Social Media Strategies Summit

FEBRUARY 13, 2020

1 Hubspot is a Resource for Marketing Decision Makers. But Hubspot understands their target audience, and focuses their marketing around providing valuable resources to their consumers. TAKEAWAY: Be a resource. This positions Square as a supporter of the little guys, and helps build positive brand sentiment on Instagram.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

FEBRUARY 6, 2023

Some social media apps enable brands to display product catalogs and complete purchases within or outside the app. Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet.

Features 96

Features Social Media Curation Geotagging 96

Sprout Social

MARCH 15, 2021

Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. When using Twitter’s mobile app, you’ll find these topics listed in the “For You” and “Trending” section of the Explore tab.

Trends 124

Trends Twitter How To Hashtag 124

Oktopost

JUNE 4, 2020

In addition, with more and more mobile-addicted millennials joining the workforce, companies need to be prepared for their extensive social media use. As mentioned above, the creation and maintenance of a social media policy are the product of collaboration between multiple teams. Get everyone aboard.

Policies 146

Policies Social Media Guidelines Sentiment 146

Sprout Social

MAY 8, 2023

Best days to post on TikTok for Consumer Goods: Tuesdays and Wednesdays Worst days to post on TikTok for Consumer Goods: Saturdays and Sundays The consumer goods industry covers a large portfolio of products, ranging from packaged food and beverages to clothing and accessories and everything in between. Tuesdays from 5 to 9 a.m.,

Tourism 104

Tourism Travel Education Engagement 104

Keyhole.co

DECEMBER 13, 2023

Awario Awario is another reliable alternative to Mention, with its advanced sentiment analytics and real-time social insights. Key features: Sentiment analytics: You can organize social mentions based on whether they’re positive, negative, or neutral. Lack of sentiment analysis or hashtag tracking features.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Hootsuite

NOVEMBER 13, 2019

The act of buying products or services isn’t necessarily about fitting in with trends or ‘what’s cool.’ Generation Z is not only eager for more personalized products but also willing to pay a premium for products that highlight their individuality,” research from global consulting firm McKinsey and Company finds.

Marketing 111

Marketing Survey Mobile Trends 111

Keyhole.co

NOVEMBER 19, 2020

That is, what is being said about your brand, your campaign, your competitors, your product, tending topics, etc. What you need is a resource that provides you with quality insights about each tool. That is, checking how your brand and/or product stacks up against industry rivals. Google Alerts. Pros: Intuitive user experience.

Tools 98

Tools Social Media Sentiment Price 98

Hootsuite

MARCH 31, 2020

When used creatively, augmented reality provides new ways for potential customers to interact with your brand, such as seeing what your products would look like in their home or which glasses look the best on their face. Sharing resources can also be a good way to build relationships with thought leaders in your field. Brand advocate.

List 145

List Social Media HootSuite URL 145

Sprout Social

NOVEMBER 2, 2023

Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints. When someone asks for product recommendations, people might mention your brand. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use.

Examples 98

Examples Template Templates How To 98

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. What you need is a resource that provides you with quality insights about each tool. That is, checking how your brand and/or product stacks up against industry rivals. Price: Custom. Google Alerts.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

APRIL 26, 2023

And while these are all great resources, the most valuable insights are most often found directly within your social data. You can dive deeper into the kind of products, content, and copy that resonates with them the most by looking at your engagement rate, mentions, and social shares. Top Twitter Analytics Metrics 1. A question?

Analytics 52

Analytics Twitter Data How To 52

Hootsuite

MAY 18, 2023

Data from Wyzowl found that 73% of consumers prefer to watch short-form videos when learning about a product or service. Short-form video is also generally cheap and easy to produce and requires minimal production effort. For brand partnerships, consider companies that have similar values to yours, or products that are complementary.

Video 113

Video HootSuite How To UGC 113

Keyhole.co

JANUARY 26, 2023

And while these are all great resources, the most valuable insights are most often found directly within your social data. You can dive deeper into the kind of products, content, and copy that resonate with them the most by looking at your engagement rate, mentions, and social shares. Top Twitter Analytics Metrics 1. Was it a hashtag?

Analytics 52

Analytics Twitter Metrics HootSuite 52

Keyhole.co

JANUARY 21, 2024

Sentiment (positive/negative) To make it easier, use Twitter analytics tools like Twitter’s native platform, Keyhole, or others. Share company updates and upcoming products Twitter audiences are hungry to discover something new. Why not announce your upcoming product or feature? So, what’s happening at your company? The result?

Examples 52

Examples Strategy Twitter Marketing 52

Hootsuite

MAY 23, 2023

This content creation tool is a treasure trove of inspiration, ideas, and valuable resources that online content creators can tap into. Imagine the possibilities: you’ll be able to identify trends, gauge public sentiment, and acquire fresh ideas to incorporate into your strategy. Source: Adobe Premiere Rush Price: Free!

Tools 108

Tools HootSuite Content Meme 108

Hootsuite

SEPTEMBER 16, 2022

But not everyone who talks about your or your products on social media will include an @mention in their post. Keep an eye on your competitors to see when they launch a new product, promotion, or campaign. You can identify pain points, and potentially even come up with new product ideas. Benefits of social media listening tools.

Social Media 134

Social Media Tools Marketing Analytics 134

Oktopost

MAY 11, 2020

A business continuity plan (BCP) is an outline of your business strategies to ensure continued productivity, minimal damage, and quick recovery during a national disaster or emergency. People are still shopping from their mobiles and businesses are still closing deals over video-calls. What is a business continuity plan?

Social Media 75

Social Media How To Social Media Management Organization 75

Keyhole.co

NOVEMBER 10, 2020

And while these are all great resources, the most valuable insights are most often found directly within your social data. You can dive deeper into the kind of products, content, and copy that resonate with them the most by looking at your engagement rate, mentions, and social shares. Website & Mobile App Events.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Convince & Convert

APRIL 9, 2014

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. “Ghost town.” Well, it won’t be.

Google 167

Google Adwords Marketing YouTube 167

Likeable

SEPTEMBER 3, 2019

The instantaneous nature of communication in this lightning-fast, mobile-first world has largely desensitized the public to marketing messages—so when it comes to real-time content, brands are going to all kinds of lengths to grab their audiences’ attention as fast as they can. Listen to your audience.

Content 65

Content Meme How To Trends 65

Hootsuite

FEBRUARY 12, 2020

Here’s how people use Facebook Messenger, according to a Facebook research poll: More than 81% of respondents message businesses to ask about products or services. Follow-up to make a special offer, anticipate a need, introduce a new product or service that might be relevant, etc. Before getting started, take stock of your resources.

Facebook 145

Facebook HootSuite Badge Survey 145

Hootsuite

JULY 21, 2020

This gives you an even better idea of where your traffic is coming from—and where you should invest your resources. What percentage of your views come from desktop, mobile, or elsewhere. Are you trying to increase awareness around a product launch? With the view times, you can split them between Organic vs Paid views.

Metrics 144

Metrics Platform Video HootSuite 144

Harp Interactive

OCTOBER 9, 2009

Create informational podcasts about a product’s overall space, not just the product. Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Search Summize.com for as much data as you can find in Twitter on your product, your competitors, your space.

Social Media 232

Social Media Press Release Marketing Widget 232

Sprout Social

JUNE 15, 2020

The GDPR (General Data Production Regulation) represents a data protection law implemented by the EU (European Union) in May 2018. After all, the ability to track the specific behaviors of consumers such as products viewed or time spent on-site on a specific page can clue us in on highly relevant offers. What is GDPR, anyway?

Social Media 129

Social Media Privacy Marketing Policies 129

Sprout Social

JULY 31, 2019

As you’re getting set up, check out our Getting Started resources for short videos on adding profiles, publishing content and replying to messages. If you’d like to speak with one of our plan and product experts to make sure you’re on the best plan, look no further than your Account Executive. Download the Sprout Social mobile app.

Team 80

Team Notification Report Metrics 80

Hootsuite

JULY 7, 2020

In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. Because hashtags play a central role in mobilizing movements, the term is often used interchangeably with hashtag activism. . Until recently, social media activism has been somewhat optional for brands.

Hashtag 145

Hashtag Activities Social Media Retail 145

Razor Social

JULY 25, 2018

Have a look at Product Hunt and you’ll see new marketing tools launched every day. So, for example, if a user has previously purchased a product on your site or visited a product page, you can personalize the optin to match their interests. You can also track mentions through Brand24 Web and mobile apps.

Tools 84

Tools Marketing Template Templates 84

Socialmedia.biz

JULY 23, 2017

While piloting LinkedIn Elevate, Adobe found that the average participating employees drove 80% more job listing views plus three to four trial downloads of Adobe software products. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

While piloting LinkedIn Elevate, Adobe found that the average participating employees drove 80% more job listing views plus three to four trial downloads of Adobe software products. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Pam Moore

SEPTEMBER 7, 2020

Your boss and other stakeholders are likely far more interested in revenue, brand awareness, customer satisfaction, sentiment, word of mouth, share of voice, insights achieved from learning what others are saying about your brand on the social networks and the list goes on. Supporting Resources . Stop trying to win as a team of one.

eBook 78

eBook Social Media Template Templates 78

Laurel Papworth

SEPTEMBER 1, 2010

This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. If married to a product, a viral video ad ensues. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi.

Flash Mob 99

Flash Mob Mobile Social Networking Communities 99

Twist Image

MARCH 18, 2014

It''s free (in terms of cost, not time and attention) and distributed globally for the world to see (also free, if you''re not thinking about your Internet and mobile monthly bills). What is the face of the brand? It''s not just Disney. Brands now have a deeper optic into what, exactly, their heavy users want.

Brands 89

Brands iPad Apple Applications 89

Keyhole.co

JULY 9, 2023

Check your share of voice and analyze what the world feels about your brand with sentiment analysis. This platform combines features from Meltwater’s former Buzz, Press, and News products, providing functionality in monitoring, analyzing, distributing, and engaging with media and brand insights.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Proactive Report

FEBRUARY 7, 2016

A2: Of course there are KPIs for PR, e.g. share of voice, brand sentiment, influencer relations. Content can speed R&D and product development – Aussie Dominos crowd-sources pizza recipes and splits sales revenue with the creators. Tools depend on needs & resources available. Please give examples.

Content 40

Content RFP Metrics Case Study 40

Sprout Social

OCTOBER 22, 2018

In that case: build your case using the research, resources and references provided in this guide to show them just how far their voice on social can go toward building better relationships, and a better business. Listening and sentiment analysis are two great methods for “measuring” or evaluating reputation. In conclusion.

Reputation 72

Reputation Industry Aggregator Research 72

Sprout Social

SEPTEMBER 28, 2016

Mobile messaging apps are taking over, or are they? Brands who were winning during organic reach’s heyday–and who continue to see success, have always been investing budget, resources and time into their social marketing efforts. Your consumer insights, product, PR, marketing and sales team should be involved in this process.

Social Media 40

Social Media Metrics B2B Social Networking 40