Bill Hartzer

APRIL 13, 2012

BrightEdge , a company that provides enterprise SEO, has been awarded its first patent issued by the United States Patent Office. The patent, #8,135,706, is titled “Operationalizing Search Engine Optimization,” and grants BrightEdge the ability to use its unique method for measuring share of voice in search engine rankings.

SEO 99

SEO Construction Social Bookmarking System 99

Jason Yormark

JULY 19, 2012

About 80% of all searches come from the organic search engines and not the paid search listings. As a reference, paid search listings are searches that are actually paid for by the companies being found (typically found at the top and right hand side they will say “sponsored listings).

Engineering 246

Engineering Paid Search Directory Hubspot 246

Keyhole.co

OCTOBER 24, 2023

Make sure that your video is relevant to your product or service. Conduct YouTube keyword research and analyze your YouTube Search Engine Optimization (SEO) Creating a top-quality video can prove futile if it doesn’t show up in the search results. This is where search engine optimization (SEO) comes into the picture.

YouTube 52

YouTube How To Posterous Upcoming 52

Webbiquity SMM

NOVEMBER 12, 2012

Web presence is essentially web visibility; it’s about being as ubiquitous and easy-to-find as possible when buyers are searching for information about what you and your competitors sell. Anything about your company or products that appears somewhere online—whether owned, earned or paid content—contributes to your web presence.

AJAX 195

AJAX SEO Engineering Metrics 195

Bill Hartzer

APRIL 17, 2014

A lot of companies that you typically wouldn’t expect to offer SEO ( search engine optimization ) or SEM (Search Engine Marketing, PPC) services have lately have begun to offer such services to their current customers. Now, the latest company to jump on the SEO/SEM bandwagon is IBM. .

Marketing 84

Marketing Paid Search Engineering SEO 84

Webbiquity SMM

JANUARY 2, 2013

Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? companies have integrated social media with their customer service, sales, or product development processes. WordPress Hosting SEO ). WordPress Hosting SEO ). eMarketer ).

Social Media 249

Social Media B2B Marketing SEO 249

Firebelly

SEPTEMBER 17, 2010

The environmental organization is not happy with this dirty energy production method and would like Facebook to use clean, renewable sources of electricity. Greenpeace is also asking Facebook to share its carbon footprint publicly. Below is the Facebook: Unfriend Coal video that Greenpeace released.

Campaign 140

Campaign Facebook Paid Search SMS 140

Firebelly

SEPTEMBER 2, 2010

No longer are customers merely “consumers” of our product, but also of these conversations, making it imperative that we learn the art and science of diffusing conflict … before it erupts.

Social Media 190

Social Media Paid Search Reputation SMS 190

Webbiquity SMM

FEBRUARY 2, 2016

Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( 26% of respondents say email is the digital marketing channel with the greatest positive impact on revenue; SEO is second (17%), followed by paid search (15%), social media (5%), and online display advertising (5%).

Hubspot 100

Hubspot Marketing B2B Survey 100

Firebelly

SEPTEMBER 3, 2010

It comes down to fundamentals and I suppose the following Four pieces of the Social Search Engine Optimization puzzle can help companies of any size get started in a more meaningful way on their journey towards becoming productive on the social web.

Engineering 184

Engineering Paid Search Flickr SMS 184

Webbiquity SMM

DECEMBER 1, 2010

Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process.

B2B 185

B2B Trends Marketing Technorati 185

Bill Hartzer

FEBRUARY 8, 2011

We’re looking for a superstar who is ready to build out a search team, and ultimately, help us build out our SEO (Search Engine Optimization) packages for our clients. It’s not just about keywords, links and copywriting – we want you to live and breathe search. Ryan Wall | Executive Search Recruiter.

Engineering 110

Engineering Guidelines Paid Search SEO 110

Bill Hartzer

AUGUST 25, 2012

This position is for a highly analytical and organized individual to help manage daily PPC efforts across multiple search engines. The candidate will be responsible for: - Ensure that paid search campaigns are properly launched and maintained. Follow the production process of new SEM accounts and websites.

Engineering 102

Engineering Automotive Marketing Insurance 102

Firebelly

JANUARY 7, 2010

Many companies now include Facebook and/or Twitter URLs in their ads, but Temper-Pedics latest Ask Me commercial is the first one that I have seen that tells people to ask their friends on Facebook and Twitter about their product before making a decision to buy. Thats a bold and brave move in my opinion. So go ask your friends about us.

Syndication 124

Syndication Paid Search SMS Social Bookmarking 124

Firebelly

DECEMBER 14, 2009

Are you currently listening to what is being said about your firm, brand(s) and/or product(s)?  How will you gather information? What  What will you do with the data collected? What types of supporting marketing will you use to promote and extend the reach of the program?

Social Media 133

Social Media Marketing Paid Search SMS 133

Firebelly

JULY 22, 2010

" Kind of like how ONE person with many usernames etc, can spread word of a product or issue, and it turns into A WHOLE BUNCH OF PEOPLE. Posted by: Chadrichards | July 22, 2010 at 05:02 PM WOW, this is such a great story, one of my favorites when people come to my work and they say, "I read on the internet."

Social Media 188

Social Media Paid Search SMS Syndication 188

Kikolani

SEPTEMBER 21, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. 21 Reasons You Should Write Guest Posts – As Penguin and Panda (the latest Google updates) have shown us – times are changing in SEO. Search Engines / SEO.

Mashup 117

Mashup Resources SEO Remix 117

Firebelly

MARCH 11, 2010

An out of theclassroom experience to learn about their thoughts and goals that varied fromrunning their own record labels, music studios, and production companies tobeing a rapper, a performer, or a video game designer. As a rewardfor Duncan, he got to learn about today’s students in a new light.

Conversation 100

Conversation Paid Search SMS Class 100

Firebelly

JANUARY 15, 2010

Social Media vs. SEO By Erik Qualman SEO is still a vital part of any product/companies health (especially in the here and now), but as we look down the road, the simple fact is that I trust more what my friends and peers think than an algorithm.

Social Media 100

Social Media Feed Reader Paid Search SMS 100

Firebelly

FEBRUARY 11, 2010

They will copy the surface layer," said Larry Cornett, vice president of consumer products at Yahoo, on Google Buzz. And finally, Facebook is preparing to launch a fully-featured webmail product. Yahoo responded at its SearchSpeak event on Wednesday, saying they had incorporated social features into there email system over a year ago.

Yahoo 100

Yahoo Paid Search Compete SMS 100

Firebelly

JUNE 3, 2010

Itfits the coffee product better. The concept can be a bit cliché, sure, with thehand-written text placed over a smooth, sans-serif typeface, but it works tosell the product. The new word mark of the logo, though, is even better.

Paid Search 124

Paid Search Flickr SMS Syndication 124

Social Media Marketing

AUGUST 26, 2016

Paid search advertisement has been popularized due to its immense benefits to innumerable online businesses. You don’t need PPC when: · Your target search area is very small, or so new that no one’s searching for your product. · Also, Make sure that both, SEO and PPC for your business , are going hand in hand.

How To 60

How To Paid Search Guidelines Campaign 60

Sprout Social

FEBRUARY 11, 2021

In 2020, Acronym developed a comprehensive digital campaign including full paid social, search and SEO strategy to launch and promote an ecommerce site for a travel industry client. return on ad spend on paid search, outperforming their ROAS goals in 2020 by 75%. Great job to the entire Acronym team.

Campaign 100

Campaign Groups Groups Communities 100

Firebelly

OCTOBER 22, 2009

Many of the videos, especiallyon Youtube , aren’t marketing a product or brand;they’re just for fun. Apple is known for creating a brand demonstratingthat you’re in the cool, modern crowd if you use their products. It’s lessabout the quality of the product and more about the reputation the productpasses on to the consumer.

comScore 100

comScore Video Apple iPhone 100

Firebelly

OCTOBER 21, 2009

It’s about personal expression, identity, consumerism, and sustainability.Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential product designers, and looks at how the things they make impact our lives.

Film 100

Film Embedding Paid Search SMS 100

Techipedia: Tamar Weinberg

JANUARY 31, 2012

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. Suppose you start an engagement with SEO and email marketing, but down the line want to add social media or try PPC? If the agency touts itself as an SEO dynamo, and their site ranks poorly – it’s a poor indicator.

How To 166

How To Marketing SEO Project 166

Sprout Social

SEPTEMBER 1, 2021

As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. Does your brand come up in relevant conversations about the type of products you sell? For instance, maybe your products are more budget-friendly or your customer service is exceptional. Competitor research.

SEO 142

SEO Social Media Metrics Sentiment 142

Convince & Convert

NOVEMBER 23, 2010

Companies like PostRank (with its analytics product), and Klout (with its online influence measure) and leading this integrated metrics parade. I can do the exact same thing for your paid search campaign, banner ad campaign, and your website home page. Website stats. Banner ad stats. Email marketing stats.

Metrics 128

Metrics Postrank Klout Marketing 128

Kikolani

JANUARY 3, 2013

Paid media are media assets that are obtained through external investments such as display ads, sponsorships and paid searches. This unique tool allows you to give away a digital product only when users share on Twitter or Facebook. Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO.

Tools 151

Tools Digg Nielsen Klout 151

Social Media Network Marketing

JULY 21, 2009

Use search engine optimization or paid search if you want more leads that represent short-term sales opportunities You need to increase the likelihood of being found at the top of the search engine results when buyers are actively searching for products or services like yours.

Paid Search 50

Paid Search Cost Engineering LinkedIn 50

Sprout Social

JANUARY 2, 2019

Link clicks have the potential to clue you in on what products people are interested in, eventually leading them to buy from you. This challenge signals both the need for brands to market their sites to social users, but also tap into social media as a primary source of traffic versus organic or paid search. Web traffic metrics.

Campaign 111

Campaign Social Media Metrics Trends 111

Techipedia: Tamar Weinberg

JANUARY 15, 2008

Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Answers Yahoo!

Marketing 100

Marketing StumbleUpon MySpace Yahoo 100

Firebelly

JANUARY 13, 2010

If I've got a product or service to promote, I want to hit as many of my potential customers as possible. Posted by: Chadrichards | January 15, 2010 at 02:25 PM Chad, I've been bringing this issue up more and more lately with people. Especially people and businesses that are new to social media and online interaction.

Syndication 101

Syndication MySpace Paid Search Social Media 101

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Search marketing allows a business to capture valuable leads from buyers researching a purchase.

B2B 118

B2B Marketing SEO Engineering 118

Buffer Social

NOVEMBER 8, 2023

Organic search traffic Organic search traffic refers to how many page views are generated by non-paid search results. People searching Google for terms like this might benefit from using it. By ranking high up on SERPs, there’s a higher chance of them finding our helpful content (and product!).

Metrics 98

Metrics Content Marketing Newsletter 98

Josh S Peters

JANUARY 21, 2013

So far in the convergence of search and social we have talked about Social Media / SMO , Search / SEO and ZMOT. We start off this week by turning our eye towards paid media, which as a very valuable position as it straddles all of the aspects already discussed. ZMOT – Paid.

Wiki 178

Wiki Paid Search Adwords StumbleUpon 178

Sprout Social

OCTOBER 21, 2021

Something has to happen to encourage you to share, like a product is high quality or a blog post is super informative, to push you to post. For example, your product is listed on a gift guide or your company did something newsworthy and it was covered on a TV segment. Search engine optimization (SEO) plays a role in earned media.

Strategy 135

Strategy Tips Review Findability 135