Sherrilynne Starkie

DECEMBER 22, 2013

Each week, we highlighted a new survey, report or study to help readers gain the insight they need to make the smart decisions necessary to meet their own goals and objectives. In it, we take a look back at the important new trends, metrics and benchmarks that will inform digital communications strategies into the New Year. User focus.

Trends 276

Trends Survey Study Metrics 276

Webbiquity SMM

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. B2B marketing budgets are shifting to digital and social. Social media benefits are unclear. The CMO Survey ). The CMO Survey ). The CMO Survey ).

B2B 110

B2B Social Media Marketing Survey 110

agora pulse

NOVEMBER 12, 2019

Organic social media can be one of the biggest sources of high-quality leads. Most people relate driving traffic to paid social media campaigns, but organic social media traffic is also a valuable traffic generator. Social media drives 25.6% Here are some tips to get you started.

Organization 89

Organization Social Media Discount Survey 89

Sprout Social

APRIL 3, 2024

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers.

Fashion 93

Fashion Influencer Ensembli Instagram 93

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Convince & Convert

APRIL 13, 2013

It’s happening at McDonald’s, too, despite their major commitment to real-time customer service via social media (listen to the Social Pros interview with their social media head Rick Wion for details). If nothing else, social media and always-on Internet access has made us all passive aggressive.

Social Media 150

Social Media Airlines Social CRM Avatar 150

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. And the gap is only going to widen.

Social Media 167

Social Media Nielsen Press Release News 167

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

MARCH 20, 2021

According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. Another key to growth hacking is to use what are known as pirate metrics. Pirate” growth hacking methods get their name from the acronym created by the five metrics involved: AARRR. Get Referrals .

Strategy 144

Strategy Metrics Process B2B 144

Sprout Social

FEBRUARY 8, 2021

Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Others, like surveys and customer interviews, require a more active approach. In the analysis stage, you sort through the collected data to find the metrics that help you answer your questions.

Data 121

Data Survey How To Review 121

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). AI capabilities scan millions of data points from various sources such as social media and review websites to spot hidden patterns.

Sentiment 101

Sentiment Analysis Patterns Price 101

Social Media Marketing

MAY 15, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second.

Report 191

Report Social Media B2B Newsvine 191

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Here are five examples of how brands transformed their brand strategy using NLP-driven insights from social listening data.

Process 106

Process Sentiment Analysis Applications 106

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. It doesn’t need to be a two-way interaction.

Examples 100

Examples Template Templates How To 100

Hootsuite

AUGUST 2, 2022

This in-depth guide on social media competitive analysis may give you some inspiration on how to tackle your customer experience research. Your customer journey shows those folks often using their mobile to order groceries early in the week. Social media customer service is extremely important. Send out surveys.

Template 77

Template Templates Strategy HootSuite 77

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. Flory and Lutze believe this emboldens creators to try new things, share in-progress work and fall in love with the process vs. the affirmation of popularity metrics.

Issues 132

Issues Survey Campaign Authentication 132

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. What is brand experience?

Brands 109

Brands Sentiment How To Analysis 109

Social Media Strategies Summit

SEPTEMBER 25, 2019

By 2021, it is expected that 50% of enterprise companies will spend more on bots and chatbot creation than they will on traditional mobile app development. According to a survey by Demandbase , only 26% of marketers feel they “understand” AI and only 10% are already using AI in their marketing. WSJ Chatbot.

Examples 185

Examples Real Estate Hotels Marketing 185

Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. From influencer trends on Instagram, to audience stats on Pinterest, and Facebook shopping behaviors, there’s a ton of great metrics to pay attention to! Curious about a social rumor you’ve heard?

Statistics 67

Statistics Social Media Marketing Instagram 67

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. You can also boost engagement and get plenty of feedback from employees by using surveys and quizzes.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Keyhole.co

NOVEMBER 29, 2023

The only time they watch mobile is in the morning before leaving for school and after returning from school in the evening. After surveying 1200+ marketers, Hubspot says this: 6-9 p.m. Let’s say you create cartoon videos for kids, and there are several reasons why you should post in the morning or evening during the weekdays.

YouTube 59

YouTube Analytics Analysis Engagement 59

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. You can also boost engagement and get plenty of feedback from employees by using surveys and quizzes.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Sprout Social

NOVEMBER 11, 2019

Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. Having a pulse on what young customers want not only opens you up to new business but also ensures that you aren’t missing out on key social media trends. 10 social strategies for marketing to Gen Z. Translation?

Marketing 87

Marketing How To Authentication Discount 87

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. Here are some highlights from Pew Research Center’s study on social media use in the U.S.:

Study 111

Study Instagram Hashtag Research 111

Twist Image

MARCH 18, 2016

If there is one gripe about the current state of advertising, it would be this: with all that has evolved in the past two decades - from new platforms to channels to technology to content to newer opportunities - the base of communications is still highly derivative of past metrics. These are vanity metrics. Why does this matter?

Marketing 40

Marketing Mobile Advertising Metrics 40

Pixlee

JANUARY 4, 2021

In a 2020 Edleman survey , 22,000+ respondents in 11 markets indicated that “brand trust is more vital than reputation, performance or even how well a brand treats its customers.” Before 2020, the focus was overwhelmingly on the on-the-go consumer with mobile being the predominant virtual medium.

Marketing 53

Marketing Sentiment Loyalty Meeting 53

Techipedia: Tamar Weinberg

JANUARY 17, 2012

Both eBay and Amazon uses customer reviews as a baseline metric of eligibility to participate in their marketplace. Social media appears to have been a godsend for angry consumers. Conduct and act upon a Net Promoter Survey. Advertising Bans. Love and listen to your customers! Read and adopt Zappos’ code of ethics.

Adwords 171

Adwords Price Review Privacy 171

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Let’s get into it.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Webbiquity SMM

JANUARY 21, 2021

Technology, metrics, behavioral sciences, and marketing are at a point today where they can seamlessly merge to produce information that improves both the customer experience and business results. Advocacy of your brand on social media and online reviews. What Is A Social Media Marketing Campaign?

Campaign 254

Campaign Social Media Loyalty Marketing 254

Sprout Social

JULY 5, 2016

When it comes to Twitter marketing , one of the key metrics brands measure is engagement. While it’s true that engagement is extremely important, there’s another metric that goes hand in hand with it. For instance, the hashtag #smm is common in our industry because it’s an acronym for social media marketing.

Organization 92

Organization Twitter How To Hashtag 92

Convince & Convert

APRIL 6, 2016

The reality is that customer centricity has been on the radar of brands for some time now thanks to connectivity; social media platforms and a mobile-first culture have changed the ways consumers engage with brands and their expectations of those brands. Focusing on Simple Metrics. It’s no wonder that 47.3

Loyalty 60

Loyalty Company Engagement Data 60

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company. Stelzner on Vimeo.

Social Media 136

Social Media Consultant Video Strategy 136

Writtent Blog

JULY 22, 2013

A recent Constant Contact survey found that 59% of SMB CEOs feel it’s harder to run a business than it was 5 years ago, a factor which can primarily be attributed to quickly-changing technology and marketing best practices. Focus on Metrics: Do you know which social media platform your customers are coming from?

Analysis 106

Analysis BuzzStream Marketing SEO 106

Keyhole.co

DECEMBER 11, 2023

Engagement rates have become the yardstick of success for email and social media campaigns. To truly understand the art of maximizing engagement, we’re going to dive into the core elements that make email and social media campaigns shine. A study by Litmus found that 46% of email opens occur on mobile devices.

Campaign 52

Campaign Engagement Social Media How To 52