US Mobile Ad Spending Will Top $4 Billion in 2012
The Realtime Report
DECEMBER 27, 2012
Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year.
The Mobile Revolution is Here Now [Infographic]
MARCH 15, 2013
For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. ” Looking at your own company or business, you’ll likely only need to ask yourself one question, “Am I ready for my customers to engage with me via mobile devices?” Only 22% of insurers have a mobile quoting app.
Augmented Reality in Sports
Freelance Social Media
JANUARY 28, 2010
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Augmented Reality in Sports by cinta5 on January 28, 2010 [tweetmeme]Just wanted to share a couple of videos with you. Below the IBM Seer app used at this years Australian Open and the other is EyePly’s preview of an augmented reality app that will be released in 2010. Enjoy! Media.
Mobile Visits Account for 40% of All Traffic for Publishers
NOVEMBER 11, 2014
Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. On average, for the past six months (May-October 2014) mobile visits accounted for 40% of total site traffic for this group. 20-29% 6.
The Transistor Radio and the Dawn of Mobile Media
AUGUST 12, 2015
With its invention, people could listen to music, news and sports wherever and whenever they wanted. In In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. They wanted entertainment, sports and news and, given its portability, the transistor radio fulfilled those needs.
If Blogging Were a Sport, Here are Three Things I Learned While Playing the Game
SEPTEMBER 22, 2015
When I think of blogging, I think of a sports stadium with a game being played on the field. It truly doesn’t matter the sport in question for this analogy to work, what matters is this: What matters is that the sport has many moving pieces and each one has an important role to play in the completion of the match. All my life I have played all sports with an adapted rule book.
Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source
The Realtime Report
AUGUST 16, 2012
A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. And both the BBC and NBC also had strong Olympic mobile showings: one-third of BBC web visits and one-tenth of video streams were from mobile, while 16% of NBC web users and 45% of NBC video requests came from mobile ( PaidContent ).
A Complete Guide to Twitter’s Q2 2016 Earnings Call
JULY 27, 2016
Mobile ad revenue represented 89 percent of total ad revenue. The company said mobile MAUs represented 82 percent of total MAUs. And then, Adam and Anthony, can you talk about the economics of all these deals that you’ve been signing with the sports leagues of late? That is an all-sports highlights, news and analysis show that is exclusive to Twitter. to 11 p.m.
The Random on Social Media, Music, Sports, Books and Movies
Direct Marketing Observations
SEPTEMBER 26, 2011
Less desktop and more mobile if you really want to know. Though repeatedly checking my mobile device for fantasy football updates throuoout the day doesn’t hurt either. think we all need to look closer at Mobile instead. I was at Whole Foods over the weekend and decided to ask the winde dude, if he could suggest a wine under 20 bucks that was smooth and tasty. Sometimes I just don’t have the oomph to put a complete holisitic 400-600 word thought together but instead these are things on my mind from last week. If so what does it consist of? know I can.
NBA, Samsung Bring 360-Degree Videos From NBA Finals to Twitter
JUNE 3, 2016
The NBA and Samsung are teaming up on exclusive 360-degree videos from the NBA Finals—pregame warmups and shooting, entrances, captains’ meetings and postgame footage—which will be shared via the league’s Twitter account and the Samsung Mobile U.S. Twitter Web Video 360 Videos 360-Degree Videos Adweek Amplify basketball CNET Mike Park National Basketball Association nba NBA Finals Samsung Samsung Gear 360 Samsung Mobile U.S. Sports Twitter Amplify website cards360-degree video is coming to Twitter, sort of, with help from the National Basketball Association and Samsung.
Sharing and Collaboration
JUNE 10, 2013
This collaborative shift is caused by technology in the form of social and mobile, and a new “we” ethos brought on by millennials. Cause Marketing Sports airbnb Altimeter Group Amazon collaboration collaborative economy crisis commons harley davidson Jeremiah Owyang marketing millennials mobile Nationals sharing Social Media uber My Shared Collaborative Experience.
Experiencing Electronic #Natitude
APRIL 10, 2013
Last week it was announced the team was moving its player analysis system — a hybrid form of big data mining matched with traditional scouting — to a mobile friendly format. The system will allow staff to access analysis and reports anytime, anywhere from a tablet or mobile phone. The full integration of the Nationals experience into the physical goes further.
Health And Fitness Apps See 62% Increase In Usage In Last Six Months
The Realtime Report
JUNE 24, 2014
Looking at data from over 6,800 iPhone and iPad apps listed under the health and fitness category, Flurry Analytics reports a 62% increase in the usage of health and fitness apps over the past 6 months, while the overall mobile app industry has only seen a 33% increase. Such a statistic means that growth in health and fitness apps is 87% faster than the entire mobile app industry.
Top 10 Apps for Windows Phones
SEPTEMBER 22, 2011
BBC Sport Mobile. BBC Sport Mobile gives you the latest sport news from the BBC on the go. Get latest full article news on football, tennis, cricket, golf, rubgy, athletics and many other sports. The news is displayed in text that is easy to read on your mobile phone. Download BBC Sports Mobile. 9. Lyrics by MusixMatch. Price: Free.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Social media users are more social than non-social-media-using-internet-users in real life too: social networkers are 18% more likely to work out at a gym or health club, 19% more likely to attend a sporting event, and 26% more likely to give their opinion about politics and current events. Facebook = mobile. Half of all mobile web traffic in the U.K. Small businesses? TECHi ).
Sports Teams: Times Have Changed, Adapt!
Freelance Social Media
SEPTEMBER 28, 2009
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Sports Teams: Times Have Changed, Adapt! by cinta5 on September 28, 2009 I cannot help but remember Bob Dylan’s song “The Times They Are A-Changin’ when I think of how some sports teams are handling social media. jlangford Pete, thanks for the comment! Media.
10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
Buzz Marketing for Technology
SEPTEMBER 26, 2012
NASCAR appeals to more than just Sports Fans! Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy conversion rate innovation marketing Mobile social commercePosted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. We know, after all, that Facebook users are a highly active and engaged audience. Gift download.
20% Of Apps Are Opened Only Once
The Realtime Report
JUNE 11, 2014
sports and games apps are the most likely to be abandoned (used only once or twice). Social Media Statistics app publishers app retention Localytics mobile app So your brand has created a useful, engaging app for consumers, and seen a significant number of downloads. That’s great — except you don’t know how often consumers are actually using the app.
Why the Twitter-NFL Deal Is a Hail Mary That Will Work
OCTOBER 21, 2016
Today, you can access most of your favorite programming any time, on-demand, and you can usually find what you’re looking for on your desktop or mobile device, even for event viewing. Opening up the games to livestreaming means that marketers can make use of the same types of behavioral and preference-based targeting that are available on digital and mobile. There’s a sub-genre of videos in which children react to technology relics like rotary phones, Walkmans and typewriters and reveal how foreign such concepts are. good candidate for that list is linear TV. Twitter’s Hail Mary.
Anticipation Builds for 2016 Summer Olympic Games (Infographic)
JUNE 1, 2016
64 percent plan to follow the Games via mobile devices. respondents intend to do so, and 51 percent said they will watch highlights on mobile devices. times more likely to follow them via mobile, and younger millennials are 1.3 Woo high-achieving sports fans: Sports fans are driven to succeed. Facebook users are 1.4 44 percent of U.S.
The Power of Mobile
Convince & Convert
JULY 5, 2012
With the Internet in your pocket, at almost anytime in darn near any location (subways, wine caves and most airplanes be damned) you can summon information to settle a debate or sports bar argument in a moment’s notice. Only your mobile phone can do that. With mobile, businesses can now better attribute sales to measure the efficacy of TV, billboards, direct mail and street team efforts. That’s the power of mobile, and we are just getting started. Tim Hayden is the Senior Vice President of Mobile Strategy at Edelman Digital. Creepy, huh?
The Advertising vs. PR Debate Won’t Exist in 30 Years
SEPTEMBER 18, 2012
Many focused on how technology was blurring the lines between in home and mobile, between small and large screen, and print and multimedia. The first was that mobility drives convergence. Anyone who wants to be serious about publishing information today must have a cross-platform strategy with a definitive mobile experience. Marketing. Why the Debate Will End.
Mobile Advertising Segmentation – Tablets & Smartphones
Small Business Mavericks
NOVEMBER 29, 2013
Cynthia Boris at Marketing Pilgrim reveals some interesting tidbits about tablets and smartphones regarding mobile advertising click-throughs. Here’s a run down of some of the more interesting findings: Smartphones dominate games, social media, communications, productivity apps, news, weather, dating, sports, and shopping. That said, people never go far without their mobile phones. But does it really matter in terms of mobile advertising? Mobile Marketing for Small Business mobile advertising mobile search smartphones Social Media tablets
Mobile Trends for 2013
JUNE 13, 2013
With mobile technology rapidly growing and changing it is exciting to see what we can expect to happen in the future. I discovered an article written by JWT on the 13 Mobile Trends for 2013 and picked out a few that I already see happening in my own mobile use. Mobile as a Sixth Sense. Million Ways To Say Hi. Revolutionizing Transactions. Video Unleashed. Blog News
[Sponsored] Buffalo Wild Wings Takes Finger Football Mobile And Social
OCTOBER 22, 2013
The gift card was used to purchase meals for my family while we tried out the new mobile app. Not only do they provide value to their fans and followers in the form of promotional coupons and updates on sporting events, they actually engage with their customers. This game is essentially the same thing in a mobile format. Yes, you heard me. Ummm… hello, no brainer!!
Protect the Social Shield
SEPTEMBER 4, 2013
Someone caught the incident on their mobile phone and posted it to YouTube. While an extreme situation, the social media gaffe in pro sports are pretty common. Every week some athlete embarrasses themselves on Twitter, permanently damaging their reputation, and negatively impacting their team and their larger sport. Like sports leagues, these types of scenarios highlight a need for pro-active training, conversations, and policies. Of all the professional sporting leagues in the United States, none is more image conscious than the NFL. What do you think?
The End of the Social PR Revolution
JANUARY 14, 2013
Customer experience design and permission marketing in the mobile area become paramount to PR. Because the customer rejects PR in mobile environments, preferring to be communicated with on a strict permission basis as compelled by their experience. En masse, we are an unstoppable grassroots machine that’s building the fastest growing brand in sports. Image by IHP. Cheers.
Explore the World with these 4 iPhone Apps
OCTOBER 21, 2011
Their new mobile app gives your smart phone access to all of that clout while on the go. It offers unique hotel values that are exclusive to Mobile users. AAA Trip Tik Mobile. AAA Trip Tik Mobile is the official app of the trusted auto club. The app sports some GPS-like features such as points of interest to visit along your route and voice guidance. Travelocity.
Mobile Social Networking Growing
Freelance Social Media
JANUARY 14, 2009
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Mobile Social Networking Growing by cinta5 on January 14, 2009 The percentage of mobile phone users who said they accessed social networks from their handset jumped 182% from September 2007 to October 2008, according to a study conducted by The Kelsey Group and ConStat. Media.
This Week in Social Media
Social Media Marketing
MARCH 13, 2013
In addition to that at-a-glance summary of our teams' global social media activities, the newsletter also includes a series of links about current events and trends in the worlds of technology, social media, mobile, marketing and communications in order to keep the wider team up to date on changes, newsworthy items, and content that might be useful in their jobs. That shouldn’t be a shock.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
Local/Mobile Search. As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Of course, then, today is my birthday, but it’s a big one. Today, I turn 30. started this “best posts idea five years ago and it’s grown huge. 2010 by far was the biggest year yet in the Internet Marketing realm.
Drive for Show, Putt for Dough – a Lesson for Enterprise 2.0 Platforms
Social Media Strategery
JANUARY 30, 2011
Ever hear the phrase “Drive for Show, Putt for Dough? It’s time-honored sports cliche that refers to the oohs and ahhs that a huge golf drive off the tee will elicit from the crowd. Intrigued by what was said on the new blog, I try to navigate to our blogs…foiled again!!! No mobile support… I guess I’ll check it later tonight. Enterprise 2.0
The Way Television Should Be
DECEMBER 13, 2014
Just two choices: live events (think sporting, cultural, etc.) So,they''re no longer interested in, let''s say, a sports bundle, but rather specific channels. These could be related to teams, sports, whatever. mobile. ageofbrandefficiency ageofefficiency bingeviewing blog blogging broadcasting businessbook content cordcutting ctrlaltdelete education harvarduniversity itunes landline mediapost mobile netflix ondemand searchengineoptimization seo sixpixelsofseparation specialtytelevision stanforduniversity technology television thegreatuntethering tv videocontent
Is Facebook Home the Beginning or the End?
Convince & Convert
APRIL 10, 2013
As it turns out, the phone isn’t a phone at all (Facebook wisely is staying out of the hardware wars for now), but rather a collection of integrated apps called Facebook Home that puts the entirety of your Android-powered mobile device through the prism of a photo-centric Facebook experience. Does my mobile phone experience have to be made photo and sharing-centric? Will they?
Wondering If Mobile Technology Kills Creativity
AUGUST 9, 2012
Over the last decade we have seen a rise in mobile technology and mobile applications like never before. At the same time, mobile apps have moved from apps of convenience ( satellite tv streaming , staying on top of sport scores , etc.) to creative and graphic apps such as Instagram that provide creative filters, plus a feature to instantly share the photo. Need help?
Ways you can boost sales with a mobile app
Freelance Social Media
MAY 25, 2010
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Ways you can boost sales with a mobile app by cinta5 on May 25, 2010 Over at LangfordMedia.com we posted how a mobile app can boost a business’ sales. It gives customers access to your products, specials, menus, all at the touch of a button. There’s an app for that! Media.
6 Tips to Make Your Email Marketing More Effective
JANUARY 23, 2013
In terms of industries, the top performers are travel, hardware/software, electronics, apparel, food, home furnishings, gifts/flowers and sporting goods. Mobile, Tablet or PC: How are people reading my email? . Make sure your email is mobile and tablet friendly. Email Marketing Marketing Tips marketing for small business marketing strategy Mobile MarketingGreat.
March Madness & Social Media: 5 Must-Reads
MARCH 19, 2012
Sports Fans to Follow March Madness through Social Media on their Mobile Devices. By IMRE Sports Marketing Our poll found that more than one in five adult Americans (21 percent) who have a mobile device plan to use social media on their mobile devices to follow March Madness. Here are 5 must-reads on March Madness (go Hooisers!)
Is Social Media the New TV for Brands?
NOVEMBER 8, 2016
It’s not surprising that, with these numbers and a desire to capture seemingly elusive millennial and generation Z cohorts, sports brands are among some of the first to jump on social streaming. To even move off of laptops and mobile devices to TV screens, Facebook and Twitter announced features that allow users (Facebook) and non-users (Twitter) to stream video to TV sets. Momentum.
Social Networking Accounts for 1 in 4 Minutes Spent Online in Europe
The Realtime Report
SEPTEMBER 24, 2012
50% visited sports sites and newspaper sites. Mobile and tablets are also making headway in the European market – particular in the UK, where over 16% of online traffic comes from non-computer devices. The average European consumer spends more than a day (25.9 hours) online every month, according to a new report by comScore. 62% visited a games site.