Small Business Mavericks

JULY 31, 2014

Being able to market internationally does take some thought, though, because there are some challenges. International SEO is a Huge Opportunity for Marketers and you should explore the possibilities no matter what size your business is. You’re missing out on 90% of the entire world if you only market to the US.”

Marketing 101

Marketing Journal Small Business SEO 101

Small Business Mavericks

JANUARY 6, 2016

The key to effective inbound marketing is to drive traffic back to your website where you can close the sale. No matter what kind of business you run, your best clients are going to be those that come to you through your inbound marketing channels. Inbound marketing can comprise many channels. So what are those channels?

Marketing 70

Marketing Engineering Advertising B2B 70

Small Business Mavericks

JULY 2, 2011

They are becoming more and more popular and present themselves as an awesome way for businesses on the go to take advantage of mobile marketing. I certainly don’t think mobile marketing is going anywhere. I think, at least, for the near future, you can bet on smartphones to be influential in the mobile marketing arena.

Marketing 161

Marketing Mobile Small Business iPhone 161

Small Business Mavericks

MARCH 6, 2013

There are two ways that small businesses go about marketing online. Push Marketing is when you push yourself in front of your prospects and offer them a come-on or a sales pitch. Many companies have used this type of marketing for many years. Most marketing in the 20th century falls into the category of Push Marketing.

Marketing 102

Marketing Small Business Advertising Process 102

Small Business Mavericks

MARCH 14, 2012

Whether you have an online or offline business, e-mail marketing is still a proven winner when it comes to marketing your business. One common complaint is the difficulty in building an e-mail marketing list. Why is e-mail marketing for small business still a winning way to go?

Small Business 180

Small Business Marketing Fashion List 180

Small Business Mavericks

SEPTEMBER 23, 2014

That final segment of the marketing journey — the “last mile” before conversion — is pretty important because that’s where the final decision was made to commit to your business by purchasing what you offer. Local Internet Marketing last mile local marketing mobile users responsive web design'

Strategy 107

Strategy Marketing Mobile Study 107

Small Business Mavericks

JULY 13, 2015

If you talk to enough businesses that are marketing online, you’ll find that there are as many ways to approach online marketing as their are businesses. However, not all online marketing approaches are created equal. the type of business you have. the type of business you have. That’s good.

Marketing 70

Marketing Consultant Types Social Media 70

Small Business Mavericks

SEPTEMBER 18, 2015

When it comes to Internet marketing, one of the most important things to learn right off the bat is the terminology. That said, here are five Internet marketing terms every small business owner should know: Domain Name – I still talk to people who don’t have a clue about what a domain name is.

Domain Name 70

Domain Name Marketing Small Business URL 70

Small Business Mavericks

MAY 23, 2012

Search and social marketing are often discussed on these pages mainly because they are have been the best use of a small business owners time and money. Apps are well suited to instant purchase type businesses. Mobile apps could well be the future of online and offline marketing.

Mobile 161

Mobile Transportation Marketing Small Business 161

Small Business Mavericks

AUGUST 28, 2015

Internet marketing has come a long way since the first days of the Web. More tools have been developed to help Internet marketers implement and measure successful marketing campaigns, and when we think about online marketing tools and tactics we often think about search engine optimization, e-mail marketing, blogging, and social media.

Press Release 70

Press Release Directory Tools Marketing 70

Small Business Mavericks

JULY 7, 2014

Sprints are dramatic and exciting, and they take one particular type of athletic ability: Speed. I think that marketing should be approached like a marathon runner approaches training because you want to be doing a process that will be consistently getting you somewhere in the long run. . See the difference?

Strategy 87

Strategy Marketing Class Small Business 87

Small Business Mavericks

DECEMBER 4, 2011

That my friends, is email marketing. Email marketing campaigns, according to some skeptics is dead. There are literally thousands of people using facebook and email marketing to promote their businesses. Email marketing and Facebooking are in the same boat. Give new thought to the way you market your business.

Facebook 114

Facebook Marketing Advertising Course 114

Small Business Mavericks

DECEMBER 15, 2011

We hear a lot of information about how social media is a great marketing tool. It is a great marketing tool, but is it better than other marketing tools? It depends on the market and how well you get your information out. More small businesses are utilizing the SEO marketing tool over any other type of marketing.

SEO 110

SEO Social Media MySpace Small Business 110

Small Business Mavericks

JANUARY 18, 2016

In fact, I know this is for book authors (probably fiction), but you could just as well make this argument for any type of business. The savvy online marketer must have a strategy to allows you to incorporate both tactics into your overall marketing plan. It’s not a question of either/or.

Marketing 70

Marketing Conference Social Media Questions 70

Small Business Mavericks

AUGUST 1, 2011

Article marketing is generally thought of as something that takes place off of your website whereas blogging is generally something thought of as something that takes place on your website. However you look at it, both forms of marketing can fit nicely into what we call “content marketing.&#

Marketing 110

Marketing Reputation SEO Engineering 110

Small Business Mavericks

FEBRUARY 8, 2012

However, while videos are a great marketing tool , they can also become a business’s worst enemy. Content is important, and for every niche, there will be a different type of content that is successful. So where do most business owners go wrong when it comes to small business marketing videos? So what makes a good video?

Video 98

Video Campaign Marketing Small Business 98

Small Business Mavericks

MARCH 25, 2011

Facebook Experiments With Real-Time Advertising » Facebook Is Entering The Q&A Market Facebook has decided it’s time to start a Questions feature based on an astute observation: Like many of our products, Questions originated as people began using Facebook in a new and unexpected way. Is that a benefit?

Small Business 104

Small Business Facebook Case Study Press Release 104

Small Business Mavericks

JULY 27, 2015

Have you tried any of these offline marketing techniques? It could be a Chamber of Commerce event, a business referral exchange service, or any type of business meeting where you’ll meet other local business professionals. And billboards are a cheap form of advertising compared to many other types of offline marketing.

Advertising 70

Advertising Meeting Travel Eventful 70

Small Business Mavericks

DECEMBER 29, 2014

One of the trends in online marketing is the increasing use of video. As she rightly points out, “ AdWords for video offers search marketers the chance to reach a big, very engaged, very specific audience with rich content. “ There are two types of ads available to us on YouTube: .

YouTube 146

YouTube Adwords Content Wireless 146

Small Business Mavericks

NOVEMBER 18, 2014

Think about it: what do search engines do but search for the word that is typed into the search box? And search engines work on finding the thing that is typed into the box before you hit that little magnifying glass icon or enter. Keywords Are Marketing Clues. What Is That Keyword, Really?

Engineering 107

Engineering SEO Small Business Types 107

Small Business Mavericks

JULY 9, 2011

When it comes to marketing – traditional or internet – it’s OK to get wacky. It builds buzz, and that’s what you want in your marketing plan. Here are some holiday ideas for different types of small businesses: Save A Sheep Day – Sell clothing? It’s an awesome marketing technique.

Automotive 168

Automotive Discount How To Small Business 168

Small Business Mavericks

JUNE 23, 2011

True social media marketing is sociable. If your social media presence is to consistently promote your own links, your own content, and to use traditional marketing tactics of push, push, PUSH that message through rather than to pull, pull, PULL your prospects in, then you are being contra social. That doesn’t really cut it.

Patterns 164

Patterns Social Media Types Engagement 164

Small Business Mavericks

SEPTEMBER 25, 2014

Marketing is all about tribes when you think about it because we are seeking to connect with people who share the same interests. Your customers, the market demographic who uses your business products or services, are the people in your tribe. Writing, particularly blog writing, is talking to your people.

How To 125

How To Small Business Engineering Groups 125

Small Business Mavericks

DECEMBER 21, 2015

In the early days of Internet marketing, there weren’t that many channels for a small business to use for getting the word out about their business. YouTube came along and provided a way for marketers to develop their YouTube video channels. Now, we’re seeing the emergence of mobile marketing in a variety of ways.

Content 70

Content Directory How To Small Business 70

Small Business Mavericks

JULY 19, 2013

Types of companies that could benefit include: Restaurants. Virtually any type of business that allows consumers to set appointments or make reservations could benefit from such a service. Virtually any type of business that allows consumers to set appointments or make reservations could benefit from such a service.

Directory 101

Directory Airlines Hotels Small Business 101

Small Business Mavericks

JULY 12, 2011

Moveable Type’s spam blocking is terrible. Who knew John Battelle was using Moveable Type? At one time, Moveable Type was one of the leaders in blog platform software. There are tons of free themes as well as premium themes on the market for WordPress. Because John’s blog, Searchblog, is not on WordPress.

WordPress 161

WordPress Open Source Software SEO 161

Small Business Mavericks

DECEMBER 4, 2013

These improvements could also affect other types of searches such as geographical searches and other name-type searches (e.g. search engines content marketing google trends keyword research' Also on the table are some improvements in the trends tool to celebrity searches. places, buildings, characters, books and movies, etc.).

Comparison 101

Comparison Trends Google Research 101

Small Business Mavericks

NOVEMBER 27, 2013

Content calendars are important organizational tools for bloggers, content marketers, and online businesses. No matter what type of blog or business you are running, an editorial calendar – or content calendar – can help keep you on track and manage your content better from day to day and week to week.

Content 101

Content Small Business Policies WordPress 101

Small Business Mavericks

JUNE 19, 2013

Retargeting is a type of online advertising where you put a little piece of code on your website that drops a cookie on your site visitors’ computers and tracks them as they browse the Web. First, it seems like a marketer’s dream. Small Business Internet Marketing online marketing remarketing retargeting'

Small Business 110

Small Business ROI Advertising Sites 110

Small Business Mavericks

JANUARY 20, 2014

As more and more small business owners take up social media marketing , applications have been developed to make that process easier. A part of the social media marketing success for those who use it boils down to making messages personal and interacting with your audience. Marketers who do that well report the best results.

Social Media 112

Social Media Applications Travel Small Business 112

Small Business Mavericks

AUGUST 1, 2014

Mashable had a nice reminder by Mike Volpe of 6 Mistakes Most Marketers Make Daily and a lot of them affect social media: no content strategy. All the content of our marketing is in a context of relationship with the customer and potential customer. Social Media marketing social media marketing' no context for content.

Social Media 102

Social Media Conversation List Types 102

Small Business Mavericks

DECEMBER 18, 2015

Doing so ensures that you know all the quirks, likes and dislikes, and values of each of your customer types. Knowing this can help you craft a different approach to reaching each type of customer. It also ensures that you don’t leave out any particular type of customer in your marketing plan.

Brands 70

Brands Skills Types Industry 70

Small Business Mavericks

FEBRUARY 6, 2017

One of the most remarkable things reported is how quickly sponsored social content has gone from an obscure experimental form of content marketing to one of the top and most influential ways to reach your target audience. According to the report, sponsored social is in the top three most influential types of content.

Content 70

Content Guidelines Report Blogger 70

Small Business Mavericks

MARCH 11, 2014

Forrester Research has a new report that essentially tells how many businesses are still behind when it comes to digital marketing. They have become the digital competitor to virtually every type of retail business in the brick-and-mortar world. Small Business Internet Marketing digital marketing online marketing retail'

Retail 101

Retail Small Business Research Report 101

Small Business Mavericks

JULY 24, 2011

Internet marketers who consider themselves naturally social will prefer those modes of marketing that allow them to exercise their natural human faculties. Some people don’t want to type in a word or a phrase and get back a set of results that someone else thinks is important. Why is that? 1, search is a technical skill.

Exercises 175

Exercises Skills Social Media Research 175

Small Business Mavericks

JULY 1, 2011

This type of blogging has a bad name in some circles. It is the best, and the highest level, type of blogging there is. It also has the potential to be the most effective blog marketing around. With that in mind, here are 4 viable blog strategies that work. All you have to do is give them a go.

Strategy 161

Strategy Domain Name Social Bookmarking SEO 161

Small Business Mavericks

OCTOBER 15, 2014

Marketing & SEO Are About Language. Language is what the user types into the search box, and how the user comprehends what is on your site. He suggests creating tailored websites for each market, choosing appropriate keywords, and localizing your content. That still makes me laugh.)

SEO 102

SEO Airlines Small Business Sites 102