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How To Use Influencer Marketing To Launch A New Product

The Realtime Report

To get the juices flowing for next year, I’d like to share an example with you: how to work with influencers to drive interest for your new product. Driving awareness for product launches, events and brand initiatives is a common marketing objective. Imagine you are about to launch a new product.

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed.

B2B 252
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Social-Led Brands Are the Future—Here’s Why

Hootsuite

Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. But while a high-quality product and brand purpose are important as ever, the old-school notion that a brand’s tone and delivery should be the same everywhere is crumbling fast.

Brands 117
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Publishing has historically relied on advertising, or sponsorships, to pay for content production. Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages.

ROI 191
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The Michael Sampson Company Limited: 7 Pillars of IT-Enabled Team Productivity

Buzz Marketing for Technology

7 Pillars of IT-Enabled Team Productivity. However, the premier contribution was the 7 Pillars of IT-Enabled Team Productivity series, a vendor-neutral framework that outlines the key technology underpinnings of an IT environment wanting to enhance team productivity. Coordinate Schedules with Team Aware Scheduling Software.

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Are CMOs Putting Too Many Eggs in One Media Basket?

Webbiquity SMM

Second, ad blocking software is a growing concern. Online ads can improve webshare (the competitive share of a brand’s web presence within a product/service category)—but it’s an expensive way to do so. For more on this topic, download the Web Marketing KPIs white paper. That’s a lot of eyeballs not seeing ads.

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Social Media Optimization 3 Steps to Tweeting with a Purpose

Convince & Convert

Smart companies are using social media optimization and social media marketing software to add some clarity to the value of their behavior on the social Web. Killer social media marketing software. They are smart, data nerds first, and social media marketing software developers second. And the product is better as a result.