Convince & Convert

FEBRUARY 8, 2011

Organize Your Armies. How social media and social participation are organized and managed interlay. It’s co-sponsored by Radian6 (Amber’s employer), and ExactTarget (my long-time client). Feb 14 Radian6 Webinar. Find Talent You Can Trust. That impacts HR and hiring. Answer the New Telephone. Feb 10 San Diego.

Radian6 134

Radian6 Case Study Microsoft Forums 134

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Mindjumpers

SEPTEMBER 17, 2012

Re­spondents came from a cross-section of executives, managers and those who support the social marketing functions within their organizations(45% – Executive or Senior Management, 28% – Mid-level Management, 15% – Marketing Support, 12%- Other). .

Survey 225

Survey Report Social Media ROI 225

Harp Interactive

NOVEMBER 9, 2009

Use tools like Keotag , Radian6 and Google Alerts to find conversations based on your keywords. Identify all the sources for finding information (websites, blogs, news sites, press releases) and organize them in a spreadsheet. Get a good sense of the topics that your consumers find engaging. What language and keywords are they using?

Platform 254

Platform Social Media Radian6 Press Release 254

Twist Image

MARCH 29, 2011

Beyond that, the ability to customize the content behind a dashboard that offers more optics into how your organization responds and tracks these pieces of content can be critical. One of the leaders in social media monitoring solutions is a company called Radian6. Social 2011. brand reputation. business column. customer reviews.

Radian6 102

Radian6 Findability RSS Sentiment 102

Convince & Convert

JULY 12, 2011

He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26). This means that executives must not only talk about changing the organization but exemplify the behaviors that really do facilitate and practice change.

Jive 146

Jive Lithium Social CRM Yammer 146

Adam Sherk

APRIL 30, 2013

Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. However utilizing enterprise-level tools is not always an option for smaller organizations, or even large ones with budget constraints.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Josh S Peters

FEBRUARY 5, 2013

Use a social media listening platform like Radian6, Trakur, Sysomos, etc. Paid ads (Google AdWods) are helpful if organic SEO is going to be a very hard and long uphill battle. and research your customer, your products, your competitors products, etc. and how they use / consume information on them.

Strategy 186

Strategy Wiki Sysomos Widget 186

Social Media Strategery

JANUARY 6, 2014

We use tools like Sysomos and Radian6 to track millions of social media posts. PR should be the ones who help mitigate the impact of the overshoot stage and quickly move organizations into stage four – the synthesis stage, the stage where quantitative data is married with old school subjective experience. Can we stop? .

Sysomos 134

Sysomos Radian6 Data Analysis 134

Convince & Convert

MARCH 29, 2016

So, they have a genuine, organic audience.” —@sallyfalkow. They’re writing about something out of passion and interest and because they love it, because they want to. People follow them because they write great content. You have to take it slowly. You’ve got to build a relationship with those people. It’s not a sales pitch.” Peter Drucker.

Influencer 60

Influencer Radian6 How To Training 60

Convince & Convert

MAY 20, 2012

” Consequently, I’ve organized 5 categories of social media software not based on company size, or pricing, or platform, or niftiness of logo, but based on your needs. Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. What words are used in association with our brand?

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Convince & Convert

APRIL 24, 2014

There’s functionality in Sysomos, Meltwater, and Radian6 that will help you find them. BAGC can also look for opportunities to partner with other organizations to promote its blog. There are tools like Social Toaster that will lead you right to them.

Transportation 159

Transportation Sysomos Radian6 RSS 159

Kikolani

JANUARY 26, 2010

Radian6 – Radian6 gives you a complete platform to listen, measure and engage with your customers across the entire social web. Listen and join the dialogue with Radian6. Social Media for Non-Profit Organizations. Social Media Tools. Trackur – Social Media Monitoring Tools in just 60 seconds!

ROI 114

ROI SEO Social Media Tips 114

Janet Fouts

DECEMBER 27, 2011

Amber’s recently left her role leading the social media charge at Radian6 to go out on her own with HiddenStartup and it will be fun to watch her grow her business. @Ambercadabra Amber co-wrote The Now Revolution with Jay Baer , they really get what makes new media work for business. Naomi Dunford. Maddie Grant. Liz Strauss.

Blogger 152

Blogger Real Estate Radian6 Wiki 152

Convince & Convert

JANUARY 13, 2011

That’s wisdom from Radian6 CEO Marcel Lebrun (disclosure: Amber’s employer ) about the changing dynamics of communication via the Web, and the importance businesses need to place on paying attention to discussions online via social media listening. Now, the calls are coming through online, via the social phone.”. Customer Service.

Company 140

Company Conversation Radian6 Social Graph 140

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. And of course thanks for including Radian6. And of course thanks for including Radian6.

Social Media 155

Social Media Radian6 Strategy SM2 155

Diva Marketing Blog

JUNE 10, 2012

Geoff Livingston: The ability to build, maintain and administrate holistic communications and interaction strategy for an organization and its stakeholders. Google Analytics, Radian6, Hubspot, Marketo, and Eloqua is where I’d start depending on budget, from free to full enterprise. Toby Bloomberg/Diva Marketing: Wondering.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Justin Levy

JUNE 21, 2010

We will see much more of these fusion centers within organizations in the coming months and year as there is more incoming data to manage. Imagine if you could have your own Situation Room to monitor everything going on online around you and/or your company. I’m sure you can immediately think of how you would arrange it, right?

Social Media 127

Social Media Radian6 RSS Feed Reader 127

Social Media Strategery

AUGUST 18, 2010

At Radian6, we experimented in the Spring semester with allowing a select number of undergraduate classes and graduate students access to the monitoring tool for a period of 30 days. Community Manager at Radian6 @VargasL [link] Jennifer Dryer I’m glad you appreciate this as a student’s perspective. Lauren Vargas Sr.

Education 135

Education Social Media Gov 2.0 Class 135

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&#

Brands 143

Brands Content Social Media Consultant 143

Social Media Strategery

AUGUST 8, 2010

Development , Social Media Who leads your organization’s social media initiatives? Adding “social media&# to that junior public affairs officer’s job description isn’t suddenly going to turn your organization into the next Zappo’s. Remember, social media is driven by the person, not the position.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Mindjumpers

NOVEMBER 30, 2011

Break them down to valuable insights that you can hand over to other business units in your organization – from communication to product development. Perhaps, but I will argue that there are so much more interesting conversations to be listening to than ‘all’ the people talking about you. It will take a bit of work to do this right.

Data 239

Data Social Media CSR Nielsen 239

Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. Jay : Also a very nimble organization, Department of Defense Very quick moving. That really doesn’t make any sense to me.

Radian6 113

Radian6 Training Communities Conversation 113

Convince & Convert

MARCH 29, 2012

Jay: So it does justify a sad day in your organization when you name the company after a basketball team uniform and that basketball team is defeated. So we need to buy Radian6 or Argyle Social or Involver.” I’m wondering what the other 41% of the survey’s online marketing challenges of B2B organizations.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Jay: So it does justify a sad day in your organization when you name the company after a basketball team uniform and that basketball team is defeated. So we need to buy Radian6 or Argyle Social or Involver.” I’m wondering what the other 41% of the survey’s online marketing challenges of B2B organizations.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 25, 2010

Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? Unfortunately, Facebook keeps its data close to the vest for now, which is why Swix can't pull it out (and why companies like Radian6 can't monitor Facebook status updates from afar). Eventually, I hope.

Social Media 117

Social Media Strategy Statistics Metrics 117

Webbiquity SMM

SEPTEMBER 12, 2011

Organizing Your Social Media Strategy by CompuKol Connection. Michael Cohn offers a helpful checklist for organizing social media efforts, from setting goals and listening to engaging your audience and selecting the right tools. Influence in social media: how to find the top bloggers by blur Group. Social Media Monitoring.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

SEPTEMBER 20, 2010

This chart shows usage of five major social outposts by organization type. so if last decade consumers trusted google organic results and arguably ppc positions, then this decade they will place greater value on their increasing reliance of social recommendation via their social circles. The statistical similarity shocks me.

Social Media 147

Social Media B2B Strategy Consultant 147

SocMed Sean

FEBRUARY 3, 2013

An organic engagement plan. 60) Set up a company page for your organization. 99) Before you establish how to measure return on your social media investment, look across your organization and determine how you measure departments within your company. If someone took the time to write it, respond to it. A measurement plan.

Social Media 279

Social Media Klout YouTube Foursquare 279

Socialized

SEPTEMBER 19, 2009

More advanced software tools from companies like Radian6, Sysomos, and BuzzLogic and others are helping larger organizations better understand the full impact of their social media initiatives, but this is an emerging area and one that remains a challenge for many companies. Traditional web metrics like page views, site visits, etc.,

Social Media 223

Social Media Sysomos Privacy Radian6 223

Webbiquity SMM

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., They aren’t silos, but tactics that need to be used in a coordinated manner to maximize and optimize an organization’s online presence. But based on a good look at the product, gShift has a great headstart on meeting the challenges of this discipline.

Software 140

Software Review SM2 Alterian 140

Waxing UnLyrical

NOVEMBER 1, 2010

The other part of the problem is that many organizations still think that AVE is the gold standard for PR measurement. SO if PRSA and all of the organizations would simply make a statement and throw out every award entry that used AVEs -- or didnt have a link between the objectives and the results -- wed get somewhere.

Class 258

Class Education Metrics Creative Commons 258

Proactive Report

JULY 14, 2010

I liked Srinivas Kandikonda’s article in Technology News about the need for a social media strategy and although he is writing about media organizations, the lessons apply equally to any business today. Radian6 is one. The content that gets published across these channels should be consistent and be managed together.

Sysomos 78

Sysomos Radian6 Case Study Web 2.0 78

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Paid solutions, such as SocialRadar and Radian6, however, may eliminate this overhead.) The social media networks are systems — non-linear, fuzzy, powerful, organic systems. Reply Joe Kohli September 18, 2009 at 8:40 pm Creating passionate customers can also result in “organic&# viral marketing.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Webbiquity SMM

MARCH 23, 2011

With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Support and training. What kind of reporting capabilities does the tool provide?

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

OCTOBER 5, 2010

Guest author Frank Podlaha explains how to craft a search strategy and then use tools like LocalChirps , Twitscoop and Radian6 to cut through the clutter on Twitter and find exactly what you’re looking for. Busting through the Twitter noise to find a signal by {grow}.

Tools 207

Tools Twitter Tips Statistics 207

Convince & Convert

JUNE 21, 2012

I think the thing that struck me as particularly worthwhile talking about today was the deal with Radian6 / Salesforce and Twitter to give them real time firehose access to the Twitter tweets API , which as far as I know Twitter has never done that, has never given an individual vendor access at that level. Jay’s Thought of the Week.

Radian6 118

Radian6 Social Media Company Statistics 118