently. (At

Twitter 106

Twitter Tweetdeck Social Networking Blogger 106

Kikolani

MARCH 12, 2010

Tips for guest posting and protecting your content and reputation when guest blogging. Social Media. 11 free tools for social media management. Do’s and don’ts of social media marketing. Best WordPress retail and ecommerce themes. Coming Up on the Kikolani Network.

Mashup 102

Mashup Resources ExpressionEngine Adsense 102

Hootsuite

JANUARY 23, 2023

That’s why making sure you’ve nailed your brand’s social media profile isn’t optional — it’s critical. But a good social media profile goes beyond a first impression. It’s easy to take your social media profile for granted or think your posts will speak for themselves.

Social Media 145

Social Media Tips Instagram HootSuite 145

Hootsuite

JUNE 22, 2023

Where are all the healthcare social media policy examples? While it’s easy to find social media policy examples for retail, finance, and marketing industries, there is far less information available for healthcare organizations. The Most Trusted Social Media Tool for Healthcare Create and publish posts.

Policies 93

Policies Template Templates Examples 93

Diva Marketing Blog

DECEMBER 30, 2015

If your brand ignored the digital pioneers who were using social media as a new customer service or communication channel you quickly saw how the brand's reputation, online as well as offline could be impacted. Social listening and social media customer service are built into most company digital initiatives.

Retail 40

Retail Reputation Authentication Social Media 40

Webbiquity SMM

FEBRUARY 28, 2011

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. . • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America.

List 155

List Twitter Brands Microsoft 155

Sprout Social

APRIL 26, 2023

Is your business really getting something out of its social media efforts? According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it.

ROI 98

ROI Social Media How To Metrics 98