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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. stopped reading press releases a long time ago.

Press Release Optimization Checklist and Tips

Adam Sherk

Press release optimization doesn’t get the attention it once did, at least within the SEO community. But a considerable number of releases are distributed over the wires and added to online pressrooms every day, so it is still an important tactic for PR professionals. Why wouldn’t you try to increase the search engine visibility of your press materials? Last week I needed to dust off a press release optimization checklist that I’d written several years ago, so I thought I’d share it here. Press Release Optimization Checklist. Rest of body.

How to Write a Press Release in 4 Easy Steps [+Examples]

Writtent Blog

Wondering how to write a press release? Great Great press releases are not that hard to write. These basic guidelines will help you to write and distribute effective press releases that will get your readers’ attention and – best of all – get them to share the news on social media. Reasons Writing a Press Release is Still Relevant. Where?

How to Write a Press Release in 2013

Proactive Report

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. Instead of PR content becoming a natural part of a brand’s online message, press releases became a tool in the SEO arsenal.

Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It

Adam Sherk

Last week I received a press release from an unexpected source: the Harlem Globetrotters. Frankly I’m not sure why they’d be sending a press release about their new VP of Communications to me. The answer is that I’m in some PR databases so I get press releases every week of varying degrees of appropriateness. PHOENIX, Oct.

A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics. URLs in Muck Rack releases.

Canadian government spikes the press release

Sherrilynne Starkie

The Government of Canada’s announced that it’s retiring the traditional format; surely this means the press release is finally dead. 76design, part of the Thornley Fallis Group, had a hand in developing Canada’s first-ever social media news release almost seven years ago, so this ‘new’ approach is long overdue. This article was originally published on the Thornley Fallis blog.

Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves.

Changes in News Delivery Give New Power to Press Releases

Proactive Report

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release? The press release is available here.). We’re fighting for the attention of every reader. Facebook.

How and Where to Release a Press Release

Writtent Blog

If you’re new to the world of press releases, getting started can be tricky. Use this brief guide to learn how and where to release a press release. Steps to Publishing Press Releases First, write the release. Hiring a professional press release writer is probably your best bet unless you have experience writing successful [.].

Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

How can you amplify and extend new releases through social media? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. The headline may be a bit harsh—drafted and used properly (which they too frequently aren’t), press releases can still serve a valuable role—but Daniel Burstein does make some excellent points here. Vocus and Cision ) to the obscure ( Butterfly Publisher ). Is the Press Release Dead?

How PR and Social Media Can Work Together

Webbiquity SMM

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog. The social media release is used for blogger outreach.

Five Newsworthy Stories for Your Next Press Release


Most bloggers understand that online press releases can drive traffic. Press Press releases are powerful ways to reach people through search. As As Lee Odden wrote in his book Optimize , “search is an explicit expression of need or want” and online press releases provide the means to reach people at the precise time they are expressing that need. ProBlogger has offered reasons to use press releases to promote a blog, and very sound editorial guidance on how to turn a press release into a blog post. Themes emerge in blogs.

How to Write a Press Release that Gets Attention


Previously we offered five reasons to promote your blog with press releases as part of an overall content marketing strategy. This post provides a few tips on how to write a press release for maximum media exposure. 1. There’s nothing wrong with that, however, we think the use of press releases has evolved, where they once were primarily used to provide a news hook to the media in order to reach an audience, they now can also reach that audience directly. You’ve written a release with compelling headlines and copy that drew the reader in.

My Top Posts of 2011 on SEO, PR and Social Media for Publishers

Adam Sherk

PRFilter Shows Press Release Buzzword Abuse Still Prevalent. Press Release Optimization Checklist and Tips. Is Using Facebook Comments Good for Publishers? Also a special mention for a post from 2010 that continues to bring in considerably more pageviews than anything else: The Most Overused Buzzwords and Marketing Speak in Press Releases. Thank You.

Videos in Press Releases are Cool – When They Provide Meaningful.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information. They can probably counter that both videos have had a significant number of views.

The Problem With PR

Waxing UnLyrical

The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Press releases” and publicity are just some of the means to these ends. Today, your news release can reach audiences you never expected it see in the past. Notice before I said news release and not press release. Thanks!

Where Do You Want Your Social Media Press Releases to Live?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Where Do You Want Your Social Media Press Releases to Live? But what caught my eye were the options for archiving releases and creating a custom newsroom. want to stress that this issue is not unique to PitchEngine, it applies to many third-party release hosting services.

Show 436 - How to secure great media coverage

Engaging Brand

Anna Farmery  talks with Rachael Taplin  from Blueboo - an online PR academy which teaches you the inside secrets of getting on TV, radio and in the press. Why you should think about traditional PR and press releases? How to get your business press releases noticed by the press. How to create stories that the press will pick up. Is there a publishing calander used by journalists or more reactive to recent current news? An online academy to hone your PR skills inclusing media kits, media interviews and press releases.

Press Releases 1.0 and 2.0

Proactive Report

Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Company searches in Google turn up press releases from the wire services – see this search for Reed’s Inc. disagree though that this is 1.0.

Press Releases 1.0 and 2.0

Proactive Report

Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Company searches in Google turn up press releases from the wire services – see this search for Reed’s Inc. disagree though that this is 1.0.

Social Media Press Releases and Social Media Newsrooms – Just Good PR

Proactive Report

Ian Capstick posted an excellent piece about news releases and online newsrooms in the PR column of the PBS MediaShift blog yesterday. And of course we were delighted that he chose a social media press release about the Social Media Roadmap webinar series I did with Marketwire as his example.). News Releases. Back in 1906 press releases came into being.

4 Top Facebook Mistakes by Companies in 2012

Atom Thought

Treat Facebook to push Press Releases: More often than not companies push their press releases intended for newspapers and magazines on Facebook. We have seen this become as bad as publishing scanned images of the press releases. Companies need to realize that their real job begins after getting the likes on Facebook. If they. Digital Insight

Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials. Or stand over the fax machine feeding through one press release at at time. Seriously though, did you get my press release? –My press release. We get a lot of releases. Did you get it? Images!

Is AOL Moving Forward, Or Back?

Small Business Mavericks

And, the Huff-Post press release states that $300 million of that will be cash. Now, it’s a content publisher. And content publishers are the ones who are making money online. About Us What’s a Maverick? Social Media Rule #1: Don’t Post Too Frequently » Is AOL Moving Forward, Or Back? The big talk of the day is the AOL acquisition of Huffington Post.

How to Improve Your Content Promotion in 10 Words (or Less)

Convince & Convert

But the second, and no less important, step is honing your outreach practices in order to earn placements with the publishers you’re targeting. BuzzStream and Fractl collaborated to survey more than 500 publishers for a two-part study to learn how to engage publishers more effectively, and the answer to improving your pitch open rates is this: 10 meaningful words.

40 Cool Things to Do With Your Posts *After* You Hit Publish


” Your role as a blogger doesn’t end as soon as you hit Publish. To get anything out of your blog post, you’ve got to put in extra effort, even after you’ve hit Publish. Why not contact a publisher about creating a gift book? Look for print magazines that accept “reprints”—these are articles that have been previously published, and can include blog posts. You could create a photo essay, video, or cartoon to explore ideas from an old post, and link back to the old post when you release your creative project.

Better than Great: A Cure for Buzzwords and Marketing Speak

Adam Sherk

Twice in the past year I’ve covered the most overused PR buzzwords and marketing speak and press release buzzword abuse. Arthur mentioned that he was working on it in the comments of my first buzzwords post and now that it’s been released I’m happy to say he achieved his aim and then some. Related posts: The Most Overused Buzzwords and Marketing Speak in Press Releases.

The Four Outcomes Of Content

Twist Image

If you weren't the publisher of your content, would it be the kind of stuff that you would be interested in? Content so good, that consumers or publishers will pay for it. Writing books, publishing articles, selling reports and more. I've seen brands also attempt to sell glorified press releases as editorial content to a magazine, and then been frustrated when it gets rejected. publisher. publishing. What is your content trying to do? Why does your content exist? Who is it reaching? What business purpose does it solve? Is it any good? It's fast.

Top 10 Reasons The New York Times is Really Putting up a Paywall

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Top 10 Reasons The New York Times is Really Putting up a Paywall by Adam Sherk on January 20, 2010 Today The New York Times made it official that they will be introducing a metered model starting in 2011. There is additional information in the NYTco press release , and Jim Romenesko and others have published the staff memo. Real-time Blogroll (via Google Reader) Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! It happens.

Hey, I Got the Lead Sentence in a Spammy Scraper Article

Adam Sherk

guess you have to admire the automated attempt to transition from enterprise social media strategies to buying NFL replica jerseys: And at least the advertisement was well targeted to me since I’m interested in press release optimization and I’m a fan of PRWeb. PublishingPerhaps a reference to one of my social media super bowl posts? It really is an epidemic.

Top 15 Rules For Business Writers

Twist Image

Are there rules for great writing when it comes to business? I am often asked where I find the time to write. I am often asked about why I write and publish so much content. I am often asked where I find the inspiration for the content that I create. I am often asked how I decide which ideas are turned into books or blog posts or articles. have published well over 5000 blog post entries since 2002. They are realizing the value in issuing more than a press release or advertorial. This doesn''t mean to publish fast. book publisher. press release.

6 Underused Internet Marketing Tools

Small Business Mavericks

books – As popular as Amazon has made e-book publishing, there are still a lot of nonfiction authors who have not discovered the power of e-books for building authority and an audience. Press releasesPress releases are an old mainstay in public relations. Small Business Internet Marketing e-books internet marketing mobile apps podcasting press releases QR codes web directoriesInternet marketing has come a long way since the first days of the Web. But is this all there is? There are plenty more online marketing tools.

Most Popular Newspapers on Twitter: Guess Who’s #1?

The Realtime Report

USA Today published four of the ten most tweeted stories in 2013; the Washington Post is responsible for five. See the press release for a full list of these stories. Which US newspaper do you think is tops on Twitter? A new study by Searchmetrics reveals the leaders: The Washington Post, The New York Times and USA Today. Here are the top 10:  .

The Failing State Of Content Marketing

Twist Image

Everyone is publishing - in text, images, audio and video. Some may point to the fact that the content is nothing more than marketing blather thinly veiled as genuine content, or that the vast majority of stuff we''re calling "content" is merely the publishing of a press release that has had its jargon surgically extracted by a former journalist. The truth has become bigger than what is being published. The best publishers in the world make sure that the consumer can get their content on their own terms. magazine publisher. publishing.

Google News Optimization Tips

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. Duplication and Novelty Detection – More credit is given to original sources of content.

News 68

27 (of the) Best Social PR Guides and Tips of 2014

Webbiquity SMM

Is there still a role for press releases? Guides to PR Content and Press Releases. ” The 10 Commandments of Press Release Writing by PR Breakfast Club. Ever notice how many companies are “leaders” in their respective markets, according to their own press releases? What Journalists Really Think Of Your Press Release by Forbes.

23 Outstanding Social PR Guides

Webbiquity SMM

What role do press releases play in PR today? ” Why the News Release is Alive, and Well, and Thriving in the Wired World by Strategic Objectives. Guide to Press Release Optimization by Business Wire. ” Enduring Questions on Press Releases and SEO by Sword and the Script. Image credit: PRNews. Are they still important for SEO?

And You Will Know Us By The Trail Of Content

Twist Image

That's the main issue that brands will face when it comes to publishing content. It may be, but in a day and age when any brand can publish in short and long form in text, images, audio and video, why is it so challenging to come up with a myriad of examples where brands are creating content that is as compelling as the stuff that Wired , Fast Company and The New York Times puts out (let's not forget about the thousands of excellent independent blogs and podcasts). The best publishers think about their legacy. publisher. publishing. What's your endgame? brand.

5 Tactics Bloggers Should Borrow from Traditional PR


This guest post is written by Mickie Kennedy , founder of eReleases, an online leader in affordable press release distribution. Grab a free copy of the Big Press Release Book – Press Releases for Every Occasion and Industry. The Art of the Press Release. As founder and president of eReleases, I’ve seen press releases on just about every subject imaginable. There’s no PR tactic more iconic or more broadly applicable than the press release. great press release can help you promote your blog.

My Top Posts of 2012 on Inbound Marketing and Audience Development

Adam Sherk

Social Media Questions Publishers Should Be Asking Themselves. SEO Metrics for Publishers: How are You Tracking and Measuring Success? Publisher Survey: Reddit Traffic Way Up, Digg Way Down. So I did not publish here as frequently as I’d have liked, but I still managed to put out some posts that I was happy with. PublishingWays that Social Media Impacts SEO.

Using Twitter for Effective Media Relations

Spin Sucks

The evolution of technology has moved the PR pitch away from hard copy press releases to the phone and email, but now reporters are busier than ever. In my experience, if you can react quickly to a request, the coverage results can be excellent, and this, when compared to the effort of creating and pitching a press release, can be a much better use of precious time.

A Basic PR Blunder That Most PR Professionals Make. Constantly

Twist Image

Because of those columns, I've found myself on the hit list for a whackload of PR professionals who pitch an array of endless and useless press releases (more on how I feel about that here: Attention PR People: Here's How To Pitch A Writer ). PR professionals are making a big mistake in assuming that every person who is published in a newspaper or magazine (print or online) is a professional journalist with a regular and consistent beat. I'll have a story published about crowdfunding and the next day, there will be ten pitches on crowdfunding. press release.