Ignite Social Media

DECEMBER 19, 2017

This year we saw Facebook unsuccessfully try to capitalize on the story trend while Snapchat continues to absolutely kill it and Instagram all but change their name to SnapGram with their seemingly copycat features continues to grab share. Another year of hashtags, pins, stories and #ads. The moral of the story (get it?)

Social Media 104

Social Media UGC Paid Search Hashtag 104

Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. Email matters most for repeat customers.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Social Media Marketing

NOVEMBER 9, 2017

Keeping Pace With Trends - Web development technology undergoes constant churn where keeping pace with the change is a demanding task. A professional agency keeps track of emerging trend and applies the same to your project. Your tech team isn’t likely to always stay updated with the change.

Paid Search 104

Paid Search Project Cost Meeting 104

Webbiquity SMM

JANUARY 24, 2019

Also, success depends heavily on the originality of your content and how relevant it is to current industry trends. Twitter, on the other hand, uses hashtags to measure trending topics. adding a popular but irrelevant keyword to a paid search campaign may increase clicks and conversions, but these will likely be of little value).

Social Media 164

Social Media Marketing Hashtag Campaign 164

Keyhole.co

MAY 18, 2023

Keeping an eye on top social media statistics can provide valuable insights into user behaviour, trends, and opportunities. Know what’s trending on Twitter LinkedIn 61. more likely to know about products and trends than their peers. Remixing a TikTok trend leads to a 14% increase in watch time. Brands are 2.3x

Statistics 59

Statistics Social Media B2B YouTube 59

Direct Marketing Observations

AUGUST 20, 2015

So I did a trending hashtag search on the topic. Particularly, it was a paid search placement on Twitter on behalf of crisis management. Sh*t is getting ready to hit the fan again. Just now on Twitter I was curious about the Ashley Madison scandal. Pun intended. The digital underbelly. See Below: So what was it?

Marketing 100

Marketing Paid Search Privacy Hashtag 100

Bill Hartzer

FEBRUARY 15, 2012

A Dallas interactive agency is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo! Search Marketing.

Engineering 113

Engineering Paid Search Adwords SEO 113

Bill Hartzer

FEBRUARY 14, 2012

Standing Dog, an Interactive Agency located in the Dallas, Texas area, is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo!

Adwords 95

Adwords Paid Search Yahoo Microsoft 95

Social Media Marketing

JULY 10, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 167

Social Media Storify Flipboard Press Release 167

Techipedia: Tamar Weinberg

JUNE 13, 2012

This is a developing trend, but the day may come when a powerful author could have more impact on search visibility than any amount of traditional SEO work. The rise of personalized search. Today, search results can be objective or subjective. Great for investors … not so great for SEOs. Where To from Here?

SEO 228

SEO Paid Search Metrics Google 228

Sprout Social

MAY 24, 2022

Whether you’re targeting a search ad around brand keywords or running a print ad in a popular trade publication, paid media gives brands more control over how they reach new audiences. Paid media examples. Paid search. Paid social. How to measure paid, owned and earned media performance.

Sentiment 98

Sentiment Metrics Hashtag Review 98

Sprout Social

DECEMBER 7, 2020

Social media ROI might not be as cut and dry as a paid search campaign or other “traditional” marketing channels, but it is certainly possible to get a handle on how social impacts your business. Social media ROI is one of the most heavily debated topics in marketing. What’s the return on a Tweet?

Analytics 122

Analytics Report Social Media Metrics 122

Small Business Mavericks

APRIL 5, 2012

, Ask and AOL probably think the opposite as their share of the search market gradually diminishes. as Bing takes over, and Ask and AOL are continuing a downward trend that started many years ago. Search is definitely not dead, and for most businesses, is still one of their major sources of traffic.

Google 101

Google Yahoo Paid Search Engineering 101

Sprout Social

FEBRUARY 11, 2021

With Katie’s leadership, the agency streamlined processes, focused on reducing response times and leveraged social listening to keep her clients informed and ahead of trends. return on ad spend on paid search, outperforming their ROAS goals in 2020 by 75%. These efforts resulted in a 9x return on ad spend on social and 3.4x

Campaign 109

Campaign Groups Groups Communities 109

Sprout Social

AUGUST 30, 2021

Breaking news, viral memes, hot takes, social justice movements and other trends constantly swirl around social, making social marketers cultural connoisseurs. Social marketers are in tune with the voice of the culture. Social provides a view of culture at large. Diversify content across platforms while maintaining your campaign identity.

Campaign 141

Campaign Social Media Social Media Management Team 141

Kikolani

JUNE 27, 2013

While the number of places consumers go to seek information has grown exponentially, weakening somewhat the role of search engines in the process, search engines (especially Google) stand alone in giving us the ability to mine and analyze consumer inquiry data. Google Trends. Google AdWords Keyword Tool. Google Correlate.

Tools 141

Tools Patterns Adwords Advertising 141

Bill Hartzer

MARCH 5, 2013

– Remain current with industry trends, while continually leveraging new tools and industry best practices to boost efficiency of campaigns. – 1-2 years of Paid Search experience, including; – Experience working with analytical software (i.e. Desired Skills & Experience.

Adwords 127

Adwords Real Estate Microsoft Yahoo 127

SocMed Sean

MAY 8, 2019

Social networks change, trends change, people change…and their appetite for a specific marketing message can go out the window at the drop of a hat. SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one.

SEO 239

SEO Strategy Tips Marketing 239

Firebelly

JANUARY 22, 2010

There were not too many bloggers who hadn’t identified augmented reality as a top subject in their trend lists of 2010 and there is a simple reason for it – it is (or will be) the world-changing trend. Why Augmented Reality Will Change The World As We Know It By Giedrius Ivanauskas Augmented reality is clearly the buzz word of 2010.

Social Media 140

Social Media Syndication Feed Reader Paid Search 140

Proactive Report

APRIL 23, 2010

. “Smart online marketers have also been using social search for other reasons including competitive research and opportunistic content marketing through social keyword trends,&# says Lee Odden on the TopRank Marketing blog. times more likely to search on that brand’s terms.

Social Media 74

Social Media comScore Paid Search Yahoo 74

Socialmedia.biz

MAY 11, 2016

Moreover he argues that: “The results of these surveys fall in line with an overarching trend, indicating that companies are shifting from old-fashioned advertisements to more modern techniques, such as influencer marketing.”. How effective is this method?

Influencer 68

Influencer Strategy Brands Marketing 68

Sprout Social

JANUARY 2, 2019

How can you possibly turn these trends into a concrete plan? Integrate emerging trends and best practices into your 2019 social media marketing strategy. Before you obsess over trends and what content you’ll create in 2019, take a step back. Trends come and go. Sounds like a lot to process, right? Don’t panic.

Campaign 111

Campaign Social Media Metrics Trends 111

Bill Hartzer

FEBRUARY 8, 2011

– Constant study of emerging trends within organic search, paid search, and social media. – Execute search engine optimization tactics, including ongoing evaluation of keywords, content and meta data, campaign performance tracking, and link building.

Engineering 110

Engineering Guidelines Paid Search SEO 110

Twist Image

JANUARY 24, 2017

The trends examine three fundamental effects of digital innovation: experience and engagement, business innovation, and the secondary effects that result from increased digital capabilities.". Will it surprise you that, according to Business Insider , Amazon is flirting with paid search on Alexa ? alexa paid search.

Automotive 40

Automotive Marketing Paid Search Microsoft 40

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices.

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

DECEMBER 29, 2015

Here’s what they recommend as a result of their findings : Reference current trends, celebrities, and popular movies but with a unique spin on them. You’ll usually want to write more creative headlines for platforms like Facebook and Twitter, while you will often want to use more straightforward headlines for paid search or email.

Study 60

Study Startup Case Study Paid Search 60

Convince & Convert

FEBRUARY 4, 2015

Here’s what they recommend as a result of their findings : Reference current trends, celebrities, and popular movies but with a unique spin on them. You’ll usually want to write more creative headlines for platforms like Facebook and Twitter, while you will often want to use more straightforward headlines for paid search or email.

How To 60

How To Study Startup Case Study 60

Kikolani

MARCH 11, 2013

Followerwonk – Analyze your followers, discover deep insights about your social graph, target influences, search Twitter bios, connect with interesting people, and so much more. Fresh Web Explorer – Discover emerging trends in keywords, phrases, and URLs in the web’s freshest content.

SEO 167

SEO Tools Analysis CPC 167

Writtent Blog

JULY 16, 2013

One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. Marcus Sheridan believes blogging saved his business for multiple reasons, a phenomenon he refers to as “sharpening your sword.”

Sysomos 88

Sysomos Hubspot SEO ROI 88

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Want the trends, news, and findings too? Link Building with the Experts – 2011 Edition : Every year, this interview series asking link builders about the trends in search engine optimization and how it impacts link builders. PPC Marketing & Paid Search. Then again, you also need a great product!

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

JANUARY 5, 2011

9 Expert SEO Tips for Small Businesses (Small Business Trends): Anita Campbell asks 9 people (including myself with a social media focus, hence its categorization here!) Small Business Trends): I face this question all the time: should I create a personal account or mix it with my business account? Check them out. Works for me.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Those experts provided a total of 102 mentions or “votes” for 34 different specific trends or activities across seven categories.

B2B 293

B2B Trends Analysis Marketing 293

Viper Chill

JUNE 8, 2010

Or, you can use a tool like Google trends to look at the past and utilise that for the future. For example, I picked a totally random date from 2009 – August the 8th – and found these to be the most popular searches that day in the United States: Imagine you could predict what someone was going to search for in the future.

Google 84

Google Adsense Directory Eventful 84

Techipedia: Tamar Weinberg

JANUARY 5, 2009

6 Web Tools that You Can’t Live Without (Square Oak): Brendan talks about some lesser known tools that are quite helpful for search research and for getting things done. Paid Search Re-Upping Your Google AdWords Certification (Stuntdubl): Getting certified? Using Paid Search? Bookmarklets for the Web 2.0

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Buzz Marketing for Technology

NOVEMBER 3, 2016

Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news. Our keyword buy results were among the strongest ever recorded for any PwC paid-search campaign, with the highest ever click-through rates and the lowest bounce rates. Not bad for a day’s work!). And the payoff?

B2B 100

B2B Marketing Analysis Insurance 100

Sprout Social

SEPTEMBER 1, 2021

You can use our research on the best times to post or examine your analytics to look for trends in how posts at different times of day perform. For starters, focus on user intent in your keyword research and use those keywords to create high-quality content that people are searching for.

SEO 144

SEO Social Media Metrics Sentiment 144

ProBlogger

AUGUST 29, 2012

So social media metrics aren’t just about what’s trending—they can also be a good indicator of posts that could provide you with strong traffic opportunities over the longer term, and perhaps provide material for use in other formats too. Are you working hard on SEO, and keeping an eye on your organic (or paid!)

Metrics 40

Metrics Blogger Collaboration RSS 40