Dave Fleet

FEBRUARY 21, 2011

2D codes (of which QR codes are a common type) are in the early stages of their evolution and use by marketers, but here are a few thought-starters to get the creative thought juices flowing. TechCrunch: Twitter Reinstates UberSocial And Twidroyd, UberMedia iPhone Apps Still Under Review. Augmented reality and social collide.

SEO 262

SEO Mobile Foursquare Journal 262

Dave Fleet

SEPTEMBER 7, 2010

We need to reach our target market in the place they inhabit. This only leads to a plethora of Facebook pages, Twitter accounts and the like – some of which are well targeted, but many of which are not. Therefore, we should create a Facebook page. At this stage of the game, they’re akin to “ 2.6

Social Media 391

Social Media Proposal Analysis Policies 391

Dave Fleet

FEBRUARY 2, 2012

There’s a dichotomy here, quite possibly because “social media” means different things to different people – plenty of people think of Twitter as a bunch of people talking about their lunch; I think of it as my industry peers discussing trends (and the occasional LOLcat). However, that’s just the beginning.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

OCTOBER 29, 2010

The rise of spacial marketing. In an age of Twitter streams and Facebook news feeds, it’s no longer enough to post the right content in the right place. The bottom line is that many marketers on Facebook are paying insufficient attention to content design while paying undue attention to creative design. Shift your budget.

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

JANUARY 17, 2011

Once again, I reached out for suggestions – this time to people on Twitter. The Age of Persuasion: How Marketing Ate Our Culture (via @DoctorJones ). The New Rules of Marketing and PR – David Meerman Scott (via @ruthings ). I was so pleased with the results that I’m doing the same in 2011.

List 382

List Banking Flickr ROI 382

Dave Fleet

DECEMBER 26, 2010

UnMarketing: Stop Marketing. All Employees are Marketers by Richard Parkes Cordock. The other day I asked my Twitter friends what I should read in 2011. When the Headline Is You: An Insider’s Guide to Handling the Media by Jeff Ansell. Start Engaging. by Scott Stratten — read my review here. 1984 by George Orwell.

How To 414

How To Review Upcoming Influencer 414

Dave Fleet

MAY 24, 2011

In marketing – where all is a funnel down from eyeballs to wallets and the space and time is finite – SOV provides insight into whether your message is drowned by the competition’s. Knowing what your competitor’s SOV in a market is, let’s you know what kind of resources they are pushing forth.

Metrics 353

Metrics Widget Sentiment Resources 353

Dave Fleet

OCTOBER 22, 2010

They have spent their resources on traditional media (including television, radio, direct mail, in-branch literature and outbound telemarketing) as well as leveraged their permission-based email program, search engine marketing and ad-buys on some well-known consumer sites (e.g. national and local newspapers as well as investment sites).

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

MARCH 17, 2011

I went to some interesting sessions ( Gary Vaynerchuk was again a SXSW highlight, while Angela LoSasso ( disclosure: client ), Adam Lavelle and Siobhan Quinn did a great panel on real-time marketing) but avoided many others. Twitter got its big break-through at SXSW in 2007. Don’t feel that you always have to be in sessions.

Content 323

Content Conference Flipboard Meeting 323

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Twitter is following closely behind. Periscope, which is beginning to gain traction as Twitter integrates it further, is the same.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

SEPTEMBER 14, 2011

As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. Social CRM is a hot topic right now. which weren’t originally designed for business uses.

Social CRM 318

Social CRM Small Business Video Guidelines 318

Dave Fleet

SEPTEMBER 2, 2010

However, if it’s that easy, why are companies still engaging in marketing activities that essentially consist of one-shot, one-way fire-and-forget promotions that do nothing to shift the needle in the long term? Relationships take time to nurture. Nothing rocket-science based here, right? Back to “online networking.&#

Social Media 393

Social Media Activities YouTube Conversation 393

Dave Fleet

JUNE 9, 2010

The power users can publish the information in user-friendly form for the end users – via email, Twitter, RSS feeds, or by giving end users access to individual topics. William says that he had the funding to carry on with the development of the product and to explore its marketing potential. Have you tried Eqentia ?

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Dave Fleet

SEPTEMBER 9, 2010

Tweet Aaron Goldman is the author of Everything I Know about Marketing I Learned From Google (affiliate link). Before declaring free agency earlier this week, Aaron was the founder and principal at Connectual , where he put lessons learned from Google to good use in digital marketing consulting and matchmaking.

Google 361

Google Marketing Apple Analytics 361

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, we’re still seeing social media marketing campaigns built with this implicit process. TV, radio and print advertising lets you do that; Facebook, Twitter and blogs don’t.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

MAY 25, 2011

I use these services a lot to supplement our information, they’re not a direct replacement in terms of the value add for a lot of digital marketers but they can help give you a better picture of what people were taking about during specific time periods, breaking news, and similar domains that may be of interest to investigate.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

APRIL 4, 2018

I recently had the honour of speaking at Seneca College ‘s “Make it Happen” event for about 400 of their marketing students. Twitter was new. Since then I’ve risen to the top digital role in Canada, at the world’s largest communications marketing firm , with a team of more than 60 people.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

JUNE 15, 2010

However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. Audience tracks visitors to your site alongside their previous web activity, and helps to determine whether each person is a real lead or is just browsing.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

SEPTEMBER 28, 2012

As reported by Marketing Pilgrim : Paid search matters most for new customers. Nearly three years ago, I obsessed over another Forrester report on the social media marketing ecosystem , which the pros and cons of paid, owned and earned media. Social media, says the report, drives less than 1% of online sales. Here’s my take: 1.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

APRIL 4, 2018

I recently had the honour of speaking at Seneca College ‘s “Make it Happen” event for about 400 of their marketing students. Twitter was new. Since then I’ve risen to the top digital role in Canada, at the world’s largest communications marketing firm , with a team of more than 60 people.

Team 34

Team Social Media Training Foursquare 34

Dave Fleet

MAY 16, 2011

Market intelligence and insights. When you’re using Facebook or Twitter, for example, are you often looking for a link to take me to the best place to purchase something? For example, today I asked Twitter whether I should buy a LiveScribe pen so I could capture my notes in Evernote : ?. Top-of-mind awareness.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

APRIL 26, 2011

I’m not going to lie — I’m dismayed at the juvenile back-and-forth that’s going on between different marketing disciplines over social media, with posts like this one or like this from Search Engine Journal previously. The right people to manage Facebook pages are, apparently ad agencies. Guess which he works for.

Journal 366

Journal Social Media Advertising Engineering 366

Dave Fleet

JANUARY 21, 2021

The Trust Barometer focuses on broader societal issues, but this year’s data touches on something I’ve been speaking about with our clients for several years now: There is an ongoing dearth of trust in the digital marketing field, and especially – but not only – in the social media space. This year is no different.

Privacy 397

Privacy Eventful Compete Report 397

Dave Fleet

JUNE 16, 2011

You’re not likely to be walking around with a large marketing team; you don’t have big operating budget. Who can handle your PR or marketing and integrate that strategy with your online activities? Don’t hire people who tell you Twitter will solve all your problems. Ok, let’s cut to it.

Startup 401

Startup Social Media Skills Aggregator 401