Since launching its permission-based marketing service with Indian mobile operator Aircel in November 2010, mobile messaging media company Blyk  reports over one million opted-in users. Advertising categories include: entertainment, sports, lifestyle, travel, fashion, wellness and tech gadgets, as well as local events, dating & relationships tips, comics and careers advice. 40+ mobile campaigns. In India Perfetti is one of the few brands harnessing cross-media, combining traditional media (TV, radio, outdoor) and mobile to reach out to their audience.  MORE >>

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new  research by Millennial Media  reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. Close competitors for this growth in mobile advertising include: travel, with 431% growth since Q3 2011. sports grew 417%. Where were these mobile ads leading viewers? Do you agree? MORE >>

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Sports Teams: Times Have Changed, Adapt! by cinta5 on September 28, 2009 I cannot help but remember Bob Dylan’s song “The Times They Are A-Changin’&# when I think of how some sports teams are handling social media.  The Texas Tech football program is the most recent example of the mishandling of social media.  They have completely banned Twitter from their players. Link: Texas Tech Football bans Twitter ) There is a fear of the unknown within athletic programs. MORE >>

Mobile is global. Everywhere on the planet companies and merchants are using mobile in new ways to market and drive results. The hard part is identifying what we can (and should) apply as we seek to supercharge our own mobile marketing strategies. From C-Level execs and pioneers to brand marketers who are finding their way as they confront (and conquer) the challenges of mobile, their observations and accomplishments are the focus on my new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. ” 2.) The U.S. MORE >>

The advance of smartphones, the avalanche of apps and the heightened interest in mobile video, mobile barcodes and Augmented Reality are combining to take mobile marketing strategies and creatives to the next level. But are marketers and mobile operators getting ahead of themselves? While our mobile devices and smartphones may be chock-full of features and functionality and our screen displays may be crowded with a wide variety of mobile applications, consumers still depend on text messaging to connect with the world around them. Text takes the lead. MORE >>