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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns.

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Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. 655 million monthly active users that are mobile only.

Instagram 101
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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. Whether you’ve noticed or not, Gen-Z has also already made its mark social media.

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6 Ways Emerging Technologies Are Set to Change the Use of Social Media

SocMed Sean

Thanks to Maria for sharing her thoughts, I’ll be curious to see how these technologies adapt our use of social media, especially when it comes to augmented and virtual reality! While a lot of this time might be spent browsing websites or using apps, the clear winner as far as time spent is concerned, is social media.

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Social Media Security Tips and Tools to Mitigate Risks

Hootsuite

If you are on social (and who isn’t?), you need to protect yourself against common social media security threats. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Common social media security risks. Unattended social media accounts.

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Is Facebook Still the Most Effective for Social Advertising?

Ignite Social Media

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Facebook continues to dominate the social space as a market leader. Matching consumer’s behavior on mobile can positively impact campaign results.

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Unraveling Meta Threads: What we learned from our first 30 days on the network

Sprout Social

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

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