Webbiquity SMM

JANUARY 2, 2013

While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

JUNE 17, 2010

This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. But, the number of followers you’ve accumulated is a metric that everyone looks at (admit it), and it’s at least a decent barometer of how well you’ve cultivated Twitter. Over the past 30 days, it was approximately 10%.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Cutright Thanks for the post Jay. Have a great weekend!

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious. This is in stark contrast to the top-down approach of almost all Enterprise 1.0 IT projects. In short, collaboration and adoption need to go up and down, not just side to side. Great question.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

JULY 26, 2010

(photo by Nieve44 ) More from Convince and Convert The Conflicting Faces of Social Media The Wisdom of Social Media X-Rays The Future of Email Marketing – Think Holistically, Send Individually Convince and Convert Recommends The Metrics of Social Media (Danny Brown) The HEART of Social Media (Danny Brown) The True Meaning of Social Media (Danny Brown) (..)

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

MAY 20, 2010

Which pattern matches your social media success metrics? Ready, Fire, Aim There are two schools of thought regarding social media effectiveness tracking. Success metrics are established from day one, with a shared understanding among all team members of how score will be kept. We pick our baby names before the fact.

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Do you agree?

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

AUGUST 19, 2010

Sound off in the comments, and maybe we’ll put together another post with great examples.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. I recommend picking three solid metrics to track.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Sore spot with us PR types.) Sore spot with us PR types.)

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

JUNE 2, 2010

No longer are your friends actual people that you have met in real life and had a conversation with instead friends are now a metric of popularity where many feel if they have a greater number they are superior.

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

APRIL 6, 2010

Coming from a communications background, content calendaring (and then on the flip side, tracking metrics back to that content and program calendar) is something I've encountered a lot. Thanks for the Radian6 mention.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

APRIL 15, 2010

And guess what? The very blog that you’re reading came out #1. Thank you to everyone who reads Convince & Convert.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

MARCH 23, 2010

As mentioned in my post about blog success metrics , if you cover a very wide topical area, subscriptions are less likely). If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

AUGUST 18, 2010

Once we can start to get those metrics for clients, the conversation will be much easier to have. Jay Baer’s post, “The 8 Wrong Questions PR Firms Are Asking About Social Media,” he discusses the pressure digital agencies undergo, when taking care of a brand’s social [.] They don’t care.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. The reviews business will be transformed by geo-location. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

AUGUST 26, 2010

It’s not the most full-featured solution available, but for the do it yourself data hounds, it’s a very nice addition to the social listening landscape. link] [link] Suzanne Nasco #metrics for SM class! RT @jaybaer: If Excel doesn't frighten you, this may be a social listening tool you love.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

SEPTEMBER 8, 2010

More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? Will you do that for me please?

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 21, 2010

Like you say, it depends on what your metrics and goals are. Like you say, it depends on what your metrics and goals are. Social Media Monitoring Tools – How to Pick The Right One [link] #Tools #SocialMedia [link] martin s. We categorize influencers by type: peer, social or key influencers. link] martin s.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

JULY 22, 2010

Avoids Getting Mired in Tactics, Metrics or Technology: The successful firms above recognize that social media should be used as a tool for achieving business goals.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

JUNE 11, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Please Help Me Support Make-A-Wish Foundation Would You Try It With a Fox?

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

AUGUST 31, 2010

More from Convince and Convert Should Facebook Dominate Your Social Media Strategy 3 Ways Facebook is Killing Your Website The 6 Dangerous Fallacies of Social Media Convince and Convert Recommends The Metrics of Social Media (Danny Brown) The HEART of Social Media (Danny Brown) The Real Cost of Social Media (Danny Brown) Tagged as: Beth Harte , join (..)

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 1, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Would You Try It With a Fox?

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

APRIL 22, 2010

Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing. Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook ).

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience. I love Twitter.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

AUGUST 4, 2010

So stop wasting your energy getting all wound up about 140-character complaints, and direct some of your best thinking to how you can get the people who think you’re as interesting as rice cakes to care about your brand one way or the other.

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

SEPTEMBER 21, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 20, 2010

While, yes, the metrics on direct sales impact aren't there yet (and in my opinion, I don't know that we can ever realistically parse out the impact of individual marketing channels on sales #s), thats not really a reason to ignore what is likely one of the lowest-cost/most effective ways to increase customer loyalty & retention.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

JUNE 30, 2010

This has enormous implications for social segmentation, content creation, tonality, and appropriate success metrics. They have motivations that are specific, particular and important.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

AUGUST 3, 2010

(photo by Brenda Starr ) More from Convince and Convert 7 Deadly Sins of Social Media Should Facebook Dominate Your Social Media Strategy Is Your Social Strategy Proactive or Reactive Convince and Convert Recommends The Metrics of Social Media (Danny Brown) The HEART of Social Media (Danny Brown) The Real Cost of Social Media (Danny Brown) Tagged as: (..)

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

(photo by Brenda Starr ) More from Convince and Convert 7 Deadly Sins of Social Media Should Facebook Dominate Your Social Media Strategy Is Your Social Strategy Proactive or Reactive Convince and Convert Recommends The Metrics of Social Media (Danny Brown) The HEART of Social Media (Danny Brown) The Real Cost of Social Media (Danny Brown) Tagged as: (..)

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

MARCH 2, 2010

It will also enable companies to move faster, and with more messaging consistency in the event of a social media-fueled crisis. Metrics Integration Due to its online nature, social media is inherently measurable. The area of “metrics integration&# is especially interesting. Probably none. But maybe a model to watch.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Convince & Convert

SEPTEMBER 2, 2010

The ability to make or consume social media from an array of mobile devices increases the convenience factor (and the pressure on my wi-fi router) immensely. Measurability The reason I was originally a political campaign consultant (late 80s, early 90s), is the satisfying success metrics. You can’t get half elected.

Social Media 153

Social Media Strategy Consultant Social CRM 153