Tracking, Personalization And Screams Of Privacy
FEBRUARY 15, 2013
Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? In my forthcoming business book, CTRL ALT Delete (out May 21st, 2013), I go in-depth on the notion that consumers need to better understand the difference between personalization (tracking their usage to create a better and more personalized experience) versus privacy (capturing personal information and using it in any way that has not been pre-approved by the consumer). Some privacy advocates might argue that this is a matter of simple semantics. breach of privacy.
The End Of Privacy. The Beginning Of Personalization
SEPTEMBER 18, 2013
In this chapter, I also identify that one of the biggest challenges facing businesses today is their ability (or inability) to better explain to consumers the chasm that exists between privacy (knowing a lot of personal information) in contrast to personalization (knowing what people are doing online to create a better experience for them). It removes the privacy issue (hopefully. What if this idea of personalized (without the worry of breaching any privacy) brings us full circle back to that original promise? privacy. retail. Yes, it has become that dire.
Do Consumers Trust Retailers More Than Social Networks?
Social Marketing Forum
AUGUST 20, 2012
B2B marketing Brand marketing Research Social media marketing privacy retailers social networks trustConsumers are said to rely more on the advice of their peers and even social connections than on businesses themselves. However, this doesn’t mean they trust the social networks themselves when it comes down to sharing their data. Recently, the e-tailing group and MyBuys released some findings from a survey stating that the surveyed consumers [.].
Would You Sacrifice Your Privacy For A $5 Gift Card?
The Realtime Report
FEBRUARY 19, 2014
And don’t forget, there are other ways of tracking consumer locations – for instance, the Apple iBeacon technology used in Major League Baseball’s ‘At The Ballpark’ app at Citi Field , and in Apple’s retail stores , transmitting precise location data so advertisers can reach consumers the moment they enter a store.
Is Marketing About To Get Really Creepy Or Really Good?
MARCH 28, 2013
It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." It turns out that consumers are looking forward to more technologies at the physical retail level. In short, retailers want to capture this new, connected and highly untethered consumer. Amazon has been hard at work capturing tons of consumer information at the retail level. future of retail. privacy.
The Future Of Personalized Pricing
NOVEMBER 23, 2012
When, marketers finally deliver on this dream, we're told that the personalization comes off as some kind of slimy vibe that bears a whiff of privacy sketchiness. Personalization can work like a charm, only when the marketer provides such a high level of value for the experience, that this value overrides any icky feelings of privacy awkwardness. Once you are logged in, they probably know more about you (from personal data and buying habits) than any other retailer. Firstly, retailers can collect details of a customer's previous purchases made on the website. retail.
A Little Privacy, Please! Your Rights and Social Media Policies
JUNE 14, 2013
Apple Debuts iBeacon Location Technology in U.S. Stores
The Realtime Report
DECEMBER 18, 2013
How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores.
The Permanent Brand
JANUARY 16, 2013
Consumers love having their Amazon Price Check app at the ready to ensure that they're getting the best price possible while at the store level and, in doing so, seem to have little issue with Amazon capturing all of this highly personal and usable data about retail, pricing and how we flow through a store for them to capitalize on. privacy. retail experience. Have you ever read a book about branding? Inevitably, there is some quaint reference to cows being branding with a hot iron stick as an identifier. An impression. feeling. sentiment. To be more. advertising campaign.
Five questions your marketing team should be asking about location-based technology
MARCH 4, 2015
Retail/mail order (including online retail: 40%. Meanwhile, Motorola intends to dispatch Bluetooth-powered sensors to its retailers, The Washington Post reports. In turn, retailers can use the devices to deliver deals to customers in-store and gather data for analysis of customer behavior. The directive is simple: Visit us to try these delicious new dishes.
How to Set Your Facebook Privacy Settings If You Don't Want Your.
Saying It Social
JUNE 3, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Set Your Facebook Privacy Settings If You Don’t Want Your Personal Profile Searchable Why would you want to do this? To avoid having people requesting to be your friend with the result of being ignored making you look like a jerk, it is advisable to set your privacy settings so that the profile cannot be searched out or inadvertently stumbled upon. In the upper right hand corner click on Account>Privacy Settings. 2. update). That’s it. You’re done.
10 Ecommerce Predictions for 2013
Buzz Marketing for Technology
JANUARY 16, 2013
And bricks-and-mortar retailers will scramble to keep pace with a digitally driven world. Consumers Get Over the Privacy Debate - Because consumers are getting on board with personalization, they should expect to see more of the general information they share online used by companies. Retailers Start to Love Loyalty Programs - It’s not just for frequent fliers anymore.
3 Benefits for Small Business Cloud Computing
OCTOBER 18, 2012
Concerns about privacy and security, proprietary formats, and access issues must be addressed by any company considering a significant shift to a cloud system. Though it is certainly worth considering potential privacy and availability issues when making a decision about adopting cloud computing, speaking with several companies that offer cloud computing services may alleviate your fears. Comments Comments Related Stories Why Alps Bethneck is 5 Years Old How Social Media Changes Retail Storefronts Wondering If Mobile Technology Kills Creativity. hope you enjoy. Lower costs.
7 Social Media Tactics Your 2013 Budget Needs to Succeed
JANUARY 7, 2013
Create a World-Class Online Community for Your Business
JANUARY 26, 2011
Business Resources from Mashable: – HOW TO: Create a World-Class Online Community for Your Business – How Social Data & Mobile Tech Can Improve the Retail Experience – 5 Creative [.] HOW TO: Create a World-Class Online Community for Your Business – How Social Data Mobile Tech Can Improve the Retail Experience – 5 Creative [.] Have an account?
Are Your Customers Worried About Security?
Small Business Mavericks
AUGUST 19, 2014
One of the best ways to help customers feel confident is by making your privacy policies easy to find and easy to read. like the idea of having a regular security feature in your blog that addresses current topics with tips for privacy settings or password creation. One of the devastating effects of past retail security breaches was a drop in the number of people willing to shop in those stores. It sure seems like there are repeated waves of news stories about hackers managing to compromise security for a lot of people. People Want To Feel Safe On Your Site.
Is Amazon The Future Of Media?
DECEMBER 21, 2012
While people wax poetic about the retail prowess and clout of Amazon , I am always quick to point out that they are one of the most fascinating media companies that has ever been created. What the majority of people don't know is that Amazon is able to undercut so many retailers not just because they have a more streamlined or technologically advanced supply chain system, but because each and every customer also provides Amazon with a significant amount of media revenue per user that eclipses most other media properties (let alone competitive online retailers). adweek.
Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012
JUNE 11, 2012
Investigate security and privacy, Circles and distribution of information. But the privacy and circles of distribution are different enough for marketers and business people to ask: how can I reach and engage with my audience on Google in an effective way? Social Media newcomer Pinterest drives more traffic to retail sites than Google Plus, LinkedIn and YouTube combined.
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases. How can you quickly find out how far a link has spread on Twitter? PingTags. Buffer.
Nielsen Report: Blogs Still on the Rise | ClickZ
MARCH 13, 2012
Online ads: the benefits of retargeting
DECEMBER 7, 2013
via CrunchBase. I was really impressed with the website of that Canadian retail giant, The Bay. It has gift ideas organized according to the person you are shopping for, ‘for him’ ‘for her’ ‘for children’, etc. I spent a few minutes clicking through the options and decided to check out some blogs for tips on what’s trending for gift giving this year. It’s anonymous and the advertiser doesn’t get any usage data about the visitor, so retargeting protects shoppers’ privacy. Did it work for the The Bay? Related articles.
This Week in Social Media – 5/8/2013
Social Media Marketing
MAY 8, 2013
retailer Target is teaming up with Facebook for Cartwheel , part of a digital savings program that gives consumers a chance to select and share deals in an effort to drive more foot traffic to stores. Legal/Regulatory The White House has created a chief privacy officer position and Twitter''s legal director has been named to fill it. A roundup of relevant links affecting our industry.
What Pinterest’s Updated Policies Mean for Marketers
APRIL 9, 2014
” That said, this shouldn’t prevent brands from continuing to expand their communities on Pinterest, as the network is already one of the key traffic-drivers for retailers and brands and will continue to drive successful and meaningful engagement. This post by Ekaterina Walter originally appeared on ClickZ and is reposted here with permission. Paying Pinners. Accessing Data. Contests.
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
Noting that you don’t have to use Facebook exactly the same way everyone else does, Spencer E Holtaway offers “ten tweaks to make Facebook better, such as accessing it from a different client, backing up your account, getting your privacy settings right, and preventing friends from revealing your location. It’s hard to overstate the impact of Facebook. People are busy.
Everything You Need to Know to Run a Successful SMS Marketing Campaign
Convince & Convert
JUNE 25, 2014
For example, let’s say you’re building a mobile loyalty list to drive customers to retail. We had a cross-functional team that included members from teams responsible for retail, in-store signage, digital creative, email, IT, social media, promotions, the discounts budget, as well as 2 external teams. That means there may still be a lot of your customers that don’t have smartphones.
Social Media ROI with these 195+ Social Media Monitoring Tools
OCTOBER 27, 2010
Home About Recommendations 195 Social Media Monitoring Tools Website Sales program Small Business Apps Read Up…RSS Sales Rescue Team Want More Customers? Need to Increase Website Traffic and Sales? 195 Social Media Monitoring Tools Is Social Media ROI on your mind? This list can help. Social media is about relationships. So is email. report. experts) for generously supporting our work.
Social Media: Everybody's Doing It, But For Different Reasons [Charts]
MARCH 7, 2010
everyone’s socializing online in some way), a recent Retail Advertising and Marketing Association survey conducted by BIGresearch shows types of social media use vary greatly by age and gender. adult (i.e., The survey, “Social Media: An Inside Look at the People Who Use It”, compares U.S. users on the social Web to the average American adult. always thought it was the other way around.
Do You Know Who's Watching You?
AUGUST 13, 2010
However, privacy on social media is a massive issue, with many people not fully understanding the implications or, worse still, not having the right privacy settings. It’s a little shocking, to say the least, but a great reminder of the importance of privacy settings and a bit of common sense when living your life online. Leave a Reply Who writes this stuff? what a year!
Is the Financial Services Industry Poised for Market Disruption?
AUGUST 17, 2015
More than ever there is an expectation that a unified experience exists across all the customer touch points: website, retail, and customer service. I, as a customer, will “expect” the company to know how frequently I purchase, on which channels, which products, and when my return will be credited – regardless of which channel I choose to interface. Leaving a bank was difficult. After
2012 in Recap: The Year of Visual Social Media
JANUARY 2, 2013
week later, Instagram made another radical announcement: a change in their Terms of Service and Privacy settings , which made them very similar Facebook’s terms and which people interpreted as Instagram giving itself the permission to sell users’ photos. But 2012 was also characterised by being the year when visual content came into focus, as Sara predicted. Facebook Timeline.
Can You Trust Your Blog to the Cloud – The Pros and Cons
SEPTEMBER 19, 2012
A little less scare mongering, a little more common sense please
FEBRUARY 20, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Social media and privacy issues: A little less scare mongering, a little more common sense please 20/02/2010 tags: Facebook , Foursquare , Gowalla , Linked In , privacy settings , social media privacy , Twitter by Gemma Went There’s been a lot of buzz around the privacy issues attached to social media this week with the launch of PleaseRobMe.com. Yes, jumping into social media networks without the appropriate privacy settings can put you at risk. Detail here. Gowalla.
How to Use Facebook for Business and Marketing
Techipedia: Tamar Weinberg
MAY 5, 2010
Online retailer Newegg isn’t afraid and proudly displays its Facebook reviews for all to see. it has a bit to do with privacy concerns in my opinion. After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Want one?
Why Should I Make My Webpage Interactive?
APRIL 9, 2015
As a bonus, user profiles are limited within the site’s perimeters, ensuring an extra level of privacy that will be happily received by any reluctant recluse. If you’re a startup or an e-commerce retailer, chances are you have a string of social media accounts representing your business all around the web. This is a guest contribution from Ben Shwartz. How about webpages? General
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
Supply chain expert and social networking pro Jeff Ashcroft is a key thought leader in many fields including retail, supply chain and third party logistics. former eCommerce retail, media and agency CIO/CMO, Lee is a recognized strategist in the social media, analytics and eCommerce worlds. The size of the company or the number of people it employed did not matter. in August 2006.
How badges help news websites build community, make money | Poynter.
JULY 28, 2011
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
link] How Social Data and Mobile Tech Can Improve the Retail Experience [.] of the importance of getting this right.More Social Media Marketing Resources from Mashable: – Making Data Relevant: The New Metrics for Social Marketing – 5 Key Tips for a Successful Social Media Content Strategy – 5 Creative Facebook Places Marketing [.] Have an account? Not many, right? link] [.]
5 Essential Spreadsheets for Social Media Analytics
FEBRUARY 15, 2012
The Future Of Marketing: You Connected To Your Toaster
JANUARY 8, 2013
Not just these billboards, not just your smartphones, not just the signage at retail. If they invest in technology, If they truly understand and respect their consumer (and their privacy). consumer privacy. What can media do? I was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard. It could have been for a local restaurant, something from the tourism council, a car dealership or even for a bottle of fine hooch. can't remember. We see thousands (if not, hundreds of thousands) of messages on any given day. that billboard.
50 of the Most Dependable Web Resources for University Students | Educhoices.org
Buzz Marketing for Technology
JUNE 27, 2008
The Master of Loss Prevention degree prepares students for management positions in security and loss prevention for retail, insurance and. Privacy Info Knowing where to turn for facts, handy web apps and other types of resources can make student life a lot easier. Read on for a list of 50 of the most useful and. Associate Degree Programs. Bachelor Degree Programs. Copyright. RSS Feed.
Top 10 social media, marketing and pr links from last week
MARCH 1, 2010
How I Made $100K With Twitter Social media and privacy issues: A little less scare mongering, a little more common sense please Tip of the week. Case Study Crunch: Retail Social Media Case Studies The social media strategy series: Identifying goals and objectives Case Study Crunch: FMCG Social Media Case Studies Contact us Which are the top tools and apps: The results Case Study Crunch: Social Media case studies in Entertainment (TV, Film, Music + More) The social media strategy series: Getting Buy In The social media strategy series: Is social media right for your business?
Facebook Marketing: Now Available! | Justin Levy
JUNE 23, 2010
You can grab your copy from one of these awesome retailers: Facebook Marketing – Amazon Facebook Marketing – Barnes & Noble Facebook Marketing – Borders Facebook Marketing – 800CEORead Facebook Marketing – Books-a-Million Note: There is a Kindle edition available but not iBooks or audio versions, as of yet. What is Facebook Marketing About? It means a lot.