Ignite Social Media

JANUARY 22, 2024

The good news is that brands can run TikTok ads without having a brand account on the platform. Monitor and Optimize Your Campaigns Check your campaign analytics to see what’s resonating. However, many brands are hesitant to create a TikTok account. Then create your ad.

Organization 179

Organization Campaign Conversation Platform 179

Waxing UnLyrical

AUGUST 1, 2019

Top Tips For Handling A PR Crisis from News Exposure. David H Lasker is the founder and CEO of News Exposure , a digital content solutions company specializing in media research and monitoring. Image by Matthew Guay via Unsplash, CC.

Tips 160

Tips Reputation Analysis Consultant 160

Keyhole.co

MAY 16, 2023

You can escape this hell of a situation with media monitoring. The term “media monitoring” specifically is when you collect online tidbits that have mentioned a concerned topic. This encompasses social media, news articles, blogs, and other online sources. Why should you actively pursue media monitoring?

Tools 52

Tools Sentiment Analysis Metrics 52

agora pulse

JANUARY 6, 2021

For example, I monitor comments and make any bid or budget adjustments right away. Monitor Hashtags. Read Industry News. Start by going over social media news from sources like Social Media Today and Social Media Examiner. Keep an eye out for major platform updates and new features that might affect your strategy.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Sprout Social

NOVEMBER 8, 2023

Here are five ways analyzing customer sentiment can help your business: Monitor overall customer satisfaction Happy customers leave good reviews. For example, let’s say a video game company drops a new game and monitors social media and gaming forums for player reactions. Unhappy customers leave bad reviews. Sounds easy, right?

Sentiment 111

Sentiment How To Analysis Review 111

Social Media Strategies Summit

DECEMBER 22, 2022

Provide Community News & Updates. Arguably the most obvious use case of social media for government agencies is providing news and relevant updates to your community. This post communicates positive news for the city and provides a call to action for readers interested in learning more. Showcase Real People At Your Agency.

Social Media 169

Social Media Engagement Transportation Hashtag 169

Hootsuite

SEPTEMBER 14, 2023

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Monitoring The first step in social media intelligence is to monitor multiple social networking sites where your target audience is active.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Keyhole.co

JULY 20, 2023

Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms.

Industry 52

Industry News Google Brands 52

agora pulse

JUNE 13, 2020

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. If you want ongoing support, different pricing plans are available starting at $99/month for hashtag analytics/monitoring section and at $29/month for profile analytics feature.

Analytics 204

Analytics Tools Twitter Hashtag 204

Social Media Strategies Summit

FEBRUARY 28, 2023

Continuous monitoring and evaluation will help ensure your crisis communications remain accurate, effective, and up to date. Michigan Department of Natural Resources (MDNR) stepped up to the plate, creating a Twitter thread to share news and announcements as the crisis continued. We will provide updates if that changes.

Strategy 172

Strategy Construction Resources Press Release 172

Sprout Social

MAY 11, 2023

But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. TikTok: TikTok launched its Brand Safety Center to provide marketers with up-to-date news and recommendations on brand suitability within the network.

Reputation 131

Reputation Tools Brands How To 131

Jon Loomer

NOVEMBER 15, 2022

Another resource that I use to monitor CPM costs is the Within Marketing Pulse. This is Good News… Right?? As you are monitoring your results this holiday season, make certain that you are making use of the new 28-day click attribution window. Within Marketing Pulse. But, it’s still been mostly down lately.

CPM 188

CPM Cost Facebook Advertising 188

Oktopost

DECEMBER 22, 2019

Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context. Ten Great Brand Monitoring Tools. The difference between social media monitoring and listening isn’t just in the mindset you approach it with, however. Brandwatch. . Brand 24. .

Tools 116

Tools B2B Sentiment Notification 116

Ignite Social Media

AUGUST 28, 2023

How to Respond to Influencers’ Bad Behavior We always say good news should travel fast, and bad news should travel faster. Instead, ensure you regularly monitor your social channels , use social listening tools to monitor sentiment, gather all the facts, and create a quick but thoughtful response.

Influencer 78

Influencer Brands Travel Sentiment 78

Ignite Social Media

FEBRUARY 3, 2021

The new Pages experience also includes a dedicated Pages News Feed. The News Feed will also suggest new connections – other public figures, Pages, Groups, and trending content that a Page or public figure cares about and would want to follow. Removal of Page Likes. How to Prepare Your Page for the Rollout.

Brands 184

Brands Facebook Metrics FAQ 184

Hootsuite

NOVEMBER 7, 2023

Social listening is the practice of using social tools to monitor what people are saying about your brand online. Streams Try for free Streams are included in all Hootsuite plans, so this social media monitoring tool is available to all Hootsuite users. You can monitor keywords, mentions, and hashtags across multiple social platforms.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Adam Sherk

OCTOBER 7, 2014

To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. You can use Keyword Planner to compare terms, get new content ideas, explore topical categories, monitor seasonality and compare desktop vs. mobile, among other tasks.

Analysis 241

Analysis Research Trends Tools 241

Sprout Social

NOVEMBER 30, 2023

Monitor their social media reach According to The Sprout Social Index ™ 2023 , 68% of consumers follow brands on social to stay informed about new products or services. News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., how the public feels about their brand).

Analysis 106

Analysis Sentiment Marketing How To 106

Keyhole.co

MARCH 9, 2023

Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’. Union Metrics offers standard listening features like real-time mention monitoring, sentiment analysis, and insights like best times to post.

Tools 84

Tools Sentiment Hubspot Price 84

Social Media Strategies Summit

MAY 25, 2021

Admins have the ability to post content, monitor the page, and make updates to your page information. They can also monitor for potential hacking threats. Live is a great tool for sharing breaking news, hosting Q&As with followers, interviewing another expert or colleague, and sharing your perspective on hot topics.

Communities 231

Communities Engagement Facebook Authentication 231

Ignite Social Media

FEBRUARY 17, 2020

It is a step beyond Twitter’s new ability to hide replies, introduced in November 2019, and seems to be a happy medium between unlimited public reach and highly-monitored private groups, as seen on Facebook. Twitter has acknowledged the potential for exploitation and plans on monitoring for abuse during this experimental phase.

Conversation 144

Conversation Lurker Brands Groups 144

agora pulse

SEPTEMBER 30, 2020

Monitoring. Notice how uniquely MoonPie comment on recent news (especially regarding space) and how creatively they celebrate holidays—all within its well-recognized “comic and cosmic” style. Monitor your target keywords carefully on Twitter and jump in regularly to provide help, advice, and directions. Table of Contents.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Keyhole.co

MARCH 30, 2023

Well, all your worries point to one solution— brand monitoring! What is brand monitoring? Brand monitoring is when businesses keep an eye on what people say about them online, especially on social media. They can use social monitoring tools to see what people say about them on Twitter, Instagram, and other social media sites.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. What is social media monitoring?

Social Media 145

Social Media Tools HootSuite Sentiment 145

Webbiquity SMM

NOVEMBER 8, 2011

Vocus and Cision are both powerful and popular PR monitoring and management systems. Ability to monitor media coverage and brand mentions across a very wide range of sources. Capability to set up monitoring profiles for multiple keywords, topics, companies and products. Optional social media monitoring and management.

Vocus 185

Vocus Radian6 Tools comScore 185

Keyhole.co

SEPTEMBER 12, 2023

It automatically schedules posts at optimum times, monitors audience response, benchmarks competitors, and empowers you to improve your digital presence over time. That requires regular monitoring of responses on your campaigns and conversations around your brand. That’s where reliable social media automation tools can help you.

Tools 52

Tools Social Media Curata Price 52

Ignite Social Media

JANUARY 31, 2020

The good news is, this really shouldn’t affect your brand in a negative way, minus having your like count go down in reports. Sure, you can monitor that, but things such as comments (especially tagging other users to see the content) and shares/reshares are far more useful to help a brand gauge which pieces of content are resonating.

Brands 201

Brands Instagram Metrics Study 201

Webbiquity SMM

FEBRUARY 27, 2018

Twitter for breaking news, LinkedIn for professional networking) but below the surface, who’s really using each platform, for what purposes? Social media is now the dominant channel for news coverage. Two-thirds of Facebook users (66%) get news on the site. It seems each network has established its unique place (e.g.,

Social Networking 223

Social Networking Tumblr Tips B2B 223

The Realtime Report

NOVEMBER 23, 2020

But despite this news, a recent Kaspersky report shows there has been a lack of investment in IT security. However, the good news is, even though SME owners may believe that they are unlikely to be targeted, they think they are prepared for any potential attacks with 42% of the participants saying so. This is a myth.

Survey 185

Survey Statistics Report Data 185

Hootsuite

APRIL 25, 2023

Social media scammers are posing as ATO workers to steal your personal details and money – via ABC News [link] — Stephen Jones MP (@StephenJonesMP) January 22, 2023 Spread misinformation Information spreads fast online. were run by fake Facebook accounts in countries like Vietnam, Bangladesh, and Romania, as reported by NBC News.

Social Media 88

Social Media Brands Tips HootSuite 88

Webbiquity SMM

AUGUST 27, 2019

The good news for Twitter is that of the remaining 676 vendors, 610 (90.2%) have Twitter accounts. The bad news is that only 368 of those (54.4%, or just over half) are actually active. Less than a quarter of B2B software companies understand brand monitoring. Brand monitoring on Twitter is extremely simple: Log into Twitter.

B2B 154

B2B Research Twitter Marketing 154

Sprout Social

JANUARY 11, 2024

Use this data to monitor trends, identify patterns and assess emotional responses to specific keywords, hashtags, brands or industries. It’s the coverage your brand gets without paying for it—mentions in news articles, reviews, blog posts and social media shoutouts. It shows how much others talk about your brand organically.

Brands 110

Brands How To Sentiment Metrics 110

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

JANUARY 9, 2024

AI enables you to analyze data in real-time by computing the change in variables as they happen so businesses can monitor and pivot campaign strategies promptly. NLP is pivotal to accurately analyzing social media listening data, customer reviews, blogs, news articles and other text-based data, including numbers and emojis.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

OCTOBER 18, 2023

You won’t see every post, activation or article about the many branches of your org with basic monitoring. But social listening zooms out to surface stories and news you may have missed. While the incident was not recent, executives wanted to monitor conversations around it. Lean on pre-built noise exclusion options.

Examples 123

Examples Social Media Sentiment Influencer 123

Social Media Today

JUNE 8, 2018

Web traffic monitor Parse.ly has released it's latest report, which shows the impact of Facebook's News Feed algorithm re-focus.

Report 128

Report Publishing Facebook Feed 128

Hootsuite

MAY 29, 2020

Depends if you want the “good news” or the “bad news”. The good news is when Elevate integrates into Pages, it will become free. The bad news is, it’s losing some functionality. Monitor the top stories and content shared by your organization and track the ROI of your advocacy program. So what does that mean?

LinkedIn 140

LinkedIn HootSuite Skills News 140