Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

OCTOBER 6, 2015

Marketers last year spent $19 billion on search advertising, $7 billion on social media ads, and almost $4 billion on display (primarily banner ads). Second, ad blocking software is a growing concern. For more on this topic, download the Web Marketing KPIs white paper. That’s a lot of eyeballs not seeing ads.

Advertising 100

Advertising Price Research Software 100

Oktopost

OCTOBER 10, 2022

Leverage Social Listening. Foster Community on Social Media. Social media is one of the most powerful channels when it comes to brand visibility. With that being said, virtually every brand can benefit from a strong social media marketing strategy. ? Leverage Social Listening to Know Where You Stand.

Brands 75

Brands B2B SEO Influencer 75

Pam Moore

AUGUST 13, 2019

Using Twitter, blog content and other social media posts for A/B testing to increase conversions. 15 Tips to Zoom Your Brand (white paper). Social Profit Factor Training Academy and Marketing Nutz Digital Marketing Services Can Help! . Want to leverage Twitter or other social networks to grow your business?

ROI 60

ROI Strategy Twitter How To 60

Pam Moore

SEPTEMBER 9, 2020

A sales and marketing conversion funnel describes the stages a buyer of any product or service goes through leading to a purchase. It is the journey of the buyer researching, discovering, choosing and finally purchasing a product or service. Social media and digital marketing requires your greatest asset which is time.

Conversation 78

Conversation Template Templates Marketing 78

Convince & Convert

JANUARY 28, 2014

The client needed to show that behavioral interviews resulted in lower overall hiring costs, lower turnover rates, or increased productivity. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. You can also find her on Twitter and Google+.

Statistics 132

Statistics Content Hubspot Marketing 132

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Fifty percent!

Social Media 147

Social Media Strategy Influencer Social CRM 147

Buzz Marketing for Technology

FEBRUARY 2, 2009

Much more than a Social Media monitoring solution, BuzzGain can help you reveal the influential voices and corresponding conversations that are happening about your product or service so that companies can listen, learn, and effectively engage in mutually beneficial relationships.

Startup 100

Startup Flickr B2B Price 100

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

agora pulse

FEBRUARY 1, 2017

Your social CRM tool makes having and tracking these interactions a lot easier. The value of a social CRM tool. Doing business is about so much more than just selling a product or service. We’ve got a wide variety of choices on everything from tomato sauce to software service providers. This is incredibly useful.

Social CRM 60

Social CRM Avatar Groups Groups 60

Writtent Blog

MAY 20, 2014

Another fellow marketeer heavily invests in an up-to-date, regularly updated blog and complementary social media; and his traffic and brand authority are skyrocketing. Social Media Reigns King. Social media marketing is the most popular content promotion tactic by a mile. Image source. Wrapping Up.

Trends 95

Trends Content Marketing Curation 95

Social Media Strategery

JANUARY 7, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Do you want cross-team collaboration on a white paper? I’m one of the leads for our social media/Government 2.0 Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

Gov 2.0 125

Gov 2.0 Social Media Wiki Collaboration 125

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. You can schedule the update in advance and set a time to archive it in case it is time sensitive.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Convince & Convert

OCTOBER 2, 2013

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) Develop Rent-to-Own Content Strategies: As content marketers, our goal is to own our media channels, just like publishers do. For production , look at DivvyHQ , Kapost or InboundWriter.

Crowdsourcing 131

Crowdsourcing Curata Mobile Content management systems 131

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. You can schedule the update in advance and set a time to archive it in case it is time sensitive.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Sprout Social

MAY 18, 2016

If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. Demand generation is the idea of creating a need for your product or service in the minds of your potential customers. Create a Product Need. Show Your Product Market Fit.

Strategy 82

Strategy Marketing Report Resources 82

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. Delegation equals death in social media. White papers. True monthly chunky content cost (not including software or other production fees) = $600 (50 hours @ $36/hour amortized monthly). Same with MLT Creative.

Content 129

Content Marketing Cost Metrics 129

Kikolani

FEBRUARY 3, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Here are some of the most prevalent and useful features to consider in reviewing task based productivity software. Personal Development / Productivity.

Mashup 113

Mashup Resources RSS SEO 113

Bare Feet Studios

MARCH 29, 2010

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > HowTo , Productivity , Social Media , Tech Tools > Should You Monitor Social Media Behavior at Work?

Social Media 51

Social Media Upcoming Software Conference 51

Buzz Marketing for Technology

JUNE 27, 2008

Japanese Business Culture & Social Computing. fix Social Security? Old Media meets Social Media - KETC and the Mortgage Crisis - On the edge of launch. Enterprise Social Computing. enterprise software. Social Computing. Social Media. Social Media Summit.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Social Media Strategery

JUNE 21, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Enterprise 2.0 Crowdsource white papers and presentations! If you want to change the culture of your organization, social media tools can be a part of the solution.

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. Don’t let this misconception turn you off of B2B social. One of the biggest pitfalls of B2B social is the bad habit of pushing hard-selling messaging.

B2B 137

B2B Social Media Hashtag Press Release 137

Oktopost

OCTOBER 26, 2020

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Clearly, your buyers are now all over social media. To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. Yes, eight of them.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

agora pulse

MAY 26, 2020

In regards to social media marketing, you know your stuff. Your social media audiences are growing steadily. When you run a marketing or advertising campaign on social media, it’s essential to send your audience to a landing page that encourages targeted actions. What Is a Social Media Landing Page?

Social Media 150

Social Media How To Discount Campaign 150

Buzz Marketing for Technology

JUNE 28, 2008

This over reliance has come at the expense of employee productivity and intellectual property. Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. Social media. Intranet (Finding ROI) White Paper.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Sprout Social

JULY 20, 2016

For instance, it wouldn’t make sense to contact the CEO of an enterprise-sized company to pitch your payroll software. Generally speaking, social media is not the place to hard sell your products and services. Sending an InMail message asking someone to buy your product most likely isn’t going to work.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Hootsuite

JULY 25, 2023

ChatGPT helps marketers brainstorm ideas faster, make decisions quicker, and increase productivity within their day-to-day workflow. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Re-write this email to appeal to social media marketers [INSERT EMAIL].

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Pam Moore

MARCH 16, 2018

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. They launch their business or new product with huge dreams to seriously rock the online world. 10 Tips to Establish Credibility and Trust.

Brands 167

Brands Tips Engagement Training 167

Webbiquity SMM

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy.

Social Media 100

Social Media Social Networking Real Estate CPC 100

ProBlogger

MARCH 1, 2017

Not only does the free trial offer increase your ability to collect leads, but it also naturally pushes those leads further along in the conversion process by giving them a taste of your product. Use Social Influencers. You’re certainly sharing blog posts on social media, but how big is your reach? Use Exit Intent Popups.

Real Estate 20

Real Estate eBook Hosting Discount 20

Keyhole.co

JANUARY 4, 2022

The same logo should be displayed on all your social media accounts and the cover image should have your brand colours, fonts and overall style. Some LinkedIn content ideas are: Blog posts White papers Media coverage Announcing product launches or updates Sharing open positions and welcoming new employees.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Keyhole.co

FEBRUARY 17, 2023

“A brand is a name a company uses to represent a specific product or business for marketing purposes.” For example, in 1975, computer programmers Bill Gates and Paul Allen started their company designing software for microcomputers. You must plan and execute a proper strategy to succeed in your brand awareness goals.

Strategy 52

Strategy Brands Discount Hashtag 52

Waxing UnLyrical

OCTOBER 7, 2019

White papers. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. A study by software firm Beckon recently stated, “Although the amount of content being marketed has tripled in the past year, there has been no increase in engagement.” Case studies.

Content 234

Content Marketing Reputation Case Study 234

Oktopost

DECEMBER 31, 2019

When a mission-critical deal is on the line, B2B sales can be more like negotiating a strategic partnership (or romantic relationship) than merely persuading someone to buy a product. It can be obtained from data tracking software that tracks user engagement on your own properties (such as Google Analytics, Mixpanel, Appsflyer, etc.).

Data 120

Data B2B Process Aggregator 120

Convince & Convert

AUGUST 13, 2015

Envision creating something of high quality (an ebook, white paper, something bigger) and call that your hub. Then, all of the promotional items around the hub are the spokes (blog posts with CTA, social media posts, anything that builds out to get people access to the hub). Hub and Spoke Content Marketing.

Social Media 60

Social Media Content Marketing Airlines 60