Sprout Social

SEPTEMBER 12, 2022

So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. What do social media management services include?

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I

Social Media Management 102

Social Media Management Social Media Tips Skills 102

Sprout Social

SEPTEMBER 2, 2022

According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. The more team members you onboard, the more important it becomes to keep up with the best training resources out there. Org-wide social media marketing training. Level: Beginner. Type: Course. Level: Beginner.

Training 117

Training Course Resources Social Media 117

Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. Bonus: Customize our free, professionally designed resume templates to land your dream social media job today.

Social Media Management 136

Social Media Management Social Media How To Template 136

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Download the template 3. Download the template 4.

Template 79

Template Templates Social Media RFP 79

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Fortunately, working in social media builds a broad range of transferable skills. Fortunately, working in social media builds a broad range of transferable skills.

Social Media Management 132

Social Media Management Social Media Skills Consultant 132

agora pulse

AUGUST 6, 2020

Let’s compare the expectations and realities of a social media manager job, so you know exactly what you’re getting into. When you apply for your first social media manager job, you might not know exactly what to expect. What does a social media manager do anyway? Expectation.

Social Media Management 103

Social Media Management Social Media ROI Skills 103

Sprout Social

MARCH 26, 2020

It’s a common misconception that social media jobs are glamorous and as simple as posting entertaining, witty Tweets or colorfully curated Instagram posts. It can be frustrating when friends, family and even colleagues oversimplify your role as a social media manager. . How social platforms are combating burnout.

Social Media Management 144

Social Media Management Social Media Comparison Energy 144

Sprout Social

JANUARY 24, 2022

The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. What defines success?

Social Media Management 101

Social Media Management Social Media Tips Skills 101

Sprout Social

JUNE 30, 2020

The start of the new decade brought on a whole new set of challenges for social media managers. Between COVID-19 and the growing movements for racial equality worldwide, social media managers have had a lot on their plates and left many to wonder, “Does what we do matter? Does what we do matter?

Social Media Management 112

Social Media Management Social Media Education Delicious 112

Social Media Strategies Summit

DECEMBER 29, 2022

A communications strategy sets out how you reach, engage, and convert your target audience, including: Who they are. Social media for government should form an integral part of any agency’s communications strategy, with 82% of Americans having profiles on at least one social platform. Why you’re talking to them.

Strategy 130

Strategy Press Release How To Collaboration 130

Buffer Social

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand.

Social Media Management 82

Social Media Management Process Social Media Applications 82

Oktopost

MARCH 4, 2024

60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank. What is B2B SaaS Marketing? You can go even deeper and establish buyer personas.

B2B 62

B2B Strategy Marketing Case Study 62

agora pulse

DECEMBER 16, 2019

Each social media platform feels like it requires its own strategies, too. So, whether you are just getting started in social media marketing or just want to make sure all your bases are covered, this guide will be a good place to start. Create your social media strategy. What are your goals?

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

Sprout Social

MARCH 12, 2021

Social media and digital channels often became brands’ only options for connection and conversation during a time when many were feeling isolated. With all the news around COVID-19, our usual social content just doesn’t feel relevant. — Sprout Social (@SproutSocial) March 13, 2020. Published on Categories.

Resources 99

Resources Social Media Management Publishing Social Media 99

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

MARCH 20, 2023

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? But with organic social media (and the elusive algorithms that power it), you can’t target a specific audience. Community is a vague word though. Scientists?

Communities 86

Communities Products Company Strategy 86

agora pulse

MAY 8, 2019

This study revealed what many marketers had suspected for a long time: Facebook’s organic reach was declining. In effect, your organic reach on Facebook got severely restricted. The good news is, you can still wade through this by using some simple strategies. Encourage Social Sharing. Refine Your Posts.

Organization 128

Organization How To Hubspot Feed 128

Hootsuite

JULY 2, 2019

And Hootsuite’s blog offers several helpful posts from how to create a social media strategy to social media advertising 101. But earning a few extra social media education credentials will spruce up your resume when “I-read-this-online-somewhere” can’t. Social media training courses for beginners.

Training 111

Training Course Resources Social Media 111

Social Media Strategies Summit

MARCH 9, 2023

Time is one of the most precious resources in social media for government agencies. Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies.

Team 187

Team How To Social Media Management Trends 187

Buffer Social

MAY 9, 2017

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Team Lead and Reports.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people.

B2B 62

B2B Metrics Social Media Social Media Management 62

Sherrilynne Starkie

APRIL 5, 2018

It takes time and resources. Understanding and managing an ever-expanding set of digital channels can be a 24/7 process. Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly.

Social Media 329

Social Media Consultant Resources Curation 329

Sprout Social

JULY 6, 2020

People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. consumers say it’s important for brands to take a stand on social and political issues. Brands need to go beyond a one-time statement about diversity on social media. That’s all a great start.

Strategy 145

Strategy Social Media Organization Education 145

Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. Usually, the issue is a lack of strategy.

Consultant 309

Consultant Social Media Curata Sysomos 309

Sprout Social

FEBRUARY 28, 2024

In addition to its original function of helping teams schedule and cross-post content, it now plays a pivotal role in enhancing the customer experience, making it possible to respond to customers more efficiently and use performance metrics to inform content strategy.

Social Media 102

Social Media Team Social Media Management Report 102

Social Media Strategery

NOVEMBER 30, 2012

Then why do organizations continue to hire social media specialists, managers, and coordinators, but then handcuff them with outdated policies, processes, and technology? These gurus, ninjas, strategists, and rockstars often come into this new organization with high expectations ("oh, you're the new social guy?

Social Media Management 118

Social Media Management Social Media Organization Skills 118

Sprout Social

JUNE 23, 2021

Don’t let your initial investment of time, resources, and relationship-building go to waste. Below are nine proven customer retention strategies that encourage folks to stick around for the long haul. Invest in your onboarding process and customer resources. ” Doing so today requires a combination of resources.

Strategy 126

Strategy Policies Resources Loyalty 126

Social Media Strategies Summit

AUGUST 15, 2023

How are external trends and events going to affect your broader marketing strategy? Liz is the founder and CEO of higher ed-focused social listening agency Campus Sonar , having previously worked in various insight and strategy roles at the Great Lakes Higher Education Corporation and Affiliates. Liz Gross Who Are They?

Marketing 240

Marketing Education Forums LinkedIn 240

Ignite Social Media

MARCH 18, 2024

So how have they built such a commanding social media empire? I recently had the chance to go behind-the-scenes with Dave Bradley, the creative director masterminding Duke’s social strategy, to learn the secrets behind their staggering success. “Coach K Court is right out here. .

Social Media 96

Social Media Marketing Nielsen Resources 96

Sprout Social

SEPTEMBER 18, 2023

Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing 131

Marketing How To Sample Samples 131

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. More senior-level marketing roles will call for social media experience.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. It also helps to keep your team stay organized and on task.

Template 134

Template Templates Social Media Tips 134

Sprout Social

APRIL 17, 2023

Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. At Sprout Social, we recognize the hurdles that come with understanding social media ROI. We also recognize the transformative impact social can have on a business. in savings.

ROI 102

ROI Social Media Management Team Study 102

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Clear data.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Convince & Convert

NOVEMBER 4, 2021

That takes us to the first recommendations for activating an excellent customer experience on social media this holiday season: Train Your Social Care Team. If your social media manager is the only one serving as your organization’s social media customer service center, you need to rethink your approach. .

Communities 178

Communities FAQ Training HootSuite 178

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. Jump ahead: What Kind of Social Data Can You Analyze?

Analysis 69

Analysis Data Sentiment Metrics 69