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‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring.

Retail 109
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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. You’ll also see eight practical applications of AI for creating a memorable, personalized customer experience.

Sentiment 102
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Social commerce: How it works and why you should care in 2021

Sprout Social

Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. Social commerce is the buying and selling of goods or services directly within a social media platform. The best social commerce platforms to use in 2021. Online shopping is going social.

Retail 138
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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. Meta platforms: Meta offers several brand safety controls that work across Facebook, Instagram and Messenger.

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Top B2B Brands on Social Media

Social Media Strategies Summit

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. PRIORITY PLATFORM: Facebook and Instagram Advertising. PRIORITY PLATFORM: Twitter. TAKEAWAY: Be a resource.

B2B 150
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What is social commerce? The stats, examples and tips you need for 2021

Sprout Social

Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. Social commerce is the buying and selling of goods or services directly within a social media platform. The best social commerce platforms to use in 2021. Now executives are all in on digital transformation. .

Examples 131
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How COVID-19 has changed social media engagement

Sprout Social

As a more mobile-centric network, Instagram could be taking a bigger share of time as a source of entertainment and distraction. This may be due to the ongoing use of the platform as a way to quickly check news and spread useful public information for different regions’ lockdown and quarantine measures.