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What every consultant should know about social media analytics

Sherrilynne Starkie

The job of the analyst is to gather this data and pull together a cohesive picture to identify trends and patterns. Social listening tools such as Cision, Sysomos, Reddit Keyword Monitor Pro, Streamview for Instagram, Keyhole and Snapalitics, among others. Social media trends, platforms and technology are all always changing.

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How to use AI analytics for targeted business decisions

Sprout Social

It is used to identify patterns and trends in data for informed decision-making. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time. Here are some key ways in which AI analytics is benefitting businesses today.

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2011 Social Media Marketing Trends

Webbiquity SMM

A new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year. Among the top 10 trends identified: 1. Metrics will mature. Share this on Reddit.

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5 ways social media listening increases customer advocacy

Sprout Social

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Identify trends : Social listening pinpoints changing preferences and emerging trends. Social listening plays a vital role in this area.

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How to analyze customer reviews for brand insights

Sprout Social

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Then, you can tag and export those messages to analyze trends. Profiles tab: View metrics at the individual profile level.

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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. You’ll also see a trending hashtag set that you can copy and paste. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment.

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Increase YouTube engagement: 10 ways that actually work

Sprout Social

The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. These three metrics are considered to be the most valuable metrics to determine engagement on YouTube.

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