White paper on Social CRM for associations
APRIL 6, 2011
We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. The white paper deconstructs Social CRM into its basic parts and applies the concept to association management. Special thanks to Avectra for sharing the costs of producing the paper, so you can download it for free. These tips were originally sent in our kinda monthly email newsletter, SocialFish Food. SocialFishFood White PaperWho owns Social CRM? Social profile mapping.
How Bloggers Can Create and Use White Papers
FEBRUARY 8, 2012
white paper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a white paper makes it one of the most powerful marketing tools. How Bloggers Can Use White Papers. Create White Papers From Scratch.
How to Create White Papers From Your Blog Posts and Use Them Effectively
MAY 10, 2012
This guest post is by Mitt Ray of The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. Blogs can use white papers as part of their marketing campaigns to spread expertise, generate leads, get more subscribers, and to take advantage of many other benefits. If you’re keen on learning how to write effective white papers and then use them to promote your blog, then you have to read this post! What is a white paper? How can blogs use white papers?
25 Newsletter Content Ideas + Bonus Newsletter Idea Resources
APRIL 8, 2013
Learning how to write a newsletter is relatively easy. Constantly generating newsletter content ideas is not. That’s why we’ve put together this list of 25 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter. The same is true for your company newsletter. 25 Newsletter Content Ideas.
The Two Core Elements of B2B Social Media Marketing Success
FEBRUARY 21, 2012
Content can be produced in a wide variety of formats: • White papers. Newsletters. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Case studies. Video. Podcasts.
How To Post Effectively on Facebook
SEPTEMBER 23, 2010
Why You Need a Blog: Blogs Are The Websites of The Social Media World » How To Post Effectively on Facebook Posted by Tehneyat Waseem Sep 23rd, 2010 Tweet Vitrue released a white paper this month on the effectiveness on when to post links and updates on Facebook according to when users are online, and when these links will generate most feedback, likes and traffic to your website.
Top 3 Tips To Make Your E-Newsletter A Success
NOVEMBER 10, 2010
If you want people to actually read your e-newsletter instead of deleting it from their inbox, you need to make it worth their time. That means NO “free white papers on “how to make make your Twitter account reach 10,000 followers. Shutterfly’s Wink is the king of e-mail newsletters that include a freebie. What is the purpose of your e-mail newsletter?
Book Review: The B2B Social Media Book
SEPTEMBER 4, 2012
Already have practice doing it (“long before the social web, [B2B marketers] were publishing newsletters, quarterly magazines and [using] other marketing tactics that map to many key social media marketing methods”). ” eBooks and white papers are complementary. “Traditionally, white papers have been more academic in tone and style.
30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
DECEMBER 10, 2013
The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.( Content marketing has become ubiquitous, with 93% of B2B marketers now using it. eMarketer ).
Five Easy Ways to Use Google+
JULY 25, 2012
Now you can send specific content – promotions, giveaways, white papers, blog posts, webinars, podcasts, and more – to the audiences to which each applies. Last summer, when Google+ launched in beta to the uber-geeky technology crowd, the industry was all a flutter. Was this an answer to Facebook? Was Google to be more kind with our private information? Not really.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
The platform makes it easy to collect, share, and publish ebooks, white papers, and any number of other content types and make them look their best for your audience. Successful content marketing initiatives have many moving parts. Creating powerful content that grows your business can be a discouraging process. Content Curation Tools. List.ly (free/paid). Storify (paid).
A Beginners Guide to Content Marketing [Plus Infographic]
JUNE 16, 2013
Companies have long created white papers, articles, charts and graphs, videos, and reports to position their brands as thought leaders and industry experts deserving of loyalty, with the goal of generating leads and sales. White papers. Newsletters. Content marketing has changed the way consumers research and buy your products. Closure (the act of buying). Photos.
Social Media Checklist: Planning for a Very Social New Year
NOVEMBER 6, 2014
Or do you want to use it to increase the number of subscribers to your newsletter? Same with any paid plans, whether it’s email newsletter signups or white papers you’ll be setting up behind landing pages. By Eleanor Pierce It’s that time again! Time to start thinking about what kind of pies to make for Thanksgiving! You don’t do this? The end of year panic isn’t fun.
Marketwired Survey Shows PR Industry Still Behind
JANUARY 6, 2016
Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. By Gini Dietrich. Just before the holidays, Are You a Content Machine ?, a Marketwired survey, was released. They asked what is being measured. Marketwired Survey Says. Before we get there, though, the other Marketwired survey results are rather interesting.
How to Create High-Quality Content
FEBRUARY 12, 2015
As you work through the list, ask yourself one very important question: Why is it that we all hate spam, self-serving newsletters, and the “me, me, me” found on most websites—but when we get to work and sit at our desks, we create the exact stuff that drives us crazy personally? The people I worked with were great colleagues, but I didn’t have a lot in common with them outside of the office.
Four Content Ideas for Driving Inbound Leads
AUGUST 3, 2011
Blog about it or create a white paper that says, “You may hear this about us. But your content can be newsletters, email campaigns, white papers, podcasts, video series, and more. Because of my problem with authority (thanks dad), it’s very rare that I walk away from a webinar, conference, or seminar where I’ve learned something. Problems.
Marketing is Dead?
AUGUST 23, 2012
We used a combination of online advertising, trade shows, email marketing, content (white papers, case studies, educational newsletters), search engine optimization, media relations, and search engine marketing to market their business. We live in really interesting times. Technology is coming at us more quickly than ever before. SEO is Dead! Public Relations is Dead!
How to Keep the Creative Content Spark Alive
Convince & Convert
FEBRUARY 25, 2016
We are required to bring original perspectives to the table—not the kind that stop at one or two clever tweets, but perspectives which can be fleshed out into lengthy blog posts, e-books, and white papers. This gives you the time you need to chase people for interviews, conduct all the research you want, create videos, or write white papers. Go Beyond Your Industry.
Quality vs. Quantity: Hero, Hub, and Hygiene Content
SEPTEMBER 8, 2015
To those who are not familiar with it and in the context of knowledge businesses, Hero content is the big projects: The once or twice-yearly budget seminars, white papers, or big research pieces. In practice, that means that good Hub content in this market should to be expert-led (they know what is relevant) and regular (daily posts to the social channels and weekly newsletters).
Need More B2B Sales Leads? Ignore This Research
NOVEMBER 6, 2013
Email or electronic newsletters: e-newsletters and marketing email messages serve two basic functions–to share information of value to recipients, and to persuade recipients to take action. Newsletters themselves, new and archived, can be posted on the company website, where they provide search value. Company websites: these are of course at the core of digital marketing.
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
Depending on the business needs they may focus on Flickr , e-newsletters, blogs, SlideShare and other social media platforms. Stage 2: Management: During this stage, roughly 60% of a company’s efforts are focused on the big four (Facebook, Twitter, LinkedIn , YouTube and additional blogs, or newsletters, if present). He is also the co-author of How to Make Money with Social Media.
Bloggers important in PR
MARCH 28, 2012
Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Click here to start to receive my newsletter. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Daryl Willcox. Our survey results show an overwhelmingly positive response.
How to Create a Call-to-Action for All of Your Content
FEBRUARY 16, 2015
Did they download a white paper? Or you have a newsletter that has all of the content in the email and doesn’t require a person to click a link to come to your site. Break up your newsletter so it has links in it that drive people to a specific page on your website. Vistage is a professional development organization for business leaders. Our time equals money.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
Another opportunity being squandered: More than 90% of B2B marketers consider webinars/webcasts, e-books, white papers, and published articles to be either “very” or “somewhat” effective in achieving SEO and marketing objectives. How can marketers help their organizations move from “social media marketing” to “social business”? Wrong.
Your Content Isn’t as Influential as You Think It Is
Convince & Convert
JANUARY 29, 2016
According to the survey, 29% of marketing technology buyers say that all vendor content (including the website, blog, reports, and white papers) are very influential in their research. But the more general content on your blog and in ebooks and white papers are the things that form the bonds of the relationship. Get our Definitive email newsletter. Time to Buy.
Study shows social media drives sales
OCTOBER 25, 2012
Complete findings from the study can be found in a white paper titled The Social Media Payoff – Establishing the Missing Link Between Social Media and ROI. Click here to start to receive my newsletter. The Air Miles program logo in Canada since 2009. Photo credit: Wikipedia). In total, over 99,000 unique posts were analyzed. Related posts: Facebook advertising facts.
20 Ways to Cultivate Brand Unawareness in Social Media
Techipedia: Tamar Weinberg
FEBRUARY 29, 2012
Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Brad Shorr. Alert: This list is not exhaustive. Overfeeding.
Social media in call centres
APRIL 17, 2012
Research and analyst firm Frost & Sullivan has published a white paper, Enabling Successful Social Media Customer Care , which examines challenges, opportunities and how best to use social media to monitor and take action within the contact center. Click here to start to receive my newsletter. Social Media Week 2012 SP (Photo credit: Fora do Eixo). VISIT MY FACEBOOK PAGE.
5 Ways Marketing and Sales Can Collaborate for Better Content
Convince & Convert
AUGUST 21, 2015
highlight to tweet) Whether it’s blog posts, white papers, special reports, or internal content activation kits, the sales department is a wealth of ideas and content. Marketing can then write a few blog posts about it, conduct a study, or release a white paper, as a way to overcome those objections before they’re even raised. But guess what?
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Also add these links to employee email signatures, in marketing emails and newsletters, and on digital product collateral. One “offer” update: The best offers on social networks are top-of-the-funnel content assets like eBooks, white papers, reports, guides or assessments behind a download form. Image credit: BundlePost. Cross-Platform Social Media Strategy.
Taking the French Out of Your Content
NOVEMBER 21, 2011
Now is a great time to gather a team of people together for a day, spread all of your content (brochures, print out of your website, sales materials, ads, white papers, newsletters, etc.) on the conference room table and, using a red pen, begin removing the French. Earlier this month, I conducted a workshop for a small group of business leaders. Another chose “vs.”
To Grow Your Audience, Become a DJ For Your Content
MAY 21, 2012
For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. Create “content playlists” for your website, e-newsletter, blog, and social media. What content will you play for your audience today?
Q & A With Michael Stelzner on the “Launch” of Social Media Examiner
JULY 7, 2011
In December 2005 I published the annual Best Free Downloads issue of my e-newsletter, WordBiz Report. When they saw the link to a FREE download of Mike’s original White Paper Writer Industry Report , they grabbed it. I’ve known Michael Stelzner , the man behind the popular online magazine Social Media Examiner , for years. At the time, I had over 17,500 subscribers.
Q & A With Michael Stelzner on the “Launch” of Social Media Examiner
JULY 7, 2011
In December 2005 I published the annual Best Free Downloads issue of my e-newsletter, WordBiz Report. When they saw the link to a FREE download of Mike’s original White Paper Writer Industry Report , they grabbed it. I’ve known Michael Stelzner , the man behind the popular online magazine Social Media Examiner , for years. " The secret? You do the math.
Media Relations: Increase Your Search Engine Optimization
APRIL 16, 2015
So, in this example, Lara will pitch stories that include “social media simplified” as the anchor text and, when clicked, it will lead people to a specific blog post, a FAQ page, a white paper, an archived newsletter, or other content you give away free (meaning, you don’t require an email address to gain access). The By Gini Dietrich. I am back! Do a Google search.
22 Simple Tips to Grow Your Email List Organically
JUNE 22, 2012
Offer an Awesome, Valuable Free Gift: Depending on your business, you may offer 20% discount, an eBook, a White Paper, 30-minute free consulting… 4. Include Archives of Your Newsletters on Your Website and Landing Page: People like to browse older newsletters (or your blog) for content and to see an example of what they signing up for, so make sure these are accessible.
Content Marketing is More Than Just Blogging
AUGUST 23, 2012
Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. Content marketing is about more than just blogging. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard. And video?
How to Develop Meaningful PR Measurement
MARCH 11, 2015
Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. “If you can’t measure it, you can’t manage it.” Peter Drucker. And I doubt there is anyone working in the PR profession that would concede that communications can’t be managed.
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
Promote white papers / eBooks / reports for lead generation. Use “ads in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. When you come out with a new white paper, summarize one of the main findings in a blog post with a link to the page to download the full document.
10 Things to Consider As You Move to Google+
JULY 5, 2011
You can do this through blog subscriptions, newsletters, and registered content. If that means you only publish a blog once a week or a white paper once a quarter, so be it. Something interesting is happening with Google+. Here we’ve spent years (in most cases) building communities on something we don’t own and guess what? In this case: A database. Video. Access.
Review of Content Marketing Measurement Platform Squeeze
OCTOBER 11, 2012
Let’s say you have a white paper download area on yours or a client’s website and you are sending out a new newsletter this month. Then, when you share the form in your newsletter via email or the social networks, it tallies where your visitors are coming from in very pretty graphs. I have something new for you to try! And love it I do. Very, very much.
7 Social Media Tactics Your 2013 Budget Needs to Succeed
JANUARY 7, 2013
Topics Stats & Tools Training & Education Jobs White Papers. Subscribe to Newsletters. Get the ClickZ Analytics newsletter delivered to you. More newsletter options. ); //. WHITE PAPERS. ); //. ); //. About us Contact us FAQ Write for us Advertise Report a bug Newsletter problems? ); //. Marketing News & Expert Advice. ClickZ.asia.
Media Relations Can Be Measured Against Real Dollars
JUNE 25, 2015
In this case, the lead magnet is “contact us,” but there are a variety of things you can provide behind anchor text: A particular piece of content, such as a blog post, white paper, eBook, podcast, or video. newsletter or blog subscription. By Gini Dietric h. It is the companion piece to how to use media relations for search engine optimization and it is a beast.