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How To Promote Your Business In 2011 | Small Business Mavericks

Small Business Mavericks

Social bookmarking – Bookmark and share all of your content at two or three social bookmarking sites daily. Social networking – Pick two or three social networks and be active on those networks about an hour every day.

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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Guest Post by Dan Beltramo. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line.

Nielsen 140
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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Will Google+ be a “Facebook killer” or just Google’s next failed social network? “Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. So what makes Google+ special?

Google 216
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Are You A Business Or A Media Company?

Small Business Mavericks

These include forums, blogs, community websites where industry news can be published, wikis, etc. It could be an industry social networking website, it could be an industry wiki or encyclopedia site, or it could be a simple blog. The Internet is a huge place.

Company 142
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The complete crisis management guide for marketing leaders

Sprout Social

A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. It’s the scenario no business wants to face.

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Free Tools for Monitoring Hot Search Trends

Adam Sherk

The major engines all produce some form of hot topic/trend list, and several third-party and social media sites do as well. You can also use keyword and reputation monitoring tools, real-time search tools and popular/meme lists for articles, tweets, social media submissions, etc. Does this work?

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

Brian Solis and Deirdre Breakenridge just published an excellent book, Putting the Public Back in Public Relations. A few months ago, Brian Solis talked about an off-topic pitch about a social network for plants. Somehow, I think nature lovers would be more interested in socializing shrubbery.) Guess what? His response?