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6 Principles That Drive B2C Content Marketing Success

Social Media Strategies Summit

But, more impressively, exceptional B2C content unlocks a natural way to capture audience attention, seeing that the average person spends 7 hours and 34 minutes (per day) consuming digital media. Of course, ensuring content marketing success isn’t just about clicking the “Publish” button three to five times per week.

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How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]

Mindjumpers

This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Consumers go mobile. Similar Posts: Social Media Gone Mobile.

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The Future of Mobile Social Networking

Kikolani

This is a guest post by Zack Hanebrink , an online marketing professional guest posting on behalf of Zerista, provider of services to help you build your own mobile community app for your community. 67% of global users visit member communities and 10% of all time spent on the internet is on social media sites. 40% share content.

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Why Mobile Content Strategy is Important to PR

Proactive Report

Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago.

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5 Social Media Tactics to Enhance Your 2020 Holiday Marketing Strategy

Ignite Social Media

Not only are people using social media differently, but purchase behaviors have changed. Last year holiday shopping shifted vastly to favor e-commerce, and Cyber Monday alone was the heaviest online spending day in history. But we’re also seeing Boomers and older generations becoming more comfortable with online shopping.

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Why Social Media Is So Important for Your Business in 2014

yMarketingMatters

to 2 times more likely to anticipate revenue growth than ad hoc users. Social is now the top Internet activity: Americans spend an average of 37 minutes daily on social media, a higher time-spend than any other major Internet activity, including email. Facebook averages 945 million monthly active mobile users.

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How to Boost Engagement With LinkedIn Carousel Posts and Ads

Hootsuite

That’s a bit strange, considering LinkedIn carousels get 5 times as many clicks as any other post format. Here’s how to create LinkedIn carousel document posts and ads that get you noticed. We know carousel posts outperform nearly every post type on other platforms, even getting 3 times more engagement than Reels on Instagram.