Twist Image

JUNE 1, 2012

There is a massive and missed opportunity happening in the marketing industry. This culture collision starts to explain why marketers are facing tech fatigue and why Facebook's IPO languished. Here's the truth: the majority of marketing professionals are scared of technology. " It's not about adults versus startups.

Radian6 100

Radian6 Startup Marketing Adwords 100

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. being made about your company, brand, product or service generally positive, negative or neutral? Sentiment: Are the comments, posts etc.

SM2 187

SM2 Alterian Vocus Social Media 187

Dave Fleet

JULY 5, 2010

CEO Nick Koudas said in an email to me today: “We are excited and we are looking forward to continue our innovation and enhance our creative product line.&#. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Implications.

Sysomos 334

Sysomos Alterian Filtrbox Cymfony 334

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. Join their Facebook community to learn news about their events, products, and people. How Flextronics Met Me. Got a question?

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Harp Interactive

NOVEMBER 9, 2009

Your marketing department (or your client’s marketing department) should have detailed profile of the customers. Use tools like Keotag , Radian6 and Google Alerts to find conversations based on your keywords. Tags: Blog Facebook Social Media Marketing Twitter copywriting social media updates writing for the web.

Platform 254

Platform Social Media Radian6 Press Release 254

SocMed Sean

NOVEMBER 7, 2011

Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like SalesForce.com to describe their products. Because customer relationship management, automated or not, is social.

Social CRM 275

Social CRM Radian6 Software Creative Commons 275

Justin Levy

JUNE 1, 2011

Ever since last year when I read the Radian6 “Social Media Monitoring and Engagement Playbook&# and since joining Citrix Online , I have been thinking about digital crisis communications and the basic steps to developing a plan. If no response is received within 30 minutes, it will be escalated to the SVP of Marketing.

Radian6 254

Radian6 Training Team Feed Reader 254

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. test visual marketing campaigns before launch?

Campaign 60

Campaign Social Media Content How To 60

Josh S Peters

FEBRUARY 5, 2013

Knowing this will inform your marketing, social media, SEO, and content strategies. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. and research your customer, your products, your competitors products, etc. Use a social media listening platform like Radian6, Trakur, Sysomos, etc.

Strategy 186

Strategy Wiki Sysomos Radian6 186

Dave Fleet

JUNE 15, 2010

However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. Audience tracks visitors to your site alongside their previous web activity, and helps to determine whether each person is a real lead or is just browsing.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Diva Marketing Blog

JUNE 10, 2012

It is my pleasure to introduce you to the co-author of Marketing In The Round. In his third book, co-authored with Gini Dietrich , the focus is on integrating traditional and new media marketing elements and breaking down those stifling internal silos. Diva Marketing/Toby: Let’s start this off with “Why this book?”

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Jason Yormark

AUGUST 31, 2010

To one lucky reader I will be giving away the following social media book package: Socialnomics by Erik Qualman The Social Media Bible by Lon Safko Trust Agents by Chris Brogan and Julien Smith The New Community Rules: Marketing On The Social Web by Tamar Weinberg Why Now Is The Time To Crush It ! One of my go-to reads is the Radian6 blog!

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Twist Image

MARCH 29, 2011

The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned.

Radian6 102

Radian6 Findability RSS Sentiment 102

Jason Yormark

AUGUST 31, 2010

To one lucky reader I will be giving away the following social media book package: Socialnomics by Erik Qualman The Social Media Bible by Lon Safko Trust Agents by Chris Brogan and Julien Smith The New Community Rules: Marketing On The Social Web by Tamar Weinberg Why Now Is The Time To Crush It ! One of my go-to reads is the Radian6 blog!

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Convince & Convert

MARCH 29, 2016

A celebrity might have reach, but they have to also have relevance to the cause or the campaign or the topic or the brand or the product, whatever it is that we’re doing the campaign about because otherwise, this is a waste of time.” —@sallyfalkow. In the News: “Why Influencer Marketing Works and the New Direction It’s Taking”.

Influencer 60

Influencer Radian6 How To Training 60

Convince & Convert

JANUARY 11, 2011

Tracking how often your company and/or its products are mentioned on the social Web is a best practice, of course. To do so, determine the number of times your company and its products are mentioned on the social Web in a neutral or positive context over a 30 day period. Share of Voice. Search Volume. Inbound Links.

Metrics 159

Metrics Postrank Social Media Klout 159

Convince & Convert

APRIL 24, 2014

You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. But what happens when your goals are specifically around selling ideas and not products or services? You can find these people a number of ways.

Transportation 159

Transportation Sysomos Radian6 RSS 159

Socialized

OCTOBER 1, 2009

2 : one having a well-known and usually highly regarded or marketable name. And finally, I define a brand as “the sum total of our experiences with a company, its products, services, and employees, and the way those experiences shape our perception of the company.&# These definitions were fairly accurate until quite recently.

Social Media 145

Social Media Brands Radian6 Banking 145

Jeff Esposito

APRIL 4, 2011

Last week, the social media world was rocked about the acquisition of social media monitoring company Radian6 by CRM vendor Salesforce.com to the tune of $326 million. Before you go calling me Debbie Downer, think about it this way: Salesforce is in the market of CRM and mapping people to online transactions. What say you?

Radian6 52

Radian6 Social Media Social CRM Company 52

Kikolani

JANUARY 26, 2010

I wasn’t sure what to expect as I only found out about it last Friday, thanks to Annette at TwoZen Productions. Exclusive Products – offering exclusive products to a particular channel. Listen and join the dialogue with Radian6. So, without further ado, here is a story of my day at #SMAZ. Almost Not Making It.

ROI 114

ROI Social Media SEO Radian6 114

Justin Levy

JUNE 1, 2011

Ever since last year when I read the Radian6 “Social Media Monitoring and Engagement Playbook” and since joining Citrix Online , I have been thinking about digital crisis communications and the basic steps to developing a plan. If no response is received within 30 minutes, it will be escalated to the SVP of Marketing.

Radian6 145

Radian6 Training Team Feed Reader 145

Convince & Convert

JANUARY 13, 2011

That’s wisdom from Radian6 CEO Marcel Lebrun (disclosure: Amber’s employer ) about the changing dynamics of communication via the Web, and the importance businesses need to place on paying attention to discussions online via social media listening. Marketing & PR. Now, the calls are coming through online, via the social phone.”.

Company 140

Company Conversation Radian6 Social Graph 140

Convince & Convert

JULY 12, 2011

Another example is when marketing departments in other countries want to create a Facebook fan page specifically for their geography. Or, are they planning to use social CRM and weave it into their sales and marketing initiatives? Are they looking to roll out a collaboration application that will eventually replace their intranet?

Jive 146

Jive Lithium Social CRM Yammer 146

Justin Levy

JUNE 1, 2011

Ever since last year when I read the Radian6 “Social Media Monitoring and Engagement Playbook” and since joining Citrix Online , I have been thinking about digital crisis communications and the basic steps to developing a plan. If no response is received within 30 minutes, it will be escalated to the SVP of Marketing.

Radian6 124

Radian6 Training Team Feed Reader 124

Jason Yormark

DECEMBER 28, 2009

From old school marketers simply updating their titles to stay with the times, to recent graduates who know how to use Twitter or Facebook. Social media marketing certainly could use some certification to start with. Social media marketing certainly could use some certification to start with. Your post made me laugh!

Social Media 197

Social Media Radian6 Small Business RSS 197

Janet Fouts

OCTOBER 25, 2010

Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. Identifying phrasing and keyword response can tell you a lot about how your messaging is working and your target market too. Sometimes the best marketing copy you could ever write comes right from your target market.

Social Media 132

Social Media Data SM2 Radian6 132

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment!

Campaign 105

Campaign Social Media Radian6 Disqus 105

Justin Levy

JUNE 1, 2011

Ever since last year when I read the Radian6 “Social Media Monitoring and Engagement Playbook” and since joining Citrix Online , I have been thinking about digital crisis communications and the basic steps to developing a plan. If no response is received within 30 minutes, it will be escalated to the SVP of Marketing.

Radian6 100

Radian6 Training Team Feed Reader 100

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 155

Social Media Strategy Radian6 SM2 155

Ari Herzog

SEPTEMBER 30, 2010

Summary : Co-founder and partner at Bonsai Interactive, offering smart marketing and social media business solutions, as well as mobile applications and social education. Spoken at TEDx and regularly quoted in publications and news media, including Marketing Magazine, Canadian Marketing Association and City News Toronto.

LinkedIn 89

LinkedIn Radian6 Education Consultant 89

Justin Levy

JUNE 1, 2011

Ever since last year when I read the Radian6 “Social Media Monitoring and Engagement Playbook” and since joining Citrix Online , I have been thinking about digital crisis communications and the basic steps to developing a plan. If no response is received within 30 minutes, it will be escalated to the SVP of Marketing.

Radian6 100

Radian6 Training Team Feed Reader 100

Social Media Marketing

APRIL 22, 2011

Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. I could see companies like Radian6 (recently acquired by SalesForce.com ) acquiring Empire Avenue as an adjunct to their business. What is it? Stay tuned as the gold rush begins.

Social Media 167

Social Media Klout Flickr Radian6 167

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

Search for blogs via paid tools such as Radian6, TruPulse, and Trackur. I don’t blog about new products unless it suits me or my readers. And you’re handling it wonderfully Reply Greg Jarboe February 11, 2010 at 4:45 pm Amber, let me give Radian6 a shoutout, too. Many are not patient enough to wait that long.

Press Release 129

Press Release How To Radian6 Blogger 129

Social Media Strategery

AUGUST 18, 2010

At Radian6, we experimented in the Spring semester with allowing a select number of undergraduate classes and graduate students access to the monitoring tool for a period of 30 days. Community Manager at Radian6 @VargasL [link] Jennifer Dryer I’m glad you appreciate this as a student’s perspective. Lauren Vargas Sr.

Education 135

Education Social Media Gov 2.0 Class 135

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Nobody appreciates keyword spam on the social Web.

Brands 143

Brands Content Social Media Radian6 143

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

Social Media 147

Social Media B2B Strategy Consultant 147

Justin Levy

DECEMBER 6, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Social Media Marketing in the Restaurant Business Written on December 6, 2009 by Justin Levy in business strategy , caminito , marketing strategy , social media , social media strategy , word-of-mouth 78 Comments - Leave a comment!

Social Media 153

Social Media Case Study Marketing Radian6 153