Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Register for and listen / watch our free webinars? Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Register for and listen / watch our free webinars? Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

Tips 60

Tips Survey Hosting Metrics 60

The Realtime Report

MARCH 2, 2017

How To Make Webinars Effective For Hot Lead Conversion By Mohammad Farooq. Webinars are an important component of any content marketer’s strategy. This is clear because over 60% of marketers use webinars in their marketing efforts. Webinars can be expensive to organize and run. Although if you are one, you’re good to go.

Conversation 70

Conversation How To Software Analytics 70

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Convince & Convert

MAY 2, 2016

We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. Vanity metrics are those sneaky metrics that make you feel good (Followers!

Metrics 60

Metrics Social Media Marketing URL 60

Sprout Social

MARCH 28, 2024

Analyzing these metrics over time will allow you to pinpoint the exact keywords and phrases that resonate the most with your audience. They enable you to gather key metrics like volume, engagement, likes and impression breakdowns for specific competitor hashtags, or a broader overview of your competitors’ top hashtags.

Hashtag 102

Hashtag Analytics LinkedIn Content 102

Sprout Social

FEBRUARY 15, 2024

That’s why likes and reactions are important metrics to consider when analyzing your content performance. Define the metrics How do you know what success looks like? Tracking metrics enables you to adjust your social media strategy to increase audience engagement. Webinars Webinars are an excellent medium for Q&A sessions.

Engagement 105

Engagement Tips Loyalty Metrics 105

Keyhole.co

FEBRUARY 3, 2024

Share of voice metrics you should know Here are a few SOV metrics worth tracking. Volume of mentions : This share of voice metric indicates the number of times you’ve been tagged in tweets, posts, stories, etc. We say this mainly because we’ve only discussed measuring our SOV with quantitative metrics. It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

B2B 62

B2B Marketing ROI Hubspot 62

Oktopost

MARCH 10, 2022

” This is where social media ROI metrics come into play. ? You should then think about which social metrics correspond to your chosen goals. A social media manager is often confronted with the problem of “how do we know we’re reaching the right people?” How to Measure ROI in Social Media Marketing.

ROI 174

ROI B2B Social Media Brands 174

Pam Moore

DECEMBER 19, 2017

Register for my free webinar “Facebook Marketing in 2018: How to Conduct a 10-Point Facebook Page Audit” to ensure you are ready to stomp your competition! Facebook Marketing in 2018 Webinar: Trends + How to Conduct a 10-Point Audit. Grab your seat to the Facebook Marketing Webinar Now! Time: 2pm et.

Facebook 166

Facebook Marketing Training Template 166

Convince & Convert

MARCH 4, 2010

But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition.

Metrics 130

Metrics Strategy How To Tourism 130

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. But remember that different industries prioritize different metrics. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Pam Moore

AUGUST 31, 2018

Replay of a webinar I recently hosted with 3 Easy Steps to Get Your Social Media Budget Approved and Boss on Board with Your Plan ( grab a seat to the replay ). Too many new social media managers get all hyped up about vanity metrics such as followers, likes, etc. How to set goals and metrics for success.

Social Media 147

Social Media Training Startup Team 147

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. But remember that different industries prioritize different metrics. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JULY 5, 2022

Webinar presentation. Webinar presentation. Webinar-style YouTube videos were popularized by TED Talks, but your brand can use the same template to host an event of your own. The topic aligned with their audience’s most-pressing concerns—an ideal choice for a timely webinar. Meet the team. Day-in-the-life vlog.

YouTube 130

YouTube Video Authentication Education 130

Pam Moore

SEPTEMBER 8, 2017

No defined metrics for success. If you want to STOMP Random Acts of Marketing NOW, Register for our Free Webinar->> “ 6 Essential Steps to Develop a Social Media Strategy and Plan for More Leads, Sales and ROI! Since RAMs are not within plan, budget or associated with real metrics their risk is not usually known up front.

Social Media 166

Social Media Marketing ROI Metrics 166

Oktopost

SEPTEMBER 12, 2023

Here are some ways you can find these social signals and start using them to boost your lead gen efforts: Social media engagement metrics: Engagement metrics measure the level of interaction your content gets across your digital assets.

Data 124

Data B2B How To Metrics 124

Koka Sexton

FEBRUARY 16, 2023

Make it easy for your audience to take the next step, whether that’s visiting your website, signing up for a webinar, or making a purchase. Use metrics like open rates, click-through rates, and conversion rates to understand what’s working and what’s not.

Campaign 78

Campaign Engagement Case Study Newsletter 78

Oktopost

MARCH 20, 2021

Another key to growth hacking is to use what are known as pirate metrics. Pirate” growth hacking methods get their name from the acronym created by the five metrics involved: AARRR. The five pirate metrics that your company should implement are as follows: Acquisition: as in new customer acquisition. Get Referrals .

Strategy 144

Strategy Metrics Process B2B 144

Sprout Social

SEPTEMBER 2, 2022

Additional resource: Webinar: Supercharge your marketing strategy with social. Leveraging Social Media and Your Leadership Team During a Crisis (Sprout Social-sponsored webinar). Type: Webinar. Google Digital Garage free webinars, workshops and live trainings. Type: Webinars (London time zone) + certifications.

Training 117

Training Course Resources Social Media 117

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Next, use a mix of quantitative and qualitative social media metrics like engagement rate, share of voice or customer sentiment trends to understand social’s impact.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Pam Moore

AUGUST 22, 2018

Let’s get together and let me show you or your social media team on a FREE WEBINAR ” Three Easy Steps to Get Your Social Media Budget Approved and Your Boss OFF Your Back! On this webinar I will teach you: 3 easy steps to create a plan that earns the approval and buy-in fast. How to set goals and metrics for success.

Social Media 94

Social Media Startup Training Team 94

Pam Moore

JULY 24, 2019

They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. It is data and measurement that empowers us to make data driven decisions, measure return on investment (ROI) and establish metrics for success. This couldn't be further from the truth.

Analytics 60

Analytics Data Training Marketing 60

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. Tracking engagement metrics like comments, likes, clicks, and shares can help you measure the interactions between your audience and your content.

B2B 117

B2B Trends Social Media UGC 117

Oktopost

NOVEMBER 9, 2023

Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods. 7 Essentials for Paid Media Plans 1.

Examples 62

Examples B2B ROI CPA 62

Sprout Social

JUNE 29, 2020

And to ensure there’s a clear tie between social performance and business outcomes, there are several social metrics Rob’s team uses to measure performance at various stages of the marketing funnel. In the awareness stage, they are looking at metrics like impressions and follower growth. Do more with your university’s social strategy.

Strategy 132

Strategy Marketing Metrics Education 132

Sprout Social

JANUARY 27, 2021

Content themes relevant to your target audience (think: how-tos, tutorials, vlogs, webinars). Looking at engagement metrics such as watch time and views, you have a simplified snapshot of your overall performance. Based on these metrics and percentages, you can start to look for common threads among your top-performing content.

Analytics 142

Analytics YouTube Video Embedding 142

Koka Sexton

JUNE 18, 2023

Lead magnets can include ebooks or whitepapers, webinars, free trials, or vouchers. Hosting a webinar or seminar with a Q&A session: This is a great way to provide valuable information and insights to your target audience, and to answer any questions they may have.

Discount 59

Discount eBook Campaign Process 59

Sprout Social

FEBRUARY 13, 2020

One of my favorite quotes in the webinar came from Skylar right here: Organization is KEY here! Once you have access to the metrics that matter to your business and you’ve made sure you are prioritizing the right things, you’ll want to: Build your prioritization matrix. How are you making an impact today?

Skills 108

Skills Metrics Report Organization 108

Oktopost

SEPTEMBER 12, 2023

Here are some ways you can find these social signals and start using them to boost your lead gen efforts: Social media engagement metrics: Engagement metrics measure the level of interaction your content gets across your digital assets.

Data 62

Data B2B How To Metrics 62

Hootsuite

NOVEMBER 30, 2020

When creating reports from scratch, you can now see how each metric will appear, and adjust the reporting tiles in a preview window before finalizing the report. For customers on Enterprise Plans with Paid Hootsuite Impact, there are improvements to LinkedIn Video metrics, too. Source: Hootsuite. Find out more.

HootSuite 119

HootSuite Instagram Metrics Template 119

Pam Moore

AUGUST 22, 2018

Let’s get together and let me show you or your social media team on a FREE on-demand WEBINAR ” Three Easy Steps to Get Your Social Media Budget Approved and Your Boss OFF Your Back! On this webinar I will teach you: 3 easy steps to create a plan that earns the approval and buy-in fast. How to set goals and metrics for success.

Social Media 60

Social Media Startup Training Team 60

Ignite Social Media

JUNE 1, 2022

A 2019 study conducted by EventMB said that nearly 40% of event planners state that social media exposure is a key metric of event success. Ensure the influencer’s audience has similar characteristics and behaviors as your target audience Set specific goals for each influencer to track metrics and ROI. Webinar Platforms.

Eventful 161

Eventful Social Media Marketing Influencer 161

Pam Moore

AUGUST 31, 2018

Replay of a webinar I recently hosted with 3 Easy Steps to Get Your Social Media Budget Approved and Boss on Board with Your Plan ( grab a seat to the replay ). Too many new social media managers get all hyped up about vanity metrics such as followers, likes, etc. How to set goals and metrics for success.

Social Media 60

Social Media Training Startup Team 60

Convince & Convert

OCTOBER 30, 2011

Last week I did a Webinar with my friends (and Convince & Convert sponsors) Argyle Social about social media timing. I use Argyle Social to send most of my tweets, Facebook and Linkedin updates et al, and the guys at Argyle (which specializes in advanced metrics and social reporting) agreed to put some of my crazy theories to the test.

Facebook 156

Facebook Statistics B2B Apple 156