Buzz Marketing for Technology

FEBRUARY 10, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. You can also scan the highlights of this webinar on Twitter by reading the Storify below. This webinar was sponsored by Brandwatch.

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Buzz Marketing for Technology

MARCH 2, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Related posts: B2B Marketing Content: Lure or Lasso? Measuring Engagement. Email this to a friend?

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B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

JULY 17, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits.

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Buzz Marketing for Technology

JANUARY 28, 2010

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Related posts brought to you by Yet Another Related Posts Plugin.

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Influencer B2B Marketing Wikipedia 194

Buzz Marketing for Technology

JANUARY 7, 2010

For B2C or B2B Marketers this was a huge revolution. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). For a good example check out these searches for the terms Facebook Marketing and Social Media. Tweet This!

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B2B LinkedIn Marketing StumbleUpon 277

Buzz Marketing for Technology

MAY 28, 2009

The most recent numbers from Nielsen indicate that Twitter grew 1,382% year-over-year, registering a total of just more than 7 million unique visitors in the US. But what is even more surprising and potentially derailing for Twitters growth, is the lack of Twitter adoption in the teen market. Tags: Twitter.

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Twitter Nielsen SMS Facebook 109

Buzz Marketing for Technology

MARCH 18, 2010

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. But some specialize in social media sources like Twitter, review sites, and even communities; others have the ability to cover offline media such as print, television, and radio.

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B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

APRIL 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

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Lithium Storify Marketing Upcoming 100

Buzz Marketing for Technology

MARCH 9, 2010

According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers.

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B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

JANUARY 4, 2011

I met Luke at the ITSMA Marketing Leaders event back in May of this year and I committed to Luke to train my entire leadership team in the art and science of Innovation Games. Need to prioritize a list of marketing initiatives? – Related posts: B2B Marketing needs a stronger Why Last year I wrote about how the balance of content.

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Buzz Marketing for Technology

AUGUST 20, 2009

Take a look at one of my last post on Hey Marketer - When was the last time you talked with a customer?? When is the last time you baked up a marketing plan, executed it, got the reaction and closed the whole thing off in 15 minutes! I always felt marketing needed serious lead time to ramp up on any major strategic shift.

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Marketing Forums Consultant Issues 185

Buzz Marketing for Technology

JUNE 15, 2010

Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Facebook Location Based Services Podcasting Social Media Social Networking Twitter Wiki.

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Social Media Lurker Crowdsourcing Wiki 207

Buzz Marketing for Technology

JANUARY 27, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. You can also scan the highlights of this webinar on Twitter by reading the Storify below. This webinar featured Eric T.

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ROI Influencer Storify Marketing 50

Buzz Marketing for Technology

AUGUST 12, 2009

It’s an odd dynamic I see in play today - in today’s ever connected environment marketers tell me they feel even more removed from direct customer interaction. With Twitter!! In fact we even won our first engagement over Twitter – so watch out DellOutlet we are gaining on you fast!

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Marketing Issues Team Conversation 174

Buzz Marketing for Technology

MAY 7, 2013

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. There is NO Passive Marketing with Social!

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Social Media Radian6 HootSuite Team 257

Buzz Marketing for Technology

FEBRUARY 27, 2013

Posted in Hashtags Twitter. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Hashtags have been around for a while. Predictions, anyone? We all make mistakes.

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Hashtag Sentiment Campaign Education 269

Buzz Marketing for Technology

JUNE 8, 2009

I think it is equally as important for those that are job hunting to be Twittering. And what better way to distinguish yourself amongst a short list of potential hires than to have a strong following on Twitter because of a unique point of view. Tags: Twitter. Not just for job leads but for the differentiation.

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Social Graph Twitter LinkedIn Social Media 113

Buzz Marketing for Technology

JANUARY 12, 2009

Its a snowy Saturday and I just picked up an email comment from one of my blog readers pointing out an incorrect twitter handle for Levi's on my list of Brands that Tweet. But what I found amazed me enough to blog about the shear volume of Twitter Squatters I was able to find in a short period of time. Tags: Twitter.

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Sports Twitter List Brands 100

Buzz Marketing for Technology

MARCH 4, 2009

No matter how you look at things these days marketers are becoming more like publishers than ever before. And their tactics are shifting from more Outbound Marketing like email and direct mail to more Inbound Marketing using SEO, Blogging and Social Media. Tags: social media Content Marketing Blogging. So what can you do?

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Ping.fm Marketing StumbleUpon Digg 100

Buzz Marketing for Technology

JUNE 4, 2009

With legions of Twitter-ers on staff - 432 to be exact - Zappos make customer service look: easy, decentralized, and inexpensive. But that begs the question - what impact will Twitter have on today’s customer contact centers? Tags: Twitter. If you have never seen this web page [link] - you should!

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Twitter Crowdsourcing SMS Banking 100

Buzz Marketing for Technology

MAY 29, 2013

Interactive Marketing Online Testing Strategy. For sure, online marketers who make sense of big data are going to be better able to build customer experiences around hard data and evidence rather than on hunches and guesswork. The most successful marketers are optimizing and refining all the time. We see this every day.

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Data Tips Aggregator Conversation 278

Buzz Marketing for Technology

JANUARY 19, 2011

Sitting around the dinner table a fellow marketer the other day I heard this term I never heard before … a Twintern. I was shocked to learn that this company actually hired one of these Marketing Interns just to “Do Twitter for us” into a role they dubbed a “Twintern”. OMG I almost fell off my chair!

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Posterous Case Study Fashion Study 252

Buzz Marketing for Technology

AUGUST 4, 2009

This scenario illustrated the power of a new era of what we will call Advocacy Based Marketing (ABM). Perhaps they will even offer you and your followers/friends (Twitter/Facebook) a special discount or a peak at the next version before the launch to get the viral buzz going.

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Apple Privacy Authentication Marketing 109

Buzz Marketing for Technology

SEPTEMBER 4, 2013

Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition. In addition to that they could see content from previous Wake Opens, as well as share content over their social networks and follow their favorite riders on FB or Twitter.

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Crowdsourcing Brands Posterous Mobile 197

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Is Twitter the Next Channel for Contact Centers?

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Social Media Microblogging StumbleUpon Digg 227

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.

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Mobile comScore Insurance Sites 225

Buzz Marketing for Technology

NOVEMBER 13, 2015

This webinar featured Meagan Fish ( @ iRobot ) Global Social Media Manager, iRobot, Andrew Ashton (@ @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Jordan Slabaugh (@ jordanv ) Vice President of Marketing, Wayin. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

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Buzz Marketing for Technology

JANUARY 20, 2016

This webinar featured Mikael Lemberg ( @ Lemberg ) Director of Product Management at Falcon Social, Andrew Ashton ( @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Greg Gerik (@ ggerik ) CEO at Gerik & Company. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

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ROI Storify Upcoming Social Media 100

Buzz Marketing for Technology

NOVEMBER 17, 2010

Xbox Support found that people they help on Twitter are far more satisfied than people they help via the call center, not to mention the cost of providing that service is significantly cheaper as well. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing.

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Brands Reputation ROI Case Study 243

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. Related posts brought to you by Yet Another Related Posts Plugin.

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Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community.

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Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

NOVEMBER 24, 2010

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. So let’s dive into that for a moment …. The answer is – you can’t!

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Brands Content Microsoft StumbleUpon 227

Buzz Marketing for Technology

SEPTEMBER 22, 2010

I just had to have one and it killed me that it took a week to get one when it first hit the market. I quickly asked my social network if it was worth it and I got a unanimous YES back from my Twitter and Facebook connections. Customer Service is the New Marketing Zappos was founded in 1999 and sold to Amazon for. Tweet This!

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iPhone Reputation B2B Social Networking 258

Buzz Marketing for Technology

JUNE 10, 2015

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio. Connect social media to SEO activities to increase SEO.

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ROI Platform Storify Sentiment 100

Buzz Marketing for Technology

DECEMBER 5, 2014

Cause Marketing will be in vogue in 2015 – Don cited several example companies (CVS comes to my mind when I think of good cause marketing). If content is king, then analytics is queen – Content marketing will continue to be “king”, and to stay competitive companies will need to become more efficient with their social analytics.

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Storify Cause marketing Comparison Collaboration 100

Buzz Marketing for Technology

JANUARY 5, 2015

This webinar was sponsored by Act-On Software and featured Mike Stenberg ( @stenmic ), Global Vice President of Digital Marketing for Siemens, and Andrew Ashton ( @AndrewLAshton ) Social Media Analyst at Yum! In Mike’s case, he has 160 markets to evaluate, while Andrew has 120.

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Storify Yammer Engagement Sentiment 100

Buzz Marketing for Technology

JUNE 8, 2011

Who said there isn’t an ROI in social media – I just found another way to save me tons of money and make my marketing dollars more effective using social data!

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