Harp Interactive

MAY 25, 2010

I’ll add to the list with any branded products or services. Set up an Alert Chain: Whether you use a paid monitoring powerhouse like Radian6 or a free online monitoring tool like Google Alerts, you’ll need to decide if you want to receive real time alerts or daily email containing alerts. Company CEO and/or executive team. Competitors.

Social Media 241

Social Media Radian6 Tips Wiki 241

Dave Fleet

JULY 5, 2010

CEO Nick Koudas said in an email to me today: “We are excited and we are looking forward to continue our innovation and enhance our creative product line.&#. They’ve also made some interesting moves towards drawing a line between social media activity and business results with the introduction of their Audience product.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. Join their Facebook community to learn news about their events, products, and people. I’ve had my ups and downs.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

SocMed Sean

NOVEMBER 7, 2011

Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like SalesForce.com to describe their products. Ask what they do and what you can do to make their job easier.

Social CRM 275

Social CRM Radian6 Software Creative Commons 275

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Justin Levy

JUNE 1, 2011

Ever since last year when I read the Radian6 “Social Media Monitoring and Engagement Playbook&# and since joining Citrix Online , I have been thinking about digital crisis communications and the basic steps to developing a plan. Determine what you WILL respond to. Determine what you WILL NOT respond to.

Radian6 254

Radian6 Training Team Feed Reader 254

Twist Image

JUNE 1, 2012

The main reason why marketers shun the majority of these innovative startups (and why many of them suddenly become amazing successes - look no further than Radian6 ) is because marketers fall into two classifications: Clients. These people have to get the four p's of their product down to a science. The brands. advertising agency.

Radian6 100

Radian6 Startup Marketing Adwords 100

Harp Interactive

NOVEMBER 9, 2009

Use tools like Keotag , Radian6 and Google Alerts to find conversations based on your keywords. If done right, social media marketing provides enormous opportunities for businesses to promote their brand and products. Get a good sense of the topics that your consumers find engaging. What language and keywords are they using?

Platform 254

Platform Social Media Radian6 Press Release 254

Dave Fleet

JUNE 15, 2010

For example, people are much more likely to be serious sales leads if they’ve been researching other competitive products first than if they’ve just clicked through from a random site. In doing so, it determines whether your visitors are qualified leads or just browsing.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Josh S Peters

FEBRUARY 5, 2013

Use a social media listening platform like Radian6, Trakur, Sysomos, etc. and research your customer, your products, your competitors products, etc. Start with your own analytics platform(s) and see what kind of insights you can gain about where your customers are coming from and what they are looking at on your site.

Strategy 186

Strategy Wiki Sysomos Widget 186

Twist Image

MARCH 29, 2011

The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. Social 2011.

Radian6 102

Radian6 Findability RSS Sentiment 102

Webbiquity SMM

AUGUST 9, 2010

being made about your company, brand, product or service generally positive, negative or neutral? Again, more is generally better (spammy blog comments aside), as engagement is the “social&# in social media. Sentiment: Are the comments, posts etc. Tweet This!

SM2 187

SM2 Alterian Vocus Social Media 187

Jeff Esposito

APRIL 4, 2011

Last week, the social media world was rocked about the acquisition of social media monitoring company Radian6 by CRM vendor Salesforce.com to the tune of $326 million. Radian6 maps conversations to users and easily integrates with both their new company and other CRM tools like Oracle.

Radian6 52

Radian6 Social Media Social CRM Company 52

Jason Yormark

AUGUST 31, 2010

One of my go-to reads is the Radian6 blog! I can be contaced on twitter: @kenji_o Katie Morse Says: August 31st, 2010 at 8:14 pm Thanks for the kudos on the blog, Jeanna Katie Community Manager | Radian6 @misskatiemo Kar_lyn Says: August 31st, 2010 at 8:40 pm The Social Media Bible! Great giveaway, Jason! I like [link] a lot!

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Jason Yormark

AUGUST 31, 2010

One of my go-to reads is the Radian6 blog! I can be contaced on twitter: @kenji_o Katie Morse Says: August 31st, 2010 at 8:14 pm Thanks for the kudos on the blog, Jeanna Katie Community Manager | Radian6 @misskatiemo Kar_lyn Says: August 31st, 2010 at 8:40 pm The Social Media Bible! Great giveaway, Jason! I like [link] a lot!

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Janet Fouts

APRIL 18, 2011

Lots of people sign up for one of the amazing social media listening platforms like Radian6. Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. What do they think about when they need your product? Is somebody having an issue with your product? Start with that.

Social Media 136

Social Media Attensity SM2 Radian6 136

Socialized

OCTOBER 1, 2009

David Ogilvy, generally regarded as the father of modern advertising, defined a brand as “the intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised,&# which is much closer to how we think of a brand today. Consider PCs.

Social Media 145

Social Media Brands Radian6 Banking 145

Laurel Papworth

JULY 4, 2012

And yes, FREE, I’m pretty sure I’ve reached 10,000 companies in Australia in the last few years and convinced them NOT to buy Radian6 etc until they’ve started with a free service! Now that iGoogle is retiring , I need another free service to teach social media monitoring – know of one? Let me know what you think.

RSS 86

RSS Social Media Netvibes Radian6 86

Justin Levy

JUNE 1, 2011

Ever since last year when I read the Radian6 “Social Media Monitoring and Engagement Playbook” and since joining Citrix Online , I have been thinking about digital crisis communications and the basic steps to developing a plan. Determine what you WILL respond to. Determine what you WILL NOT respond to.

Radian6 145

Radian6 Training Team Feed Reader 145

Convince & Convert

MARCH 29, 2016

A celebrity might have reach, but they have to also have relevance to the cause or the campaign or the topic or the brand or the product, whatever it is that we’re doing the campaign about because otherwise, this is a waste of time.” —@sallyfalkow. You just have a big audience.” —@sallyfalkow. “A Oprah is an influencer, fine. Peter Drucker.

Influencer 60

Influencer Radian6 How To Training 60

Convince & Convert

JANUARY 11, 2011

Tracking how often your company and/or its products are mentioned on the social Web is a best practice, of course. To do so, determine the number of times your company and its products are mentioned on the social Web in a neutral or positive context over a 30 day period. Share of Voice. Inbound Links.

Metrics 159

Metrics Postrank Social Media Klout 159

Convince & Convert

APRIL 24, 2014

You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. But what happens when your goals are specifically around selling ideas and not products or services? You can find these people a number of ways.

Transportation 159

Transportation Sysomos Radian6 RSS 159

Justin Levy

JUNE 1, 2011

Ever since last year when I read the Radian6 “Social Media Monitoring and Engagement Playbook” and since joining Citrix Online , I have been thinking about digital crisis communications and the basic steps to developing a plan. Determine what you WILL respond to. Determine what you WILL NOT respond to.

Radian6 124

Radian6 Training Team Feed Reader 124

Kikolani

JANUARY 26, 2010

I wasn’t sure what to expect as I only found out about it last Friday, thanks to Annette at TwoZen Productions. Exclusive Products – offering exclusive products to a particular channel. Listen and join the dialogue with Radian6. So, without further ado, here is a story of my day at #SMAZ. Almost Not Making It.

ROI 114

ROI SEO Social Media Tips 114

Convince & Convert

JULY 12, 2011

Processes should help facilitate the chaos that exists from behind the firewall – i.e. employees sharing sensitive material externally, social media ownership, crisis management and product feedback workflows; and ensuring there is one measurement philosophy that the entire organization is bought into and using for reporting.

Jive 146

Jive Lithium Social CRM Yammer 146

Convince & Convert

JANUARY 13, 2011

That’s wisdom from Radian6 CEO Marcel Lebrun (disclosure: Amber’s employer ) about the changing dynamics of communication via the Web, and the importance businesses need to place on paying attention to discussions online via social media listening. Are there unmet needs in your market that a new product or service could help serve?

Company 140

Company Conversation Radian6 Social Graph 140

Josh S Peters

NOVEMBER 23, 2009

An awareness campaign (social media or not) is used to increase the awareness of certain products or the brand itself. The second big advantage is in the social aspect, people share info, products, and more with their friends and family, so having a good presence online will help increase your visibility.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Janet Fouts

OCTOBER 25, 2010

Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. This is a good way to identify trends or product perception so you can take action to correct misconceptions or adjust your phrasing to fit the market’s vocabulary. Great, cool, you’re on the right track.

Social Media 132

Social Media Data SM2 Radian6 132

Justin Levy

JUNE 1, 2011

Ever since last year when I read the Radian6 “Social Media Monitoring and Engagement Playbook” and since joining Citrix Online , I have been thinking about digital crisis communications and the basic steps to developing a plan. Determine what you WILL respond to. Determine what you WILL NOT respond to.

Radian6 100

Radian6 Training Team Feed Reader 100

Justin Levy

JUNE 1, 2011

Ever since last year when I read the Radian6 “Social Media Monitoring and Engagement Playbook” and since joining Citrix Online , I have been thinking about digital crisis communications and the basic steps to developing a plan. Determine what you WILL respond to. Determine what you WILL NOT respond to.

Radian6 100

Radian6 Training Team Feed Reader 100

Jason Yormark

DECEMBER 28, 2009

My 9 Favorite WordPress Social Media Plugins 9 Great Social Media, Digital Marketing & Productivity Tools This entry was posted on Monday, December 28th, 2009 at 5:52 pm and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 Self education is important and will set you a part from the pretenders.

Social Media 197

Social Media Radian6 Small Business RSS 197

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6.

Social Media 155

Social Media Radian6 Strategy SM2 155

Social Media Marketing

APRIL 22, 2011

I could see companies like Radian6 (recently acquired by SalesForce.com ) acquiring Empire Avenue as an adjunct to their business. It comes as a by-product of providing a useful service." To see a really interesting conversation that Caleb Storkey had with a few influentials about this topic, check out his post.

Social Media 167

Social Media Klout Flickr Radian6 167

Ari Herzog

SEPTEMBER 30, 2010

Summary : General manager with experience in social media, strategy, product management, product marketing, account management, business process design and implementation, team facilitation, and program management. Specialties : Specializing in public relations for consumer products and services in all industries.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Mindjumpers

NOVEMBER 30, 2011

Break them down to valuable insights that you can hand over to other business units in your organization – from communication to product development. That can be anything from your company or brand name, competitor names, words connected to your product or industry, or words connected to some important stakeholders or to important objectives.

Data 239

Data Social Media CSR Nielsen 239

Social Media Strategery

AUGUST 18, 2010

At Radian6, we experimented in the Spring semester with allowing a select number of undergraduate classes and graduate students access to the monitoring tool for a period of 30 days. Community Manager at Radian6 @VargasL [link] Jennifer Dryer I’m glad you appreciate this as a student’s perspective. Lauren Vargas Sr.

Education 135

Education Social Media Gov 2.0 Class 135

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

Search for blogs via paid tools such as Radian6, TruPulse, and Trackur. I don’t blog about new products unless it suits me or my readers. And you’re handling it wonderfully Reply Greg Jarboe February 11, 2010 at 4:45 pm Amber, let me give Radian6 a shoutout, too. Answers Yahoo!

Press Release 129

Press Release How To Radian6 Blogger 129