Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. This helps your team focus on more strategic aspects like providing stellar customer service and brand experience. Let’s dig deeper.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

APRIL 29, 2024

They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly. Then they develop your websites and business directory listings and create, optimize, publish and promote content to foster a more positive reputation for you.

Reputation 77

Reputation Brands Sentiment Survey 77

Sprout Social

JANUARY 23, 2024

When she didn’t, the brand followed up with the same image, only this time their social team drew on the pretzel to make it look like a clown to show solidarity with the fellow “clowns” in their community. million impressions, 4,200 reposts and 28,000 likes, proving how well the Auntie Anne’s team knows their audience.

Report 110

Report Brands Library Sentiment 110

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? This could help you set benchmarks for your customer service team so they can try to snag as many or more positive reviews by the end of the quarter. Sprout’s sentiment analysis tool can also provide insights into how customers perceive your competitors.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In fact, they cite Sprout’s Tag Report as one of the most useful reports in Sprout for their team. In social media, the most important questions are often the most difficult to answer or quantify.

Strategy 122

Strategy Brands UGC Marketing 122

Adam Sherk

MARCH 8, 2012

For most publishers social media has earned itself a prominent seat at the audience development table. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media.

Publishing 215

Publishing Questions Social Media Activities 215

Sprout Social

FEBRUARY 8, 2024

With Sprout, you can also conduct sentiment analysis to compare how people feel about your brand vs. your competitors. For instance, in the example below, high engagement and social following are listed as strengths while not publishing as frequently as competitors is listed as a weakness.

Comparison 109

Comparison Analysis How To Sentiment 109

Hootsuite

DECEMBER 12, 2023

If you used to be a developer, share the new features your team is currently working on and what the roadmap is. Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. Whatever your area of expertise is, share it.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

FEBRUARY 8, 2021

In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data. Yet with so many metrics and differing department goals, where do you start in communicating the right data to the right team? Profile Performance Report. Post Performance Report. Impressions.

Report 131

Report Social Media Metrics Team 131

Keyhole.co

DECEMBER 15, 2023

Keyhole Keyhole is an end-to-end social media monitoring and publishing tool that allows brands to track their online campaigns. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

SEPTEMBER 12, 2023

You must keep up with trends, optimize posting time, collaborate with different teams, and engage with your audience. Scheduling and Publishing Tools Have trouble scheduling your posts in advance? Besides analytics, social listening, and collaboration, the platform’s intuitive scheduling and publishing feature is a user favorite.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Owned content refers to content that brands publish from their own social profiles. It’s been good from so many perspectives.” .

Analysis 141

Analysis Strategy Sentiment Comparison 141

Sprout Social

MAY 5, 2021

Sales enablement is the act of empowering sales reps to close more deals through the help of employees outside of the sales team. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. In short, creating sales enablement content is a win-win for both teams. Blog posts. How-to videos.

Data 117

Data Marketing How To Collaboration 117

Hootsuite

MAY 1, 2023

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. It also helps to keep your team stay organized and on task. Keep in mind, campaign and post ideas may need approval before being sent to the creative team.

Template 134

Template Templates Social Media Tips 134

Ignite Social Media

FEBRUARY 25, 2021

This article was originally published on Inc. Several years ago, my leadership team encouraged me to endorse the creation of “core values” for our organization, Ignite Social Media. The turning point for me was when that same leadership team came to me about an employee who was causing disruptions. Masters on February 8, 2021.

Committee 155

Committee Exercises Team Sentiment 155

Hootsuite

APRIL 25, 2024

Want to share custom performance reports with your leadership team? You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. Who the tool is best for: Marketing managers and teams seeking comprehensive social data analytics and insights. . #1 Social Media Tool Create.

Curation 80

Curation Social Media Management Tools Social Media 80

Sherrilynne Starkie

FEBRUARY 13, 2018

Social media consultants write policies and guidelines to empower teams while mitigating risk. The consultant works with management teams to set priorities, craft messages and prepare statements. So, more and more, social media consultants are being asked to train client teams. They are effective managers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. They get the reps in and make content all the time.

Social Media 110

Social Media Insurance ROI Meme 110

Keyhole.co

DECEMBER 13, 2023

Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms. The other four packages are Team, Pro, Advanced, and Enterprise at $119/month, $199/month, $359/month, and $833/month.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. Engagement metrics like engagement rate are probably meaningful numbers that can offer you and your team some insight. But here’s the thing.

Metrics 107

Metrics Examples Marketing HootSuite 107

Keyhole.co

JULY 20, 2023

Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.

Industry 52

Industry News Google Brands 52

Ignite Social Media

OCTOBER 6, 2022

Social Media Management – Content management, publishing, and governance. CX Insights – A unified, actionable view for world-class CX. . Channel Breakdown Average Duration Time Topic Analysis Topic Focus Issues Emotion Context Significant Terms Sentiment Breakdown Total Contacts Made (by Team Member) .

Social Media Management 122

Social Media Management Review Social Media Tools 122

Oktopost

MARCH 7, 2022

Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Social listening also helps you keep tabs on the social media sentiment toward your company and products. Sentiment Analysis. Why Social Listening is Important.

B2B 155

B2B Sentiment Analysis Reputation 155

agora pulse

NOVEMBER 10, 2020

The most important social media metrics for your brand depend on what your team wants to accomplish. Monitor the number of questions or comments you receive, your team’s overall response time, and individual team members’ contributions. Hootsuite is a social media dashboard that supports publishing, monitoring, and reporting.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JULY 23, 2020

My boss also taught me the importance of social media silence, a strategic measure we take during times of crises—local or national—and halt all social media publishing. For strategic social silence to work, you need a combination of your gut instinct and support from your leadership team. Putting social silence into action.

Social Media 145

Social Media Brands Sentiment How To 145

Keyhole.co

SEPTEMBER 12, 2023

Content Scheduling and Publishing Tools Planning and publishing bulk content at the right time is a task of precision. Here, an AI-powered scheduling and publishing tool can be a game changer. It will eliminate your stress by automating the whole process and ensuring timely content publishing.

Tools 52

Tools Social Media Curata Price 52

Sprout Social

AUGUST 17, 2022

With a collaborative inbox, you and your team can reply to mentions and call-outs without leaving the platform. These features speed up response times and allow your team to offer a consistent experience to your customers. For example, you can see if customers interacted with a certain piece of content or a team member via social.

Campaign 125

Campaign Social Media Tools Hubspot 125

Oktopost

JUNE 19, 2023

For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? Lead scoring is a practice for marketers and sales teams to collaborate on, since both teams offer invaluable insight into identifying and recognizing the best leads.

Social Media 62

Social Media Strategy B2B Collaboration 62

Oktopost

JUNE 1, 2023

A scalable social media publishing platform – one that integrates all the other marketing and team management tools you depend on – that automates all those slow, protracted tasks and focuses your attention on the most pressing parts of inbound marketing. The strongest sign that you’re getting it right? What is marketing automation?

ROI 62

ROI Social Media Marketing Curation 62

Oktopost

APRIL 26, 2024

In this article, we’ll explore why your firm needs to be active on social media, the challenges associated with social media management for law firms , and share how using a specialized platform can equip your legal team with the right tools to navigate the complexities of this field.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 97

Sentiment Analysis Tools API 97

agora pulse

JUNE 13, 2020

Keyhole’s real-time hashtag monitoring dashboard shows how many people posted with your hashtag along with engagements and sentiment: Another awesome component of Keyhole is its ability to track the most influential people engaging with your keywords. I could easily screenshot data from Keyhole and share it with the team.

Analytics 204

Analytics Tools Twitter Hashtag 204

Ignite Social Media

AUGUST 28, 2023

If anything negative does occur, you want your team to get ahead of it and be able to respond as quickly as possible. Instead, ensure you regularly monitor your social channels , use social listening tools to monitor sentiment, gather all the facts, and create a quick but thoughtful response. Each situation will be different.

Influencer 78

Influencer Brands Travel Sentiment 78

Sprout Social

OCTOBER 4, 2021

Owned data measures the performance of content you publish across your brand’s social profiles. The first step is evaluating your organic data , or the performance of social content that you publish from your brand’s social profiles, across all of your networks. Learn how your audience feels about your brand using sentiment analysis.

Data 124

Data Metrics Sentiment Analytics 124

Sprout Social

OCTOBER 11, 2022

If you’re unsure when you should or shouldn’t be involved, you may want to consult your company’s legal team to assess when a response is needed vs. not needed. Explore the themes and patterns of the conversation and general sentiment. Another beneficial step is electing a member or team to monitor conversations on your social posts.

Eventful 114

Eventful Social Media How To Sports 114

Ignite Social Media

OCTOBER 6, 2022

Social Media Management – Content management, publishing, and governance. CX Insights – A unified, actionable view for world-class CX. . Channel Breakdown Average Duration Time Topic Analysis Topic Focus Issues Emotion Context Significant Terms Sentiment Breakdown Total Contacts Made (by Team Member) .

Social Media Management 78

Social Media Management Review Social Media Tools 78

Sprout Social

OCTOBER 6, 2022

In this guide, we collect expert tips from Sprout’s video and social teams so you can learn the theory behind ‘going viral’, how to make a viral video and what to do when it happens. Sprout’s video team is well-versed in creating video content that reaches large audiences. Let’s dive in.

Video 128

Video Social Media How To Trends 128