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140+ Social Media Statistics that Matter to Marketers in 2020

Hootsuite

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. Source note: Our stats are collected from third-party surveys, whitepapers, and financial reports from the platforms themselves. General social media statistics. since 2019).

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Millennials On Mobile, Social Media [Report]

The Realtime Report

adults to feel that social media sites are very important for finding information about news and current events, according to a new report from Scarborough Research. A few highlights from the report: 60% of respondents had visited a friend’s page or profile during the previous 30 days. This age group is 53% more likely than all U.S.

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71% of Airlines See Mobile as the Future of Airline Payments

The Realtime Report

Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. Kiosks will become less important, and sales will shift to social media and mobile. And mobile looks like the future of those improvements. photo: Wikipedia Commons.

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28 Pinterest Statistics Marketers Should Know in 2020

Hootsuite

Snapchat did not release MAU figures, but reports 86 million daily active users for Q4 2019. Pinterest usage statistics. 85% of Pinners are on mobile. You know what that means: Optimize for mobile. In a 2019 survey , three-quarters of Pinners say they’re “very interested” in new products. million U.S. Get Started.

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Brands Spent a Whopping $673B on Social Media Ads in Five Years

The Realtime Report

According to a Statista survey, brands spent $73.2bn on social media ads in 2018. Statistics show 2021 saw the biggest year-over-year growth, with revenue surging by 36% or nearly $50bn in a year to $180.9bn. Over 80% of total ad spending this year, or $170.3bn, will be generated through mobile, up from $53.5bn five years ago.

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Social Networking Stats: 8 in 10 U.K. Twitter Users Log In Via Mobile, #RLTM Scoreboard

The Realtime Report

Twitter Users Log In Via Mobile. A recent study from Nielsen and Twitter reveals that, out of several European countries surveyed, the U.K. has the greatest percentage of respondents using mobile as the primary way to access Twitter. Twitter users will access the platform via mobile. Please email marissa@modernmedia.co

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Social Networking Stats: Facebook Is Top Mobile App, #RLTM Scoreboard

The Realtime Report

Facebook Is Most Popular Mobile App [Survey]. Which app do you use most frequently on your mobile phone? A new survey from research firm Consumer Intelligence Research Partners reveals that Facebook dominates mobile apps, and is currently used four times more frequently than runner-up Twitter.