Ignite Social Media

OCTOBER 13, 2020

The activation launched on National Noodle Day and lasted for six days, during which the company promoted the program on their social channels, through press releases , and with a digital commercial starring actor Vanessa Bayer. Buzz is never worth damaging a brand’s reputation. Wrong Audience.

Campaign 106

Campaign Brands Press Release UGC 106

Keyhole.co

MARCH 6, 2024

Often, the most effective way of doing this is by publishing press releases. But before you submit a press release, think carefully about the message you want to communicate. With Keyhole, you are able to instantly capture brand mentions and keep tabs on your reputation across all social platforms.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. Many times, terms like social listening, social monitoring, and reputation management, are used interchangeably. Social listening is a form of reputation management, aiming to understand the “why” behind the feedback posted.

B2B 155

B2B Sentiment Analysis Reputation 155

Small Business Mavericks

NOVEMBER 2, 2011

Are you still sending out press releases to every online source you find? Reputation matters and if you get associated with low quality spam sites, that will be a hard reputation to shake. Placing your news article or press release on bad sites with unfocused content, cheap PPC ads, or other issues.

Press Release 87

Press Release Reputation Publishing Sites 87

Small Business Mavericks

APRIL 21, 2011

Press releases – Write and publish a press release online every time your company does something remarkable. Social networking – Pick two or three social networks and be active on those networks about an hour every day. Fifteen minutes at each social network will do wonders for your business.

Small Business 161

Small Business Press Release Social Bookmarking How To 161

Small Business Mavericks

APRIL 30, 2011

That is, I believe that writing articles and publishing off of your website with links back to your website is a good way to promote yourself online. » Kudos To HubPages Anyone who has read my blog for very long knows that I am a strong advocate of article marketing. But I guess not.

Hubpages 156

Hubpages Small Business Case Study Press Release 156

Small Business Mavericks

FEBRUARY 8, 2011

And, the Huff-Post press release states that $300 million of that will be cash. If AOL can brand itself as a premium content provider, then AOLs reputation will extend far beyond its own imagination, or the imaginations of its executives. Now, it’s a content publisher. I consider it a branding issue.

Press Release 79

Press Release Case Study Small Business Adwords 79

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Guest Post by Dan Beltramo. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

SocialFish

JANUARY 11, 2011

Particularly in the first half of the year, I personally will be doing a tiny wee bit less blogging as Jamie Notter and I are writing a book for a major publisher who will have us on strict deadlines until the book is published in September (stress). The Art of Creating a Social Media Press Release. Make No Mistake.

Postrank 170

Postrank Handbook Case Study Press Release 170

Sprout Social

APRIL 15, 2024

A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. It’s the scenario no business wants to face.

Press Release 95

Press Release Banking Reputation Marketing 95

Small Business Mavericks

APRIL 7, 2011

Perhaps EzineArticles is saying it won’t publish articles that exceed a certain percentage of keyword density because it wants to control spam in its directory. Should You Use A Ghost Twitterer? I understand all the other guidelines and agree with them. But this guideline sends a signal that keyword density is important.

Small Business 156

Small Business Directory Guidelines Case Study 156

Small Business Mavericks

APRIL 19, 2011

Or find websites within your niche that publish articles. Where are they publishing? What are they publishing? Even niche-related blogs. Articles are still good marketing tools. But distribution channels change, and the methods that article marketers use should change right along with them. Whose doing what?

Hubpages 156

Hubpages Marketing Case Study Press Release 156

Waxing UnLyrical

FEBRUARY 24, 2011

Make people post under their own name, which would have to be registered and verified (in an echo of the checks and balances used before letters to the editor are published in physical newspapers) and they might be a little more inclined to behave decently. Image: Joe Edwards via Flickr, CC 2.0. There will always be Internet trolls.

Twitter 163

Twitter Press Release Flickr Reputation 163

Socialized

OCTOBER 2, 2009

You know, “we send out a press release and the Wall Street Journal prints it above the fold on the front page, which is much cheaper than buying display advertising in the Journal.&# Anyone can learn to format and publish a Twitter or blog update. And the reputation of the PR profession suffers.

Social Media 203

Social Media Press Release Journal Reputation 203

Small Business Mavericks

APRIL 29, 2011

Rewrite it so that it isn’t duplicate content and distribute it to a few publishers around the Web to see if someone wants it. Sometimes you can turn a popular blog post into an article. There are many ways to revamp and repurpose old content.

Content 156

Content Hubpages Case Study Press Release 156

Small Business Mavericks

APRIL 17, 2011

These include forums, blogs, community websites where industry news can be published, wikis, etc. It means this: That you set up Web properties beyond your own business website that give other people a platform as well. The key is not to tell you what you should be doing, but to give you license to use your imagination.

Company 142

Company Wiki Case Study Press Release 142

Small Business Mavericks

MARCH 3, 2011

Here’s a unique concept in publishing. I’m assuming this novelist got a good response in Croatia because his novel is now going to be published in print. But what if it had been published in English on Facebook? But the Internet offers novelists and publishers a new tool for marketing and publishing.

Case Study 79

Case Study Press Release Marketing Small Business 79

Convince & Convert

JULY 24, 2015

They think they can either retain a PR agency or hire internal PR personnel who then produce scores of press releases that quickly lead to favorable media articles and an outstanding corporate reputation. Many senior executives have a simplistic and mistaken view of PR. PR doesn’t work that way. Setting Goals and Strategies.

Team 60

Team Press Release Journal Survey 60

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Reputation Management: How Google+ Can Be Your Best Friend or Your Worst Enemy by Business2Community. So what makes Google+ special?

Google 216

Google Tips Bookmarklet SEO 216

Small Business Mavericks

FEBRUARY 26, 2011

I really like this paragraph from Wired Magazine’s article on the topic: While it’s too early to tell how effective the change will be, the mere fact that it’s still too early to tell means the change isn’t nearly radical enough to represent a real reset of the economics of publishing on the net. Indeed, did Google go far enough?

Google 150

Google Content Case Study Press Release 150

Small Business Mavericks

FEBRUARY 16, 2011

Anyone who has used Twitter knows that it can lead to some additional traffic if you publish a click-generating tweet. But what is even more interesting is the power of a retweet or a third party tweet as it relates to SEO and traffic.

Case Study 79

Case Study Press Release Small Business SEO 79

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

Brian Solis and Deirdre Breakenridge just published an excellent book, Putting the Public Back in Public Relations. There’s no effort in adding thousands of email addresses to an address book, performing a mail merge, and sending off a generic press release. Email facilitates communications. Guess what? His response?

Press Release 129

Press Release How To Radian6 Blogger 129

Adam Sherk

OCTOBER 1, 2009

You can also use keyword and reputation monitoring tools, real-time search tools and popular/meme lists for articles, tweets, social media submissions, etc. A tactic that some news and content sites employ is monitoring Google’s Hot Trends list in an effort to identify hot topics and then quickly produce matching content around them.

Trends 146

Trends Tools Embedding Digg 146

Proactive Report

OCTOBER 26, 2011

Most press releases published online are read by the public looking for data and a survey by Outsell found that online press releases are a major source of data for BtoB buyers prior to purchase. A ‘good reputation’ for having quality content on this subject.

News 56

News Press Release Yahoo Nielsen 56

Small Business Mavericks

FEBRUARY 2, 2011

Are You Overusing Jargon In Your Press Releases? The following story was published four minutes after this blog post of mine was published: [link] It does confirm what you just said. Had I read Amit Singhal’s own blog post, published the day before , I’d have known that. That’s a bold claim.

Google 79

Google Press Release Case Study Small Business 79

Writtent Blog

APRIL 10, 2014

You might feel downright uncomfortable when it comes to even thinking about sending out press releases, or learning technical SEO. It really only takes a few highly-publicized mistakes to ruin a reputation of being a reliable resource. For me, my weakness is video production and editing. Don’t Overlook the Small Stuff.

Strategy 95

Strategy Content Marketing Press Release 95

Keyhole.co

MAY 12, 2023

But that in no way means ruling out reputation management from your to-do list. You can use several ingenious online reputation management tools to save yourself from wildfire. In case you are curious to know what these online reputation management tools exactly do, continue with your tread. What is online reputation management?

Reputation 52

Reputation Tools Sentiment Review 52

Small Business Mavericks

FEBRUARY 14, 2011

The New York Times published a story on Saturday about huge retailer J.C. – The New York Times published a story on Saturday about huge retailer J.C. Facebook Changes Page Layout Features » Is SearchDex A Scapegoat? Penney getting caught buying links. You can leave a response , or trackback from your own site.

Small Business 79

Small Business Case Study Retail Press Release 79

Small Business Mavericks

FEBRUARY 5, 2011

All too often businesses work hard to get their website operationally right, then publish their site live to the Internet and wonder why they don’t have any visitors at all to start with. SEO, for example, should be included in your website’s design (so too should social media marketing for that matter).

Marketing 114

Marketing Small Business Case Study SEO 114

Keyhole.co

NOVEMBER 10, 2023

Frequent mentions in press releases, news articles, and other third-party content can help you reach a wider audience as well. McDonald’s gets earned media coverage quite often through well-known news portals and publishers. Don’t be limited to just the reputed names of your industry.

Metrics 59

Metrics Analysis Comparison Price 59

Adam Sherk

APRIL 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 25 Major News Sites Ranked by Page Speed by Adam Sherk on April 13, 2010 Now that site speed is officially a Google ranking factor, site performance and page load time are important for SEO as well as usability. So how well do major news sites perform in these areas?

Sites 161

Sites News Yahoo Journal 161

Adam Sherk

SEPTEMBER 15, 2010

The usual caveats: Social media isn’t a popularity contest and reach does not equal influence, engagement or action These figures will quickly be out-of-date (they probably were before I could hit the “publish” button) But those things aside, it is interesting to take a snapshot at various times for the purposes of comparison.

Team 188

Team Twitter Facebook Comparison 188

ProBlogger

JULY 30, 2014

Aggregating content from over 25,000 publishers worldwide, the service uses Google’s algorithms to search for and promote the top news stories of the moment. Google wants to know that you’re a reputable site, so they require a degree of transparency on your part. Just republishing press releases isn’t going to get you anywhere.

News 52

News SEO Google Press Release 52

Webbiquity SMM

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. A blog post isn’t the place to publish a press release, but when apropos, it is a perfectly reasonable place to link to one.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Jeff Esposito

AUGUST 22, 2011

There are two big areas where PR firms just won’t let go, and are screwing their clients in the process: media relations, press releases and connecting with the media. Journalism has never had to be more honest and truthful, and people know when they commit something to be published, it will be checked out from every angle.

Press Release 48

Press Release Journal Flickr Report 48

Writtent Blog

MARCH 3, 2016

Wondering how to write a press release? Great press releases are not that hard to write. These basic guidelines will help you to write and distribute effective press releases that will get your readers’ attention and – best of all – get them to share the news on social media. Press releases are: Short.

Press Release 40

Press Release Examples How To Sample 40

Small Business Mavericks

APRIL 11, 2011

Publishing Only Other People’s Stuff – I see blogs with auto-generated content and think, “Do you really think that’s going to work?&# Having a separate page for each widget is not going to help you rank for widgets. Linking To Popular Websites – Even if those sites are in your niche. It doesn’t.

SEO 93

SEO Widget NoFollow Case Study 93