| |  Press Release + Publishing |
| Page 1 of 5 | Previous | Next | ADAM SHERK JUNE 29, 2010  The Most Overused Buzzwords and Marketing Speak in Press Releases Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. stopped reading press releases a long time ago. | ADAM SHERK OCTOBER 18, 2011 Press Release Optimization Checklist and Tips Press release optimization doesn’t get the attention it once did, at least within the SEO community. But a considerable number of releases are distributed over the wires and added to online pressrooms every day, so it is still an important tactic for PR professionals. Why wouldn’t you try to increase the search engine visibility of your press materials? Last week I needed to dust off a press release optimization checklist that I’d written several years ago, so I thought I’d share it here. Press Release Optimization Checklist. Rest of body. | | | | | |
| WEBBIQUITY SMM DECEMBER 6, 2010  How PR and Social Media Can Work Together In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog. The social media release is used for blogger outreach. | PROBLOGGER SEPTEMBER 13, 2012 Five Newsworthy Stories for Your Next Press Release Most bloggers understand that online press releases can drive traffic. Press Press releases are powerful ways to reach people through search. As As Lee Odden wrote in his book Optimize , “search is an explicit expression of need or want” and online press releases provide the means to reach people at the precise time they are expressing that need. ProBlogger has offered reasons to use press releases to promote a blog, and very sound editorial guidance on how to turn a press release into a blog post. The biggest catch? | PROBLOGGER DECEMBER 11, 2010 How to Write a Press Release that Gets Attention Previously we offered five reasons to promote your blog with press releases as part of an overall content marketing strategy. This post provides a few tips on how to write a press release for maximum media exposure. There’s nothing wrong with that, however, we think the use of press releases has evolved, where they once were primarily used to provide a news hook to the media in order to reach an audience, they now can also reach that audience directly. You’ve written a release with compelling headlines and copy that drew the reader in. | ADAM SHERK OCTOBER 20, 2009  A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics. Of those 51 releases, 28 included a bit.ly | | | | | | | |
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ADAM SHERK | TUESDAY, DECEMBER 18, 2012  My Top Posts of 2012 on Inbound Marketing and Audience Development
Social Media Questions Publishers Should Be Asking Themselves. SEO Metrics for Publishers: How are You Tracking and Measuring Success? Publisher Survey: Reddit Traffic Way Up, Digg Way Down. I’d also like to give a shout-out to my press release buzzwords post from 2010 which continues to do well. So I did not publish here as frequently as I’d have liked, but I still managed to put out some posts that I was happy with. Related posts: My Top Posts of 2011 on SEO, PR and Social Media for Publishers. PublishingThanks! MORE >> -
PAUL GILLIN | THURSDAY, JANUARY 24, 2013  Attack of the Customers Press Release
I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. popular speaker and writer, he has addressed more than 150 conferences and groups and published more than 200 articles about social media marketing since 2008. It was more difficult than I expected! Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Brands have been piling into Facebook expecting to reap a bounty of positive PR, but they forget that these channels can be used to tear down as well as to build.”. Capacity to Destroy. MORE >> -
PROACTIVE REPORT | MONDAY, OCTOBER 24, 2011  Changes in News Delivery Give New Power to Press Releases
We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release? We have to move from text only to the social media news release – we have to provide images, video and audio with our news releases so we can help journalists do their job in this tough new media environment. The press release is available here.). Just 5% had broadband at home. MORE >> -
WRITTENT BLOG | MONDAY, MARCH 25, 2013  How and Where to Release a Press Release
If you’re new to the world of press releases, getting started can be tricky. Use this brief guide to learn how and where to release a press release. Steps to Publishing Press Releases First, write the release. Hiring a professional press release writer is probably your best bet unless you have experience writing successful [.]. Content Creation Content Marketing MORE >> -
KIKOLANI | TUESDAY, JUNE 22, 2010 5 Tactics Bloggers Should Borrow from Traditional PR
This guest post is written by Mickie Kennedy , founder of eReleases, an online leader in affordable press release distribution. Grab a free copy of the Big Press Release Book – Press Releases for Every Occasion and Industry. The Art of the Press Release. As founder and president of eReleases, I’ve seen press releases on just about every subject imaginable. There’s no PR tactic more iconic or more broadly applicable than the press release. great press release can help you promote your blog. MORE >> -
- Best Social PR Guides, Tips and Tools of 2010 WEBBIQUITY SMM | WEDNESDAY, JANUARY 12, 2011
- Videos in Press Releases are Cool – When They Provide Meaningful. ADAM SHERK | THURSDAY, JULY 30, 2009
- My Top Posts of 2011 on SEO, PR and Social Media for Publishers ADAM SHERK | WEDNESDAY, DECEMBER 21, 2011
- The Problem With PR WAXING UNLYRICAL | TUESDAY, SEPTEMBER 14, 2010
- Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It ADAM SHERK | WEDNESDAY, OCTOBER 24, 2012
- Link Building Tactics for Publishers ADAM SHERK | TUESDAY, MAY 14, 2013
- Where Do You Want Your Social Media Press Releases to Live? ADAM SHERK | TUESDAY, MAY 26, 2009
- Top 10 Reasons The New York Times is Really Putting up a Paywall ADAM SHERK | WEDNESDAY, JANUARY 20, 2010
- My Top Posts of 2010 on SEO, PR and Social Media for News and Sports ADAM SHERK | MONDAY, DECEMBER 20, 2010
- B2B Blogging Gets Publishing Discipline PAUL GILLIN | THURSDAY, MARCH 24, 2011
- #DearKen: How Can I Best Use Social Media When I Present At Conferences? MOBILEGROOVE | THURSDAY, APRIL 5, 2012
- Social Media Press Releases and Social Media Newsrooms – Just Good PR PROACTIVE REPORT | TUESDAY, APRIL 27, 2010
- Hey, I Got the Lead Sentence in a Spammy Scraper Article ADAM SHERK | WEDNESDAY, SEPTEMBER 14, 2011
- TK Carsites Wins 2010 Automotive Website Award (AWA) for Best Website Technology SOSHABLE | TUESDAY, OCTOBER 12, 2010
- Wordcatcher: An Odyssey into the World of Weird and Wonderful Words ADAM SHERK | TUESDAY, NOVEMBER 9, 2010
- Google News Optimization Tips ADAM SHERK | THURSDAY, SEPTEMBER 3, 2009
- Syndication Best Practices: Reduce the Risk of Being Outranked for. ADAM SHERK | TUESDAY, JUNE 30, 2009
- Media Relations Gone Wrong: How Not to Pitch a Journalist (Video) ADAM SHERK | TUESDAY, MAY 15, 2012
- And You Will Know Us By The Trail Of Content TWIST IMAGE | WEDNESDAY, AUGUST 1, 2012
- 40 Cool Things to Do With Your Posts *After* You Hit Publish PROBLOGGER | FRIDAY, DECEMBER 28, 2012
- Is AOL Moving Forward, Or Back? SMALL BUSINESS MAVERICKS | TUESDAY, FEBRUARY 8, 2011
- 4 Top Facebook Mistakes by Companies in 2012 ATOM THOUGHT | WEDNESDAY, DECEMBER 19, 2012
- Great Example of a Multimedia News Article from ESPN.com ADAM SHERK | FRIDAY, AUGUST 14, 2009
- Talk Like We Do | Brass Tack Thinking BRASS TACK THINKING | TUESDAY, AUGUST 18, 2009
- The content war is only just beginning THE WAY OF THE WEB | TUESDAY, NOVEMBER 8, 2011
- A Basic PR Blunder That Most PR Professionals Make. Constantly TWIST IMAGE | FRIDAY, SEPTEMBER 30, 2011
- Blogging the Festive Season: The Digital Publisher [Case Study] PROBLOGGER | SATURDAY, DECEMBER 1, 2012
- From Branded Content Publishing to Networks (Madonna vs. Lady Gaga) GEOFF LIVINGSTON | FRIDAY, APRIL 30, 2010
- The 7 Things Nestlé Should’ve Done SCOTT GOULD | MONDAY, MARCH 22, 2010
- Why artists want to kill ‘content’, and why they’re wrong… THE WAY OF THE WEB | WEDNESDAY, JANUARY 11, 2012
- Using Twitter for Effective Media Relations SPIN SUCKS | MONDAY, NOVEMBER 28, 2011
- Pew Research Survey: Findings on Search Engines, Social Networks. ADAM SHERK | MONDAY, SEPTEMBER 13, 2010
- Good Writing Remains a Core PR Skill PROACTIVE REPORT | WEDNESDAY, JANUARY 11, 2012
- News Sites Not Making Much Use of Static FBML on Facebook Pages ADAM SHERK | WEDNESDAY, JUNE 9, 2010
- News Sites on the New Digg: Who is Active, Who is Gaining Followers? ADAM SHERK | WEDNESDAY, AUGUST 4, 2010
- Publicity Is Not PR. PR Is Not Publicity. | Spin Sucks SPIN SUCKS | MONDAY, SEPTEMBER 13, 2010
- NBC Targets Local Markets on the New Digg ADAM SHERK | WEDNESDAY, AUGUST 11, 2010
- How soon does blogging deliver results? THE WAY OF THE WEB | THURSDAY, JANUARY 27, 2011
- The Content Convergence Dilemma: Where’s the Content Department? ADAM COHEN | THURSDAY, OCTOBER 27, 2011
- Do Google's Expanded Domain Results Apply to News and Video Listings? ADAM SHERK | TUESDAY, AUGUST 24, 2010
- Google Search Quality Still Lacking After Google Farmer Update BILL HARTZER | TUESDAY, MARCH 15, 2011
- TNS Global Digital Life research project: guaranteed earned media and inbound success CONVERSIONATION | MONDAY, OCTOBER 11, 2010
- Pro PR Tips: 100 Tips from Rafe Needleman Published in a Book ADAM SHERK | TUESDAY, AUGUST 11, 2009
- Free Tools for Monitoring Hot Search Trends ADAM SHERK | THURSDAY, OCTOBER 1, 2009
- Secrets to Getting your Dream PR Job in 2012 PR AT SUNRISE | WEDNESDAY, DECEMBER 21, 2011
- Ten Simple Steps to make Twitter your Business Leads Machine INBLURBS | TUESDAY, SEPTEMBER 6, 2011
- 20 Cringe-Worthy Business Blogging Mistakes PUSHING SOCIAL | WEDNESDAY, AUGUST 8, 2012
- Get Up to 40% Revenue Boost through Content Marketing INBLURBS | WEDNESDAY, MARCH 14, 2012
- Better than Great: A Cure for Buzzwords and Marketing Speak ADAM SHERK | WEDNESDAY, JUNE 1, 2011
- SEO for PR Dummies PR AT SUNRISE | TUESDAY, NOVEMBER 30, 2010
- PR Firms Botch 95% of Social Media Campaigns? SPIN SUCKS | MONDAY, JUNE 13, 2011
- Effective SEO done very simple with Content Creation like Blogging INBLURBS | THURSDAY, OCTOBER 20, 2011
- Evoking Emotion: Digital PR Tip #4 Earned Media PROACTIVE REPORT | SATURDAY, JUNE 9, 2012
- 15 Reasons Your PR Pitches Suck WAXING UNLYRICAL | THURSDAY, JANUARY 27, 2011
- Content Marketing: What Content People Share And Why They Do It CONVERSIONATION | SUNDAY, MAY 22, 2011
- Mobile App Developers: Use Messaging To Activate Users, Monetize Engagement MOBILEGROOVE | TUESDAY, FEBRUARY 19, 2013
- 6 Tricks how to increase backlinks and grow your pagerank the smart way INBLURBS | TUESDAY, JANUARY 25, 2011
- An easy way to choose a profitable domain name INBLURBS | WEDNESDAY, JANUARY 12, 2011
- How Unique Is Your Marketing Plan? SMALL BUSINESS MAVERICKS | THURSDAY, MARCH 3, 2011
- How Twitter Amplifies a Customer Attack PAUL GILLIN | THURSDAY, AUGUST 9, 2012
- Guest post: 7 legitimate and long-term link-building strategies CREATIVE RAMBLINGS | TUESDAY, JULY 10, 2012
- Social Media Dominates 2010 PR Planning, But SEO Increasingly in. ADAM SHERK | WEDNESDAY, DECEMBER 2, 2009
- 22 Social Media Marketing Management Software & Services Reviewed - Online Marketing Blog WWW.TOPRANKBLOG.COM | SUNDAY, OCTOBER 31, 2010
- Tweeting Can Lead To Short-Term Traffic Gains SMALL BUSINESS MAVERICKS | WEDNESDAY, FEBRUARY 16, 2011
- 10 Characteristics of a Spectacular Blog PUSHING SOCIAL | WEDNESDAY, SEPTEMBER 19, 2012
- Summer Update On MobileGroove Mobile Industry Projects MOBILEGROOVE | FRIDAY, JULY 29, 2011
- The Nightmare Public Relations Professional and How to Stop Him TECHIPEDIA: TAMAR WEINBERG | TUESDAY, SEPTEMBER 29, 2009
- How to Integrate Inbound Marketing Tactics Into Your PR Strategy CONVINCE & CONVERT | TUESDAY, APRIL 2, 2013
- 5 Questions On Whether To Hire A Social Media Consultant Or Do It Yourself JASON YORMARK | WEDNESDAY, AUGUST 8, 2012
- Does Google News Sitemaps New Format Help Publishers? ADAM SHERK | TUESDAY, DECEMBER 1, 2009
- How to Get an Influencer's Attention TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, MARCH 24, 2010
- Survey: Twitter Less than 1% of Traffic to Newspapers and. ADAM SHERK | TUESDAY, MARCH 2, 2010
- Best Internet Marketing Posts of 2010 TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, JANUARY 5, 2011
- Alexandra Kirsch and the Perfect Blogger Pitch DANNY BROWN | THURSDAY, SEPTEMBER 23, 2010
- Social Media + SEO = Social Media Infrastructure KYLE LACY | THURSDAY, JANUARY 28, 2010
- Which News Sites Have the Most Valuable Facebook Pages? ADAM SHERK | MONDAY, MAY 17, 2010
- Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign WAXING UNLYRICAL | MONDAY, MARCH 26, 2012
- 20 Cringe-Worthy Business Blogging Mistakes PUSHING SOCIAL | WEDNESDAY, AUGUST 8, 2012
- Real-time Search Optimization for News Sites ADAM SHERK | TUESDAY, MARCH 16, 2010
- Case Study: A Great Example Of A Branded Community FEVER BEE | TUESDAY, SEPTEMBER 27, 2011
- 25 Major News Sites Ranked By Page Speed ADAM SHERK | TUESDAY, APRIL 13, 2010
- Leveraging the Social Web to Spread Awareness and Drive Business KIKOLANI | WEDNESDAY, MAY 23, 2012
- 24 of the Best Google+ Guides, Tips, Rants and Raves of 2012 WEBBIQUITY SMM | WEDNESDAY, DECEMBER 12, 2012
- The Top Misused Words in PR DAVE FLEET | FRIDAY, AUGUST 12, 2011
- Where Will PR Pros Be Working In 2011? PR AT SUNRISE | THURSDAY, DECEMBER 2, 2010
- 5 Sure-Fire Tactical Public Relations Planning Tips To Market Your Blog GET SOCIAL PR | WEDNESDAY, AUGUST 3, 2011
- How Social Media Makes The World A Better Place WAXING UNLYRICAL | TUESDAY, JULY 31, 2012
- Is All Publicity Good Publicity? SMALL BUSINESS MAVERICKS | WEDNESDAY, NOVEMBER 2, 2011
- PEJ Study Shows Print Still Primary Source of Original News Reporting ADAM SHERK | MONDAY, JANUARY 11, 2010
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