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2011 Social Media Marketing Trends

Webbiquity SMM

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Metrics will mature.

Trends 187
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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. It is used to identify patterns and trends in data for informed decision-making.

Analytics 110
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5 ways social media listening increases customer advocacy

Sprout Social

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

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It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Buffer Social

Evolving Consumption Shifts Meta’s report highlights consumption shifts crucial for marketers. Understanding evolving consumer behavior is key – adapt your marketing strategy to align with consumption trends. Keep an eye on new features and user engagement trends on the platform. Instagram 1.

News 72
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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. These enable you to create data-driven, customer-centric marketing strategies that can improve your return on investment.

Brands 83
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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. You’ll also see a trending hashtag set that you can copy and paste. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment.

Hashtag 93
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How to analyze customer reviews for brand insights

Sprout Social

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Doing this will help you future-proof your strategies so you are well-prepared to take on market dynamics. Then, you can tag and export those messages to analyze trends.

Review 124