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White paper on Social CRM for associations


We’ve just published our latest white paper,  Social CRM for Associations: What association executives should know about applying social media to membership management. The white paper deconstructs Social CRM into its basic parts and applies the concept to association management. Special thanks to  Avectra for sharing the costs of producing the paper, so you can download it for free. These tips were originally sent in our kinda monthly email newsletter, SocialFish Food. SocialFishFood White PaperWho owns Social CRM? Social profile mapping.

How Bloggers Can Create and Use White Papers


white paper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a white paper makes it one of the most powerful marketing tools. How Bloggers Can Use White Papers. Create White Papers From Scratch.

How to Create White Papers From Your Blog Posts and Use Them Effectively


This guest post is by Mitt Ray of  The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. Blogs can use white papers as part of their marketing campaigns to spread expertise, generate leads, get more subscribers, and to take advantage of many other benefits. If you’re keen on learning how to write effective white papers and then use them to promote your blog, then you have to read this post! What is a white paper? How can blogs use white papers?

25 Newsletter Content Ideas + Bonus Newsletter Idea Resources

Writtent Blog

Learning how to write a newsletter is relatively easy. Constantly generating newsletter content ideas is not. That’s why we’ve put together this list of 25 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter. The same is true for your company newsletter. 25 Newsletter Content Ideas.

Book Review: The B2B Social Media Book

Webbiquity SMM

Already have practice doing it (“long before the social web, [B2B marketers] were publishing newsletters, quarterly magazines and [using] other marketing tactics that map to many key social media marketing methods”). ” eBooks and white papers are complementary. “Traditionally, white papers have been more academic in tone and style.

30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.( Content marketing has become ubiquitous, with 93% of B2B marketers now using it. eMarketer ).

Five Easy Ways to Use Google+

Spin Sucks

Now you can send specific content – promotions, giveaways, white papers, blog posts, webinars, podcasts, and more – to the audiences to which each applies. Last summer, when Google+ launched in beta to the uber-geeky technology crowd, the industry was all a flutter. Was this an answer to Facebook? Was Google to be more kind with our private information? Not really.

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25 Excellent Content Marketing Tools for Your Brand


The platform makes it easy to collect, share, and publish ebooks, white papers, and any number of other content types and make them look their best for your audience. Successful content marketing initiatives have many moving parts. Creating powerful content that grows your business can be a discouraging process. Content Curation Tools. (free/paid). Storify  (paid).

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A Beginners Guide to Content Marketing [Plus Infographic]


Companies have long created white papers, articles, charts and graphs, videos, and reports to position their brands as thought leaders and industry experts deserving of loyalty, with the goal of generating leads and sales. White papers. Newsletters. Content marketing has changed the way consumers research and buy your products. Closure (the act of buying). Photos.

Social Media Checklist: Planning for a Very Social New Year

Spin Sucks

Or do you want to use it to increase the number of subscribers to your newsletter? Same with any paid plans, whether it’s email newsletter signups or white papers you’ll be setting up behind landing pages. By Eleanor Pierce It’s that time again! Time to start thinking about what kind of pies to make for Thanksgiving! You don’t do this? The end of year panic isn’t fun.

Four Content Ideas for Driving Inbound Leads

Spin Sucks

Blog about it or create a white paper that says, “You may hear this about us. But your content can be newsletters, email campaigns, white papers, podcasts, video series, and more. Because of my problem with authority (thanks dad), it’s very rare that I walk away from a webinar, conference, or seminar where I’ve learned something. Problems.

How to Create High-Quality Content

Spin Sucks

As you work through the list, ask yourself one very important question: Why is it that we all hate spam, self-serving newsletters, and the “me, me, me” found on most websites—but when we get to work and sit at our desks, we create the exact stuff that drives us crazy personally? The people I worked with were great colleagues, but I didn’t have a lot in common with them outside of the office.

Marketing is Dead?

Spin Sucks

We used a combination of online advertising, trade shows, email marketing, content (white papers, case studies, educational newsletters), search engine optimization, media relations, and search engine marketing to market their business. We live in really interesting times. Technology is coming at us more quickly than ever before. SEO is Dead! Public Relations is Dead!

Marketwired Survey Shows PR Industry Still Behind

Spin Sucks

Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. By Gini Dietrich. Just before the holidays, Are You a Content Machine ?, a Marketwired survey, was released. They asked what is being measured. Marketwired Survey Says. Before we get there, though, the other  Marketwired survey results  are rather interesting.

How to Keep the Creative Content Spark Alive

Convince & Convert

We are required to bring original perspectives to the table—not the kind that stop at one or two clever tweets, but perspectives which can be fleshed out into lengthy blog posts, e-books, and white papers. This gives you the time you need to chase people for interviews, conduct all the research you want, create videos, or write white papers. Go Beyond Your Industry.

Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

Email or electronic newsletters: e-newsletters and marketing email messages serve two basic functions–to share information of value to recipients, and to persuade recipients to take action. Newsletters themselves, new and archived, can be posted on the company website, where they provide search value. Company websites: these are of course at the core of digital marketing.

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Quality vs. Quantity: Hero, Hub, and Hygiene Content

Spin Sucks

To those who are not familiar with it and in the context of knowledge businesses, Hero content is the big projects: The once or twice-yearly budget seminars, white papers, or big research pieces. In practice, that means that good Hub content in this market should to be expert-led (they know what is relevant) and regular (daily posts to the social channels and weekly newsletters).

Understanding Social Media ROI Cycle


Depending on the business needs they may focus on Flickr , e-newsletters, blogs, SlideShare and other social media platforms. Stage 2: Management: During this stage, roughly 60% of a company’s efforts are focused on the big four (Facebook, Twitter, LinkedIn , YouTube and additional blogs, or newsletters, if present). He is also the co-author of How to Make Money with Social Media.

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Bloggers important in PR

Sherrilynne Starkie

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub.  Click here to start to receive my newsletter. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Daryl Willcox. Our survey results show an overwhelmingly positive response.

How to Create a Call-to-Action for All of Your Content

Spin Sucks

Did they download a white paper? Or you have a newsletter that has all of the content in the email and doesn’t require a person to click a link to come to your site. Break up your newsletter so it has links in it that drive people to a specific page on your website. Vistage is a professional development organization for business leaders. Our time equals money.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

Another opportunity being squandered: More than 90% of B2B marketers consider webinars/webcasts, e-books, white papers, and published articles to be either “very” or “somewhat” effective in achieving SEO and marketing objectives. How can marketers help their organizations move from “social media marketing” to “social business”? Wrong.

20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Brad Shorr. Alert: This list is not exhaustive. Overfeeding.

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Study shows social media drives sales

Sherrilynne Starkie

Complete findings from the study can be found in a white paper titled The Social Media Payoff – Establishing the Missing Link Between Social Media and ROI. Click here to start to receive my newsletter. The Air Miles program logo in Canada since 2009. Photo credit: Wikipedia). In total, over 99,000 unique posts were analyzed. Related posts: Facebook advertising facts.

Study 59

Social media in call centres

Sherrilynne Starkie

Research and analyst firm Frost & Sullivan has published a white paper, Enabling Successful Social Media Customer Care , which examines challenges, opportunities and how best to use social media to monitor and take action within the contact center. Click here to start to receive my newsletter. Social Media Week 2012 SP (Photo credit: Fora do Eixo). VISIT MY FACEBOOK PAGE.

Your Content Isn’t as Influential as You Think It Is

Convince & Convert

According to the survey, 29% of marketing technology buyers say that all vendor content (including the website, blog, reports, and white papers) are very influential in their research. But the more general content on your blog and in ebooks and white papers are the things that form the bonds of the relationship. Get our  Definitive email newsletter. Time to Buy.

5 Ways Marketing and Sales Can Collaborate for Better Content

Convince & Convert

highlight to tweet) Whether it’s blog posts, white papers, special reports, or internal content activation kits, the sales department is a wealth of ideas and content. Marketing can then write a few blog posts about it, conduct a study, or release a white paper, as a way to overcome those objections before they’re even raised. But guess what?

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Also add these links to employee email signatures, in marketing emails and newsletters, and on digital product collateral. One “offer” update: The best offers on social networks are top-of-the-funnel content assets like eBooks, white papers, reports, guides or assessments behind a download form. Image credit: BundlePost. Cross-Platform Social Media Strategy.

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Taking the French Out of Your Content

Spin Sucks

Now is a great time to gather a team of people together for a day, spread all of your content (brochures, print out of your website, sales materials, ads, white papers, newsletters, etc.) on the conference room table and, using a red pen, begin removing the French. Earlier this month, I conducted a workshop for a small group of business leaders. Another chose “vs.”

To Grow Your Audience, Become a DJ For Your Content

Spin Sucks

For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. Create “content playlists” for your website, e-newsletter, blog, and social media. What content will you play for your audience today?

Q & A With Michael Stelzner on the “Launch” of Social Media Examiner

Debbie Weil

In December 2005 I published the annual Best Free Downloads issue of my e-newsletter, WordBiz Report. When they saw the link to a FREE download of Mike’s original White Paper Writer Industry Report , they grabbed it. I’ve known Michael Stelzner , the man behind the popular online magazine Social Media Examiner , for years. At the time, I had over 17,500 subscribers.

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Q & A With Michael Stelzner on the “Launch” of Social Media Examiner

Debbie Weil

In December 2005 I published the annual Best Free Downloads issue of my e-newsletter, WordBiz Report. When they saw the link to a FREE download of Mike’s original White Paper Writer Industry Report , they grabbed it. I’ve known Michael Stelzner , the man behind the popular online magazine Social Media Examiner , for years. " The secret? You do the math.

Sample 115

22 Simple Tips to Grow Your Email List Organically


Offer an Awesome, Valuable Free Gift: Depending on your business, you may offer 20% discount, an eBook, a White Paper, 30-minute free consulting… 4. Include Archives of Your Newsletters on Your Website and Landing Page: People like to browse older newsletters (or your blog) for content and to see an example of what they signing up for, so make sure these are accessible.

List 83

Media Relations: Increase Your Search Engine Optimization

Spin Sucks

So, in this example, Lara will pitch stories that include “social media simplified” as the anchor text and, when clicked, it will lead people to a specific blog post, a FAQ page, a white paper, an archived newsletter, or other content you give away free (meaning, you don’t require an email address to gain access). The By Gini Dietrich. I am back! Do a Google search.

Content Marketing is More Than Just Blogging


Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. Content marketing is about more than just blogging. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard. And video?

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. When you come out with a new white paper, summarize one of the main findings in a blog post with a link to the page to download the full document.

ROI 65

10 Things to Consider As You Move to Google+

Spin Sucks

You can do this through blog subscriptions, newsletters, and registered content. If that means you only publish a blog once a week or a white paper once a quarter, so be it. Something interesting is happening with Google+. Here we’ve spent years (in most cases) building communities on something we don’t own and guess what? In this case: A database. Video. Access.

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Review of Content Marketing Measurement Platform Squeeze

Spin Sucks

Let’s say you have a white paper download area on yours or a client’s website and you are sending out a new newsletter this month. Then, when you share the form in your newsletter via email or the social networks, it tallies where your visitors are coming from in very pretty graphs. I have something new for you to try! And love it I do. Very, very much.