Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Webbiquity SMM

JANUARY 23, 2024

Track customer sentiment. That’s where sentiment analysis can help you. It’s a natural language processing system that identifies and analyzes the sentiment and intent of texts. It’s a natural language processing system that identifies and analyzes the sentiment and intent of texts. Measure customer satisfaction.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

JUNE 24, 2021

As COVID-19 cases dwindle, more people get vaccinated and mask mandates relax , employers worldwide are taking steps to define the future of work for their teams. By looking at the trend lines below, we can see how much sentiment changes on a daily basis. Take care of your social media team and their mental health. Anyone else?

Team 114

Team Marketing How To Policies 114

Proactive Report

NOVEMBER 1, 2022

Management needs to ensure that the teams are well-versed in their corporate culture, digital transformation, and how to communicate effectively with all stakeholders both internal and external. Here are some challenges your PR team should be ready to deal with in 2023: Social Media. Fake content. Workplace violence. PR Readiness.

Team 52

Team Skills Sentiment Reputation 52

Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. If your leadership team is bought in on social listening, the only thing standing between you and smarter social insights is improving your social listening query building skills. What are your business’ top priorities this quarter and year?

How To 99

How To Sentiment Template Templates 99

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. This helps your team focus on more strategic aspects like providing stellar customer service and brand experience. Let’s dig deeper.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. As marketers, this is an essential advantage.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 111

Process Sentiment Analysis Applications 111

Convince & Convert

MARCH 7, 2024

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Teams that use AI are more likely to meet their goals.

Research 140

Research Strategy Influencer Survey 140

Sprout Social

MAY 31, 2023

Corporate communications teams have become responsible for safeguarding their brand from potential misfires caused by AI technology. In this guide, we’ll cover her tips, along with more advice on how communications leaders can empower their teams to use this technology with confidence. What can communications teams do with AI?

Sentiment 123

Sentiment Press Release Analysis Team 123

Convince & Convert

MARCH 28, 2024

Create a repository Your team’s capacity to act on the insights that appear from voice of customer collection efforts can be limited; having a repository is also like having a storage closet for customer-validated ideas – but only if you keep track of them. Repeat and measure over time This is not a one-and-done exercise.

Data 142

Data Repository Team Process 142

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science. Hell, 12.7% Powerful mechanism. We like Visible a lot.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. Do this in two ways: First, teams should mark their calendars to set up a regular cadence for consistent social listening sessions.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. When in doubt, consider talking to your sales and customer success teams as well. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 97

Reputation Sentiment Analysis Notification 97

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. If executives want to make the most of social media investments , they need to reevaluate how social data is internally shared and acted on across their teams. Take Airbnb.

Social Media 79

Social Media Sentiment Metrics Data 79

Sprout Social

MARCH 12, 2024

As Greg Rokisky, Social Media Strategist at Sprout Social puts it, “When partnering with influencers and creators, the Sprout team examines potential partners’ overall content and presence to ensure they align with our core values. Even if your influencer campaigns are apolitical, your brand will be associated with the influencers’ values.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Sprout Social

JANUARY 9, 2024

Many teams are already experimenting with customer data platforms that maximize the use of first-party data to prepare for Google finally phasing out third-party cookies. But customer data platforms are only effective if your team has the training to use them, and if they “talk” to the other tools in your tech stack.

Social Media 125

Social Media Sentiment Data Team 125

Oktopost

MARCH 10, 2022

Budgets and teams have been squeezed, but the targets keep growing. Where can I get more quality opportunities for the sales team today? But I also know that every dollar, every minute of effort a marketing team invests, needs to have an expected, measurable outcome attached. Your social media team salaries.

ROI 174

ROI B2B Social Media Brands 174

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant. And that includes on their service channel of choice: social media.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Keep reading for his tips to allocate social resources—especially for nimble teams with bandwidth constraints. Each of our business lines needs different things.”

Resources 103

Resources Telecommunications Collaboration Project 103

Sprout Social

JANUARY 11, 2024

Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. Customer service software refers to tools that streamline and automate tasks for support teams. When you’re juggling hundreds of queries, even the most dedicated teams can leave people hanging. What is customer service software?

Software 86

Software Tools Knowledge Base Hubspot 86

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 85

Brands Sentiment Analysis Marketing 85

Sprout Social

JANUARY 3, 2023

Think about it: Every team in your company is full of experts. Let’s walk through how you can practice social media collaboration with teams across your organization to increase your social strategy’s impact. The benefits of cross-team collaboration. Your customer service team is already primed to support.

Collaboration 122

Collaboration Social Media Team Sentiment 122

Oktopost

MARCH 20, 2022

With a Query set up around your brand name, Oktopost will grasp the number and sentiment of social mentions as well as the media coverage across news and blogs, while also giving you a location breakdown and the most used words mentioned in connection with your brand. Research engine for agile product teams.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

JANUARY 23, 2024

When she didn’t, the brand followed up with the same image, only this time their social team drew on the pretzel to make it look like a clown to show solidarity with the fellow “clowns” in their community. million impressions, 4,200 reposts and 28,000 likes, proving how well the Auntie Anne’s team knows their audience.

Report 111

Report Brands Library Sentiment 111

Pam Moore

APRIL 2, 2024

Top 10 AI Marketing Strategies You Need to Know AI Can Increase Marketing Efficiency and Productivity AI can automate repetitive tasks, freeing up time for your team to focus on higher-value initiatives. Need help getting your team on board with digital transformation, AI or marketing automation? Don't wait!

Strategy 78

Strategy Marketing Analysis ROI 78

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. More specifically, buyer personas help teams to: Make quicker, more strategic decisions. — Michaela Mendes (@mmendeswrites) November 9, 2021.

Data 141

Data Social Media Sentiment Team 141

Sprout Social

NOVEMBER 21, 2023

This could help you set benchmarks for your customer service team so they can try to snag as many or more positive reviews by the end of the quarter. Sprout’s sentiment analysis tool can also provide insights into how customers perceive your competitors. Use Premium Analytics to access more insights with interactive charts and graphs.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 105

Sentiment Analysis Patterns Price 105

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science. Hell, 12.7% Powerful mechanism. We like Visible a lot.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Sprout Social

SEPTEMBER 9, 2020

It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. But for those operating outside of the social team, the impact social listening insights can have on a business might be lost on them. pic.twitter.com/7aWiilabBB.

Organization 126

Organization Sentiment Social Media Management Analysis 126

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

JANUARY 10, 2024

The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale. It’s not easy for your customer service team to deal with unhappy customers all day. Reduce agent burnout Let’s face it.

Reputation 106

Reputation System Brands Knowledge Base 106

Hootsuite

NOVEMBER 7, 2023

Track social sentiment in real time. You can respond to any post directly from your dashboard, assign it to another team member, or flag it for follow-up. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. Pricing is available on request.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Social Media Network Marketing

FEBRUARY 28, 2024

Key Strategies for Effective Crisis Management: Proactive Monitoring and Detection: Utilize social media listening tools to monitor brand mentions, sentiment trends, and emerging issues in real-time. This team should be well-trained and equipped to handle crises effectively.

Social Media 56

Social Media Reputation Sentiment Issues 56

Audiense

MAY 6, 2016

Don’t worry, we’re still going to write about the best campaigns we saw this past week, but we’re also going to write a little more about we, the Audiense team, are reading. IBM Watson looked at Marchesa’s social media to translate the followers’ sentiment into colours. This week we’re changing things up a bit. MetGala ready.X

Team 92

Team Fashion Analysis Sentiment 92