Diva Marketing Blog

JUNE 10, 2012

Geoff Livingston: The ability to build, maintain and administrate holistic communications and interaction strategy for an organization and its stakeholders. you lend that content to and community to outlying networks.” (p p 24) The question then becomes is what’s the source of the content and community?

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Convince & Convert

JANUARY 13, 2011

That’s wisdom from Radian6 CEO Marcel Lebrun (disclosure: Amber’s employer ) about the changing dynamics of communication via the Web, and the importance businesses need to place on paying attention to discussions online via social media listening. Now, the calls are coming through online, via the social phone.”. Customer Service.

Company 142

Company Conversation Radian6 Social Graph 142

Kikolani

JANUARY 26, 2010

Tiffany asked us for input of what we would have liked to seen but didn’t at #SMAZ – the topic that came to mind for me was more discussion on how to build community on social media and engage with fans / followers. Listen and join the dialogue with Radian6. Social Media for Non-Profit Organizations.

ROI 114

ROI SEO Social Media Tips 114

Justin Levy

JUNE 21, 2010

Maybe a tool like Radian6 on one screen, Twitter on the other, a cool visualization chart that you’re not really sure what it does on yet another screen, multiple keyboards, touchscreens, iris scanners, fingerprint readers, and other cool gadgetry. I’m sure you can immediately think of how you would arrange it, right?

Social Media 127

Social Media Radian6 RSS Feed Reader 127

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. And of course thanks for including Radian6. And of course thanks for including Radian6.

Social Media 157

Social Media Radian6 Strategy SM2 157

Social Media Strategery

AUGUST 18, 2010

At Radian6, we experimented in the Spring semester with allowing a select number of undergraduate classes and graduate students access to the monitoring tool for a period of 30 days. Community Manager at Radian6 @VargasL [link] Jennifer Dryer I’m glad you appreciate this as a student’s perspective. Lauren Vargas Sr.

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

AUGUST 8, 2010

Development , Social Media Who leads your organization’s social media initiatives? Adding “social media&# to that junior public affairs officer’s job description isn’t suddenly going to turn your organization into the next Zappo’s. Remember, social media is driven by the person, not the position.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&#

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. Then of course you went on to do a lot of community management/social media management type work before joining Aetna.

Radian6 113

Radian6 Training Communities Conversation 113

Convince & Convert

MARCH 29, 2012

Jay: So it does justify a sad day in your organization when you name the company after a basketball team uniform and that basketball team is defeated. So we need to buy Radian6 or Argyle Social or Involver.” I’m wondering what the other 41% of the survey’s online marketing challenges of B2B organizations.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Jay: So it does justify a sad day in your organization when you name the company after a basketball team uniform and that basketball team is defeated. So we need to buy Radian6 or Argyle Social or Involver.” I’m wondering what the other 41% of the survey’s online marketing challenges of B2B organizations.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 25, 2010

Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? Unfortunately, Facebook keeps its data close to the vest for now, which is why Swix can't pull it out (and why companies like Radian6 can't monitor Facebook status updates from afar). Eventually, I hope.

Social Media 117

Social Media Strategy Statistics Metrics 117

Webbiquity SMM

SEPTEMBER 12, 2011

Organizing Your Social Media Strategy by CompuKol Connection. Michael Cohn offers a helpful checklist for organizing social media efforts, from setting goals and listening to engaging your audience and selecting the right tools. Cohen describes how GE found success with a private social media community. Social Media Monitoring.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. This chart shows usage of five major social outposts by organization type. I’m not sure it’s broad vs targeted as the main difference, necessarily, as there are a lot of narrow B2C uses of social media (like invite-only brand communities and such). Linkedin Groups vs. Twitter.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). How they organize and communicate internally. Who they hire. And how they manage crisis and measure success. is my vote.

Upcoming 125

Upcoming Project News Social Media 125

Techipedia: Tamar Weinberg

AUGUST 26, 2009

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. Paid solutions, such as SocialRadar and Radian6, however, may eliminate this overhead.) Give your customers a voice in the communities where they already have influence.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Waxing UnLyrical

NOVEMBER 1, 2010

The other part of the problem is that many organizations still think that AVE is the gold standard for PR measurement. SO if PRSA and all of the organizations would simply make a statement and throw out every award entry that used AVEs -- or didnt have a link between the objectives and the results -- wed get somewhere.

Class 258

Class Education Metrics Creative Commons 258

Socialized

SEPTEMBER 19, 2009

More advanced software tools from companies like Radian6, Sysomos, and BuzzLogic and others are helping larger organizations better understand the full impact of their social media initiatives, but this is an emerging area and one that remains a challenge for many companies. Traditional web metrics like page views, site visits, etc.,

Social Media 223

Social Media Sysomos Privacy Radian6 223

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

Social Media 163

Social Media Marketing Consultant Communities 163

Kikolani

NOVEMBER 29, 2010

So without further ado, here are the fearless females in blogging, organized alphabetically by first name (as a few in the list go by pen name or don’t publicize their last name). Adria is a organic technology consultant, business developer, technology trainer, and empowerment / tech conference addict. Adria Richards. Deborah Ng.

Blogger 168

Blogger SEO Consultant WordPress 168

Pam Moore

FEBRUARY 1, 2016

It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. Everyone is talking about it but very few are actually doing it!

Social Media 113

Social Media ROI How To Marketing 113

Techipedia: Tamar Weinberg

MARCH 10, 2010

Users submit timely news articles to Sphinn, and the community votes up the best stories to appear on the front page. SEOmoz PRO : SEOmoz PRO features a rich library of informative guides, a myriad of tools, and a strong active and close-knit community. Reply Tamar Weinberg March 10, 2010 at 3:27 pm Organization is definitely key.

Marketing 240

Marketing How To SEO Training 240

Convince & Convert

JUNE 21, 2012

I think the thing that struck me as particularly worthwhile talking about today was the deal with Radian6 / Salesforce and Twitter to give them real time firehose access to the Twitter tweets API , which as far as I know Twitter has never done that, has never given an individual vendor access at that level. Jay’s Thought of the Week.

Radian6 119

Radian6 Social Media Statistics Company 119

Convince & Convert

SEPTEMBER 21, 2010

But, if you want to organize and harvest the tweets about your posts, this is the plug-in you want. Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

AUGUST 16, 2010

You need help from the power users in that community. A quick list of eight leading monitoring tools, from Alterian and Radian6 to UberVU and Sysomos. Jay Baer reviews his favorite tools, organized by category: Twitter-related, Facebook-related, Virality & Search, Photos, Tracking, Content Creation, Listening, Email and iPhone.

Social Media 200

Social Media Tools Strategy Tips 200

Buzz Marketing for Technology

JUNE 27, 2008

You are the same decaying organic matter as everything else. If you can afford it, buy professional listening tools, like Radian6 or others in that category. Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Remember that community and marketplace are two different things.

Social Media 280

Social Media Brands Technorati RSS 280

Convince & Convert

MARCH 16, 2010

Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first. I rarely see organic share happening anymore on my feed; it's just a bunch of people tweeting, “Hey, I'm so there tonight. What’s Happening?

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

JUNE 14, 2012

Social media and community management and listening and social business and enabling your employees to be spokespeople and all the things we talked about here at Social Pros , and all the things we talked about in the Now Revolution , that’s not advertising. Ultimately, are we growing as an organization? It’s advertising.

Hashtag 116

Hashtag B2B Social Media Metrics 116

Webbiquity SMM

APRIL 9, 2012

While it’s no threat to professional monitoring tools like Radian6 , it’s a decent, free, quick-check tool for smaller companies and one-off searches. In fact, a combination of all these systems would certainly push your data-driven organization to another level. 48 Free Social Media Monitoring Tools by DreamGrow.

Review 200

Review Tools Social Media Klout 200