Hootsuite

SEPTEMBER 27, 2021

Wealthsimple, Warby Parker and Casper (who trade in — you guessed it — robo-advising, direct-to-consumer optometry and mattress sales) produce some of social media’s most engaging content and enjoy global reputations for being fun, fresh young businesses. Go behind the scenes. 16 ways to make a “boring” brand exciting.

Products 145

Products Social Media Brands Meme 145

Hootsuite

NOVEMBER 30, 2023

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Content marketing is a big job. What is a content marketing tool?

Tools 104

Tools Content HootSuite Marketing 104

Hootsuite

JANUARY 10, 2023

This guide has the top tools for everyone, from novice marketers to managers of enterprise corporations. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Social media marketing tools. How did you even get here? Brandwatch.

Team 130

Team Tools HootSuite Marketing 130

agora pulse

JULY 16, 2019

The trust for official corporate messaging at an all-time low with 84% of millennials saying they do not trust traditional advertising and only 6% of millennials considering online advertising to be credible. Here are five brands acing storytelling on social media and some actionable takeaways. And why would they?

Social Media 110

Social Media Brands Hashtag Meme 110

agora pulse

AUGUST 22, 2018

Video marketing is an absolute must for social media managers today and with good reason. Adding video to your social media channels produces higher engagement, greater brand loyalty and more interest in your product or service. Social video generates 1200% more shares than text and image content combined.

Social Media Management 103

Social Media Management Video Social Media Tools 103

Mindjumpers

AUGUST 28, 2012

The importance of social media marketing has been remarked upon multiple times by Mindjumpers, most recently in an article about using Facebook games to build up your brand. In fact, social media marketing is a relatively new branch of advertising that has taken the digital world by storm, as I will discuss today.

Strategy 228

Strategy Facebook Metrics Advertising 228

Buffer Social

NOVEMBER 6, 2023

  In this article, I’ll unpack Buffer’s go-to template sources, plus my personal favorites. The sites and platforms below are all worth adding to your content creation toolkit.  Gradients, font pairings, stickers, infographics… Canva is a digital marketing dream tool.

Template 98

Template Templates Instagram Price 98

Waxing UnLyrical

MAY 16, 2013

Social media platforms will come and go; but I truly believe that if any recent platform has had a dramatic impact on how we communicate, it’s Twitter. Infographic: How Twitter affects the stock market. Resources Shonali Burke Social Media Twitter twitter tips'

Tips 199

Tips Twitter Wikimedia Public Domain 199

Social Media Marketing

MAY 1, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Tumblr Mobile Automotive 167

Social Media Marketing

MARCH 27, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 164

Social Media Mobile Nielsen Press Release 164

Buffer Social

OCTOBER 30, 2023

I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018. While I enjoyed my stint as an engineer at a big corporation, I soon realized it wasn’t for me. I wanted to build something of my own with a flexible schedule and better pay. It’s unsustainable. 

LinkedIn 86

LinkedIn Strategy Template Templates 86

agora pulse

APRIL 18, 2018

Social media is a natural choice for companies looking to increase brand awareness and expand their outreach. But what happens if you need to promote banned products on social media? I’m referring to the growing list of regular products and services banned by mainstream social media channels. Do go live.

Products 65

Products Social Media How To Influencer 65

Later

MAY 28, 2020

As a brand, Pride Month offers a chance to celebrate, show support, and raise awareness of LGBTQIA+ rights on your social media channels. Every social activation (big and small!) With social distancing in place to combat the spread of COVID-19, Pride 2020 is set to be reinvented in the virtual space.

Campaign 60

Campaign Social Media How To Instagram 60

agora pulse

APRIL 18, 2018

Social media is a natural choice for companies looking to increase brand awareness and expand their outreach. But what happens if you need to promote banned products on social media? I’m referring to the growing list of regular products and services banned by mainstream social media channels. Do go live.

Products 65

Products Social Media How To Influencer 65

agora pulse

AUGUST 19, 2020

Here’s a look at what each offers social media managers and digital agencies. The definition of content curation is the process of gathering existing information like blogs, social media posts, or, ebooks written by other people or brands and sharing it with your brand’s followers. What is content curation?

Curation 130

Curation Content Curata Flipboard 130

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, LinkedIn video posts generated more than 300 million impressions on the platform. Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms.

LinkedIn 145

LinkedIn Video HootSuite Embedding 145

Later

JUNE 18, 2019

For brands, it’s a chance to celebrate, show support and raise awareness of LGBTQIA+ rights on social media, but a successful Pride campaign is more than just adding a rainbow to your logo. Tips for Planning & Running a Successful Pride Campaign on Social Media. Red on the Pride flag stands for LIFE.

Campaign 56

Campaign Social Media How To Instagram 56

agora pulse

MARCH 4, 2020

Feel like you’re constantly creating content for social media and your blog, but aren’t really getting anywhere with it? In this post, we’re going to going to talk about how to create that “insanely shareable” content, with tips and examples from our second episode of Agorapulse’s Live show Social Pulse Weekly.

Content 127

Content Tips How To Video 127

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority. Consider focusing your link building tactics internally — that is, on your site. Breadcrumbs, navigation, and related pages are a great way to start. Does Google PageRank Really Matter? :

Marketing 264

Marketing SEO Case Study Small Business 264

Hootsuite

FEBRUARY 18, 2020

You’re not going to learn how to cut corners with Instagram automation. And you’re definitely not going to learn about buying likes or followers. Hiding likes seemed like the best thing to do to keep the platform safe. Want to know how to measure engagement for other social media platforms? Website clicks.

Engagement 145

Engagement Instagram Geotagging Metrics 145

Waxing UnLyrical

JUNE 17, 2015

Building a visually appealing and engaging website, writing regular blogs, e-mail marketing, use of multi-media (videos/photos/ Info graphics) and using social networks to target the audience are various ways to share a brand story. So what could possibly go wrong with brand publishing? But how do they do this effectively?

Publishing 100

Publishing Brands Communities Flickr 100

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Writtent Blog

JULY 18, 2013

Humans are simply wired to process visuals more effectively, and the increasing prevalence of visually-oriented platforms like Pinterest and YouTube has only fed this demand. Kozlowski is an expert on emerging platforms and the sorts of major cultural shifts which change the way consumers connect with companies.

Content 95

Content Marketing Meme Hubspot 95

Viper Chill

APRIL 26, 2010

For example, you might not know that I helped one newspaper go from a limited social media presence to helping them hit the Digg homepage over 40 times. Together, these people have been involved in social media as long as anyone else and discovered tactics to help you get the most out of the services.

Social Media 80

Social Media Strategy Digg Forums 80

Buffer Social

OCTOBER 10, 2017

Many experts predicted that 2017-2018 would be the “age of video marketing on social media ” and the data is showing that they were overwhelmingly correct. Here’s a nifty infographic summarizing our findings with details, links, and best-practices for creating engaging videos below! And that 51.9%

Public Domain 112

Public Domain Creative Commons Video Content 112

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Many are pretty active bloggers, although some I include in hopes that they will get going again! And it’s no surprise they notice. A Little List Analysis. Adria Richards.

Blogger 168

Blogger SEO Consultant WordPress 168

Writtent Blog

MAY 21, 2013

For hundreds of years, publishing organizations and media have used style guides to define standards in-house, and quickly get new writers up to speed. For hundreds of years, publishing organizations and media have used style guides to define standards in-house, and quickly get new writers up to speed. What is a Content Style Guide?

Content 96

Content Tools Marketing Hubspot 96

ProBlogger

FEBRUARY 11, 2014

Don’t worry – it’s not as intimidating as it might sound, and you won’t lose suddenly turn into a heartless corporate shill. It may sound obvious, but if you’re going to sell products through your blog, you’ve got to get it primed for sales. In this social age, they’re also a form of social proofing (i.e.

Products 52

Products Blogger Buy Hotels 52

Writtent Blog

JULY 16, 2013

Search leads are more than twice as likely to become customers as clicks from paid search, and are significantly more qualified than social media leads. Nielson has found that 45% of consumers turn to social media to talk about companies, and 35% contribute to online review websites. Everyone Loves Blogs. It’s Easy ROI.

Sysomos 88

Sysomos Hubspot SEO ROI 88

ProBlogger

FEBRUARY 24, 2014

Don’t worry – it’s not as intimidating as it might sound, and you won’t suddenly turn into a heartless corporate shill. It may sound obvious, but if you’re going to sell products through your blog, you’ve got to get it primed for sales. Photos go a long way towards mitigating that problem, allowing customers a much more in-depth look.

Products 41

Products Blogger Buy Hotels 41

Kikolani

OCTOBER 13, 2016

Are you telling accountants things about payroll they already know, or boring entrepreneurs with corporate governance? THINK CONTEXT: Think about platform demographics and user behaviour to avoid content mismatch ( some useful social media demographics for marketers ). Or are you slipping into jargon or writerly habits?

Content 60

Content How To API Metrics 60

Kikolani

OCTOBER 13, 2016

Are you telling accountants things about payroll they already know, or boring entrepreneurs with corporate governance? THINK CONTEXT: Think about platform demographics and user behaviour to avoid content mismatch ( some useful social media demographics for marketers ). Or are you slipping into jargon or writerly habits?

Content 60

Content How To API Metrics 60

Sprout Social

APRIL 13, 2022

The network’s popularity grew as the first visual-only social media platform. And after the introduction of Instagram Business Profiles , the platform has made it easier for users to tag brands, restaurants and venues. How to find your own best times to post on social media. Start your free Sprout trial.

Instagram 123

Instagram Tourism Travel Education 123

Buffer Social

APRIL 22, 2021

Social media. Through their platforms, SEforALL truly hopes to channel the right mindset and influence the future leaders of the world. We want to help a tiny bit when it comes to their social media marketing efforts. Their main catalyst of change? We offer a 50% discount to all registered nonprofit organizations.

Social Media 96

Social Media Energy LinkedIn Case Study 96

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Sprout Social

OCTOBER 10, 2019

If you’re a brand today, there’s a non-zero chance you’re on social media in some way, shape or form. But how many brands have an active, thriving social media presence? Reality check: you can’t expect much from social when you post random links, @mention a few folks and call it a day. You need some structure.

Social Media 112

Social Media Tips Hashtag Trends 112

Oktopost

JUNE 13, 2022

For good reason – according to the State of B2B Marketing report we performed in late 2021, we found that nearly half of CMOs said employee advocacy was their best-performing social initiative. Here’s how we used employee advocacy to grow our own social conversions by 266% in just 90 days. Now, we’re getting radically transparent.

Conversation 151

Conversation Education B2B Curation 151