Oktopost

JANUARY 31, 2024

The goal of employee advocacy centers around harnessing the collective reach of your workforce’s social networks to amplify your brand’s message and enhance authenticity. To assess whether you’re reaching your goals with employee advocacy, measure your employees’ reach and engagement metrics.

B2B 62

B2B Metrics Comparison Education 62

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. And the world of marketing is going through a tremendous change right now.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. How and why you measure social media engagement is critical for success. How and why you measure social media engagement is critical for success. What are the metrics that drive your business? Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

agora pulse

APRIL 24, 2020

Social media managers and marketers need social media stats. Without them, we don’t know whether our time on social networks is well spent, if our strategies are working, and if we are reaching the right people. It looks those “audience” statistics weren’t always accurate. Here’s how.

Twitter 138

Twitter How To Analytics Statistics 138

Proactive Report

OCTOBER 21, 2013

One of the areas of concern to small businesses is how to measure their social media activity. Here are few suggested metrics: Activity on each social platform: Most small businesses have limited time and resources. Statistics show that they need to have, on average, seven “touches” before they buy.

Small Business 65

Small Business Metrics Social Media Hubspot 65

Keyhole.co

NOVEMBER 7, 2023

Leverage Twitter’s “Explore” tab or third-party hashtag analytics tools like Keyhole for real-time insights. Image Source Analytics from Keynote’s social listening feature is vital in this quest. With hashtag statistics, you unlock audience insights crucial for shaping your social media strategy.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts.

Metrics 130

Metrics Strategy How To Tourism 130

agora pulse

DECEMBER 4, 2019

You’ve heard about Facebook Creator Studio and now wonder why you should pay for a third-party social media management tool. If you manage a number of Facebook pages, and they play a big part in your social media strategy, you’ve heard of Facebook Creator Studio. We’ve got answers (and more) to that question.

Facebook 82

Facebook Social Media Management Library Metrics 82

Sprout Social

JUNE 22, 2016

But the truth is, you can gather, measure and analyze social media data with the right tools and mindset. What Is Social Media Data? Social media data is the collected information from social networks that show how users share, view or engage with your content or profiles.

Data 102

Data Social Media How To ROI 102

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Oktopost

NOVEMBER 6, 2023

We have news for you–social media is no longer a useful tool restricted to marketers. Sales teams across the globe are now cashing in on its success with the advent of social selling. Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales.

B2B 84

B2B Team Conversation Education 84

Sprout Social

MAY 8, 2017

As a social media consultant, you’ll need goals and analytics to show your client that your work is creating results that they want. If you’re a social media manager for a company, you’ll want to make sure the goals are aligned with the company’s vision. You want a goal that has one or more metrics. Identify Your Goal Metrics.

Social Media 108

Social Media How To Metrics ROI 108

Keyhole.co

MARCH 7, 2022

Only if you have something more accurate to prove the value of your social marketing plan. Enter social media reporting. What is A Social Media Report? This scenario paints an insightful picture: you need to know what’s working (or not) and tweak your social marketing strategies accordingly. And how do you do that?

Report 52

Report Social Media Metrics How To 52

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. Upon learning these statistics, we did a little—actually, a lot—of digging to find out who/what is actually to blame for these disproportionately low conversion rates. Few, however, look to their own efforts for answers.

Brands 279

Brands Facebook Guidelines Conversation 279

Webbiquity SMM

DECEMBER 16, 2013

What are some of the best tools and resources to help marketers create compelling infographics? social media including blogs at 79%, case studies 55%, mobile content 11%); the most popular social networks for sharing content; content marketing budget plans; and most helpfully, how budget allocatiions vary by company size.

Content 201

Content Marketing B2B Journal 201

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms.

Survey 225

Survey Report Social Media ROI 225

Convince & Convert

MARCH 4, 2016

Technology used to be only a concern of the IT department, but these days, even the most entry-level employee is expected to have basic knowledge of online tools. Here are a few metrics the CMO must understand and track in order to prove the ROI of their investments. It’s what leads to conversion and is easily measured on social media.

ROI 60

ROI Statistics Software Metrics 60

Webbiquity SMM

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Social media is a powerful tool to build buzz around your event and drive attendance.

Eventful 145

Eventful Social Media Badge Hashtag 145

Sprout Social

JANUARY 2, 2019

Click the button below to download our editable worksheets for your social strategy (just open in Apple Preview or Adobe to edit!). 2019 goal setting and metrics to match. Here at Sprout, we’re all about metrics. We believe that brands succeed when they take a goal-driven approach to social that’s rooted in data.

Campaign 111

Campaign Social Media Metrics Trends 111

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Getting the data you need to be nimble throughout the duration requires the right tools. Learn more here. Fourteen hours.

Examples 142

Examples Campaign Tips UGC 142

Sprout Social

MAY 19, 2021

Plus, routine social media interaction practices can encourage others to interact with your brand. 3 key social media interaction statistics to focus your strategy. 43% of consumers have increased their use of social to discover new products and brands. Use social listening tools to proactively join these conversations.

Engagement 136

Engagement Brands Review Influencer 136

Keyhole.co

MAY 29, 2023

So if you are wondering where they might possibly be, rest assured they are probably on social media. billion total social media users exist worldwide, while Facebook still stands strong as the largest online social network in the world with roughly 2.96 Keyhole’s QuickTrends feature is the only tool you need.

Campaign 52

Campaign Social Media Hashtag Trends 52

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). Marketing Charts ).

Social Media 245

Social Media B2B Marketing SEO 245

Razor Social

AUGUST 22, 2018

Shares on a piece of content are one of the first metrics marketers look at when they want to assess engagement. Naturally, we all want people to like our content enough to share it with their network. Shares contribute to the organic growth of your audience while giving more ‘social proof’ to your content. Time on Page.

Engagement 85

Engagement Content Metrics Analytics 85

Webbiquity SMM

OCTOBER 5, 2012

PR Monitoring and Management Tools: Which is Best? Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 So Far (August 16, 2010).

Vocus 155

Vocus B2B Social Media Statistics 155

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works. A new product launch. Trade show.

Social Media 117

Social Media Strategy Statistics Metrics 117

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report.

Social Media 167

Social Media Nielsen Press Release News 167

Social Media Strategery

JANUARY 6, 2014

As soon as managers pick a numerical metric as a way to measure whether they’re achieving their desired outcome, everybody starts maximizing that metrics rather than doing the rest of their job – just as Campbell’s law predicts.” We use tools like Sysomos and Radian6 to track millions of social media posts.

Sysomos 134

Sysomos Radian6 Data Analysis 134

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. No time to read this article now? Reach and Engagement.

Analytics 89

Analytics Social Media How To Analysis 89

agora pulse

JULY 9, 2019

Savvy social media managers, however, know how vital metrics and reports can be to seeing what works, what doesn’t, and what needs adjusting in their social media campaigns. So, at Agorapulse, we recently added downloadable reports and metrics for Instagram Stories to help social media managers do just that.

Instagram 75

Instagram Social Media Metrics Engagement 75

Convince & Convert

JULY 19, 2011

Everyone wants to know what the magic metric or metrics are to track website engagement. But here’s the secret (and it’s not 42): “THERE IS NO ONE METRIC OR SET OF METRICS THAT WILL WORK FOR EVERY ORGANIZATION.&#. Our success metrics or business goals for the website center around: • Donations.

Engagement 121

Engagement Metrics ROI Sites 121

Sprout Social

NOVEMBER 4, 2016

When you’re just starting out, you may find that you want to test the Instagram waters before investing more money into the social network. Use Any of Our Sprout’s Analytics Tools to Learn More About Who Interacts With Your Posts. Each of our connected social media channels have social media analytics as part of your report.

Communities 98

Communities Instagram Analytics Exercises 98

Laurel Papworth

APRIL 21, 2012

In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities. social media training. What is Social Media? and how does social media marketing compare to traditional marketing? to 4.30pm).

Training 76

Training Course Social Media Press Release 76

Buffer Social

MAY 6, 2019

First things first … How important is a follower count on social media? A common perception of follower counts is that they are a vanity metric. Like many other vanity metrics, you can measure followers, but it can be hard to see how — or even if — they matter. How Good American asks for social media followers via email.

Social Media 79

Social Media How To Hashtag Instagram 79

Convince & Convert

JULY 19, 2011

Everyone wants to know what the magic metric or metrics are to track website engagement. But here’s the secret (and it’s not 42): “THERE IS NO ONE METRIC OR SET OF METRICS THAT WILL WORK FOR EVERY ORGANIZATION.&#. Our success metrics or business goals for the website center around: • Donations.

Engagement 116

Engagement Metrics ROI Sites 116

Convince & Convert

AUGUST 22, 2012

.” Click that option to view a number of segments available by default or to create a “+ New Custom Segment” When creating a New Custom Segment for “Social Media” venues or one venue at a time, you can choose to include Sources that exactly match or contain facebook.com, youtube.com, pinterest.com and so on.

Analytics 147

Analytics Report Social Media Google 147