Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Secure stakeholder buy-in and support Securing stakeholder buy-in gets you the resources, budget and organizational support you need.

Social Media 98

Social Media Social Media Management Sentiment Collaboration 98

Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. You will need to create an ongoing process to monitor your customers’ sentiments and needs regularly, and stay on top of trends and specific changes that appear.

Data 146

Data Repository Team Process 146

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. You get a complete picture of what’s top-of-mind in social conversations and uncover common themes and topics regarding your brand, products and service.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Sprout Social

OCTOBER 19, 2023

Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity. The State of Social Media Report found 95% of leaders look at social data to inform business decisions such as lead generation, product development and competitor analysis.

Strategy 125

Strategy Sentiment Marketing Analysis 125

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. You’ll also see eight practical applications of AI for creating a memorable, personalized customer experience.

Sentiment 102

Sentiment Analysis Patterns Price 102

Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These insights build stronger messaging, campaigns, product lines—the opportunities are endless. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more.

How To 97

How To Sentiment Template Templates 97

Sprout Social

JANUARY 11, 2024

Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. These tools can break bottlenecks, boost productivity and delight customers at crucial moments. This includes sentiment analysis, unsatisfactory responses and your top reps.

Software 83

Software Tools Knowledge Base Hubspot 83

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. This is what happened at Hudl.

Social Media 78

Social Media Sentiment Metrics Data 78

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 71

Analysis Data Sentiment Metrics 71

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Developing Product Roadmap.

B2B 155

B2B Sentiment Analysis Reputation 155

BeingOptimist

MAY 17, 2023

From improved efficiency and productivity to enhanced call quality and customer experiences, AI-powered dialers streamline processes and deliver personalized interactions, ultimately maximizing the outcomes of campaigns. These call transcriptions provide valuable insights for training, analysis, and future reference.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Hootsuite

NOVEMBER 7, 2023

Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. Identify pain points and new product opportunities. Track social sentiment in real time. You can also gain insights into social sentiment. What are social listening tools?

Brand Monitoring 100

Brand Monitoring Tools HootSuite Brands 100

Convince & Convert

MARCH 7, 2024

By enhancing coordination and alignment among these departments, GTM teams can eliminate redundancies, minimize delays, and ultimately boost productivity, leading to greater customer satisfaction and long-term success. Download the report for more insights and recommendations. Here is a link to download the report.

Research 144

Research Strategy Influencer Survey 144

Pam Moore

APRIL 2, 2024

Top 10 AI Marketing Strategies You Need to Know AI Can Increase Marketing Efficiency and Productivity AI can automate repetitive tasks, freeing up time for your team to focus on higher-value initiatives. Subscribe here-> Mind and Machine The series will include webinars, podcasts, free resources, events, special guests and more!

Strategy 78

Strategy Marketing Analysis ROI 78

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. Why are buyer personas important?

Data 140

Data Social Media Sentiment Team 140

Oktopost

APRIL 21, 2022

A 2021 survey found that 18% or more of consumers report the following kinds of engagement that could pop up in social listening: Leaving reviews of products and services. Reporting issues with products and services. Dedicated social listening platforms are the best way to stay on top of your social presence without wasting resources.

Content 118

Content FAQ Sentiment Hashtag 118

Sprout Social

FEBRUARY 15, 2024

Social listening tools like Sprout help brands surface the big issues, from customer service hold-ups to product defects and more. If you want to increase engagement, it’s best to move your resources to the channels your audience frequents. Thus, helping you gain a competitive edge over the rest of the industry. million followers.

Engagement 102

Engagement Tips Loyalty Metrics 102

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. Talk like a human.

Report 64

Report Atlassian Brands Sentiment 64

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams.

B2B 62

B2B Marketing ROI Hubspot 62

Oktopost

AUGUST 10, 2023

That means if you’re not using it as a resource to nurture, engage, and foster relationships with potential buyers, you’re missing out on a golden opportunity to drive more revenue. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Social Media Strategies Summit

SEPTEMBER 22, 2023

Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time. That means monitoring social media conversations where people discuss your brand and products without @-ing you. Monitor for phrases like “{your brand/product} + worst.”

Strategy 130

Strategy FAQ Guidelines Policies 130

Pam Moore

MAY 19, 2023

10 benefits of Human + AI Partnership in Marketing (Subscribe to my series – Mind and Machine to bolster your Limitless Digital Mindset) Increased efficiency and productivity. Offer support: Provide your team with the resources and support they need to succeed in their new roles and embrace the changes.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

10 benefits of Human + AI Partnership in Marketing (Subscribe to my series – Mind and Machine to bolster your Limitless Digital Mindset) Increased efficiency and productivity. Offer support: Provide your team with the resources and support they need to succeed in their new roles and embrace the changes.

Team 147

Team Marketing ROI Training 147

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand.

Brand Monitoring 139

Brand Monitoring Brands Sentiment Reputation 139

Sprout Social

MAY 5, 2021

These pieces of content not only fill out your social media calendar but also give sales reps helpful resources to hand over to leads. For example, a rep might advise a lead to check out a blog post about a particular product feature or case study about a similar customer. Understanding customer sentiment. Attending a webinar.

Data 114

Data Marketing How To Collaboration 114

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. For decades brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first. over product B.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. Training and team enablement Set your customer service team up for success by providing them with training and resources to do their best work.

Reputation 102

Reputation System Brands Knowledge Base 102

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

JANUARY 3, 2023

Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. With social media collaboration tools, your social team can use their expertise to address questions or issues about your product or service quickly and accurately.

Collaboration 119

Collaboration Social Media Team Sentiment 119

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Prioritize social media KPIs (key performance indicators) based on their impact and your available resources. Closely track metrics that directly influence your business goals and allocate resources to initiatives with the highest potential return on investment (ROI).

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Prioritize social media KPIs (key performance indicators) based on their impact and your available resources. Closely track metrics that directly influence your business goals and allocate resources to initiatives with the highest potential return on investment (ROI).

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Social Media Strategies Summit

FEBRUARY 13, 2020

1 Hubspot is a Resource for Marketing Decision Makers. But Hubspot understands their target audience, and focuses their marketing around providing valuable resources to their consumers. TAKEAWAY: Be a resource. This positions Square as a supporter of the little guys, and helps build positive brand sentiment on Instagram.

B2B 150

B2B Social Media Brands Hubspot 150

Jason Yormark

JANUARY 12, 2010

It’s one of the few resources that is free that allows you to monitor keywords across the web. A great way to test it out is to simply search your name and you can a nice little dashboard of information including measurements of sentiment, passion, reach and a variety of other data points.

Products 192

Products Tools Social Media Tweetdeck 192

Convince & Convert

APRIL 9, 2014

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. “Ghost town.” Well, it won’t be.

Google 167

Google Sentiment Marketing Resources 167

Sprout Social

FEBRUARY 6, 2023

Some social media apps enable brands to display product catalogs and complete purchases within or outside the app. Analyze conversations around your brand and industry to identify trends and understand sentiment. Choose based on your time and resources How much time can you commit for social media marketing and management?

Features 98

Features Social Media Curation Geotagging 98

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Focus on understanding their needs, preferences, and perceptions related to your products or services.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

APRIL 22, 2021

But as time went on, the challenge became (and still remains) the general sentiment toward travel. Hilton’s strategy to inspire renewed trust and confidence in both travel and their brand appears to include three insight-driven pillars: product innovation, marketing creative and customer connection. Product innovation.

Hotels 122

Hotels Strategy Travel Sentiment 122