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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands. But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? American historian and scholar Carter G.

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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

McDonald’s Celebrates “Young Gamechangers” for Black History Month. In a world where 82% of consumers say they prefer a brand’s values to align with their own , it’s only natural for marketers to join conversations around events like Black History Month. So far, our examples have focused on brands creating their own stories.

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Social media algorithms on every platform: explained (with marketing applications)

Awario

We let algos in on our deepest secrets by asking Google about things that trouble us at nights and letting corporations analyze our purchase history. We are aware that algorithms know more about us than people we share the flat with. However, the algorithms we spend the most time with are social media algorithms.

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Case Study Tips: Interview Questions

Writtent Blog

But figuring out how to write a case study, interview questions to ask, and the best ways to use your case history can be tricky. Like other aspects of your content marketing, case histories seem overwhelming. Why did you choose our firm over our competitors? What business processes does our solution enhance?

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Creating Women’s History Month social media ideas that resonate

Sprout Social

But for half the population, March—or Women’s History Month—is a time for celebrating just how far women have come, and thinking about how far there is to go. With those numbers in mind, hitting the right notes for Women’s History Month is imperative. Petersburg College, Women’s History Month is a source of energy and pride.

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Influencer Marketing for Beauty Brands: Best Practices

Ignite Social Media

Over at our sister company Carusele, our influencer marketing experts just shared their top 15 tips for beauty brands looking to maximize their influencer marketing results. Want the inside scoop on how to effectively leverage influencer marketing for your beauty brand?

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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

So much has happened that Elon Musk’s acquisition of Twitter in late 2022 feels like ancient history. This is probably our favorite. Kevin James Smirking” Belatedly Becomes a Meme Some memes are highly time-specific, capitalizing on the fleeting popularity of a movie, song, TV show, or some other event to jam our timelines and FYP.