Sherrilynne Starkie

FEBRUARY 1, 2018

Stories from loca l news publishers may appear higher in news feed for followers in publishers’ geographic areas. Now, business users on Instagram can schedule updates with ease and security as the social network has added new API functionality. Businesses can now schedule Instagram updates in advance. Feb 01, 2018.

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API HootSuite Statistics Instagram 207

Sherrilynne Starkie

DECEMBER 20, 2020

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media, especially in Ottawa. The fourth most-popular social network for Canadians is Instagram.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

JULY 27, 2012

Did you know that you can edit comments you’ve made on Facebook after you’ve published them? Related posts: Embarrassing updates in social media. Which social network would you quit? It works for both personal and business profiles. It’s easy. Just hit escape and the original comment will stand.

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Comments Facebook Newsletter Social Networking 315

Sherrilynne Starkie

JULY 19, 2013

Twitter has gone mainstream as people, brands and organizations flock to the social network. The key to realising the true value of Twitter as a communications channel lies in understanding how and why key stakeholders use the social network. This post was originally published on the Thornley Fallis blog.

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Twitter How To Social Networking Activities 320

Sherrilynne Starkie

NOVEMBER 26, 2017

Each week, I’ll highlight the five most important social media news stories of the week (according to me!). Soon long rants can be composed tweet by tweet and then published in order by clicking “Tweet All”. The professionals’ social network is introducing lead forms for Sponsored InMails. Sherrilynne Starkie.

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Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

AUGUST 17, 2014

I have this self-imposed rule because my own personal goal in social media is to make real connections with real people. The social network says that more than billion interactions take place each week between public figures and their fans on Facebook. This article was originally published on Thornleyfallis.com.

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Facebook Privacy Features Social Media 281

Sherrilynne Starkie

OCTOBER 12, 2018

Google supports quality news publishers in digital transformation. Google has announced that it’s shutting down its G+ social network because hardly anyone is using it. This is good news for brands and marketers because it improves the Facebook user experience overall making it a more useful channel. — SS.

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Google Film Instagram News 279

Sherrilynne Starkie

FEBRUARY 23, 2013

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Bloggers offer brands enhanced value through their own social media activity. The value of blogger relations is clear.

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Blogger Brands Technorati comScore 389

Sherrilynne Starkie

OCTOBER 15, 2018

this is the integraged digital media framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. Almost 38 per cent of Canadians is on Pinterest, an image-based social network. An Integrated Digital Media Framework.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

MAY 2, 2015

Snapchat, the social network favoured by teens and millennials, is a messaging mobile app that lets users share photos and videos with their friends knowing that after a few seconds the message will disappear and be deleted from the recipients’ devices. A version of this article was originally published on Thornleyfallis.com.

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Banking Social Networking Instagram Education 150

Sherrilynne Starkie

DECEMBER 18, 2017

As a result, more traditional advertising media are failing. Canada’s two largest publishers recently closed dozens of newspapers because local advertising budgets have largely migrated to Facebook and Google. The social network provides four ways to find and target the right people. The key is relevance.

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Advertising Facebook CPM CPC 305

Sherrilynne Starkie

SEPTEMBER 22, 2012

He told the crowd made up of Internet geeks, social media enthusiasts and business professionals about how Twitter was born in 2006. It is transforming the global media and publishing industries and turns ordinary people into philanthropists. Using social media for research: Social Capital 2012.

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Storify Social Capital Yahoo Apple 317

Sherrilynne Starkie

MAY 11, 2013

The baby boomer generation is an important demographic of consumers who are technology-savvy, use social media and are also still into mainstream media. In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. Ottawa Zoomers Show.

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Travel Mobile Newsletter Project 295

Sherrilynne Starkie

MARCH 14, 2015

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. A version of this article was first published at Thornleyfallis.com . Featured Headline Social Media Twitter Online Communities' Recognize these models? unfinishedbusiness. Photo from #unfinishedbusiness.

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Conversation Twitter Instant Messaging Compete 150

Sherrilynne Starkie

JUNE 29, 2013

However, the social network has been working on Reader for more than year, according a report in the Wall Street Journal and is said to resemble Flipboard. This story was originally published on the Thornley Fallis blog. Facebook Featured Headline Social Media Facebook Reader Google Reader News aggregator'

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Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

AUGUST 19, 2014

Studies show that longer articles tend to achieve more retweets and shares in social media and attract more comments. Writers of marketing content can feel a little overwhelmed when it comes to knowing how to get the best search engine rankings when Google and major social networks are always tweaking their algorithms.

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Content Marketing Engineering Wikipedia 304

Sherrilynne Starkie

MARCH 8, 2015

Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC). A version of this article was originally published on Thornleyfallis.com. Twitter for companies.

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Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

JANUARY 30, 2016

Getting organic reach on social networks is almost impossible, as Facebook, SnapChat, Twitter and rest strive to monetize their platforms. Publishers will be interested in the data too. Sixty-two per cent of respondents think a news site loses credibility when it publishes native ads.

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Survey Advertising Study Software 150

Sherrilynne Starkie

AUGUST 20, 2012

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media. Social media is key PR driver.

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Groups Groups Sports Notification 337

Sherrilynne Starkie

MAY 16, 2018

Top five: New features from social network giants. This week's top five social media must-know news includes new features from Facebook, Google, Instagram and Linkedin. Facebook has launched several new features to make it easier for publishers to go live. Sherrilynne Starkie. followers . May 16, 2018.

Social Networking 186

Social Networking Features Hotels LinkedIn 186

Sherrilynne Starkie

DECEMBER 30, 2012

The list is published through Listly which means a significant difference from past lists. But they were very time consumer to compile and the grading tools used kept changing algorithms and or other aspects of their service making the lists difficult to standardize. This list was compiled using Twitter Grader.

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Twitter List Newsletter Features 351

Sherrilynne Starkie

JANUARY 8, 2018

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Social Media Essential channels to reach target audiences.

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Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

FEBRUARY 16, 2014

“Tell me and I forget, teach me and I may remember, involve me and I learn,” said Ben Franklin about social media never. Social Media Week 2012 SP (Photo credit: Fora do Eixo). Most organizations use social media channels in some way as part of their daily business. But his message holds true anyway.

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Training Social Media Policies Skills 260

Sherrilynne Starkie

JANUARY 20, 2020

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

NOVEMBER 9, 2013

Hangouts On Air, designed for broadcast, now have a dedicated watch page that can be promoted through the social network; the ‘control room’ allows a moderator to eject and mute comments. The Google+ social network is still experience strong and fast growth. Related posts: Which social network would you quit?

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Google SMS Wikipedia Social Networking 292

Sherrilynne Starkie

DECEMBER 7, 2020

Here’s some year end social media tips. It’s “table stakes” for content marketing success.Your team absolutely NEEDS a competent writer who can produce articles, website content, social media updates, email campaigns and more. Good bye 2020! And not before time, thank you very much! Graphic Design.

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Skills Drupal Diagrams Content 195

Sherrilynne Starkie

JANUARY 30, 2016

If you are like a lmost half of PR professionals you do not use paid promotion or social media advertising as part of your communications strategies and plans. Likely, you are a PR purist who believes that earned media coverage is the Holy Grail. You pay a publisher or social media company for placement.

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Health Care Social Networking Advertising Publishing 150

Sherrilynne Starkie

APRIL 17, 2018

Top five: Google offers support to publishers. This week's top five must-know social media news features Google's Funding Choices. To make it easier for users to communicate on LinkedIn, the professionals' social network has teamed up with Tenor to integrate GIFs. Sherrilynne Starkie. followers . Follow List.

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Publishing Google LinkedIn Instagram 49

Sherrilynne Starkie

JANUARY 25, 2014

Many high profile news sites and social networks have been offering native ads to brands for quite some time. News organizations were on their knees as advertisers fled in droves; publishers needed to find a revenue model that works. Native ads provide value to brands, readers and publishers alike. I disagree.

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Advertising Survey Journal Wikipedia 289

Sherrilynne Starkie

APRIL 26, 2015

I use it to communicate with reporters and other news professionals too; it’s often their preferred social network. I also use Tweetdeck on my home computer and Hootsuite at work to publish and schedule tweets. A version of this article was originally published on ThornleyFallis.com. How to be smart on Twitter.

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Twitter HootSuite Tweetdeck Aggregator 150

Sherrilynne Starkie

MAY 4, 2013

Telling a compelling story is the key to getting content shared across social networks, extending reach, increasing visibility and thereby creating awareness. This post was originally published on Thornley Fallis. Dove ’s ‘Real Beauty Sketch’ video is a perfect example. As part of Dove’s ongoing “ Campaign for Real Beauty.”

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Marketing Campaign YouTube Buy 295

Sherrilynne Starkie

FEBRUARY 17, 2012

This is the finding of a report published this week by Rogers (client). So much so they tend not to worry about family due to technology advances helping to keep people connected.

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Report Survey Social Networking Newsletter 308

Sherrilynne Starkie

DECEMBER 11, 2017

This week’s top five must-know social media news features two entries from LinkedIn. Facebook Messenger, Google Snippets, Instagram Highlights, Linkedin Skills Notifications and Website Demographics all make this week's top five must-knows of social media. Sherrilynne Starkie. followers . Follow List. Embed List.

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LinkedIn Findability Notification Hubspot 62

Sherrilynne Starkie

JANUARY 23, 2018

Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. It takes a lot of design knowledge to develop a social media strategy and plan a program. For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms.

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Consultant Skills Social Media Drupal 427

Sherrilynne Starkie

MARCH 18, 2018

The must-know social media news for the week of March 18, 2018. YouTube beats out Facebook as the most widely-used social media platform. The Pew Research Centre's recent study looks at social network platforms' user demographics for 2018. Listly by Sherrilynne Starkie. Follow List. Embed List. Mar 18, 2018.

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YouTube Facebook Mobile Policies 67

Sherrilynne Starkie

SEPTEMBER 12, 2018

In 2006 a time when social media was just starting to take off, I wrote a summary list of his predictions, (and provided my feedback on each point). But social media is definitely opening up new avenues for participation.) Eroding hierarchies give way to social networks as a way of solving community problems.

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Hotels Communities Industry Social Media 342